Questionnaire

1. Do you prefer having snacks?

a) Yes b) No

2. What snack do u prefer having?

a) Chips b) Bhujia c) Biscuits d) Namkeen e) Others

3. Out of the following which chips would u prefer having?

a) Haldiram’s chips b) Bingo c) Uncle chips d) Lays e) Any other

4. Which flavor of lays do u like the most?

a) Spanish Tomato c) Hot and Sweet e) Plain salted

b) Magic Masala d) American Cheese

5. Do you think lays has enough flavors?

a) Yes b) No

6. How often do you consume lays?

a) Never b) Often c) Very often d) rarely e) Sometimes

7. What do you think compels you to have lays?

a) Brand name b) Taste c) Price d) Other

8. Does the celebrity endorsement encourage you to have lays? (ex: dhoni and

saif )

a) yes b) no

9. As a kid have you been someone who grew up collecting tazo’s which used

to come with the lays packet?

a) No b) Yes

10. Are you someone who has been consuming lays since your childhood?

a) Yes b)No

11. Who all in your family prefer lays?

a) brothers/sisters b) Parents c) No one

12. How would you rate lays as a product?

a) Good b) Very good c) Excellent d) Average e) Bad

13. Considering lays comes under the junk food category, do you think its

healthy?

a)Yes b) No

14. What is your source of information for the various lays flavors?

a) Advertisement’s b) Stores c) Friends/Family recommendation d) Other

15. Would you suggest others to buy lay’s?

a)Yes b) No