20

10 S

pri

nt

Dev

elo

per

Co

nfe

ren

ce

Mau

reen

Co

on

ey

Deputy

Chie

f P

rivacy O

ffic

er

and S

enio

r C

ounsel

Sprint O

ffic

e o

f P

rivacy

Oct.

26 –

28,

2010

Oct.

26

-28

©201

0 S

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info

rma

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is s

ubje

ct

to S

print

polic

ies r

ega

rdin

g u

se

and

is t

he

pro

pert

y o

f S

prin

t and

/or

its r

ele

vant

aff

iliate

s a

nd

may c

on

tain

restr

icte

d,

confide

ntial or

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ged

ma

terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

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, dis

trib

ution

or

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clo

sure

is p

rohib

ited

witho

ut

auth

ori

za

tion.

2Consum

er

Privacy Issues

for

Applic

ation D

evelo

pers

To

pic

s

•B

akin

g P

rivacy into

App

licatio

n D

evelo

pm

ent

Lifecycle

•P

rivacy 1

01

•W

ashin

gto

n R

eg

ula

tory

and H

ill U

pdate

•P

rivacy H

ot

Button I

ssues

•C

urr

ent

Inte

rnatio

na

l C

onsid

era

tions

Gain

ing C

onsu

mer

Tru

st fo

r M

obile

App

lications

©201

0 S

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info

rma

tion

is s

ubje

ct

to S

print

polic

ies r

ega

rdin

g u

se

and

is t

he

pro

pert

y o

f S

prin

t and

/or

its r

ele

vant

aff

iliate

s a

nd

may c

on

tain

restr

icte

d,

confide

ntial or

privile

ged

ma

terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

dis

clo

sure

is p

rohib

ited

witho

ut

auth

ori

za

tion.

3Privacy P

rote

ction

As p

art

of th

e d

esig

n p

lan

nin

g p

roce

ss

Wh

y is it

imp

ort

an

t?

Ba

kin

g P

riva

cy in

to p

rod

uct a

nd

se

rvic

e

de

ve

lop

me

nt

bu

ilds c

on

su

me

r tr

ust a

nd

pro

tects

ag

ain

st

ke

y b

usin

ess r

isks:

•R

ep

uta

tio

na

l risks –

Bra

nd (

you

rs a

nd y

our

part

ner’s)

•C

onsu

mer

dis

trust

or

reticence t

o u

se s

erv

ice

s

•C

orp

ora

te r

eticence t

o in

novate

and invest

•Leg

al risks

•E

con

om

ic H

arm

©201

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info

rma

tion

is s

ubje

ct

to S

print

polic

ies r

ega

rdin

g u

se

and

is t

he

pro

pert

y o

f S

prin

t and

/or

its r

ele

vant

aff

iliate

s a

nd

may c

on

tain

restr

icte

d,

confide

ntial or

privile

ged

ma

terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

dis

clo

sure

is p

rohib

ited

witho

ut

auth

ori

za

tion.

4Bakin

g P

rivacy Into

A

pplic

ation L

ifecycle

Develo

pm

ent

Bu

ild T

rust

an

d C

on

fid

en

ce

with

Sta

ke

ho

lde

rs

Privacy a

s a

Lifecycle

Develo

pm

ent

Ele

ment

•Id

entify

ing p

rivacy r

isks

•D

evelo

pin

g r

isk m

itig

atio

n s

trate

gie

s

•K

ee

pin

g in m

ind c

onsu

mer

expe

cta

tions

>In

novative p

roducts

and s

erv

ices

>K

ee

pin

g d

ata

‘u

nder

contr

ol’

>A

ccou

nta

bili

ty for

info

rmation p

ractices

>C

onsu

mer-

frie

nd

ly d

isclo

sure

s

>M

eans f

or

consu

mer

cho

ice a

nd

redre

ss

©201

0 S

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rma

tion

is s

ubje

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to S

print

polic

ies r

ega

rdin

g u

se

and

is t

he

pro

pert

y o

f S

prin

t and

/or

its r

ele

vant

aff

iliate

s a

nd

may c

on

tain

restr

icte

d,

confide

ntial or

privile

ged

ma

terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

dis

clo

sure

is p

rohib

ited

witho

ut

auth

ori

za

tion.

