DEMOGRAPHICS

Gender

Age

Education*

Income

Work situation

Home situation

Hobbies and general interests

Sports actively watched/followed

Frequency of participating in sports

MEDIA, RETAIL & TECHNOLOGY

Time spent on / predominantly use mobile for

various activities (e.g. reading, listening to music,

watching (online) TV/video, social networks, online

shopping)

Mobile phone brand

Mobile network operator*

Social (mobile) networks and chat apps used*

TV channels watched*

Online shopping websites used (Amazon, Asos,

Ebay, AliExpress/Taobao, Walmart)

App stores used

Active use of tablets per brand (e.g. iPad (Mini/Air),

Kindle (Fire), Galaxy Tab, Microsoft Surface, Nvidia

Shield Tab)

Digital media subscriptions (Xbox Live Gold,

PlayStation Plus, Steam Subscription Plan, Spotify,

Netflix, HBO, Google Play Music, Individual Twitch

channel/Twitch Turbo, Amazon Prime streaming

services, Apple Music)

Brand attitude (Pepsi, AMD, Intel, Apple, Samsung,

Amazon, Coca Cola, Red Bull, Windows, Monster,

Sprite, Adidas, Nike)

Contexts in which virtual reality has been

experienced

GAME BEHAVIOR

Total number of (non-)gamers

Players per market segment

Casual game websites/Social networks: e.g. Pogo,

MiniClip, King.com, Facebook, Google+*

Mobile devices: smartphones and tablets

PC/ Laptop games: Downloaded/Boxed, Browser,

F2P/P2P

Consoles: including Vita and DS

Play frequency per market segment

Time spent playing per market segment

Money spent on gaming hardware

Ownership of gaming peripherals & brand ownership

Source to discover new games

Most important aspects when searching for a video

game

Competitive gaming behavior

Gaming video content (watch, live-stream, record)

on various platforms (e.g. Twitch, Youtube)

Type of game content watched (e.g. let’s plays,

gaming reviews, tips and tricks)

Gamers segmentation - Casual, Midcore, Core

Esports awareness

Frequency & time spent watching esports

Esports games regularly watched (e.g. CS:GO, FIFA,

LoL, Dota 2, Vainglory)

CONSUMER INSIGHTS GAMERS

2017 TOPIC LIST

Sander Bosman | VP Research sander@newzoo.com © Newzoo 2017

PAYMENT BEHAVIOR

General (online) shopping & payment preferences

Paying players per market segment

Money spent per market segment

Payment methods/provider used for PC/Laptop

games*

BROWSER PC GAMES

Casual game websites/Social networks/Chat apps*

Favorite genres casual/social games

Social/Casual Franchises (e.g. Bubble Witch 3 Saga,

Candy Crush Saga, FarmVille)

BOXED/DOWNLOADED PC GAMES

Brand used to play PC games

Favorite genres on PC/Laptop

Popularity ‘F2P’ games among all PC/Laptop players

Popularity ‘P2P’ games among all PC/Laptop players

PC/Laptop Franchises (e.g. World of Tanks, World of

Warcraft, Smite, Starcraft, Dota 2, LoL)

PC budget spent on (e.g. boxed/disc games,

downloaded/digital games, in-game purchases)

Frequency of downloading from Steam, Origin,

Battle.net, Facebook Gameroom, other

sites/applications/online shops, publishers web

shops, specific game sites, file sharing software

MOBILE GAMES

Chat apps used to play games in*

Mobile device used to play (e.g. tablet, smartphone,

iPod)

Source of mobile games played (e.g. pre-installed,

browser, downloaded/app store games)

Favorite genres mobile games

Mobile franchises (e.g. Candy Crush Saga, Clash of

Clans, Hay Day, Game of War, Vainglory)

CONSOLE GAMES

Console personally owned

Favorite genres on console

Console Franchises (e.g. Call of Duty, FIFA, NFS,

Assassin’s Creed, Battlefield, Grand Theft Auto,

Uncharted)

Console budget spent on (e.g. boxed/disc games,

downloaded/digital games, in-game purchases)

* Country specific topics.