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At standalone caf outlets

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To understand customer preferences of food &beverages

To understand customer spending pattern

To understand age wise consumption pattern of

the customers

To understand the split of consumers who areopting for merchandise, Food items and beverages

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Number of days visited 5

Number of bills 201

Sum of the bills 30138

Average revenue per bill 149.94Number of males 212

Number of females 90

Total number of people visited 302

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0

10

20

30

40

50

60

70

80

50

13

49

78

41

33

5

021 2

22

53

5 6

1 0 0

Male

Femlae

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0

20

40

60

80

100

120

140

160

180

Kids Teenagers Adolscent Middle aged Old

1 3

168

38

21 2

80

7

0

Male

Female

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Hot coffees

21%

Cold coffees

19%

Hot teas4%

Frosteas4%

International coffee0%

Big eats and small eats16%

Fruitzears8%

chocoholics1%

Merchandise21%

Sundaes4%

Sweet Eats2%

Number of people

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Beverages54%

Food items24%

Merchandise22%

Chart Title

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Espresso1%

Cappuccino

69%

CafeLatte21%

IrishCoffee

2%

Chococcino2%

Blackcoffee

3%

CafeMocha

2%male

Cappuccino72%

Cafe Latte21%

Chococcino7%

Female

Espresso2%

Cappuccino69%

Cafe Latte21%

Irish Coffee1%

Chococcino3%

Black coffee3% Cafe Mocha

1%

Overall

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CafeFrappe

37%

Devil'sOwn9%

Mochachillo9%

IcedEskimo

5%

KaapiNirvana

7%

TropicalIceberg

18%

Chill-o-coffee

2%

ChocoFrappe

11%

Coldsparkle

2%male

Cafe Frappe22%

Devil's Own26%

Iced Eskimo4%

TropicalIceberg

18%

Chill-o-coffee4%

ChocoFrappe

22%

Cold sparkle4%

Female

Cafe Frappe31%

Devil's Own15%

Mochachillo6%

Iced Eskimo5%

Kaapi Nirvana4%

TropicalIceberg

18%

Chill-o-coffee3% Choco Frappe

15%

Cold sparkle3%

Overall

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Hot coffee24%

Coldcoffee18%

Hoteas5%

Frosteas2%

Big Eats9%

Small Eats5%

Fruiteazers

7%

Chocoholicas1%

Merchandise

23%

Sweet Eats

3%

Sundaes3% male

Hotcoffee

12%

Coldcoffee23%

Hoteas2%

Frosteas5%

Big Eats12%

Small Eats

7%

Fruiteazers

9%

Chocoholicas2%

Merchandise

18%

SweetEats9%

Sundaes1%

Female

Hot coffee20%

Cold coffee20%

Hoteas4%Frosteas

3%

Big Eats10%

SmallEats6%

Fruiteazers8%

Chocoholicas

1%

Merchandise

21%

Sweet Eats5%

Sundaes2%

Overall

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Hotcoffee23%

Coldcoffee15%Hoteas

2%Frosteas11%

Big Eats11%

Small Eats9%

Fruiteazer

s4%

Merchandise

23%

SweetEats2%

Sundaes0%

CoffeeAccessorie

s0%

Male

Hot coffee37%

Cold coffee

9%

BigEats9%

Small Eats

9%

Fruiteazers18%

Merchandise18%

Female

Hot coffee26%

Cold coffee14%

Hoteas2%

Frosteas8%

Big Eats10%

Small Eats9%

Fruiteazers7%

Merchandise22%

Sweet Eats2%

Chart Title

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Hot coffee20%

Big Eats20%

Small Eats20%

Fruiteazers20%

Merchandise

20%

Overall

Hot coffee34%

Small Eats33%

Merchandise

33%

Male

Hot coffee0%

Cold coffee0%

Hoteas0%

Frosteas0%

InternationalCoffee

0%Cakeaway

0%

Big Eats50%

Fruiteazers50%

Chocoholicas0%

Merchandise0%

Sweet Eats0%

Sundaes0%

Female

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Around 80% of the customers belong to the age categoryof Adolescents which is the highest across four categories

54% of the people are opting for beverages and 22% of the

people are opting for merchandise

Cafe frappe and cappuccino are the most consumedbeverages in cold and hot coffee segments respectively

Majority of customers prefer Mango shakes in fruitzearssegment

When compared to other categories male to female ratioin cafe outlets at malls is highest--2.35

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As Caf frappe is liked most by almost all the age groups it isadvised to increase its price slightly to increase the revenue

Since majority of customers are opting only for beverages andnot for food items . It is advised to introduce combo offers likeSandwich + Strawberry shake, Burger + Caf frappe. So that acustomer walked in to the outlet will consume food items also

Majority of the customers are adolescents and the averagerevenue is also high. Hence it is recommended to provideamenities like Wifi in order to attract customers of othersegments also