Consuming AdsConsuming Ads

Unit 2Unit 2

Ad BuzzAd Buzz

- The average American sees about The average American sees about 3,000 advertisements a day.3,000 advertisements a day.

- By high school graduation, students By high school graduation, students will have seen about 350,000 TV will have seen about 350,000 TV commercials.commercials.

- Advertisers pay movie and TV Advertisers pay movie and TV producers to show their product producers to show their product being used by the characters – being used by the characters – product placementproduct placement

Tobacco Advertising and TeensTobacco Advertising and Teens- In 1971, cigarette advertisements on TV were In 1971, cigarette advertisements on TV were

banned by federal law.banned by federal law.

- In 1998, the largest tobacco companies in the In 1998, the largest tobacco companies in the United States settled a series of lawsuits with the United States settled a series of lawsuits with the governments of 46 states. The tobacco companies governments of 46 states. The tobacco companies agreed to pay approximately $206 billion over 25 agreed to pay approximately $206 billion over 25 years for tobacco prevention.years for tobacco prevention.

- This required tobacco companies to remove all billboard This required tobacco companies to remove all billboard advertising and advertising in sports arenas by 1999.advertising and advertising in sports arenas by 1999.

- The tobacco companies promised to stop using cartoon The tobacco companies promised to stop using cartoon characters to sell cigarettes and stop distributing “gear” characters to sell cigarettes and stop distributing “gear” such as shirts and hats with tobacco logos.such as shirts and hats with tobacco logos.

““Let the Product be the Hero”Let the Product be the Hero”

- One of the most common slogans in the One of the most common slogans in the ad business is to “let the product be the ad business is to “let the product be the hero”hero”

- One of the ways to get us to buy things is One of the ways to get us to buy things is to point out a problem we may have and to point out a problem we may have and then offer us products as a solution to then offer us products as a solution to that problem.that problem.

- Physical problemPhysical problem

- Social problemSocial problem

What Is the Ad Really Saying?What Is the Ad Really Saying?

-To help make a product and its -To help make a product and its advertising memorable, many advertising memorable, many advertisements rely on a slogan – advertisements rely on a slogan – tagline.tagline.

Advertising and the Advertising and the Hierarchy of NeedsHierarchy of Needs