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Contact: Brenda J. Walker | [email protected] | 310-892-4240 Merchandising in the Mobile Era

Contact: Brenda J. Walker | B renda@EndTap | 310-892-4240

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Merchandising in the Mobile Era. Contact: Brenda J. Walker | B [email protected] | 310-892-4240. MERCHANDISING IN THE MOBILE ERA. BRENDA J. WALKER FOUNDER, ENDTAP DIGITAL CONTENT PUBLISHING EXPERIENCE: MUSIC APPS WEBSITES MAGAZINES. MERCHANDISING IN THE MOBILE ERA. - PowerPoint PPT Presentation

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Page 1: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

Contact: Brenda J. Walker | [email protected] | 310-892-4240

Merchandisingin theMobile Era

Page 2: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

BRENDA J. WALKERFOUNDER, ENDTAP

DIGITAL CONTENT PUBLISHING EXPERIENCE:

MUSIC

APPS

WEBSITES

MAGAZINES

Page 3: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Page 4: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Page 5: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Windows Phone

PalmWebOS iPhone

iPod touchiPad

GoogleAndroid

GoogleAndroid

Page 6: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240
Page 7: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Page 8: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Page 9: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Page 10: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Page 11: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

KEY MOBILE STATS5B mobile users

1B are smartphoneGlobal mobile internet traffic - 13%*

Page 12: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

“In 2012, we connected over a billion people and became a mobile company.”

- Mark Zuckerberg

Page 13: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

#2 iPhone & #3 Android*680 Million Mobile Users**

Page 14: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Twitter - 1.6B Searchs/Day*60% of Users are Mobile**

Page 15: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Page 16: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

METADATA MATTERS

Page 17: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Page 18: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Page 19: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Page 20: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Page 21: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240

MERCHANDISING IN THE MOBILE ERA

Page 22: Contact:  Brenda J. Walker |  B renda@EndTap  | 310-892-4240