Upload
vaibhav-kaushik
View
10
Download
0
Embed Size (px)
DESCRIPTION
Trends to watch out!
Citation preview
5/20/2014 10 trends to watch in new consumer packaged goods in 2013 | Innovation Highlights | Datamonitor Consumer
http://www.datamonitorconsumer.com/10-trends-to-watch-in-new-consumer-packaged-goods-in-2013/ 1/4
HomeFreeInsightInnovationHighlights10 trendsto watchin newconsumerpackagedgoods in2013
INNOVATION HIGHLIGHTS
10 trends to watch in new consumer packaged goodsin 2013.
By Tom Vierhile, Innovation Insights Director21 December 2012
Follow @DatamonitorCM
The Mayan calendar may be kaput, but packaged goods makers haven’t let that slow them down for 2013. A bevy of emerging trends ranging
from products that put “safety first” and novel ways to “show you care” about social and environmental issues to foods and drinks that deliver
multi-dimensional “3D flavor” are covered in Datamonitor Consumer’s 10 Trends to Watch in Consumer Packaged Goods in 2013.
1. The world is an uncertain place, never more so than today. Every day, consumers are bombarded with new things to worry about, from
pesticide residue and food contamination to petrochemicals throughout the consumer landscape. “Safety first” is a 2013 trend that
addresses these concerns with products that reduce the dangers of everyday living. From fingernail polish that washes off with soap and
water (no need for acetone-based nail polish remover) to cheese made from the milk of cows that graze on pristine grass and hay, 2013
is shaping up to be the safest year yet for new products.
2. Part of the fun of eating out is experimenting with new foods, which is one reason why exotic game meats are rapidly gaining popularity
on restaurant menus. Packaged food makers are preparing for a “new game in town” in 2013 as game meats begin to penetrate the
market. Game meat is not only tasty and often lower in fat than “regular” meat, it’s also naturally free range and sustainable, features
that could spur the use of wild game like venison, rabbit, alligator, elk, and more in packaged foods. Pet foods are also rolling out the red
carpet for game meats.
3. The Internet has put the consumer just one click away from knowing the (sometimes ugly) truth about where products and ingredients
come from. This desire to “know the source” of product ingredients highlights a trend toward greater transparency as a way to improve
consumer trust. Increasing use of ingredients from a single country or region is one trust-enhancing approach for 2013. Also look for the
concept of extreme local sourcing to begin to take root, where companies source ingredients, flavors, and more from nearby locations. A
Datamonitor global consumer survey from 2011 showing that 77% of consumers say it is “important” to choose grocery products made
in their home country shows that this issue has been percolating for a while, and may be ready to pop in 2013.
4. 3D animation makes movies come to life. Can “3D flavor” do the same for foods, beverages, and more? The answer seems to be “yes,”
with 2013 shaping up as the year that flavor goes multi-dimensional. New products that promise to heat or cool or that pair opposite
tastes like sweet and salty could be big in 2013. And so-called “leave-them-guessing flavors” that give few hints as to what to expect
prior to actual consumption add mystery and adventure to 2013′s food and drink innovation menu.
5. To quell public health epidemics like obesity, governments around the world are cracking down on so-called “junk” food. So what is the
2013 answer to this conundrum facing snack and drink makers? “Junk health” products. Foods like chips, mayonnaise, soft drinks, and
even beer are being transformed into “better for you” products fortified with yogurt, probiotics, “fat-blocking” ingredients, and protein. A
plurality of consumers worldwide (40%) neither agree nor disagree that food and drinks makers are “actively improving product nutrition
and combating obesity,” so there is plenty of room for improvement, according to a 2011 Datamonitor global consumer survey.
6. Technology is touching our lives in ways we never expected. “There’s a gadget for that” is a 2013 trend that highlights the growing
proliferation of time- and labor-saving gadgets that are transforming consumer packaged goods markets. From bread makers and beer
dispensers to automatic soap dispensers, e-cigarettes, and portable vibrators that have the sexual health market buzzing, there
definitely is a “gadget for that” in 2013.
7. Sugar is sweet and an increasing number of food and drink categories do not quite seem complete without a little sweetness from
Mother Nature’s smile factory. “Revenge of the sweet tooth” is a trend that highlights the invasion of sweet flavors into categories like
salty snacks, alcoholic drinks, meat, and even vegetables. Chocolate covered beets, anyone? Or how about marshmallow, cupcake, or
bubblegum flavored vodka? Sweet times, indeed.
What we do Research Store Knowledge Center
Client accessContact us
I am the Innovation
Insights Director for
Datamonitor
Consumer, focusing
on new product
development in
consumer packaged...
