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Date-21 June 2011
VISUAL MERCHANDISING VISUAL MERCHANDISING CONCEPT PRESENTATION FOR TVS CONCEPT PRESENTATION FOR TVS VISUAL MERCHANDISING VISUAL MERCHANDISING
CONCEPT PRESENTATION FOR TVS CONCEPT PRESENTATION FOR TVS
PERIOD-:JULY-AUGUST 2011
BY: MUNCH DESIGN WORKSHOP
NOTE : Munch does not carry the copyright of visuals used in presentation
AgendaAgenda• Presenting Market research analysis • Concepts and its application
DeliverablesDeliverablesFinalization of Concepts Finalization of Concepts
Date-21 June 2011
Service with Smile z
Market Research Analysis - Consumer Research, Salesman's Perspective, Findings from other stores
Date-21 June 2011
Consumer Behavior ResearchConsumer Behavior Research NOTE : Data presented is based on actual % of consumer response
Sales person opinion about the consumer Sales person opinion about the consumer NOTE : Data presented is based on aggregated % of Salesperson Response
Key InsightsKey Insights• Girls conscious about their looks on the bike . e.g. : They
were keen on the color of the bike and how would they look on it.
• Expect Freebies. e.g. “Helmet bike k saath free hona chahiye.”
• Family Values. e.g: Scooty ads were appreciated whereas Wego ads are violating family values.(Scooty ads are cute while wego ads are a bit vulgar)
• Service provided at TVS : is far better than other automobile company. e.g. : “I get my bike back on time with good servicing.”
• Traditional Touch. e.g. : Customer expects/ appreciates the traditional handover of their vehicle with sweets “muh meetha karo”or a small puja.
Date-21 June 2011
SELECTED CONCEPT
Note: Visuals/ graphics & props utilized may not be actual.Props to be sourced as per availability. These are the indicative layouts.
Date-21 June 2011
CONCEPT APPLICATION
Date-21 June 2011
Option 1- Convenience of owning a Scooty shown through ‘A day in life of a girl’
Option 2- ‘S’ factors showcased through ramp display and wallpaper
Concept 3Concept 3
POST VISUAL MERCHANDISE STORE: CENTURY TVS, PUNE
Date-21 June 2011
‘A day in the life of a Scooty Girl’ and the best features of scooty.
Option 1
‘ A day in the life of a Scooty Girl’ & key facts about Scooty
Date-21 June 2011
POST VISUAL MERCHANDISE STORE: CENTURY TVS, PUNE
“ S “ shaped ramp for the bike display. In the background the wallpaper talks about the ‘S’ factors of the brand
Date-21 June 2011
Option 2:
Date-21 June 2011
POST VISUAL MERCHANDISE STORE: CENTURY TVS, PUNE
![· flame, jive, star city - pheonix 125 new 2013 apache rtr 160 cc - new wego, jupitor, scooty zest . ignition coils for $ suzuki application ... re, all tvs motorcycles - all baja]](https://img.pdfslide.us/doc/110x75/5fa112d9a3b74c17c07b7b81/flame-jive-star-city-pheonix-125-new-2013-apache-rtr-160-cc-new-wego-jupitor.jpg)
