Consumer Prashant

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STUDENTS COLLOQUIUM REPORTDissertation Report on

SURVEY ON

CONSUMER BEHAVIOUR

ON LCD TVs

IN AHMEDABADALIGARH

SUBMITTED TO:

Dr. HIMANI JOSHIKALEEM M. KHAN

SUBMITTED BY:

Professor Prashant Saxena

D.B.A, F.M.S.R P.G.D.M.M

A.M.U 12-MM-01

Academic Co-ordinator

Bharat MaheshwariDipa Shah

Girish Nair

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Formatted: Indent: Left: 3.06", Spa0 pt

Formatted: Space After: 0 pt


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Nikita Sanghvi

Prakash Prajapati

Offerd By;

Department Of Business Administration

Faculty of Management & Research

Aligarh Muslim University

Aligarh. (U.P)

2012-13

GROUP NO.:6

DATE OF SUBMISSION:

19th

JAN 2010

ACKNOWLEDGEMENT

We extend our warmest thank and appreciation to all people who have assisted us in the

preparation of this report.

We are thankful towards the whole Stevens Business School familyAligarh Muslim

University for providing the infrastructure and facilities, without which our project would

have not taken a shape.

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We are also thankful to Mr. Dinesh (Sales manager, Vijay sales) & Mr.Ankit (Floor

manager, Sales India) for their valuable suggestion and feed back for preparingquestionnaire and also allowing us to interact with their customer for taking their

feedback.

We are also grateful to the respondents of our questionnaire who spared their valuable

time and obliged us by giving their co-operation and the information we needed.

We also convey my sincere gratitude to all the authors & websites from where we had

collected meaningful materials.

Last but not the least; we would like to thank our faculty member, Dr. Himani

Joshi,Project guide Dr.Kaleem M.khan Academic Co-ordinatorProfessor,D.B.A for

providing us with guidelines, suggestions, feedback & meaningful insights about thesubject of study

.


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ABSTRACT

The Indian market for entertainment devices like television has been expanding in the last

two decades. Several players are introducing not only several features to the existing

products but also new products like LCD (Liquid Crystal Display) TV and Plasma TV to

capture various segments of the market. Consumers now have a wide choice for the

selection of televisions. The present study is an empirical research done on factors

influencing the behaviour of the customers towards LCD Televisions of a selected city. A

random sample was selected from the selected areas and a questionnaire was prepared forthe research process & to analyze the data. The main findings reveal that physical

features, operational features, promotional features and word of mouth are the main

factors which tend to influence the buying decision in a positive manner-to increase the

sales of the product, whereas the price and brand name have a negative influence on the

behaviour.


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LIST OF CONTENTS

Acknowledgement...2 Acknowledgeme

nt.. 2

Abstract ....................................................................................................

.....3

List of Charts ......5

Introduction

.Introduction....6

Body of fThesis .....7

Methodology ......11

Research DesignResearch Design

...........12

Findings & Analysis of Data ..............13

Conclusion.......................................................................................................21


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Recommendations ..............................22

Limitation ....23

Appendix ...........................................................................................................24

Reference ...................33

LIST OF CHARTS

Chart.no. Name of the Chart Page no.

5.aNumber of respondents

13

5.b % of respondents having TVs 14

5.cFrequency of LCD TV purchased

(as per brand) 15

5.dFrequency of LCD TV purchased

(as per screen size in inches) 16

5.e% of features of LCD TV preferred

17

5.f

Factors influencing

Purchase of LCD TV 18

5.g

Budget (in rs.) for future

purchase of LCD TV 19


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5.hBest advertisement promotion

20


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1.INTRODUCTION

1.1 Purpose

The project is expected to throw light into various factors which affect consumers

purchase decisions, while buying LCD TV, & demographic profile of customers in

Ahmedabad.Aligarh

This study can play a major role for organizations while planning its marketing activities

& decide on the promotions for the same.

Moreover, the study is going to provide meaningful insights to students, who will be

doing similar study in future.

1.2 Nature of Study

The study is based on a combination of primary & secondary data & thus will be able to

analyse various major factors which affects the purchase decisions regarding consumer

durables, namely LCD TVs for various area segments.

1.3 Nature of Project

As in the study, various customers are interviewed, this project is expected to serve

valuable information, regarding the various factors affecting consumers purchase

decisions for consumer durables mainly LCD TVs in AhmedabadAligarh, the project is

undertaken in Ahmedabad Aligarh & may not hold completely relevant for other zones of

the country, where the demographic factors are different.

