CONSUMER CHARACTERISTICS :SELF CONCEPT- BASIC VALUES,GOALS,NE EDS. :PERSONALITY TRAITS PRODUCT CHARACTERIST ICS :TIME COMMITMENT : PRICE :SYMBOLIC MEANING : POTENTIAL FOR HARM : POTENTIAL SITUATIONA L CONTEXT :PURCHASE SITUATION :INTENDED USE SITUATION :TIME PRESSURE :SOCIAL ENVIRONMEN T :PHYSICAL ENVIRONMEN T SITUATIONA L SELF RELEVENCE INVOLVEME NT.AFFECT IVE RESPONCES & ACTIVATED KNOWLEDGE ABOUT ATTRIBUTE S, INTERPRETATI ON AND INTEGRATION PROCESSESS Is determined by aspects of the immediate physical and social environment that activate important consequences & values, thus making products and brands seem self A BASIC MODEL OF CONSUMER PRODUCT INTRINSIC, SELF RELIANCE CONSUMER MEANS END KNOWLEDGE IS STORED IN MEMORY, HE ACQUIRES THEIR MEANS—END KNOWLEDGE THROUGH THEIR PAST EXPERIENCES WITH A PRODUCT.

Consumer behaviour Diagram consumer involvement and decision making model

Download DOC Report

Upload
galaxy-global-group-of-institutions
View
2.271
Download
2

Embed Size (px)

DESCRIPTION

Citation preview

Page 1: Consumer behaviour Diagram consumer involvement and decision making model

CONSUMER CHARACTERISTICS

:SELF CONCEPT- BASIC VALUES,GOALS,NEEDS.

:PERSONALITY TRAITS

:EXPERTISE

PRODUCT CHARACTERISTICS

:TIME COMMITMENT

: PRICE

:SYMBOLIC MEANING

: POTENTIAL FOR HARM

: POTENTIAL FOR POOR PERFORMANCESITUATIONAL CONTEXT

:PURCHASE SITUATION

:INTENDED USE SITUATION

:TIME PRESSURE

:SOCIAL ENVIRONMENT

:PHYSICAL ENVIRONMENT

SITUATIONAL SELF RELEVENCE

INVOLVEMENT.AFFECTIVE RESPONCES & ACTIVATED KNOWLEDGE ABOUT ATTRIBUTES,

CONSEQUENCES AND VALUES.

INTERPRETATION AND INTEGRATION PROCESSESS

Is determined by aspects of the immediate physical and social environment that activate important consequences & values, thus making products and brands seem self relevant: Ex: 50% off

A BASIC MODEL OF CONSUMER PRODUCT INVOLVEMENT

INTRINSIC, SELF RELIANCE

CONSUMER MEANS END KNOWLEDGE IS STORED IN MEMORY, HE ACQUIRES THEIR MEANS—END KNOWLEDGE THROUGH THEIR PAST EXPERIENCES WITH A PRODUCT.