Group 9Annie Chen Yana KachalovaMaria Granja Alba OsmanajBegum Guney Yi Yang

Agenda● Introduction● Part I

○ In Depth Interviews○ (Target, Key Questions,

Findings)● Part II

○ Qualtrics Survey○ (Target, Key Questions,

Findings)● Recommendations

Introduction Why Baruch?

Overall objective: Increase Baruch’s perceived value among the student body in order to:● Improve Baruch’s image● Increase graduates’ likelihood of

recommending the school

PART I

In-Depth InterviewsTarget: Baruch students at each grade levelSampling method: Stratified & convenience

● Are you proud to be a Baruch student?● Would you recommend Baruch to others?● Describe your typical experiences within Baruch

(library, cafeteria, lobbies, bathrooms, classrooms)

Key Questions

● “I don’t like going there. It always smells bad and there is garbage everywhere.”

● "I try to avoid it."● “It’s overcrowded and I can never find a seat.”

Cafeteria

Bathrooms

“The restrooms are smelly and dirty.”

“It takes time to find a clean bathroom. Sometimes, I find myself going to several different floors because the bathrooms are just not tidy.”

“They’re unreliable and always broken; sometimes I’m waiting for a good five minutes, making me late to class.”

“There’s nothing worse than standing pressed up against someone in a crowded Baruch elevator.”

Elevators

There’s hope!

“I am proud to be a Baruch student because I value how hard it was to get accepted. The quality of

professors and students motivates me to do better.”

PART II

Target: Baruch Juniors & Seniors

Quantitative Surveys

Sampling method: Stratified & convenience

Findings

“Private study space!”

“Elevators, some are old and broken.”

“More space for students to sit - it’s always full of people!”

“Baruch is overpacked.”

“It is so dirty in Baruch restrooms!”

Our Recommendations

● Increase recreational & rest areas

● Improve elevator/escalator services

● Healthier food choices

● Cleaner spaces● Broader Wi-Fi

access

● Improve bathroom cleanliness

● Motivate Baruch’s staff to provide students with better services

Questions?

THANK YOU!