MARKETING PROGRAMS OVERVIEW One Marketing Budget = Many Successful Marketing Programs See what the Idaho Potato Commission is up to! RODS RACING Athletes racing all over the country to support adoption of Down syndrome children is a win-win. So far we’ve helped get 35 orphans to their forever families. • Our title sponsorship has the lowest cost of all 13 ESPN-owned bowls • The average television audience is 2.2 million • Links Potato Bowl with other well-known bowls: Orange, Rose, Cotton, Peach This potato-based local New Year’s event makes national and even global news. Rated as one of the Top 5 Things to see dropped on New Year by USA Today. N E W Y E A R ’ S E V E So effective that hundreds of thousands of people all over the country are still telling the Big Idaho Potato Truck to go home because the farmer is looking for it! With 550 million media impressions, it’s no wonder. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TRUCK ON THE ROAD COMMERCIAL AIRING A FULL YEAR OF NATIONAL EXPOSURE N A T I O N A L C O M M E R C I A L CONSUMER The Big Idaho Potato Truck is directly compared to the success of the Oscar Mayer Wienermobile that has been around since 1935! People love the truck! A BIG HELPING is the Idaho Potato Commission’s chance to help local communities all over the country. For every signature added to our “Big Helping” sign board, $1 is donated (up to $500) to a local charity in the community that the Big Idaho Potato Truck visits. FAMOUS IDAHO ® POTATO TOUR THAT’S 84 YEARS For more information on our programs, visit IdahoPotato.com/industryrelations Since 2012 the number one question we still get about the Big Idaho Potato Truck – “Is that potato real?” Q U E S T I O N ON T H E S T R E E T S Please visit idahopotato.com for more than 1,500 nutritious and delicious Idaho ® potato recipes. For daily updates and to be part of our social media community, follow us on: @famousidahopotatoes @idahopotatoes @idahopotato idahopotato IdahoPotatoVideos SPUDDY BUDDY IS #1! Spuddy Buddy was declared the #1 College Football Bowl Mascot by SBNation, beating out the fierce competition. His excited demeanor won over the hearts of millions, making Spuddy Buddy the winner, hands down.

CONSUMER NEW YEAR’S EVE...This potato-based local New Year’s event makes national and even global news. Rated as one of the Top 5 Things to see dropped on New Year by USA Today

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Page 1: CONSUMER NEW YEAR’S EVE...This potato-based local New Year’s event makes national and even global news. Rated as one of the Top 5 Things to see dropped on New Year by USA Today

MARKETING PROGRAMS OVERVIEW

One Marketing Budget = Many Successful Marketing ProgramsSee what the Idaho Potato Commission is up to!

RODS RACINGAthletes racing all over the country to support adoption of Down syndrome children is a win-win. So far we’ve helped get 35 orphans to their forever families.

• Our title sponsorship has the lowest cost of all 13 ESPN-owned bowls

• The average television audience is 2.2 million

• Links Potato Bowl with other well-known bowls: Orange, Rose, Cotton, Peach

This potato-based local New Year’s event makes national and even global news. Rated as one of the Top 5 Things to see dropped on New Year by USA Today.

NEW YEAR’S EVE

So effective that hundreds of thousands of people all over the country are still telling the Big Idaho Potato Truck to go home becausethe farmer is looking for it! With 550 million media impressions,it’s no wonder.

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

TRUCK ON THE ROAD

COMMERCIAL AIRING

A FULL YEAR OF NATIONAL EXPOSURE

NATIONAL COMMERCIAL

CONSUMER

The Big IdahoPotato Truck is directly compared to the success of the Oscar Mayer Wienermobile that has been around since 1935! People love the truck!

A BIG HELPING is the Idaho Potato Commission’s chance to help local communities all over the country. For every signature added to our “Big Helping” sign board, $1 is donated (up to $500) to a local charity in the community that the Big Idaho Potato Truck visits.

FAMOUS IDAHO® POTATO TOUR

THAT’S

84YEARS

For more information on our programs, visit IdahoPotato.com/industryrelations

Since 2012 the number one question we still get about the Big Idaho Potato Truck – “Is that potato real?”

QUESTION ON THE STREETS

Please visit idahopotato.com for more than 1,500 nutritious and delicious Idaho® potato recipes. For daily updates and to be part of our social media community, follow us on:

@famousidahopotatoes @idahopotatoes @idahopotato idahopotato IdahoPotatoVideos

SPUDDY BUDDY IS #1!Spuddy Buddy was declared the #1 College Football Bowl

Mascot by SBNation, beating out the fierce competition. His excited demeanor won over the hearts of millions,

making Spuddy Buddy the winner, hands down.