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7/31/2019 Consumer Perception on Facebook and Google Plus
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Consumer PerceptionOn
Facebook and Google Plus
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COMPANY PROFILE
Type : Public
Founded : Cambridge, United States (2004)
Founder(s) : Mark Zuckerberg
Eduardo Saverin
Dustin MoskovitzChris Hughes
Headquarters : Menlo Park, California, U.S.
Area served : Worldwide
Key people : Mark Zuckerberg (Chairman and CEO)Sheryl Sandberg (COO)
David Ebersman (CFO)
Industry : Internet
Facebook Inc
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Revenue : US$ 3.71 Billion (2011)Employees : 3000+ (2011)
Website : Facebook.com
Type of site : Social Networking Service
Advertising : Banner Ads, Referral Marketing, Games
Registration : Required
Users : 901 million (active April 2012)
Available In : Multilingual
Launched : February 4, 2004
Current status : Active
Facebook Inc
Source : http://en.wikipedia.org/wiki/Faceb
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Google +
Type : Public
Area served : Worldwide
Industry : Internet
Website : plus.google.com
Slogan : Real-life sharing rethought for the web.
Commercial : Yes
Type of Site : Social network Service
Registration : Required
Users : 170 million
Owner : Google
Launched : 2011
Current Status : Active Source :
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What is Perception ?
Perception is defined as the process by which an individual selects,
organizes
and interprets stimuli into a meaningful and coherent picture of the world.
Examples of the stimuli include products, packages, brand names,
advertisements, and commercials.
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What is Social Networking Service ?
A Social Networking service is an online service or asite that focuses on building and reflecting of social
networks or social relations among people.
A social network service consists of a representation of each user (often a profile), his/her social links, and a
variety of additional services.
Most social network services are web-based and
provide means for users to interact over the Internet,
such as chat and instant messaging.
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COMPETITORS
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RESEARCH METHODOLOGY
DATA COLLECTIONPrimary Data
A Structured Questionnaire is to be used to collect Primary Data.
Secondary Data The main source of collecting secondary data in this project is
INTERNET.
RESEARCH DESIGN
The Research Design will be Descriptive Research.
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RESEARCH METHODOLOGY
SAMPLING METHOD
In this Project Report Convenient Sampling method is to be used.
SAMPLE SIZE
The Sample Size for this Project Report is 100.
SCOPE OF STUDY
Research is limited to DELHI and NOIDA only
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GOOGLES PLUS
ANDFACEBOOK LIKE
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USAGE PERIOD OF FACEBOOK
0
5
10
15
20
25
30
35
Less than 6 Months6 Months- 12
Months More than 12Months
510
35
Less than 6 Months
6 Months- 12 Months
More than 12 Months
ANALYSIS
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0
5
10
15
20
25
30
35
40
Less than 6 Months6 Months- 12
Months More than 12Months
40
8
2
Less than 6 Months
6 Months- 12 Months
More than 12 Months
USAGE PERIOD OF GOOGLE+
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RATE THE APPLICATIONS ON FACEBOOK
0
5
10
15
20
25
Games andEntertainment
Email and Chat Add Family andFriends
Join Groups andEvents
Like or + 1 Brandsand Organizations
of the World
Follow Celebrities
54
10
89
6
10
18
14 14
18
11
25
22
16
20
1213
6
2
56
5
12
4 45
2
6
8
Very Good
Good
Neutral
Bad
Very Bad
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RATE THE APPLICATIONS ON GOOGLE +
0
5
10
15
20
25
Games andEntertainment Email and Chat Add Family andFriends Join Groups andEvents Like or + 1 Brandsand Organizationsof the World
Follow Celebrities
7
3
5
2
65
14
20
14
22
25
1616
19
11
15
10
20
6
4
12
4
6
3
7
4
8 7
3
6
Very Good
Good
Neutral
Bad
Very Bad
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ACTIVITIES DONE ON FACEBOOK
0
5
10
15
20
25
Uploading Videosand Photos
Using Applicat ion Writing on Wall Viewing Profiles Private Messaging Checking NewsFees
7
8
12
4
9
11
15
12
7 6
10
5
20
25
13
18
11
25
5
2
910
12
43 3
9
12
8
5
Very Good
Good
Neutral
Bad
Very Bad
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ACTIVITIES DONE ON GOOGLE +
0
5
10
15
20
25
30
UploadingVideos and
Photos
Using Application