1.4 Overview


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The study is provide a brief knowledge on the demographics elements present in the

market of AhmedabadAligarh, & its effects on the purchase decisions on LCD TVs ,&major factors, or a combination of factors which affects the consumers purchase decision

for the same.


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2. BODY OF THE THESIS

2.1 INTRODUCTION

2.1.1 Liquid-Crystal Display Televisions

Liquid-crystal display televisions (LCD TV) are television sets that use LCD technology

to produce images. LCD televisions are thinner and lighter than Cathode Ray Televisions

(CRTs) of similar display size, and are available in much larger sizes as well. This

combination of features made LCDs more practical than CRTs for many roles, and as

manufacturing costs fell their eventual dominance of the television market was all but

guaranteed.

In 2008, LCD televisions surpassed sales of CRT-based televisions worldwide for the

first time, and its sales figures relative to other technologies are accelerating. LCD TVs

are quickly displacing the only major competitors in the large-screen market, the plasma

display panel and rear-projection television. LCDs are, by far, the most widely produced

and sold television technology today, pushing all other technologies into niche roles.

2.1.2 Liquid Crystal Display

A liquid crystal display (LCD) is a thin, flat panel used for electronically displaying

information such as text, images, and moving pictures. Its uses include monitors for

computers, televisions, instrument panels, and other devices ranging from aircraft cockpit

displays, to every-day consumer devices such as video players, gaming devices, clocks,watches, calculators, and telephones. Among its major features are its lightweight

construction, its portability, and its ability to be produced in much larger screen sizes than

are practical for the construction ofcathode ray tube (CRT) display technology. Its low

electrical power consumption enables it to be used in battery-powered electronic

equipment. It is an electronically-modulated optical device made up of any number of

pixels filled with liquid crystals and arrayed in front of a light source (backlight) or

reflector to produce images in colour or monochrome. The earliest discovery leading to

the development of LCD technology, the discovery of liquid crystals, dates from 1888.

By 2008, worldwide sales of televisions with LCD screens had surpassed the sale of CRT

units.
http://en.wikipedia.org/wiki/Television_sethttp://en.wikipedia.org/wiki/Liquid_crystal_displayhttp://en.wikipedia.org/wiki/Cathode_ray_tubehttp://en.wikipedia.org/wiki/Cathode_ray_tubehttp://en.wikipedia.org/wiki/Cathode_ray_tubehttp://en.wikipedia.org/wiki/Plasma_display_panelhttp://en.wikipedia.org/wiki/Plasma_display_panelhttp://en.wikipedia.org/wiki/Rear-projection_televisionhttp://en.wikipedia.org/wiki/Cathode_ray_tubehttp://en.wikipedia.org/wiki/Battery_(electricity)http://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Electro-optic_modulatorhttp://en.wikipedia.org/wiki/Pixelhttp://en.wikipedia.org/wiki/Liquid_crystalhttp://en.wikipedia.org/wiki/Light#Light_sourceshttp://en.wikipedia.org/wiki/Backlighthttp://en.wikipedia.org/wiki/Reflector_(photography)http://en.wikipedia.org/wiki/Monochromehttp://en.wikipedia.org/wiki/Monochromehttp://en.wikipedia.org/wiki/Reflector_(photography)http://en.wikipedia.org/wiki/Backlighthttp://en.wikipedia.org/wiki/Light#Light_sourceshttp://en.wikipedia.org/wiki/Liquid_crystalhttp://en.wikipedia.org/wiki/Pixelhttp://en.wikipedia.org/wiki/Electro-optic_modulatorhttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Battery_(electricity)http://en.wikipedia.org/wiki/Cathode_ray_tubehttp://en.wikipedia.org/wiki/Rear-projection_televisionhttp://en.wikipedia.org/wiki/Plasma_display_panelhttp://en.wikipedia.org/wiki/Plasma_display_panelhttp://en.wikipedia.org/wiki/Cathode_ray_tubehttp://en.wikipedia.org/wiki/Cathode_ray_tubehttp://en.wikipedia.org/wiki/Cathode_ray_tubehttp://en.wikipedia.org/wiki/Liquid_crystal_displayhttp://en.wikipedia.org/wiki/Television_set


