Consumer Behavior towards Restaurants and Fast foods in bangladesh

8/17/2019 Consumer Behavior towards Restaurants and Fast foods in bangladesh

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CONSUMER BEHAVIOR – RESTAURANTS AND FAST

Pa

INTRODUCTION

The pressures of working life along with time constraints have resulted in an increasing number

of consumers opting for fast food restaurant. One study of the market research and analysis

group packaged facts revealed that around one- third of consumers felt they lack the time to

prepare healthy meals, resulting in food being consumed quickly at work or in the car. For this

reason these same people have actually replaced many of their meals with snacks and quick

meal. Consumers have changed. The consumers attitude about the economy, their lifestyle,

financial planning and shopping habits and eating behavior ! it has all changed. "hy#

$ue to busier consumer lifestyle and dual-working families with children, emphasis increasingly being places in quick meal solution. %n the last five years rapid growth of the fast food

restaurant in $haka city begin the necessity of the study. The growth of the fast food market

has been an effect of societal development.

&ike the western world, now a day, women in 'angladesh especially in $haka city do not stay at

home carrying out household tasks, but rather prefer remunerated work in striving towards

equality and economic independence. The meal, as a concept meaning the sharing of different

kinds of food, has been replaced by quick breaks of individual eating (sometimes calledgra)ing*, and many young people do not have regular eating times or habits in terms of

breakfast, lunch, and dinner.

There has been a remarkable shift in eating habits and consumer preference in 'angladesh as

availability of food +oints and restaurants are in plenty. "e get to see a variety of restaurants

and +oints focusing on various aspects like cuisine, ambience, location and themes. These

aspects cater to a wide range of consumers of different segments


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OBJECTIVES OF THE RESEARCH

OVERALL OBJECTIVE

The ob+ective of this research is to understand the consumer behavior in $haka. The aim of this

study is to eplore consumers attitudes, perception of fast foods and customer service quality

in that fast food in $haka city.

SPECIFIC OBJECTIVES

ore specifically the ob+ectives of the research are to identify the key attributes and

dimensions that influence the customer perception of fast food and to evaluate the relationship

between customer loyalty and customer services in the fast food.

The orientation of the paper after this topic is like the following. The net topic is literature

review described the summary of different articles. Then methodology part states research

design and hypotheses of the research. fter that, analysis part shows the analysis of the data

and result of the hypotheses.

Then concluding part summari)es the findings, gives guideline for future research and points

out the limitation of the study

.


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STATEMENT OF THE PROBLEM

%n this research the following are considered

The perception of customers regarding prices and changing habits, drive and trends

towards fast food consumption.

Their convenience, values and related efforts towards consumption.

The menu at the place they eat, location and their taste preferences

Customers loyalty towards a particular fast food +oint or restaurants over others.

Consumers purchasing power

vailability. options and local competition

Future opportunities and avenues

ll these will help us to understand the behavior of the consumer segment in $haka.

SCOPE OF THE PROJECT

This research is based on a large sample group in prime locations in $haka and therefore this

study will help us closely understand the consumption attitude and behavior of the ma+ority offast food consumers in $haka. This study would enable various concerned to derive conclusions

and analysis based on actual consumption habits. Findings will enable to understand the

current scenarios of $haka fast food industry and help in identifying the various factors to be

concentrated on to improve the overall eperience of the food consumers. Conclusions have

been suggested on various aspects which are yet to be eplored and implemented. lot of

opportunities are yet to be tapped which if focused by local emerging entrepreneurs, it will

bring $hakas fast food industry to another level.


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METHODOLOGY OF INFORMATION COLLECTION

/esearch methodology or design is very important not only for research workers but also for

readers of research studies. 0very research study has to be well planned to avoid waste of

efforts but still ensure valid answers, The study must have sufficient but optimum number of

sub+ects to give 12-324 power to arrive at reliable valid conclusion. 5umber of sub+ects should

not be more than that required since it amounts to waste of resources like money, time of the

researcher and skill.

research methodology is a logical and systematic plan prepared for directing a research study.

