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Presentation I delivered to the agents/broker in my office (C21NM Woodbridge). Focus is on developing strong relationships to manage contacts and build your business.
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Contact Relationship ManagementContact Relationship ManagementThe lifeblood of your business
Donna Williams, REALTOR ®[email protected]
Agenda
• Why It Is Important
• Technology Choices
• Demonstration
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
• Demonstration
• Hands on time
Why Is It Important To Manage Contact Relationships?
“People don't really care how much you know until they know
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
much you know until they know how much you care.”
Cavett Robert, Harvey Mackay, Mike Mcnight, etc…
Why Is It Important To Manage Contact Relationships?
“All things being equal, people will do
business with, and refer business to, those
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
business with, and refer business to, those
people they know, like, and trust.”
Bob Burg
How You Manage Contacts Is Important Too
“How you gather, manage, and use
information to serve your clients will determine
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
clients will determine whether you win or lose
in your business.”
Technology Choices
• Use the right technology and use it in the right way. – Improves your productivity by automating and simplifying repetitive tasks.
– Weigh both business and personal aspects – costs, training, behavior.
– Single database that integrates/portable with email, social media, PDA’s, etc.
• Types of contact management solutions:– Customer Relationship Management (CRM)
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
– Customer Relationship Management (CRM)
– Email Address Book
– Business Card Readers
– Spreadsheets
• Make it a priority to implement and continually update = system.
• Invest in Yourself…..Free training is available – C21Online.com, YouTube.com, Google.com. Public Library for books.
Demonstration
• Donna’s System: *financial costs for some software
– Cardscan database
– Outlook client
– HotSync
– Social Media and CRM Integration
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
• Google’s System: *free software
– email, contacts, calendar, tasks, instant messaging, RSS Reader,
documents, maps, groups, photos, videos, translation
– Synch to BB, iPhone, iCAL, Outlook, WinMobile, Social Media
Albert Einstein noted, "Insanity is doing the same thing over and over and expecting different results."
Take action on what you learned today!