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2.2 LEADING PLAYERS IN INDIAN LCD TELEVISION MARKET

Indian Television Brands

Chinese Television Brands

Korean Television Brands


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Japanese Television Brands

Other Country brands

Taiwan

- Holland

- USA

2.3 DIFFERENCIATION BY SIZE
http://www.lcdtvbuyingguide.com/20-lcd-tv.htmlhttp://www.lcdtvbuyingguide.com/19-lcd-tv.htmlhttp://www.lcdtvbuyingguide.com/37-lcd-tv.htmlhttp://www.lcdtvbuyingguide.com/15-lcd-tv.html


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2.4 INDIAN CONSUMER BEHAVIOUR

In todays competitive scenario, business organizations in India are most worried about

the future uncertainty. An increasing number of market planners are finding that growing

complexity and uncertainty of the environment are difficult to cope up. Behavioural

dimension added new complexity to marketing people. Still, there is no other alternative

but to face this situation. Organizations are continuously facing new equations in their

operating environment in every direction (Bettis & Hitt, 1995). Complex competitivestatus, vulnerable demand forecast, varying consumer preference, existence of too

many brands, changing attitude of channel intermediaries, shortening of the product

lifecycle, (Hammer, 1997) are making marketing decisions extremely difficult and risky.

And here comes the role of multidimensional analysis of a particular field.

In television market, situation is no way better. Television, as a product, is getting the

status of essential commodity inviting complicacies and uncertainties. TV market has

also one unique problem. It is on a developing phase. A shift from rural to urban sector is

continuously going on. Residential areas in metros, mini metros, cities, towns and small

towns are growing at faster rate. Industrialization, infrastructure development, and

extension of areas under amusement and entertainment are creating huge scope for

further market growth. Social developments of community and upcoming upper middle

class with increasing purchasing power have marked this field as an area of additional

complicacies and uncertainties. In view of the growing importance and market (Porter,1980) it is proposed to carry out a study covering factors affecting the consumer buying

behaviour for television.

CTVs are mainly two types, namely Flat-panel TVs and Front Projection TVs. On the

basis of display mode, they are classified into LCD, Plasma, DLP, and SXRD or LCOS.

The 14", 20" and 21" televisions are the most widely used which accounts for about 90%

of the market in India. Flat screen television is the fastest growing segment. Keeping this
http://www.lcdtvbuyingguide.com/52-lcd-tv.htmlhttp://www.lcdtvbuyingguide.com/46-lcd-tv.htmlhttp://www.lcdtvbuyingguide.com/42-lcd-tv.htmlhttp://www.lcdtvbuyingguide.com/32-lcd-tv.htmlhttp://www.lcdtvbuyingguide.com/26-lcd-tv.html


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in view we have restricted our study to these Flat-panel TVs only as Front-projection TVs

are not televisions in the most obvious sense.

The vital features that are considered by a consumer before buying a Flat-panel TV set

includes: sound quality, DVD connection, remote control facility, discount availability,

durability, built in stabilizer, foreign collaboration, proximity of dealers, price, picturequality etc. When more than a dozen brands are aggressively pushing for a larger chunk

of the market claiming that they go well beyond picture quality and sound clarity; going

for the right model is all the more tough.

There are several units in the market that can be analyzed. Our main thrust in this study is

the consumer and their perception towards choosing LCD Television. Keeping all these

aspects in view, we have analyzed the attitude of the consumers on the basis of the

attributes, preferable brand, sound quality, durability, recommendations, price,

advertisement etc.


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3. RESEARCH METHODOLOGY

The research was to be conducted in mainly four stages:

3.1 - STAGE 1: Identifying the Problem

a) A primary survey was done by informally interviewing few individuals who had

purchased LCD televisions recently.

b) Inputs, about the basic (Generic) factors that they consider purchasing LCDtelevisions were gathered.

c) Various materials published in similar studies were consulted.

d) Key factors & the kind of data required for successful completion were beingidentified.

3.2 - STAGE 2: Collecting Suitable Data

a) A questionnaire was framed while considering both the key & the generic factors,which affects consumer purchase decisions.

b) Customers are classified according to two segments according to their area ofresidence.

3.3 - STAGE 3 : Analysing & interpreting the collected Data

a) A data sheet is being formatted by feeding the collected information into excel

sheet systematically.

3.4 - STAGE 4 : Writing the Report


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a) Detailed report has been made as per the analysis from time to time in a most

possible proper, convenient & scientific format by applying suitable higher order

statistical procedures to define & interpret the required information.