5Privacy 1

01

Co

nsu

mer

Privacy a

s p

rote

ction o

f id

entity

, in

form

atio

n,

from

un

wa

nte

d s

urv

eill

ance a

nd u

nfa

ir o

r deceptive

info

rmatio

n p

ractices

Info

rmation

Privacy

Pro

tecte

d Info

rmatio

n

•P

ers

ona

lly identifiab

le

•S

ensitiv

e

•D

ata

abou

t an ind

ivid

ua

l (b

ehavio

ral, inte

rest-

based)

•C

usto

mer

Pro

pri

ety

Netw

ork

Info

rmatio

n (

CP

NI)

©201

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rma

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is s

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ct

to S

print

polic

ies r

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rdin

g u

se

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pert

y o

f S

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t and

/or

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iliate

s a

nd

may c

on

tain

restr

icte

d,

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ntial or

privile

ged

ma

terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

dis

clo

sure

is p

rohib

ited

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ut

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ori

za

tion.

6Privacy 1

01 -

continued

Privacy is c

ultura

l, a

lthoug

h s

hare

d g

loba

l pri

ncip

les

Co

nsu

mer

surv

eys s

how

that

U.S

. In

tern

et users

’to

p

thre

e p

riva

cy c

oncern

s a

re 1

) in

form

ation s

hari

ng;

2)

notice a

bout

pra

ctices;

and 3

) in

form

atio

n s

tora

ge.

Fair I

nfo

rmation P

ractice P

rincip

les

•N

otice/A

ware

ness f

or

consu

mers

•C

hoic

e/C

onsent

•A

ccess t

o info

rmatio

n/P

art

icip

atio

n b

y ind

ivid

ua

ls

•D

ata

Inte

grity

/Security

•E

nfo

rce

me

nt/

Eff

ective

Redre

ss

©201

0 S

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info

rma

tion

is s

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ct

to S

print

polic

ies r

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rdin

g u

se

and

is t

he

pro

pert

y o

f S

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/or

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iliate

s a

nd

may c

on

tain

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icte

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ntial or

privile

ged

ma

terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

dis

clo

sure

is p

rohib

ited

witho

ut

auth

ori

za

tion.

Privacy R

egu

lato

rs in t

he C

om

merc

ial S

pace

•F

edera

l T

rade C

om

mis

sio

n (

FT

C)

•F

edera

l C

om

mu

nic

atio

ns C

om

mis

sio

n (

FC

C)

•H

ea

lth a

nd H

um

an S

erv

ices (

HH

S)

•F

ood a

nd D

rug A

dm

inis

tration (

FD

A)

•D

epart

me

nt

of Justice (

ID T

heft)

(DO

J)

•D

epart

me

nt

of H

om

ela

nd S

ecurity

(D

HS

)

•B

ankin

g R

egu

lato

rs (

Tre

asury

, F

DIC

, F

RB

)

•S

tate

Attorn

ey G

enera

ls

•S

elf R

egu

lato

ry V

olu

nta

ry M

odels

-B

BB

, D

MA

, T

RU

ST

e

7Privacy 1

01 -

continued

Who R

eg

ula

tes P

rivacy in t

he U

nited S

tate

s?

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rma

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polic

ies r

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rdin

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se

and

is t

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pert

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f S

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nd

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ntial or

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ged

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terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

dis

clo

sure

is p

rohib

ited

witho

ut

auth

ori

za

tion.

8Privacy 1

01 -

continued

Sa

mp

ling o

f Law

s in t

he U

S

•G

enera

l:S

ectio

n 5

of th

e F

edera

l T

rade C

om

mis

sio

n A

ct

>unfa

ir o

r deceptive a

cts

or

pra

ctices in o

r aff

ecting c

om

merc

e…

.

•F

am

ily:

Ch

ildre

n’s

Onlin

e P

rivacy P

rote

ctio

n A

ct

•F

inancia

l:G

ram

m L

each B

liley A

ct

•M

edic

al:

HIP

AA

, H

ITE

CH

, F

ood a

nd D

rug

Act

•In

trusio

ns: C

AN

-SP

AM

Act, D

o N

ot

Ca

ll Im

ple

menta

tion

Act, E

CP

A/C

FT

A

•M

obile

/Tele

co

m:

Tele

pho

ne C

on

su

mers

Pro

tection A

ct

•S

tate

s: F

TC

-lik

e A

cts

, C

alif

orn

ia s

tate

law

…re

quirin

g

privacy n

otices,

Data

Securi

ty law

s,

Massachusett

s…

po

licie

s a

nd p

ractices

©201

0 S

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info

rma

tion

is s

ubje

ct

to S

print

polic

ies r

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rdin

g u

se

and

is t

he

pro

pert

y o

f S

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s a

nd

may c

on

tain

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icte

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ntial or

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ged

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terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

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clo

sure

is p

rohib

ited

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ut

auth

ori

za

tion.