/esearch methodology is the plan, structure, strategy of investigation conceived so as to obtain

answer to research questions and it constitutes the blue print of collection, management and

analysis of data.

6enerally there are three types of research design7

8uantitative $esign

8ualitative $esign

ied methods $esign

/esearch design is a decision making process. $uring the decision making process theresearcher, like an architect, should choose from many design alternatives and consider over

the trade offs of each approach and decide the best possible solution. 6enerally speaking, the

research design decisions are influenced by the questions the investigator is trying to answer,

by the resources such as time, trained personals and money that the researcher has at hand, by

the characteristics of the research sites, and also by the researchers personnel preferences.


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LITERATURE REVIEW

9ituate of the study. The growth of the fast food market has been an effect on societal

development. &ike the western world, now a day, women in 'angladesh especially in $haka city

do not stay at home carrying out household tasks, but rather prefer remunerated work in starving

towards equality and economic independence. The meal, as a concept meaning the sharing of

different kinds of food, has been replaced by qui creaks of individual eating , and many

young people do not have regular eating times or habit in terms of breakfast , lunch and dinner.

%n this research it is considered ! what is the perception of customers regarding cost,

convenience, menu, location and credit card acceptance of fast food restaurant# re customers

are mire loyal towards some fast food restaurants over others# "hether they would lie to

travel more to dine in their favorite restaurant# Or may pay a higher price to have meal in their

favorite fast food restaurant# %s there any relationship between customer loyalty and

customers services of fast food restaurant# The aim of this study is to eplore consumers

attitude to and perception of fast food and to evaluate the relationship between customer loyalty

and customers service in the fast food. The orientation of the paper after this topic is like the

following. The net topic is literature review described the summary of different articles.

The methodology part states research design and hypotheses of the research. fter that, analysis

part shows the analysis of the data result of the hypotheses. Then concluding part summari)es

the findings, gives guideline for future research and points out the limitation of the study.

Fast food has become very popular today. 0ating habits are formed in early years and become

the most unchangeable practice in life. Children learn everything from the family and society.

This study only considered the food and nonfood item, did not consider the attributes that


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affect the perception of children. Children eat food when going out with their parents and learn

about different types of food other than fast food. Family make the children familiar with the

foods considering factors like nutrition, age, status, convenience, speed , money, taste,

environment of the store because they influence the decision making process . There are other

factors that can change the family decision making process like income, age. "hen they grow

up day by day they will take decision regarding food considering different factors tat their

parents gave them already. ttitudes of children change day by day as time passes and parent

can influence less gradually.

Fast food has been developed in the world economy over the past four decades. &iterature on

fast food were started to be published in ancient time in /ome. From the beginning of the 12s,

somewhat a huge number of publications have been published on fast food industry. The early

publications on fast food were basically about the positive and negative aspect of fast food and

the attitudes of the customers as a whole. attsson mentioned that high school students knew

the good and bad attributes of fast food. They also inscribed the difference in attitudes between

male and female students. Female students considered the fast food from the broad food chain

contet and male considered fast eating and satiety. The study pointed out good and bad

attributes of fast food and attitudes of young students, but did not consider the loyalty status ofthe student and overall customer service of the restaurants. They also pointed out the differences

in attitudes between men and women in eating habits. They assessed the combined behavior of

adults that how eating low calorie food and physical activity are attached with the weight

loss maintenance. They described the dining out behavior and the ability to engage in physical

activity and the confidence to participate in that kinds of activities lead to loss weight and

maintain weight. :ruger, 'lanck and 6illespies study mentioned the overall behavior of adults

who have a desire to loss and maintain weight, did not describe the factors that influence the


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overall behavior of the adults like quality of food, price, payment method, menu, atmosphere

of restaurants.