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4. RESEARCH DESIGN

4.1 Objective: To study consumer behaviour towards LCD Televisions in

AhmedabadAligarh.

4.2 Sampling:

As the study demand, the questionnaires were filled by respondents from various

segments of the city.

4.3 The Sample size :

The sample size was 160, which was divided into two parts Eastern AhmedabadCivil

line area of Aligarh& Western Ahmedabad& Rest of area of Aligarh.

4.4 Type of Sampling Design:

Non-Probability Sampling :( Convenience Sampling)

The sample design for the survey is convenience-sampling method. This method is

selected by considering time factor for the survey and population.

4.5 Data Collection:

4.5.1 Primary Data


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This study is mostly based on Primary data collected, & information received directly in

the process of the survey.

4.5.2 Secondary Data

As the topic of the thesis is comparatively different & related to consumer behaviour of

specific geographic area, thus finding adequate amount of relevant data had been a

challenge.

Still, some websites, & books on Market Research had been referred for finding out the

factors & helped a lot in the process of Questionnaire designing.


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5. FINDINGS & ANALYSIS OF DATA

ANALYSIS

In our questionnaire we have divided ages in 5 groups. As per our survey we found that

we have got maximum respondents from the age group of 26 t0 35. They responded in a

very positive manner as they are young, enthusiastic and the most important is that they

are aware of the features of LCD TV, price, and advanced technological updates

available in LCD TV.

20-25 26-35 36-45 46-55 56 & ABOVE

41

52

4416

10

CHART: 5.A

NUMBER OF RESPONDENTS

Column2

AGE GROUP ( in years)


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ANALYSIS

More number of people is having LCD TV because of its features like picture quality,

sound quality, less space consuming. Price is also one of the important factors whichattract consumers to purchase LCD TV. As there is a neck to neck competition between

various brands of LCD and CRT TV prices are also competitive. This is an advantage for

people they can go for the option of LCD TV with their desired features even though withlow budget. LCD is also preferred by the people for its feature of less space consuming.

As the area of home is decreasing people have more tendencies to purchase equipment

that can be adjusted with small space.

Also large 24% of people have CRT TV. CRT TV has also its own features that, those

who want home theatre system for them LCD TV can not serve their purpose. The

Woofer & Dolby sound quality are the unique features of CRT TV so CRT TV is also

preferred by consumer.

There are 48 % of consumers who are having more than 1 TV at their home. They haveboth CRT and LCD TV. Due to variety of channels availability there are conflicts in the

family for watching selective programme at a selected time. This is the major reason that

Field Code Changed


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we found in our survey that why people have more than 1 TV at home. Another common

reason is the privacy of an individual in a family.

In our survey we have found 5% of the people do not have TV at their home. When we

inquired for the reason, the major findings came out is that they do not want to purchase

TV only because they feel their childrens study might be affected because of it.


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ANALYSIS

People have a tendency to purchase specific brand Television of television. This showsbrand loyalty. In our survey for LCD TVs we have also found that people have whole

range of electronics of a particular brand. They have trust on a particular brand. Sony,

one of the oldest brands is one of them. Currently it is 27% of the total LCD market.

Samsung is also closely in competition with 24% market share. Because of advance

technology and features, Samsung makes it withstand in competition with Sony.

Field Code Changed


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ANALYSIS

32 is the most popular size of LCD TV of any company. People are more comfortable

with this size of TV for domestic purpose. Next comes in the popular choice is 26. As

per the total area available in the house these two sizes of TV are more popular. There are

very few people who have 46 and 52 inches TV. Here the root cause for this is the size

of home only. Budget is not constraint for them. Some people have large screen TV for

commercial purpose, e.g. hospitals or clinic or institutes.

LCD TV Price List (in Rs.)

BRAND NAME Size 26 Size 32 Size 37

LG 28200 39,500,

51,500

59,400

SAMSUNG 33,200 41,500 62,400

0% 4%

7%

20%

35%

15%

13%

2% 4%

CHART: 5.D

FREQUENCY OF LCD TV PURCHASED

(AS PER SCREEN SIZE IN INCHES)

17''

21''

26''

32''

37''

42''

46''

52''


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46,500

52,500 67,500

72,800

SONY 34,900

45,900

48900

48900

62,900


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ANALYSIS

Picture quality has got the highest ranking among the features of LCD TV followed bysound quality, large screen, less space consuming, add on facility & price.