9Washin

gto

n R

egula

tory

Update

Em

erg

ing P

rivacy R

egu

lation –

cente

rs o

n t

echno

logy

and n

ew

busin

ess m

ode

ls

•F

CC

–F

TC

Task F

orc

e o

n P

rivacy

•D

ec.1

–G

enera

tio

n M

ob

ile F

oru

m (

FC

C)

•F

TC

•R

oun

dta

ble

s (

2009-2

010)

(report

pend

ing)

•B

eh

avio

ral A

dvert

isin

g G

uid

ance

•R

evie

w o

f th

e C

OP

PA

Rule

(child

ren

’s p

riva

cy)

•H

HS

-H

ITE

CH

/HIP

AA

Privacy R

ule

s

•F

DA

consid

eri

ng d

ow

nlo

ada

ble

soft

ware

as a

‘m

edic

al devic

e’

•D

raft

Privacy a

nd S

ecurity

Legis

lation

•C

hair

me

n R

ush a

nd B

oucher

©201

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info

rma

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is s

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to S

print

polic

ies r

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rdin

g u

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pert

y o

f S

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tain

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icte

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ntial or

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ged

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terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

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clo

sure

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rohib

ited

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ut

auth

ori

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tion.

10Privacy H

ot B

utton Issues

•B

eh

avio

ral T

rackin

g

>T

arg

ete

d A

dvert

isin

g

>S

ensitiv

e I

nfo

rmatio

n (

Hea

lth a

nd O

ther)

>Location D

ata

>C

onsu

mer

Privacy D

isclo

sure

s a

nd C

ho

ice

•P

rivacy C

ontr

ols

, P

refe

rence M

anag

em

ent

and

Data

Port

abili

ty

•D

ata

Securi

ty

•C

hild

ren

’s P

rivacy

•A

ccou

nta

bili

ty

©201

0 S

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info

rma

tion

is s

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ct

to S

print

polic

ies r

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rdin

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se

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y o

f S

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iliate

s a

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may c

on

tain

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icte

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ntial or

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ged

ma

terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

dis

clo

sure

is p

rohib

ited

witho

ut

auth

ori

za

tion.

11Behavio

ral T

rackin

g

Beh

avio

ral T

rackin

g

Overv

iew

: P

rivacy c

oncern

s a

bo

ut

behavio

ral tr

ackin

g

rela

te t

o the u

biq

uitou

s techno

logic

al co

llection o

f data

abo

ut

an in

div

idua

l, t

heir inte

rests

, activitie

s, m

ove

me

nts

, associa

tion

s, and s

ensitiv

e d

ata

•N

eed f

or

transp

are

ncy (

Consu

mer

Notice)

•W

hat

info

rmation is b

ein

g c

olle

cte

d,

used, and w

ith w

ho

m it

is s

hare

d

•D

ata

Rete

ntion (

what

limits)

•R

obustn

ess o

f S

ecurity

•F

airn

ess o

f a P

rofile

deve

lope

d

•P

ote

ntia

l H

arm

/ O

pport

unity for

Re

dre

ss

©201

0 S

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info

rma

tion

is s

ubje

ct

to S

print

polic

ies r

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se

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is t

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pert

y o

f S

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ged

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terials

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nded

fo

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use o

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nde

d r

ecip

ient.

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evie

w,

use

, dis

trib

ution

or

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clo

sure

is p

rohib

ited

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ut

auth

ori

za

tion.

