QUESTIONNAIRE:

We are students of MBA-II doing a Marketing Strategy Project on Seasons Canola. Kindly take out five minutes of your time to fill this questionnaire. This is specifically for people who at some point in time have used Seasons Canola for some purpose.

1. Which type of cooking oil do you often use? Sun flower Olive Corn Canola Coconut

2. Which Brand of Cooking oil do you often use? Seasons Canola Dalda Sufi Tallo Kissan Habib

3. Which of the following Oil brand besides Seasons have you tried/used?

Never Tried Tried Use CommonlyDaldaSufiKissanHabibSeasons Canola

4. Please indicate your degree of preference of the listed Oil Brand by checking the appropriate position on the scale

Like A lot Like Neutral Dislike Dislike a lot

Dalda

Sufi

Kissan

Habib

Seasons Canola

5. Rate the importance of the following attribute in choosing Oil?

Very Important

Important Neutral Unimportant Very Unimportant

Low PriceIngredientsGood QualityEasy AvailabilityTasteAttractive CommercialBrand Name

Packaging

6. Rate your level of Satisfaction with Seasons Canola on the following attributes

Highly Satisfactory Satisfactory Neutral Dissatisfactory Very Dissatisfactory

Price

Quality

Availability

Taste

Packaging

Promotion

7. Do you remember any Pakistani advertisement by Seasons Canola?

Yes No

8. In which areas do you think Seasons Canola needs improvement?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________

9. What media channel influences your purchase decision for cooking oil? TV Radio

Internet Newspapers Billboards Magazines Personal Selling Other (Word-of-mouth etc.) Please Specify_______________________________

10. What is your occupation? Student Professional Housewife Other (please specify)______________________________

11. What is your Educational background? Matriculation Intermediate Graduate Post Graduate Masters & above

12. Which age bracket do you belong to? 20-25 26-31 32-37 37-42 Above 42

13. Which (household) income bracket do you belong to? Below Rs. 50,000 Rs. 50,001-60,000 Rs. 60,001-90,000 Above Rs. 90,000