UHT MilkUHT Milkor how to create public interestor how to create public interest

using simple PR eventsusing simple PR events

Inese OzoliņaInese Ozoliņa

Hello! I’m UHT Hello! I’m UHT

Milk cow and Milk cow and

I’m going to tell I’m going to tell

you my story...you my story...

The same milk only...The same milk only...

Special UHT Special UHT technology....technology....Special UHT Special UHT technology....technology....

The same The same amount of amount of nutrients...nutrients...

Longer expiry Longer expiry date...date...

More More practical...practical...

Our cow was Our cow was included in special included in special Zoo brochure as one Zoo brochure as one of the animals visitors of the animals visitors must see! must see!

•1500 people visited lessons of UHT Milk Academy.

• UHT Milk Fiesta in attended 3 – 4 thousand people. During summer month number of Zoo visitors in reaches 40 – 50 thousand.

• For Brown Cows in TvNet.lv were given more than 4000 votes.

• Media coverage: more than 150 materials about UHT milk during 2 moths (publications in press, stories in radio and TV).

Thank you!Thank you!