%n western countries now peoples are more concerned with this issue. any studies conducted

+ust to reveal the choice and perception and knowledge of people regarding fast food. 9tudies

have indicated that not all consumers have adequate food-safety knowledge to protect

themselves. These studies stated that consumers have inadequate food safety knowledge but

why they have inadequate food safety knowledge was not considered. %f ma+or food processing

corporations cannot identify the presence or the sources of contamination, or give customers

adequate information on preparing their packaged food, can the consuming public be epected

to protect itself# Further, those who have the knowledge do not necessarily practice what they

know. This study also did not mention the reasons why consumers with adequate food safety

knowledge did not practice the behavior. 5evertheless, ;arrow, /emig, and


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dish due to time constraint and the availability of the snacks. 9o food choices of adolescents

have become increasingly important considering the factors like nutrition and health issues.

The researchers pointed out the fact that quality and nutrition level of food are important

regarding food choice, but did not mention the factors like menu, payment method, environment

of the restaurants and price that affect the food choice. This study also did not consider the

loyalty status of children and overall perception of the children. =nited 9oybean board reported

that ma+ority of consumers are still concerned about health version of food and confusion arises

in health and nutrition issues. Consumers only consider nutrition facts label in deciding health

and nutrition issues. >? percent of consumers prefer to follow moderate fat diet containing only

good fats food over bad fats food. Consumers also consider soy foods and beverage as healthy

lowering cholesterol, properly functioning health, containing protein and providing relief from

menopause symptoms, preventing obesity, managing weight. The organi)ation stated that

consumers only considered nutrition facts label for health and nutrition issues, did not point out

the issues whether considering only nutrition facts labels was +ustified enough regarding health

and nutrition.


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%n this study, consumer overall behavior eamined of having fast food in $haka city. "e also

eamine whether they prefer fast food, why they prefer, whether they are loyal to restaurant,

which restaurant they like most, why they like most. %n addition, we assess respondents

dinning out behavior and important factors of choosing fast food and spending money out side

by having fast food and such study has not conducted before in $haka city.


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PROJECT ANALYSIS REPORT

For conducting this survey successfully a questionnaire has been strategically designed in order

to achieve accurate and relevant information needed to fulfill the purpose of this study. "ith

this questionnaire, a survey has been conducted on a random sample of @2 people identifying

their attitudes and consumption behavior.

The information derived through this questionnaire is accurate and bias free. The people

involved in the sample si)e were very helpful in briefly pointing out their preferences and

epectations with respect to the purpose of this pro+ect. The random sample population has

been selected from a locality where all ma+or fast food chains in $haka are situated. $uring this

time a lot of relevant information was gathered and hence analy)ed. The analysis report and

findings of this pro+ect would be resourceful and beneficial to the concerned.

The data collected has been represented below numerically with the help of 9A99 software and

eplained in details.

10 | A a g e


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Age of te !"#$e%e&

ge 6roup Frequency Aercent Balid Aercent Cumulative

Aercent

Balid D-E2E->@>D-D2

Total

>1>

@E

32.D?.@

.322.2

32.D?.@

.322.2

32.D31.

22.2

AgeG#o"'

F(g"#e)

1*1

A +, -% ! (!

fter completing frequency analysis of the survey we found that D to E2 age people are more

outgoing and taking more fast food rather than other age people. Aeople from age group between

D and E2 tend to consume more fast food on the basis of trend and modern food habits. Aeople

in this age group prefer more convenient and easily available food.

11 | A a g e


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Ge+&e# of te !"#$e%e&

6ender Frequency Aercent Balid Aercent CumulativeAercent

Balid aleFemaleTotal

E@1@E

DD.2E>.222.2

DD.2E>.2

22.2

DD.222.2

F(g"#e)

1*.

A +, -% ! (!