Writing on Wall Viewing Profiles PrivateMessaging
Checking NewsFeeds
10
5
23
2
6
12
20 21 21
14
6
1816
1920
2628
6 6 6
34
8
43
23
42
Very Good
Good
Neutral
Bad
Very Bad
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DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ONYOUR WALL (FACEBOOK)
0
5
10
15
20
25
30
35
40
45
Yes No
42
8
Yes
No
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DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ONYOUR WALL (GOOGLE +)
0
5
10
15
20
25
30
Yes No
28
22
Yes
No
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On THE BASIS OF AGE (GOOGLE +)
0
1
2
3
4
5
6
7
8
Less than 20 21-30 31-40 41-50 51-60 61-70
8
4
2 2
0 0
4
7
1
3
2
1
3
6
2
1 1
3
2
3
2 2
1
0
3
4
0 0
1 1 1
0
6
2
0
2 2
1 1
0
3
4
2
3
1 1
2
Education
Fashion
Jobs
Food
Sports
Health and BeautyBanking and Insurance
Electronic Goods
FMCG Goods
Religion
AGE No of Respondents No of Choices Less than 20 10 2021-30 12 2431-40 7 1441-50 8 16 51-60 8 16
61-70 5 10
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ON THE BASIS OF GENDER (FACEBOOK)
0
2
4
6
8
10
12
14
Male Female
3
7
3
13
9
56
3
8
3
2
7
4
1
7
2
9
33
2
Education
Fashion
Jobs
Food
Sports
Health and Beauty
Banking and Insurance
Electronic Goods
FMCG Goods
Religion
PARTICULARS NUMBERS CHOICES
MALE 27 54
FEMALE 23 46
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ON THE BASIS OF GENDER (GOOGLE +)
0
2
4
6
8
10
12
14
Male Female
10
6
4
14
11
5
7
2
6
2
5
6
3
1
5
0
6
33
1
Education
Fashion
Jobs
Food
Sports
Health and Beauty
Banking and Insurance
Electronic Goods
FMCG Goods
Religion
PARTICULARS NUMBERS CHOICES
MALE 30 60
FEMALE 20 40
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ON THE BASIS OF OCUPATION (FACEBOOK)
0
1
2
3
4
5
6
7
8
9
Business Service inGovernment
Service inPrivate
Student Self EmployedProfessionals
Others
1
0
1
7
1
0
2
0
2
9
2
1
0 0
5
7
0
2
0
2
0
5
0
22
5
0
3
1
00
1 1
6
0
1
3
1
0
1
0 00 0
3
4
2
0
4
5
2
1
2 2
1
Education
Fashion
Jobs
Food
Sports
Health and BeautyBanking and Insurance
Electronic Goods
FMCG Goods
Religion
Occupation No of Persons No of Choices
Business 4 8
Service in Government 7 14
Service in Private 7 14
Student 22 44
Self Employed Professionals 6 12
Others 4 8
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ON THE BASIS OF OCUPATION (GOOGLE +)
0
1
2
3
4
5
6
7
8
9
10
Business Service inGovernment
Service inPrivate
Student Self EmployedProfessionals
Others
2
1
2
9
2
6
10
22
6
5
2
1
3
4
2
1
3 3
11
4
2
3
1
3
1
3
2
1 1
4
1
2 2
Education
Fashion
Jobs
Food
SportsHealth and Beauty
Banking and Insurance
Electronic Goods
FMCG Goods
Religion
Occupation No of Persons No of Choices
Business 6 12
Service in Government 4 8
Service in Private 15 30
Student 18 36
Self Employed Professionals 5 10
Others 2 4
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DO ADVERTISMENT ON YOUR FACEBOOK ACCOUNT HAVE ANYKIND ON IMPACT ON YOUR CHOICE OF BUYING
0
5
10
15
20
25
30
35
40
Yes No
38
12
Yes
No
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DO ADVERTISMENT ON YOUR GOOGLE + ACCOUNT HAVE ANYKIND ON IMPACT ON YOUR CHOICE OF BUYING
23
23.5
24
24.5
25
25.5
26
Yes No
26
24
Yes
No
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RATE THE RELIABILITY OF YOUR FACEBOOK ACCOUNT INTERMS OF PRIVACY AND SECURITY
0
5
10
15
20
25
Fully Reliable Reliable Neutral Not at all Reliable
9
14
21
6
Fully Reliable
Reliable
Neutral
Not at all Reliable
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RATE THE RELIABILITY OF YOUR GOOGLE + ACCOUNT INTERMS OF PRIVACY AND SECURITY
0
5
10
15
20
25
30
Fully Reliable Reliable Neutral Not at all Reliable
3
12
27
8
Fully Reliable
Reliable
Neutral
Not at all Reliable
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DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP INMIND WHILE SHAREING INFORMATION AND CONTENT ONYOUR FACEBOOK ACCOUNT
0
5
10
15
20
25
30
35
40
45
Hacking of Account Spam and Scam Misleading or Inappropriate Status
Sexually ExplicitContent
Hate or RacistSpeech
3337
44
38
10
1713
6
12
40
Yes
No
DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP IN
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DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP INMIND WHILE SHAREING INFORMATION AND CONTENT ONYOUR GOOGLE + ACCOUNT
0
5
10
15
20
25
3035
40
Hacking of Account Spam and Scam Misleading or Inappropriate
Status
Sexually ExplicitContent
Hate or RacistSpeech
28
33
2320
13
22
17
2730
37
Yes
No
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CHALLENGES FACED BY YOU WHILE USING YOURFACEBOOK ACCOUNT
0
5
10
15
20
25
30
35
40
45
50
I get too manyemails,
invitation andrequest frommy account
I don't feel safeon Social
NetworkingSite.
