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Consumer Electronics: Designing with Flexibility for Reliability
by Ellsworth Adhesives and Dow Corning Corporation
Wednesday, May 11, 2016
Before We Start
This webinar will be available afterwards at www.designworldonline.com & email
Q&A at the end of the presentation
Hashtag for this webinar: #DWwebinar
Consumer Electronics Market Trends
Consumer
demand for water
and element
(dust) proof
mobile devices
CONNECTIVITY EVERYWHERE
Consumer Electronics Market Trends
Thin, versatile devices and displays
Consumer Electronics Device
Design/Manufacturing Needs (Voice of Customer)
Reliability/Design Flexibility – • Smaller form factors in devices require materials with the ability to be
precisely dispensed in a narrow bead.
• New devices utilize various surfaces with different adhesion needs.
Reworkability – • Defects can be costly to manufacturers if a device needs to be
scrapped at the end of a production line.
Efficiency – • Manufacturers require more automation and increased
throughput to reduce wait time between process steps.
Consumer Electronics Device
Design/Manufacturing Needs (Voice of Customer)
Cost Reductions – • Market demand for lower priced devices has caused OEMs to apply pressure on device manufacturers
for cost reduction.
Meet Your Speakers
Jason McGough is an Engineered Sales
Representative with Ellsworth Adhesives in the
Silicon Valley area. He has been helping
customers specify engineered adhesives and tapes
into the industrial and electronics markets for 12
years.
Ryan Schneider is an Application Engineer and
Technical Service Specialist with Dow Corning
Corporation. He currently supports electronics
adhesive and protection materials and applications
for consumer, communication and transportation
electronics.
Introducing NEW Dow Corning
Silicone Hot Melt Technology
• Reliability/Design Flexibility • IP67 Rating (waterproof, dustproof, chemical resistant)
• Precision narrow beading
• Instant adhesion to a multitude of hard to stick to and traditional surfaces
• Examples: PC, PMMA, PET, PTFE, Mg, Glass, Al and SUS
• Reworkability • Silicone hot melt can be reworked without solvent so devices can be repaired
even after going through an entire production line.
Introducing NEW Dow Corning
Silicone Hot Melt Technology
• Efficiency • Devices can be assembled within minutes of dispensing and with instant green
strength to move to the next processing step.
• Automation of dispensing reduces scrap and manual placement of double-sided
tape.
• Overall Cost Savings • Silicone hot melt can save up to 5x when compared to the total cost of using
double-sided tape.
• Compared to polyurethane and other hot melts, reworkability can save $$ in not
having to scrap devices.
Applications – Mobile Phone
Main Frame (Window)
Bonding
Mobile Phone Camera
Module Assembly
Metal and Plastic Bonding
Applications – Tablet
Display Window
Bonding Battery
Sealing/Bonding
Back Cover to Metal
Frame Bonding Primary & Secondary
Camera Module
-Not Pictured-
Applications – Laptop
Window Bonding
Battery Bonding & Sealing
- Not Pictured -
Camera Lens & Logo
Back Cover Bonding
Various Plastic & Metal
Bonding
Applications – Other
Bezel-less TV Metal Frame Bonding
Earphone Assembly
Plastic Bonding & Joints
Dispense Process
(30 cc syringe in automated dispenser)
Open Vacuum Sealed Pouch and Remove Syringe
Insert Syringe Into Dispenser and Heat
Dispense
*Also available in 300 cc cartridge
Assembly Concept/Material
Characteristics
Long Open/Assembly Time Long Pot Life
Other Products for the Consumer Electronics Market
Custom
Specialty
Chemical
Packaging
Custom
Specialty
Chemical
Formulation
Dispensing
& Related
Equipment
Specialty
Adhesives &
Distribution
Low-
pressure
Injection
Molding
Inventory
Solutions
Global Source for Materials, Equipment & Expertise
• Over 40 years of industry experience
• Sales and distribution offices around the world, as well as related
manufacturing and specialty service companies.
• Assist customers in the Design, Production, and Supply processes
• Strength, durability, aesthetics, thermal & electrical properties
• Improve productivity, increase quality
• On time delivery, accurate lead times
CONFIDENTIAL
Who is Dow Corning?
• A joint venture of the Dow Chemical Company
and Corning Incorporated
• A global technology leader in silicon and silicone
development since 1943.
• Headquartered in Midland, MI, USA
• $5.65 billion USD in sales
• $563 million USD net income
• 7,000 products and services
• 25,000 customers
• 11,000 employees
• 3-4% investment of sales in R&D
• 3,059 active patents
• 60 offices and manufacturing locations
*Approximate numbers as of December 31, 2015.
Contact Information
Ellsworth Adhesives W129 N10825 Washington Dr.
Germantown, WI 53022
Toll free: +1 800 888 0698
Dow Corning Corporation Corporate Center
PO Box 994
Midland, MI 48686-0994
United States
Toll free: +1 800 248 2481
If you have questions, please contact us:
Thank You!
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