%ts come out from the survey that the (DD - E>* G4 of the male gender tend to eat fast food

more than females

1. | A a g e


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O//"',t(o+ of te !"#$e%e&

Occupation Frequency Aercent Balid Aercent CumulativeAercent

Balid 9erviceholder


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Mo+t-% I+/oe #,+ge of te !"#$e%e&

onthly %ncome Frequency Aercent Balid Aercent Cumulative

Aercent

Balid below 2222222-G@222G@22->2222above >2222Total

DG>GG@E

.E>@.E>[email protected]

22.2

.E>@.E>[email protected]

22.2

[email protected]

F(g"#e)

1*2

A +, -% ! (!

s per our survey the sample population falls in between the income range of 2222 to G@222.

Fast food +oints and restaurants are now etensively available in $haka for various income

groups right from street vendors to fancy restaurants.

'ut a point to be noted is that peoples income level is not related to their consumption of fast

food. Aeople from all levels of income consume fast food on the basis of their immediate food

needs.

12 | A a g e


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Ho3 ,+% t(e! &o %o" e,t f,!t foo&4

ConsumptionFrequency

Frequency Aercent Balid Aercent CumulativeAercent

Balid 2GE>@

G>Total

DG@>EG

@E

.3E2.GE3.D3.>?.@@.?.3E.1

22.2

.3E2.GE3.D3.>?.@@.?.3E.1

22.2

.3EG.?.?1.11.?3>.E3D.G22.2

F(g"#e)

.*1

A +, -% ! (!

From this survey we can find out that people east fast-food at least twice a week. 9ome

individuals even happen to eat fast food every day in both meals. vailability of fast food +oints

enables people to save time and energy especially for the working class and the students.

15 | A a g e


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W,t e,- ,#e %o" o!t -(6e-% to e,t ,t , f,!t foo& #e!t,"#,+t4

eal of the day Frequency Aercent Balid Aercent CumulativeAercent

Balid'reakfast&unch$inner iddle snack &ate night mealHsnack

>>?@E@E

?.@GD.>EG.G1.E@.?

22.2

?.@GD.>EG.G1.E@.?

22.2

?.@E>.2DD.23>.E

22.2

F(g"#e)

.*.

A +, -% ! (!

The above table states that people generally eat fast food most of the times during their dinner.

Aeople prefer to have quick meals at the end of their day before they go home and sometimes

people tend to take their families out for dinner. nd of course people has fast food at their

lunch and mid time snacks. vailability of a wide range of food enables people in $haka to

choose whatever they like to eat for their breakfast lunch or dinner.

17 | A a g e


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If %o" ,& to t#,$e- f"#te# to e,t ,t %o"# f,$o#(te #e!t,"#,+t8 3o"-& %o"

&o !o4

Frequency Aercent Balid Aercent Cumulative

Aercent

Balid ;es 5oTotal

E?D@E

D3.1E2.G

22.2

D3.1E2.G

22.2

D3.122.2

F(g"#e)

.*

A +, -% ! (!

) %t seems people would travel far distances to eat at their favorite restaurants. %n this case out

of @E people, E? people would choose to eat in their favorite restaurants even if it is a far

distance to travel as they believe that the food at their favorite restaurant is worth the travel.

a+ority would choose to travel +ust to eat at their favorite food +oint.

19 | A a g e


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If %o" ,& to ',% o#e to e,t ,t %o"# f,$o#(te #e!t,"#,+t8 3o"-& %o" &o

!o4


Aercent

Balid ;es 5oTotal

E2GE@E

@D.D>E.>22.2

@D.D>E.>

22.2

@D.D22.2

F(g"#e)

.*2

A +, -% ! (!

The above data shows that people are ready to pay more to eat from their favorite menu. E2

out of @E people say that even if prices hike at their favorite food +oint they would not mind

1: | A a g e


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paying more to get the same food in terms of taste and quality.

