Consultative Communications Initiatives on Strategic Technology Management in Vertical Markets

Thought Leadership-basedDemand Generation

Lane F. CooperEditorial Director and Founder

415 646 6592

Carl J. CooperDirector of Industry Relations

239 206 4524

Copyright 2011 All Rights Reserved for BizTechReports.Com

2

Who is BizTechReports?

Independent Reporting Agency for the community of interest concerned with the role current and emerging technologies play in business and daily life.

Consultative Content for organizations pursuing thought leadership-based demand generation initiatives.

BizTechReports explore the role that products and services play in the overall economy or in specific market segments.

Copyright 2011 All Rights Reserved for BizTechReports.Com

3

Mission:

Contribute to the Body of Knowledge and put technologies into business contexts that government decision-makers can appreciate

Position sponsoring partner executives as thought leaders in the industry

Capture prospects while government technologists and managers look for products or services during their research process

Create a community of qualified registrants

Copyright 2011, All Rights Reserved for BizTechReports.com

4

Anatomy of a Consultative Communications Initiative

Phase I

Consultative

Context

Creation

Phase II

Consultative

Syndication &

Distribution

Phase III

Consultative

Community

Development

Phase IV

Consultative

Round

Tables

End-user Based Surveys of Government Decision-makers

In-depth Interviews with Industry Observers

Press Releases Announcing Findings

Targeted Syndication

Search Engine Optimization

MicroSites Survey Results Webinars Case Studies Multimedia

Platform Membership-

Based

Live Events Membership

Attended High Touch High Quality

Feedback

Copyright 2011, All Rights Reserved for BizTechReports.Com

5

Sponsors Benefits Include: Setting the research and

editorial agenda for key deliverables (white papers, case studies, webcasts, podcasts, live events.)

Having executives quoted in white papers, and research reports as insightful industry observers.

Submitting case study candidates that will be written and published by BizTechReports’ editorial staff.

Participating in webcasts produced, distributed and moderated by BizTechReports.

Access to registration lists as decision-makers sign up to download white papers, case studies or participate in our online/live executive events