I spend toomuch timeusing myaccount.
I don'tunderstand
how to use myaccount on the
SocialNetworking
Site.
I don't find mySocial
NetworkingSite useful.
Privacy andSecurityconcernsrelating to Account.
I have another account on
different SocialNetworking
Sites
Information willbe shared with
unwantedpeople and
can be usedfor social data
mining
28
5
38
3
16
22
3336
22
45
12
47
34
28
1714
Yes No
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CHALLENGES FACED BY YOU WHILE USING YOURGOOGLE + ACCOUNT
0
5
10
15
20
25
30
35
40
45
I get too manyemails,
invitation andrequest frommy account
I don't feel safeon Social
NetworkingSite.
I spend toomuch timeusing myaccount.
I don'tunderstand
how to use myaccount on the
SocialNetworking
Site.
I don't find mySocial
NetworkingSite useful.
Privacy andSecurityconcernsrelating to Account.
I have another account on
different SocialNetworking
Sites
Information willbe shared with
unwantedpeople and can
be used for social data
mining
21
15
40
16
12
32
42
2629
35
10
34
38
18
8
24
Yes
No
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FINDINGS
Maximum Respondents Feel Yes for the following
:
1. Do relate with the advertisement on their wall
2. The Advertisement on Facebook account do have an
impact on their choice of buying.
3. Hacking of Account
4. Spam and Scam
5. Misleading or Inappropriate Status
6. Sexually Explicit Content
7. Spend too much time using my account
8. Another account on different Social Networking Sites
9. Information will be shared with unwanted people and
can be used for social data mining
Maximum Respondents Feel
Neutral for the following :
1. Games and Entertainment Application
2. Email and Chat Application3. Add Family and Friends
Applications4. Join Groups and Events
Applications5. Follow Celebrities
Applications6.
Uploading Videos and Photos7. Using Applications8. Writing on wall9. Viewing Profiles10. Checking News Feeds
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Maximum Respondents Feel Bad for thefollowingPrivate Messaging
Maximum Respondents Feel NO for the following
1. Hate or Racist Speech2. I get too many emails, invitation and request from my account.3. I don't feel safe on Social Networking Site.4. I don't understand how to use my account on the Social Networking Site.5. I don't find my Social Networking Site useful
6. Privacy and Security concerns relating to Account
Maximum Respondents Feel Goodfor the following Like or +1 Brands and Organizations:
Maximum number of respondents say thatthe Privacy and Security i.e. Reliability isModerate in Facebook .
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GOOGLE +
Maximum Respondents Feel No for the following 1. Misleading or Inappropriate Status2. Sexually Explicit Content,3. Get too many emails, invitation and requests
4. Don't feel safe on Social Networking Site5. Don't understand how to use my account on the Social Networking Site6. Don't find my Social Networking Site useful
Maximum number of respondents say thatthe Privacy and Security i.e. Reliability isModerate in Google + .
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Maximum Respondents Feel Yes for the following
1. Do relate themselves well with the advertisement on their wall2. The Advertisement that they have on their Google+ account do have an
impact on their choice of buying.
3. Hacking of Account
4. Spam and Scam5. Hate or Racist Speech
6. Spend too much time using my account
7. Privacy and Security concerns
8. Have another account on different Social Networking Sites
9. Information will be shared with unwanted people and can be used for socialdata mining
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Maximum Respondents Feel
Neutral for the following
1. Games and Entertainment
2. Follow Celebrities
3. Uploading Videos and Photos
4. Private Messaging
5. Checking News Feeds
Maximum Respondents Feel Good
for the following
1. Email and Chat
2. Add Family and Friends
3. Join Groups and Events
4. Like or +1 Brands and
Organizations5. Using Applications
6. Writing on wall
7. Viewing Profiles
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THANK YOU
Name : Utsav Mahendra