1; | A a g e


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R,+6(+g of te ('o#t,+/e of te f,!t foo& #e!t,"#,+t


Aercent

Balid &east importantoderately important9imply important&ess moderately%mportantoderately importantost importantTotal

3>

D

E2@E

[email protected]?.@

.E

@.?1.322.2

[email protected]?.@

.E

@.?1.322.2

[email protected]@D.DD>.G

?@.@

1.22.2

F(g"#e)

*1

.0 | A a g e


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R,t(+g %o"# f,!t foo& St,t(o+

Fast food +ointH/estaurant


Balid


22/39

W% 3o"-& %o" $(!(t te #e!t,"#,+t >e!(&e! e,t(+g4


Balid 1G

@E

@G.1?.@

@.E.1

G2.122.2

@G.1?.@@.E.1G2.1

22.2

@G.1D2.>?@.@?3.G

22.2

A +, -% ! (!

F(g"#e) *

Aeople go to fast food +oints to eat. From the analysis we have figured out that people generally

tend to visit fast food +oints to hangout with their friends and close ones. 0ating is +ust the

reason to meet. nd of course people visit restaurants when they are hungry. Therefore people

go to fast food +oints mainly to eat and hangout with friends.

'esides these restaurants are visited by couples who are dating. Food +oints are a favorite

meeting place for love birds. nd finally business eecutives and personnels now prefer to eat

.1 | A a g e


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and deal over lunch or dinner or a cup of coffee. 'esides office the net best place to conduct a

successful meeting is at a restaurant.

Me+" (! ('o#t,+t


Aercent

Balid 9trongly disagree$isagree 5eutralgree9trongly agreeTotal

>>G

?GD@E

?.@[email protected]

EG.>3.22.2

?.@[email protected]

EG.>3.22.2

?.@@[email protected]

F(g"#e)

2*1

A +, -% ! (!

The data shows that people particularly choose their favorite restaurant based on the food

served. Aeople tend to visit these restaurants because the menu is as per their likings. Aeople

choose to eat where the menu is a per their taste preference.


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Lo/,t(o+ (! ('o#t,+t



>@

2G2>@E

?.@3.>

1.3E?.?GD.>22.2

?.@3.>

1.3E?.?GD.>

22.2

?.@[email protected]?E.D

22.2

F(g"#e)

2*.

A +, -% ! (!

'esides menu, the above data shows that location is very important criteria. Aeople lie to eat

where they get their favorite fast food at an easy to reach place. This strongly implies that people would want their fast food +oints at a nearby location and are not willing to travel far.


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P#(/e (! ('o#t,+t



GG2G21@E

E.1E.1

[email protected]

22.2

E.1E.1

[email protected]

22.2

E.1?.@

GD.>D>.G

22.2

F(g"#e)

2*

A +, -% ! (!

The above data shows people consider the price before they choose a restaurant or fast food

+oint to eat at. 0specially students who have a budget to maintain for their daily epense

choose an economically priced restaurant or +oint. very few among the working class who

have a good income level do not consider price while choosing a place to eat.


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Ato!'e#e (! ('o#t,+t


Balid 9trongly disagree 5eutralgree9trongly agreeTotal

>>3GD@E

?.@?.@

[email protected]>3.22.2

?.@?.@

[email protected]>3.22.2

?.@@[email protected]

22.2

F(g"#e)

2*2

A +, -% ! (!

s this survey states based on the data above, atmosphere or ambience is also an important

factor as per which people choose a place to eat or hangout. ;oungsters epect their favorite fast

food +oints to have a good ambience where they can spend longer time with their friends. 9omegroup of people chooses restaurants and +oints for business meetings or appointments. s a

whole restaurants need to have good ambience to attract and make people feel more comfortable.


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P,%e+t eto& (! ('o#t,+t



GD

1?2@E

E.1.EE>.2EG.1.322.2

E.1.EE>.2EG.1.3

22.2

E.1@.>3.1.

22.2

F(g"#e)

2*5

A +, -% ! (!

The above table shows that people now prefer easy payment mode or methods at the places

they eat. Aeople these days carry less cash and they prefer to make payments out of their cards.Aeople epect the restaurants or +oints to be equipped with various billing and payment

methods.


