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2. 5 April 2011
Muir Woods & Eight
2
Can Tesla profitably achieve sustainable growth and increase market
share?
Situational Analysis
Situation
EVpowertrain components in North America, Europe and Asia
Pacific
3. Ambitious and successful CEOComplication
4. Increasing competition 5. Development services to reduce,
OEMs to start manufacturing own EV technology 6. Battery life and
safety an issue Can Tesla profitably achieve sustainable growth and
increase market share?
Key Question
7. 5 April 2011
Muir Woods & Eight
3
Put the key question in here
Key Issues Analysis:
Can we identify a specific area/areas of innovation?
Can we increase market share considering our competitors
strengths?
Can we achieve sustainable growth?
8. Investigate partnership possibilities 9. Research longer lasting and safer batteries 10. Investigate market segments competitors are weak or not present in 11. Assess market sizes for these segments 12. Confirm trends in these markets 13. Explore mass production opportunities 14. Investigate other partnerships for production 15. Investigate further