People are more conscious about the quality of pictures rather than price or other

features.

LCD TV falls under the category of luxurious goods. As the purchasing power of the

people has increased, people are more concentrating on the quality of the products rather

than price.

Field Code Changed


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ANALYSIS

Brand name attached with LCD TV is the most important feature on which consumer

behaviour largely depends. Price and model diversity is second in a queue. People are

more brands conscious as it is a long term asset and they are not ready to change it

frequently. They are ready to pay higher price but, they want durability feature.

Advertisement is also contributing in the purchase behaviour of the LCD TVs. Brand

ambassador also play major role in this. During our survey we also found some brand

loyal consumers who always purchase the same brand electronic items.

17%

49%

0%

17%

0% 11%

3% 3%

CHART: 5.F

FACTORS INFLUENCING PURCHASE OF LCD

TV

PRICE

BRAND NAME

MODEL DIVERSITY

WORD OF MOUTH

DEALER RECOMMENDATION

ADVERTISEMENT


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ANALYSIS

Budget for purchase of LCD TV has very large range. It starts from Rs. 25000 to morethan Rs. 120000. Majority of the people are falling into the budget range of Rs.45000 to

Rs.60000. This range again depends upon the brand which they want to purchase. Those

who are brand conscious they are ready to pay higher limit of the range of Rs.60000 also.

Few people are feature conscious, they will prefer lower range of Rs.45000 as LCD TVs

can avail all the features with a small budget also.

Field Code Changed


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ANALYSIS

According to respondents Samsung is top or the town in terms of sales promotion. People

can easily remember Samsung brand because of his brand ambassador, Aamir Khan.

Videocon advertisement is also nowadays famous for bright green coloured Jelly and soft

look. Haier is famous for its punch line that is Inspired Living and also beautifully

designed pink coloured hoardings.

Field Code Changed


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6. CONCLUSION

We have done survey for consumer behaviour on LCD TV in AhmedabadAligarhtaking a sample size of 160 people. From the survey we could find that there are

many features which influence an individual to buy and not to buy certain type of

TV.

There is also difference of opinion between various age group of people and alsonumber of respondents those who has actually taken interest in giving their feedback. Between the age group of 26-35 maximum people have responded.

We have also found that many people are brand conscious. We met one familywho is brand conscious for electronic equipment. All the electronic appliances that

are available with that family is of Sony brand only. In our survey we also found

that 27% of the people like LCD TVs of Sony brand only.

There is also specific choice for size and feature of the LCD TV. People are morecomfortable with 32 (35%) and their priority for the features of LCD TV is

picture quality (35%).

Advertisement has also impact on the brand recall and purchasing behaviour of theconsumer. Samsung and LG are the two brands whose advertisement is most

popular in consumer. Brand ambassadors are playing key role in the sales

promotion through advertisements.

There are also some specific features came into the sight. There is a huge marketof LCD TV as per latest trend. It is also a status symbol for the consumer. But, still

CRT TV is also having space in the drawing room of many homes. People mayhave more than one TV at their homes which includes both LCD TVs as well as

CRT TVs. LCD TV has unique features but still people have the tendency to retain

their old CRT TVs. During the conversation with the respondents regarding the

reason for possessing have both types of TVs, different perception of the peoplecame into light. 2% of them said LCD TV can not support Dolby sound system or

home theatre system. Around 25% of the people responded like there is an

emotional attachment with that CRT TVs as it is a vintage for them. Around 50%

of the people want to keep it with them as they are not getting an expected resale

value.

LCD TVs has catered huge market because of its unique feature like picturequality, sound quality less space consuming, and of course price. As price of LCD

TV and CRT TV are almost similar, people are now moving towards purchase of

LCD TVs. LCD TVs has also become a status symbol for the people, which also

influence the people to buy LCD TV.


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P

eople seem to be happy with present features available in the LCD TV as theyhave suggested no new feature recommendations.


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7. RECOMMENDATIONS

Different requirements to address urban and semi urban population.

Products need to address Indian working environment.

Innovations in advertising and promotions.

Advertisements should focus more on factors like picture quality & sound quality.

The distribution channel should be even stronger, even in rural areas.

