Asian Journal

of Research in

Business Economics

and

Management Asian Journal of Research in Business Economics and Management Vol. 5, No. 2, February 2015, pp. 82-91.

ISSN 2249-7307

82

www.aijsh.org

Asian Research Consortium

Consumer Buying Behaviour Pattern towards the Choice and Usage of Mobile Phone in Chennai City –

An Empirical Study

Dr. M. Malathy*

*Assistant Professor,

Department of Commerce, S I V E T College,

Chennai, India. DOI NUMBER-10.5958/2249-7307.2015.00032.8

Abstract

As the mobile phone industry has researched the target of securing its second billion subscribers, the demand for a new generation of mobile phone with different functionalities is need of an hour. So the present study is attempting to evaluate the factors influencing mobile phone‟s buying behavior pattern of consumers among Chennai City in India. This study also focuses on the mobile phones features, buying motives and their effect of purchase decision of consumers. The research design provides a scope for drawing logical conclusions. The study relies on the primary data collect through questionnaire with the sample of 200 respondents. It is concluded with the ways and means of buying behavior of consumers towards choice and usage of mobile phones in Chennai city.

Keywords: Consumer buying behaviour, Mobile phone Choice and Usage, Consumer purchase decision. ________________________________________________________________________________ References

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Malathy (2015). Asian Journal of Research in Business Economics and Management,

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Malathy (2015). Asian Journal of Research in Business Economics and Management,

Vol. 5, No. 2, pp. 82-91.

84

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