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O$e#,-- /"!toe# !e#$(/e (! ('o#t,+t



E3

GE>>

@E

@.??.2>E.>GD.>?.@

22.2

@.??.2>E.>GD.>?.@

22.2

@.?GG.DDD.23G.@

22.2

F(g"#e)

2*5

A +, -% ! (!

Customer service is another important factor these days in restaurants and fast food +oints,

Customer satisfaction is directly related to the service that food +oints and restaurants provide,

Aeople epect servers to be friendly and do not even mind tipping more if the service is above

average. 'ased on the data above ma+ority look for a standard customer service at any place

they eat.


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?",-(t% of te foo& (! ('o#t,+t



33

G2>

@E

?.2?.2G2.1E?.??.@

22.2

?.2?.2G2.1E?.??.@

22.2

?.2E>.2@>[email protected]

F(g"#e)

2*7

A +, -% ! (!

Aeople these days are health conscious and they look for quality food. The above data shows that

the sample population looks for quality food. "ith consideration of the current food qualities in

$haka, people choose place where food is healthy and safe. %t is an etremely important factor.

Aeople tend to choose restaurants with quality food above street food,


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Ato!'e#e (! ('#o$e& o$e# te ',!t o+e %e,#



>>

@GE?

@E

?.@?.@

G1.E>E.>E.G22.2

?.@?.@

G1.E>E.>E.G22.2

?.@@.>E.>1D.122.2

F(g"#e)

5*1

A +, -% ! (!

This survey indicates that ma+ority of the sample population agree that the atmosphere and

ambience of fast food chains and food +oints have drastically improved over the years. Food

+oints now emphasi)e more on the feel and look factor of their environment and a lot of

investment is made on the ambience. Aeople consider a soothing ambience a very important

factor on deciding their place to hang out and to eat. oreover international food brands have

now mied western and local environments to attract more customers to their +oints


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P#(/e (! #e,!o+,>-e o$e# te ',!t o+e %e,#



12>?>@E

E>.21.3GD.>E.G?.@

22.2

E>.21.3GD.>E.G?.@

22.2

E>[email protected][email protected]

F(g"#e)

5*.

A +, -% ! (!

Aeople strongly disagree that food prices has been reasonable over the years and in fact food prices have gone up. Aeople have to spend considerable amount of money to eat their favorite

fast food. Foreign brands like :FC, Ai))a


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Foo& (! e,-t(e# o$e# te ',!t o+e %e,#

Frequency Aercent BalidAercent CumulativeAercent


D@

>DG

@E

E2.G3.>

GD.>E2.GE.1

22.2

E2.G3.>

GD.>E2.GE.1

22.2

E2.GE3.DDD.23D.G22.2

A +, -%! (!

F(g"#e) 5*

This data depicts that certain group of people agree that food quality has increased and certain

disagree that it has not. nother group of people are neutral that food quality has remained

unchanged. The people who consider food has gone healthier are those people who consume

food at higher end food +oints and restaurants based on their preference. On the other hand as

more and more unbranded +oints are coming up, their focus is more on quantity ! profit

oriented rather than quality of food. Therefore if we consider all the point of views namely

strongly disagree, neutral and agree, food quality in fact depends on the type of fast foods +oint

or restaurant you eat at.

1 | A a g e


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. | A a g e


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CO5C&=9%O5

Currently in 'angladesh fast food is most preferred and its consumption has increased over theyears. Aeople now have their various favorite destinations to eat at. Aeople tend to have their

daily meals in a restaurant or at a food +oint. Barious food +oints and restaurants serve to

various segments and classes of consumers in $haka. Food +oints and restaurants are widely

available at various places and cater to a wide range of food and cuisines according to people

taste and preference. Aeople now visit these places not only to eat but also to hangout with their

friends and conduct meeting and appointments.

