“CONSUMER BEHAVIOR

TOWARDS FMCG PRODUCT”

PREPARED BY

NITIN AGARWAL

ROLL NO:-17(BU)

IntroductionConsumer behavior is the behavior that

consumers display in searching for purchasing, using evaluating and disposing of product and services that they expect will satisfy their needs..

Consumer behavior focus on how individual consumer and families or households make decisions to spend their available resources on consumption related items.

TYPE OF CONSUMER

•Personal consumer

•Organizational consumer

FACTOR AFFECTING CONSUMER BEHAVIOR Cultural factor

Social factor

Personal factor

Psychological factor

CULTURAL FACTOR

• culture

•Subculture

•Social class

SOCIAL FACTOR

• Reference group

•Family

•Role & status

PERSONAL FACTOR•Age

•Occupation

•Life style

•Personality & self concept

•Economic situation

PSYCHOLOGICAL FACTOR

•Motivation

•Perception

•Learning

•Belief & attitudes

RESEARCH METHODOLOGY

Type of Research:- Descriptive research

Research design Rigid

Sources of Data:- Primary Data Sources-

Survey(Interview,Schedule).

INSTRUMENTS-

•Interview •Observation

Sampling plan-•Sample size- 10.•Sampling area- Himalaya mall(Big bazaar)

OBSERVTIONS

BODY LOTION

TOOTH PASTE

SHAMPOO HAIR OIL

PRICE 1 2 1 1

BRAND LOYALITY

3 4 4 5

TASTE & PREFERENCES

1 1 2 1

SCHEM & DISCOUNT

3 2 1 1

INNOVATOR 2 1 2 2

PRODUCTS

FACTERS

DATA INTERPRETATION

10%

30%

10%

30%

20%

Sales

PRICEBRAND LOYALITYT&PINNOVATORSCHEME & DISCOUNT

BODY LOTION

DATA INTERPRETATION

20%

40%10%

20%

10%

Sales

PRICEBRAND LOYALITYT&PINNOVATORSCHEME & DISCOUNT

TOOTH PASTE

DATA INTERPRETATION

10%

40%

20%

10%

20%

Sales

PRICEBRAND LOYALITYT&PINNOVATORSCHEME & DISCOUNT

SHAMPOO

DATA INTERPRETATION

10%

50%10%

10%

20%

Sales

PRICEBRAND LOYALITYT&PINNOVATORSCHEME & DISCOUNT

HAIR OIL