12Targ

ete

d A

dvert

isin

gF

TC

, H

ill a

nd I

ndustr

y H

ot

Button Issue 2

00

9-2

01

0

•C

ongre

ssio

na

l H

eari

ngs a

nd D

raft B

ills

•F

TC

Issued G

uid

ance in F

ebru

ary

2010

>N

otice o

uts

ide o

f a P

rivacy P

olic

y

>C

onsu

mer

Ch

oic

e

>S

ensitiv

e D

ata

(opt-

in)

>E

nfo

rce

me

nt

>R

edre

ss

•In

dustr

y A

ssocia

tio

n P

rincip

les a

nd I

con D

evelo

ped

(IA

B, A

NA

, A

AA

, D

MA

, B

etter

Busin

ess B

ure

au)

>htt

p://w

ww

.abo

uta

ds.info

/resourc

e/d

ow

nlo

ad/s

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princip

les-0

7-0

1-0

9.p

df

>P

ow

er

i sym

bol –

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0 S

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polic

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nded

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nde

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13Sensitiv

e Info

rmation

Co

llection a

nd S

hari

ng R

eq

uires C

are

–C

onsu

mer

Opt-

in

Still

be

ing d

efin

ed,

bu

t genera

lly inclu

des:

•H

ea

lth info

rmation

•S

ocia

l security

nu

mb

er

and o

ther

uniq

ue id

entifiers

•C

PN

I

•P

recis

e location d

ata

•C

hild

ren

’s Info

rmatio

n

•M

ay inclu

de p

olit

ical o

r tr

ade/labo

r unio

n a

ffili

ations,

sexua

l pre

fere

nce d

ata

(applic

ab

le in E

uro

pe)

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0 S

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nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

dis

clo

sure

is p

rohib

ited

witho

ut

auth

ori

za

tion.

14Location D

ata

App

lica

ble

Guid

ance

•C

TIA

Wirele

ss G

uid

elin

es

•F

TC

Guid

ance

•U

ser

Safe

ty•

Appro

pri

ate

Notice a

nd C

ho

ice

>D

oes c

onsu

mer

perm

issio

n t

o g

rant

access to

locatio

n d

ata

suffic

e a

s n

otice a

nd c

hoic

e?

>T

ranspare

ncy a

bout

use,

data

shari

ng,

rete

ntion

>B

est

pra

ctices a

re e

volv

ing t

o d

em

onstr

ate

when

trackin

g is takin

g p

lace

, w

ho is r

eq

uestin

g a

ccess t

o

the d

ata

, w

hic

h a

pp

lications a

re “

on”

and o

fferin

g

consu

mer

contr

ols

>P

recis

e location a

nd c

all

locatio

n d

ata

requ

ire

aff

irm

ative o

pt-

in c

onsent

of a c

onsu

mer

©201

0 S

print.

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info

rma

tion

is s

ubje

ct

to S

print

polic

ies r

ega

rdin

g u

se

and

is t

he

pro

pert

y o

f S

prin

t and

/or

its r

ele

vant

aff

iliate

s a

nd

may c

on

tain

restr

icte

d,

confide

ntial or

privile

ged

ma

terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

dis

clo

sure

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rohib

ited

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ut

auth

ori

za

tion.

15Consum

er

Privacy D

isclo

sure

s &

Choic

e

•F

TC

Guid

ance –

bett

er

com

mu

nic

ations w

ith c

onsu

me

rs

>Just-

in-t

ime n

otices

>P

op-u

ps w

ith c

onsent fu

nction o

r in

form

atio

n

>Ic

ons

>U

nders

tan

dab

le p

riva

cy p

olic

ies –

new

form

ats

•C

halle

nges in t

he m

ob

ile e

nviro

nm

ent

>S

pace lim

itations

>A

ch

ievin

g c

lari

ty in s

hort

notices, pop-u

ps

>Ic

ons a

nd s

ym

bols

to d

em

onstr

ate

privacy p

ractices

>T

hird P

art

y C

ert

ific

atio

ns

©201

0 S

print.

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info

rma

tion

is s

ubje

ct

to S

print

polic

ies r

ega

rdin

g u

se

and

is t

he

pro

pert

y o

f S

prin

t and

/or

its r

ele

vant

aff

iliate

s a

nd

may c

on

tain

restr

icte

d,

confide

ntial or

privile

ged

ma

terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

dis

clo

sure

is p

rohib

ited

witho

ut

auth

ori

za

tion.

