CONSUMER WELLNESS

The desire to take greater control of one’s own health and wellbeing focuses on preventionby means of personal health monitoring and early indication products; using technology, innovative devices and services.

KEY ISSUES

Obesity• Globally, there are more than 1 billion overweight

adults, at least 300 million of them clinically obese.• Physical inactivity is also a major risk factor for

metabolic syndrome, cardiovascular disease and type 2 diabetes.

Type 2 Diabetes• Type 2 Diabetes affects 85 to 95% of the 285 million

people affected with Diabetes as a whole worldwide, or 6.6%.

• Behavioural modification and pharmacological interventions have both been shown to be effective,and to reduce the onset of new diabetes by up to 60% or more.

Stress• Stress has been linked to: immune deficiency, memory

loss, fatigue, insomnia, obesity, high blood pressureand other chronic conditions and is the cause of 80-85% of all illness.

Depression• WHO estimates that by 2020 depression will become the

second most important cause of disability in the world.• Economic, social, and human cost of mental illness

totals £100 billion a year in the UK alone.

Smoking• It is estimated that 70 percent of those who currently

smoke would like to quit, and this number is expectedto increase. Health concerns are the most commonlymentioned reason for quitting, with 86 percent of people who want to give up mentioning at least onehealth reason.

Alcohol Misuse• Alcohol misuse costs the NHS £2.7 billion each year• Regular drinkers are five times more likely than

non-drinkers to suffer mouth cancer and more thanthree times more likely to have a stroke.

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QUESTION: To what extent have the following changed in importance to you personally, compared to two years ago.

MARKET OPPORTUNITY

Consumers are increasingly exhibiting the desire to takegreater control of their own health and wellness.

• From 2002 to 2007, the market for self-diagnosticsexperienced a 6% growth rate to an estimated value of£99 million. In 2012 the market is expected to gathermomentum in value sales growth, to be worth an estimated £159 million.

• The market for consumer electronics based therapeuticand well-being products is set to grow by 20% perannum and could be worth $4 billion per annum in 2011.

• Worldwide sales of dietary and nutritional food supplements were estimated to be worth around £40bn in 2009.

• The advent of DIY health testing kits has resulted in the growth of a market which was worth almost £4bnworldwide in 2009.

Personal Health Monitoring85% of Brits admit to checking their symptoms on the netbefore seeing a GP, with 53% admitting to self diagnosis.

Engagement in Personal Health has gained themost personal importance among US consumers65% of people say that sustainability is as much about the health of people as it is about the health of the planet.

CONSUMER WELLNESS

CONSUMER HEALTH EXAMPLES

Myca Company (USA) developed ‘Hello Health’• Hello Health is the innovative new primary care practice

platform powered by MycaHub™. It helps doctorscommunicate, document, and transact with theirpatients in-person and online.www.myca.com/en/applications/hello-health

Smartlife Tech (UK)• SmartLife® is a UK based technology company

providing intelligent body monitoring garment technology,via channel partners and licensees into a range of commercial and public sector markets.www.smartlifetech.com

BiancaMed• BiancaMed has a unique non contact sensor and software

that can monitor and report on adult and baby sleep.www.biancamed.com

HEALTH INFORMATION

UK Trusted Websites Global Websites

www.webmd.com www.patientslikeme.com

www.nhsdirect.nhs.uk www.carepages.com

www.patient.co.uk www.epatients.net

www.netdoctor.co.uk

Personal Healthcare Records• Google Health• HealthVault• Revolution Health• Health Space

Wellness & Health Innovation Client

BREASTLIGHT

The Breastlight product is unique in the marketplace.Breastlight allows women to monitor changes insidetheir breasts in the comfort of their own home. The handheld device has been demonstrated todetect malignancies with a sensitivity and specificitythat is similar to mammography.

The Wellness and Health Innovation initiative hasbeen crucial in helping us raise the profile ofBreastlight through major networking events andintroductions to key contacts. WHI has also beenheavily involved in helping us internationalise the product.

www.pwbhealth.com

To access our FREE services contact:Wellness and Health Innovation www.wellnesshealthinnovation.orgTel: 0845 607 8787 Email: wellness@innovationcentre.org

©2011 Wellness and Health Innovation