Growing urbanization, & increase in the number of nuclear families are creating ahuge wave of opportunities for the LCD TV market. This trend is also very muchprevalent in

AhmedabadAligarh, thus marketers should emphasize on the major factors

affecting consumers purchase decision, so that they can create a visibility &

positive image in the mind of the customer


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8. LIMITATIONS

The study is expected to give meaningful insights but can still suffer from some basic

limitations as mentioned below:

1. Time ConstraintAs the time given to complete the project is lesser than actual time required

completing similar studies, the quality of findings may get affected.

2. Sample Size & NatureThe sample size estimated is 160, thus the findings from the same may not be

representative of the actual population.

We have selected Western & Eastern AhmedabadAligarh as our survey area and

therefore the report is based on behaviour people living in Western & Eastern part

ofAhmedabadAligarh.

3. Classifying Income SegmentsGetting required number of respondents belonging to each income segment may

be tough. As unless somebody is filling up the questionnaires, its not possible to

accurately guess the income class the respondent is belonging to.

4. Respondents BiasSome respondents may not state their actual income,& thus under/overstatement

of the same is possible. Moreover some respondents might also not state their

actual reasons while making purchase decisions (e.g. Price), due to their ego

states.

All the above limitations can affect the actual collected data, but care has been taken to

minimize such discrepancies.

Above all the limitations this study is expected to be useful with minimum possible errors

& discrepancies.


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9. APPENDIX

QUESTIONNAIRE 1

QUESTIONNAIRE ON CONSUMER BEHAVIOR ON LCD TV (OLD VERSION)

IWeam the students ofSTEVENS BUSINESS SCHOOLAligarh Muslim University, Kalol

are doing study on consumer behaviour pattern on LCD television. We would like to request you

to fill up the questionnaire given below. Your valuable feedback will help us in completing our

project with the analysis of actual test and preference of consumer for LCD television.

Name: ________________________

Area of residence: ________________

1. Which age group you belonging to?

20 - 25 [ ] 26 - 35 [ ]

36 - 45 [ ] 46 - 55 [ ]

56 and above [ ]

2. What is your profession?

Student [ ] Businessman [ ]

Service [ ] Housewife [ ]

Others [ ]

3. Do you have television at your home?

Yes [ ] No [ ]

If answer of question no.3 is Yes than go to question no. 4?


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If answer of question no.3 is No than go to question no. 7?

4. Which type of TV do you have?

LCD TV [ ] Cathode Ray Tube (Regular) [ ]

If you have LCD TV then go to next question, otherwise go to question no.16

5. Which brand of LCD TV you have?

---------------------------------------------

6. What size (in inches) of LCD TV screen you have?

-------------------------------------------------

Now go to question no. 13

7. Are you planning to purchase TV in near future?

Yes [ ] No [ ]

8. Which brand of TV comes to your mind when you hear the word TV?

__________________________

9. Which type of TV would you like to purchase?


If you want to buy LCD TV then go to next question, otherwise go to question no.16

10. What is your budget (in Rs.) for purchasing TV?


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25000 - 45000 [ ] 4500060000 [ ]

60000 - 80000 [ ] 80000100000 [ ]

100000120000 [ ] More than 120000 [ ]

11. Are you aware of features of LCD TV?

Yes [ ] No [ ]


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12. Which brands of LCD TV you know?

LG [ ] Samsung [ ]

Sony [ ] Videocon [ ]

Haier [ ] Onida [ ]

Philips [ ] BPL [ ]

Panasonic [ ]

If other, please specify ______________

13. What size of LCD TV screen you will prefer for your home?

15inch [ ] 19inch [ ]

20inch [ ] 26inch [ ]

32inch [ ] 37inch [ ]

42inch [ ] 46inch [ ]

57inch [ ]

14. Which feature of LCD TV you like the most?

Price [ ] Picture quality [ ]

Sound Quality [ ] Large screen [ ]

Add on Facility [ ] Less space consuming [ ]

15. Which factors attract you to purchase of the LCD Televisions?

Price [ ]

Brand Name [ ]

Reputation of the company [ ]


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Model Diversity [ ]

After sales service [ ]

Word of mouth from friends and relatives [ ]

Dealer [ ]

If other please specify ______________


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16. Which advertisement of LCD TV you like the most?

LG [ ] Samsung [ ]



17. Would you like to suggest your friends or relative to purchase LCD TV?

Yes [ ] No [ ]

We are thankful to you for sparing your precious time with us. Your feed back

will be fruitful to us for fulfilling our objective of studying consumer behaviour on

lcd tv.


