Consumer Society / Shopping

Roman Dress

Tunic Toga

Karl Marx (1818 - 1883)

„The pursuit of luxury or positional goods while others go hungry is unjust”

Two main institutions of the consumer society

- Advertising

- Consumer credit

Credit cards

- The inventor of the first bank issued credit card was John Biggins in 1946.

- Diners Club Card

By 1951 - 20000 cardholders.

- American Express

5

The future of credit cards

Shopaholics

Retail therapy / Buyer’s remorse

Happy shopper: Personified by Isla Fisherin the movie Confessions Of A Shopaholic

7

The history of online shopping

- 1990 The first WWW server and browser

- 1994 Online banking and online pizza shop

- Netscape’s SSL encryption of data transfer

- First online shopping system

- 1995 Amazon and Ebay

Advantages / Disadvantages

Advantages

- Shop 24/7- Comfort of you own home- A lot of stores- Discount coupons- Endless supply

Disadvantages

- No cash most of the time- No touch and try on- Returning merchandise is difficult- Shipping and handling cost

Thank you for your attention