16Privacy C

ontr

ols

, P

refe

rence M

anagem

ent

and D

ata

Port

abili

ty

•“P

riva

cy b

y D

esig

n”

in d

eve

lop

me

nt

of

so

ftw

are

, h

ard

wa

re,

pro

du

cts

an

d s

erv

ice

s a

nticip

ate

s b

uild

ing

in

ways t

o

em

po

we

r a

co

nsu

me

r to

ma

ke

eff

ective

ch

oic

es a

bo

ut

ho

w

the

y w

an

t th

eir

in

form

atio

n u

se

d a

nd

to

pro

vid

e m

ech

an

ism

s

to a

cco

mp

lish

th

ose

ch

oic

es

•P

refe

ren

ce

co

ntr

ols

–p

riva

cy s

ett

ings

•P

refe

ren

ce

ma

na

ge

me

nt

–a

ssis

ts in p

rofile

an

d d

ata

use

ma

na

ge

me

nt

•D

ata

po

rta

bili

ty –

ackn

ow

led

ge

s t

he

va

lue

of

an

ind

ivid

ua

l’s d

ata

sh

are

d w

ith

a p

latf

orm

or

ap

plic

atio

n

an

d a

llow

s t

he

in

div

idu

al to

re

tain

in

form

atio

n a

nd

mo

ve

it

to o

the

r p

latf

orm

s a

nd

ap

ps

©201

0 S

print.

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info

rma

tion

is s

ubje

ct

to S

print

polic

ies r

ega

rdin

g u

se

and

is t

he

pro

pert

y o

f S

prin

t and

/or

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ele

vant

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iliate

s a

nd

may c

on

tain

restr

icte

d,

confide

ntial or

privile

ged

ma

terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

dis

clo

sure

is p

rohib

ited

witho

ut

auth

ori

za

tion.

17Data

Security

•W

ho is a

ccounta

ble

wh

en d

ow

nlo

ad

ing a

pplic

ations

•N

otice o

f 3

rdpart

y a

ctivity &

polic

ies t

hat app

ly

•S

ecuri

ty in d

ata

colle

ctio

n, tr

ansfe

r, s

tora

ge, destr

uction

and u

nders

tandin

g o

f w

here

data

flo

ws

•A

uth

enticatio

n o

f users

•D

ata

le

aka

ge (

flow

s)

and d

ata

rete

ntion

•R

isks a

nd c

ontr

ols

usin

g c

loud a

rchitectu

res

•C

ontin

uin

g s

potlig

ht

on I

dentity

Theft

©201

0 S

print.

This

info

rma

tion

is s

ubje

ct

to S

print

polic

ies r

ega

rdin

g u

se

and

is t

he

pro

pert

y o

f S

prin

t and

/or

its r

ele

vant

aff

iliate

s a

nd

may c

on

tain

restr

icte

d,

confide

ntial or

privile

ged

ma

terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

dis

clo

sure

is p

rohib

ited

witho

ut

auth

ori

za

tion.

18Child

ren’s

Privacy

FT

C O

nlin

e P

rivacy P

rote

ction R

evie

w

Ch

ildre

n u

nder

13 y

ears

of age …

•R

evie

w is f

ocusin

g o

n:

>Im

plic

ation

s r

ais

ed b

y m

obile

com

mu

nic

ations a

nd

inte

ractive g

am

ing,

tele

vis

ion a

nd

oth

er

i-m

edia

>C

oncern

s a

roun

d b

eh

avio

ral tr

ackin

g a

nd p

rofilin

g

>W

heth

er

it is n

ecessary

to e

xpan

d d

efin

itio

n o

f pers

on

al in

form

ation

>P

are

nta

l rights

to r

evie

w a

nd d

ele

te info

rma

tion

colle

cte

d f

rom

ch

ildre

n

>V

erifiab

le c

onse

nt /

auth

enticatio

n

©201

0 S

print.

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info

rma

tion

is s

ubje

ct

to S

print

polic

ies r

ega

rdin

g u

se

and

is t

he

pro

pert

y o

f S

prin

t and

/or

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ele

vant

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iliate

s a

nd

may c

on

tain

restr

icte

d,

confide

ntial or

privile

ged

ma

terials

inte

nded

fo

r th

e s

ole

use o

f th

e inte

nde

d r

ecip

ient.

Any r

evie

w,

use

, dis

trib

ution

or

dis

clo

sure

is p

rohib

ited

witho

ut

auth

ori

za

tion.

19In

tern

ational C

onsid

era

tions

All

of th

e a

bove a

nd …

•A

pp

lication

cert

ific

ations

•D

ata

shari

ng lim

itatio

ns (

cro

ss-b

ord

er)

•T

hird p

art

y a

ccou

nta

bili

ty