Aeople have widely accepted to eat their meals outside their homes. 9ince the restaurants are

situated in easy locations and considering reasonable costs, ambience, variety in menu people

find it convenient and time saving to eat outside. 9ome group of people are brand loyal and

tend to travel to far location to try out their favorite menu whereas some have their.

a+ority have a preference towards quality food and service being served at the restaurants or

+oints. 9ince they happen to consume most of their meals outside their homes they epect food at

the +oints to be healthy and nutritious.

nother finding indicates that fast food +oints and restaurants primarily focus mainly on

improving their ambience and environment rather than food quality and taste. Aeople choices of

restaurants are focused more on its look and feel factor and then taste and quality preferences

follow. There is more scope in developing food products in terms of health and nutrition. ore

and more people are now conscious about their food habits and epect standard food

quality in their daily consumption.


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Currently as the food consumption rises at fast food +oints, more and more unbranded +oints

mushroom up meeting these demands. s a result quality of food is compromised over price.

Aeople now get cheap food which serves their purpose but the food lacks quality.

9ince $haka has a wide range of consumer from various income levels, their preferences

depend on their affordability and class. Overall consumers in $haka prefer food products based

on quality and value them as most suited to their purchase power or their income levels. This

segment comprises of teenagers to students, working and the business class to veterans. lso

quality and value related perception of customers is also related to overall impression they

derive from the customer service they eperience at these food +oints and restaurants.

s the data and findings of this survey point out customer preference towards quality food,

taste, good customer service, reasonable pricing, great ambience and easy methods and payment,

the fast food industry in $haka, 'angladesh has a wide scope if improvement and development

especially in terms of quality food and customer service. Currently the demand to eat outside at

easy and convenient locations is increasing and people now epect a variety of affordable and

international standard food and services in $haka itself. s we can see in our survey :FC being

most preferred by consumers, 'angladeshi fast food start ups have immense scope andopportunity to look into the needs and cater to the diverse and growing fast food demand in

$haka.


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@Questionnaire: For an Academic Survey)

Pe#!o+,- I+fo#,t(o+)

. "hat is your ge#

I 2 - @ I D - E2 I E - >@ I >D - D2

G. "hat is your 6ender#

J* ale K* Female

E. "hat is your Occupation#

i* 9er vice holder ii* 2222 iv* >2222 above

S"#$e% ?"e!t(o+)

.


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D. /ating your fast food 9tation

Alease show your level of agreement regarding the following statement. The given numbers indicatethe following levels of agreement7

9$ 9trongly $isagree$ $isagree 5 5eutral gree9$ 9trongly gree

%n the selection of restaurant, menu is an important factor 9$(* $(G* 5(E* (>* 9(@*

%n the selection of restaurant, location is an important

Factor

9$(* $(G* 5(E* (>* 9(@*

%n the selection of restaurant, price is an important factor 9$(* $(G* 5(E* (>* 9(@*

%n the selection of restaurant, atmosphere is an important

Factor

9$(* $(G* 5(E* (>* 9(@*

%n the selection of restaurant, payment method is an

important factor

9$(* $(G* 5(E* (>* 9(@*

Overall customer service at a typical fast-food restaurant

is pleasant.

9$(* $(G* 5(E* (>* 9(@*

Over the past three years, the quality of the food has

%mproved

9$(* $(G* 5(E* (>* 9(@*

Fast food restaurants atmosphere have gotten better over

the past year

9$(* $(G* 5(E* (>* 9(@*

Arice of the fast food has been reasonable over the past

;ear

9$(* $(G* 5(E* (>* 9(@*

Fast-food menus have gotten healthier over the past

;ear

9$(* $(G* 5(E* (>* 9(@*


38/39

?. "hen you visit a fast food restaurant, what are the items you most often buy#

a* $rinks b* Full eal enu c* %ndividual 9nacks H Nunk Foods d* Others (please specify*

1.


39/39

BIBLIOGRAPHY

a te ri a ls 7

9ome blogs and articles

% nt e r n e t7

h tt p 7HHwww .g oog l e . c o m . bdH

ww w .3 (6 (' e & (, .o r g H
http://www.google.com.bd/http://www.google.com.bd/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.google.com.bd/

Documents

Consumer Behavior towards Restaurants and Fast foods in bangladesh