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QUESTIONNAIRE ON CONSUMER BEHAVIOR ON LCD TV (NEW VERSION)

We I am the students ofSTEVENS BUSINESS SCHOOLAligarh Muslim University, KalolI am are doing study on consumer behaviour pattern on LCD television. We would like to

request you to fill up the questionnaire given below. Your valuable feedback will help us in

completing our project with the analysis of actual test and preference of consumer for LCD

television.

Name: ________________________

Area of residence: ________________

Mobile No

1. Which age group you belonging to?

20 - 25 [ ] 26 - 35 [ ]

36 - 45 [ ] 46 - 55 [ ]

56 and above [ ]

2. What is your profession?

Student [ ] Businessman [ ]

Service [ ] Housewife [ ]

Others [ ]

3. Which brands of TV comes to your mind when you hear the word TV? (max. 5)

----------------------------------------------------------------------------------------------------

Formatted: Font: (Default) Times Ne12 pt, Bold

Formatted: Font: (Default) Times Ne12 pt, Bold, Underline

Formatted: Font: Bold


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4. Do you have television (TV) at your home?

Yes [ ] No [ ]

If answer of question no.4 is Yes then go to question no.5?

If answer of question no.4 is No then go to question no.9?


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5. Where did you purchase it from?

Company showroom [ ]

Mall [ ]

Wholesale market [ ]

Retail Market [ ]

Any other please specify ________________

6. Which type of TV do you have?


If you have LCD TV then go to next question, otherwise go to question no.9

7. Which brand of LCD TV you have?

---------------------------------------------

8. What size (in inches) of LCD TV screen you have?

---------------------------------

9. Are you planning to purchase TV in near future?

Yes [ ] No [ ]

If YES then go to next question, otherwise go to question no.15


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10. Which type of TV would you like to purchase?


If you want to buy LCD TV then go to next question, otherwise go to question no.18


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11. What is your budget (in Rs.) for purchasing TV?

25000 - 45000 [ ] 4500060000 [ ]

60000 - 80000 [ ] 80000100000 [ ]

100000120000 [ ] More than 120000 [ ]

12. Are you aware of features of LCD TV?

Yes [ ] No [ ]

13. Which brands of LCD TV you know?

LG [ ] Samsung [ ]


Haier [ ] Onida [ ]

Philips [ ] BPL [ ]

Panasonic [ ]

If other, please specify ______________

14. What size of LCD TV screen you will prefer for your home?

15inch [ ] 19inch [ ]

20inch [ ] 26inch [ ]

32inch [ ] 37inch [ ]

42inch [ ] 46inch [ ]

57inch [ ]


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15. Which feature of LCD TV you like the most? (Rank from 1 to 6, 1 being most liked

feature)

Price [ ] Picture quality [ ]

Sound Quality [ ] Large screen [ ]

Add on Facility [Facility [ ] Less space

consuming [ ]

16. Which factors attract you to purchase of the LCD Televisions?

Price [ ]

Brand Name [ ]

Model Diversity [ ]

Advertisement [ ]

Word of mouth from friends and relatives [ ]

Dealer [ ]


17. Are you satisfied with your current LCD TV?

Yes [Yes [ ] No [No [ ]

If No, then Why?__________________________________

18. Which advertisement of LCD TV you like the most? (Rank from 1 to 4, 1 being the

most like)

LG [ ] Samsung [ ]




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19. Wouldwould you like to suggest your friends or relative to purchase LCD TV?

Yes [ ] No [ ]

We are thankful to you for sparing your precious time with us. Your feed back

will be fruitful to us for fulfilling our objective of studying consumer

behavioubehaviourr on lcdLCD tvTV. Formatted: Font: (Default) Calibri, NFormatted: Font: (Default) Calibri, 1Italic


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REFERENCE

www.wikipedia.com

www.aavaas.com

www.ccsenet.org

www.lcdtvbuying.com

www.dancewithshadows.com

www.eetindia.co.in

www.indiastudychannel.com
http://www.wikipedia.com/http://www.lcdtvbuying.com/http://www.dancewithshadows.com/http://www.eetindia.co.in/http://www.indiastudychannel.co/http://www.indiastudychannel.co/http://www.eetindia.co.in/http://www.dancewithshadows.com/http://www.lcdtvbuying.com/http://www.wikipedia.com/

Documents

Consumer Prashant