Read full bio
As of May 2012 websites are required by law to gain your consent before applying cookies. We use cookies to improve your browsing experience. Parts of thewebsite may not work as expected without them. By closing this message, you are consenting to our use of cookies. Learn more
Home Our service Our coverage Free Insight Meet your team Events
5/20/2014 10 trends to watch in new consumer packaged goods in 2013 | Innovation Highlights | Datamonitor Consumer
http://www.datamonitorconsumer.com/10-trends-to-watch-in-new-consumer-packaged-goods-in-2013/ 2/4
NEXT ARTICLE
An air freshener that cleans the air as it freshens
Marketing To Families With Kids Part 1: New Strategies in Targeting Mothers
8. And who says that energy drinks should have all of the fun when it comes to energy enhancement? “Healthy power” is a trend that
heralds the democratization of energy with energizing yogurt, milk, biscuits, fruit snacks, peanut butter, oatmeal, and more promising a
kinder and gentler energy boost – in many cases without caffeine.
9. Brands today want to connect with consumers, and there may be no better way to do that than trying to “show you care” – a trend
expected to gain traction in 2013. It’s a trend that sees a soap maker demonstrating its eco-friendliness by turning trash (plastic refuse
collected from beaches) into treasure (packaging for its dish and hand soap bottles). It’s also a trend that has one detergent maker
easing the burden of water collection in India by cutting the amount of water needed to rinse a load of laundry by up to 75%. And it’s a
trend that is leading to new efforts to improve animal welfare by banning the use of pig gestation crates by pork producers, in one
example.
10. Consumers today know they should eat more fruits and vegetables, but who has the time to mess with either? Enter “snackified
vegetables”, a 2013 trend that sees vegetables gaining ground as a wholesome ingredient for snack food as well as other types of
food. Yogurt and snack chips are two categories that are embracing healthful vegetables like carrots, kale, beets, and more. Global
introductions of chips based on beets, in fact, have nearly doubled since 2009, according to Datamonitor’s Product Launch Analytics
database of new products.
Make it safer, tastier, healthier, faster, easier, and better are mantras that seem destined to guide 2013′s new product efforts to greater
heights than ever before. For a more complete rundown of the 10 Trends to Watch in Consumer Packaged Goods in 2013, please review
Datamonitor’s recent webinar that showcases the new year’s trends to watch.
Posted in Alcoholic Beverages, Food, Household Products, Non-alcoholic Beverages, Personal Care. Tagged to Confectionery, Flavors, Packaging Innovation,
Sustainability
Non-alcoholic beveragesToday’s non-alcoholic beverages sector faces complex consumer demands for healthy, fresh products that also taste good and contain ever-more exotic
flavors or functional ingredients. Datamonitor helps you to successfully navigate this space. Learn more
PREVIOUS ARTICLE
A spicy new beer with a distinctly Indian taste
Tweet
Share
Share
Related reports to buy
Request a demoSee how our Knowledge Center service can help your business
Shop onlineBrowse our latest reports and purchase securely online
Get in touchContact us with any questions about our products and services
5/20/2014 10 trends to watch in new consumer packaged goods in 2013 | Innovation Highlights | Datamonitor Consumer
http://www.datamonitorconsumer.com/10-trends-to-watch-in-new-consumer-packaged-goods-in-2013/ 3/4
Report 16 May 2014
Consumer and Innovation Trends in Spirits 2014
Report 13 May 2014
ForeSights: "Buy One, Give One" Marketing
Report 13 May 2014
TrendSights: Bargain Hunting
Report 8 May 2014
Consumer and Innovation Trends in Make-Up 2014
Report 8 May 2014
View more reports
A new sparkling water from Japan that looks and tastes like beer
Innovation Highlights 19 May 2014
A fabric conditioner claimed to help clothing dry faster
Innovation Highlights 19 May 2014
Hard cider looking to move beyond niche status in 2014
Drink Review s 19 May 2014
Oatmeal that can be cooked with a Keurig coffeemaker
Innovation Highlights 19 May 2014
Why adolescent skin issues are key for the adult skincare market
13 May 2014
View more articles
Related articles
Our service
Household Products
Personal Care
Alcoholic Beverages
Non-Alcoholic Beverages
Food
About us
Events
Our coverage
Meet your team
Free Insight
Corporate
Careers
About Informa
Privacy policy
Cookie policy
Related services
Datamonitor Healthcare
Datamonitor Financial
Verdict Retail
Agra Informa
© Datamonitor Consumer. Ow ned and operated by Informa plc (“Informa”).
Request a demo of our service
Stay in touch Follow Join group Newsletter RSS
5/20/2014 10 trends to watch in new consumer packaged goods in 2013 | Innovation Highlights | Datamonitor Consumer
http://www.datamonitorconsumer.com/10-trends-to-watch-in-new-consumer-packaged-goods-in-2013/ 4/4
Registered off ice Mortimer House, 37-41 Mortimer Street, London, W1T 3JH. Registered in England and Wales Number 3099067.