INTRODUCTION

• NAME: MAYUR AHUJA• STD: SY.BMS• DIV: B• ROLL NO: 17091• SUB: MARKETING

MANAGEMENT

CONSUMERBEHAVIOUR

WHO IS CONSUMER?

A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. Any time someone goes to a store and purchase a toy, shirt, beverage, or anything else, they are making that decision as a consumer.

WHAT IS MENT BY BEHAVIOUR?

The aggregate of the responses or reactions or movements made by an organism in any situation.

CONSUMER BEHAVIOUR

• Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

CONSUMER BEHAVIOUR MODEL

WHAT DOES CONSUMERS BUY? WHERE THEY BUY?

WHEN THEY BUY? HOW MUCH THEY BUY?

WHY THEY BUY?

EXAMPLE

HIGH INVOLVEMENT

LOW INVOLVEMENT

EXAMPLE:MOBILE PHONE BRANDS

• THREE MOBILE PHONE BRANDS

I. MOTAROLA

II. BLACKBERRY

III. IPHONE

GRAPHICAL REPRESENTATION ON SOME ELEMENTS

afford

able

easy to

use

fashionab

leemail

web browing

media play

er

carri

er ava

ibility

screen

0

2

4

6

8

10

12

iphoneblackberrymotorola

•THANK YOU