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ConsumerBrands AssociationCORONAVIRUS WEEKLY SURVEY RESULTS: WEEKS 1-4
37% 36%
49%
54%
39% 38% 37%34%
18%20%
10% 9%6% 7% 4% 3%
MARCH 4TH MARCH 11TH MARCH 18TH MARCH 25TH
Very Concerned Somewhat Concerned Not Very Concerned Not At All Concerned
Growing concernAre you concerned about the coronavirus generally?
22%
31%
62%67%
30%27%
17%14%
47%43%
21% 19%
March 4th March 11th March 18th March 25th
Yes
Not yet, but I plan to
No
Americans are stocking upHave you purchased supplies to prepare for coronavirus?
44%
36%
13%
4% 4%
2+ Weeks 1-2 Weeks 1 Week 3-6 Days 2 Days or Less
Most are well-stockedHow long are you stocked with essential products?
37
49
7984
28 30
1612
36
21
5 4
March 4th March 11th March 18th March 25th
Yes
Not personally, but friendsor family have
No
Shortages are commonplaceHave you noticed shortages or item limits on high-demand goods?
24%
29%
44%46%
March 4th March 11th March 18th March 25th
More are seeing price gougingHave you personally seen price gouging on high-demand goods?*Showing only “yes” responses
14% 14%
25%29%
4% 7%9% 10%
26% 26%
34% 34%
56%54%
32%28%
MARCH 4TH MARCH 11TH MARCH 18TH MARCH 25TH
Yes, buying more online Yes, using delivery services Not yet, but considering No, I haven't
Changing habitsHave you changed your shopping habits due to coronavirus?
Household Cleaning Supplies
Personal Care Items
Food and Beverage Products
Over-the-Counter Medicines
March 11th 54% 56% 62% 58%
March 18th 68% 70% 77% 64%
March 25th 67% 63% 72% 62%
Access concernsAre you concerned about access to the following product types?
surveyed said their access concerns were driven by the fear that other people are hoarding essential products.63%
Graph
Have the adverse effects of coronavirus made you concerned about your family’s ability to pay bills or afford necessities?
Yes, strongly
Yes, somewhat
Not yet, but I expectit will
No, not really
Not, not at all
14%
Financial Worries
35%
25%
17%
9%
METHODOLOGYConsumer Brands Association has conducted four surveys of American adults (18+) powered by Toluna.March 4, 604 adultsMarch 11, 709 adultsMarch 18, 711 adultsMarch 25, 926 adults