Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
C O N S T R U C T I O N
MEDIA INFORMATION2015
www.khl.com
2 CONSTRUCTION EUROPE MEDIA PACK 2015
BRAND
First choice for advertisers■ Europe is still the largest construction market in the world at
€1,162 billion
■ Predicted market growth 2014-2018 +7%
■ CE’s circulation is determined by construction activity per
country and also reflects equipment sales by country
■ Top 5 European economies represent nearly 70% of total
construction spend across Europe
■ Multiple copies distributed to the top 200 contractors
across Europe
CE 2014 reader survey
■ 95% of respondents read every issue
■ 63% of respondents are senior management
■ 55% said CE influences their purchasing decisions
www.khl.com/ce
Circulation
14,546Issues per year
10
C O N S T R U C T I O N
Surveyingp49
Enginesp39
Rentalp29
A KHL Group publication July-August 2014 Volume 25 Number 6
p15
CE-100p111555
Profitability on the up
THE MAGAZINE FOR EUROPE’S CONSTRUCTION INDUSTRY www.construction-europe.comTHE MMAAAGGGGAAAZZINE FOORRR EEEUROPE’S CE CONSTRUCS C CTION INNNDDDUUUSSTRYCT wwwwwww.constru i
CE 07-08 2014 Front Cover.indd 4 17/07/2014 09:10:54
Print/Digital
C O N S T R U C T I O N
Surveyingp49
Enginesp39
Rentalp29
A KHL Group publication July-August 2014 Volume 25 Number 6
p15
CE-100p111555
Profitability on the up
THE MAGAZINE FOR EUROPE’S CONSTRUCTION INDUSTRY www.construction-europe.comTHE MMAAAGGGGAAAZZINE FOORRR EEEUROPE’S CE CONSTRUCS C CTION INNNDDDUUUSSTRYCT wwwwwww.constru i
CE 07-08 2014 Front Cover.indd 4 17/07/2014 09:10:54
Downloads
4,926Issues per year
10
Tablet version
3CONSTRUCTION EUROPE MEDIA PACK 2015
BRAND
Market-leading editorial
■ Extensive coverage of new
equipment launches
■ Latest business news and
construction share trends
■ Video market updates
Downloads per podcast
2,404Podcasts per year
10
Podcasts
Distribution
45,143Updated
Weekly
e-newsletter
Member of
Website
Views per month
62,900Updated
Daily
■ Up-to-the-minute
construction industry news
■ In-depth interviews with
senior names in the industry
■ Essential information on
market trends
4 CONSTRUCTION EUROPE MEDIA PACK 2015
MARKET OVERVIEW
The enormous European market
US construction
market 2013 =
€678 billion
1200
1000
800
600
400
200
0Europe US Japan
Total construction markets in 2013
SOURCE: 2013 figures from FIEC
■ EU construction market worth €1,162 billion in 2013 (FIEC)
■ Market predicted to show a +7% growth from 2014 to 2018
(Off-Highway Research)
■ Equipment sales for Western Europe forecast at 125,000 units in 2018 v. 110,000 in 2013 (Off-Highway Research)
CE Barometer
■ Every month CE monitors confidence in
the market
■ The survey researches a cross section of
the entire European construction industry
■ The latest survey in August 2014 showed increasing confidence
5CONSTRUCTION EUROPE MEDIA PACK 2015
MARKET OVERVIEW
European construction
market 2013 =
€1,162 billion Japan construction
market 2013 =
€376 billion130,000
125,000
120,000
115,000
110,000
105,000
100,002013 2014 2015 2016 2017 2018
Western Europe construction equipment sales forecast
SOURCE: Off-Highway Research
6 CONSTRUCTION EUROPE MEDIA PACK 2015
CIRCULATION
Circulation targeting equipment buyers
Contractors, Sub-Contractors 10,327
Consulting Engineers/Architects 436
Mining/Quarrying/Aggregate Production 1,163
National/Regional/Local Government 146
Rental 1,745
Manufacturers/Distributors/Agents 729
TOTAL AVERAGE CIRCULATION 14,546
Circulation by business/industry type
BPA Worldwide is the leading auditor
of international business-to-business
magazines. BPA Worldwide delivers business
media audits of unsurpassed rigor, accuracy,
completeness and quality. BPA provides
solid assurance for advertisers. For media
buyers around the world, a BPA audit
provides a guarantee of trust.
■ Circulation matches construction GDP by country
■ Figures adjusted for sales of construction equipment by country
■ Both established markets as well as developing countries
(Eastern Europe) targeted
■ Audited by the BPA – the leading audit for international media
■ Distributed to more than 50 countries
7CONSTRUCTION EUROPE MEDIA PACK 2015
CIRCULATION
These
top five
economies
account
for nearly
70% of all
construction
spend in Europe
Circulation by country
UK
1,736FRANCE
1,244
GERMANY
3,138
SPAIN
1,416ITALY
1,440
REST OF EUROPE
5,572
TOTALCOUNTRY QUALIFIED
Albania 6
Andorra 2
Austria 127
Azores 2
Balearic Islands 3
Belarus 11
Belgium 348
Bosnia and Herzegovina 4
Bulgaria 21
Channel Islands 3
Croatia 22
Cyprus 30
Czech Republic 84
Denmark 225
Estonia 20
Faroe Islands 1
Finland 170
France 1,244
Germany 3,138
Gibraltar 3
Greece 679
Holy See (Vatican City State) 2
Hungary 89
Iceland 5
Ireland 256
Italy 1,440
Latvia 18
Liechtenstein 1
TOTALCOUNTRY QUALIFIED
Lithuania 16
Luxembourg 14
Macedonia 2
Moldova 13
Malta 3
Monaco 7
Montenegro 1
Netherlands 461
Norway 184
Poland 203
Portugal 293
Romania 84
Russian Federation 56
San Marino 2
Serbia 5
Slovakia 24
Slovenia 29
Spain 1,416
Sweden 175
Switzerland 236
Turkey 241
Ukraine 7
United Kingdom 1,736
unspecified Europe 3
Rest of World 16
Total Qualified 13,173Advertiser and show issues 1,373
Total Circulation 14,546
8 CONSTRUCTION EUROPE MEDIA PACK 2015
EDITORIAL PROGRAMME
Editorial programme 2015FEBRUARY
Preview Europe’s biggest show in Paris
in April. CE takes a first look at
who will be exhibiting.
■ Engines
■ Wheeled loaders
BONUS CIRCULATIONINTERMAT
MARCH
Show issueCE takes an in-depth look
at the latest equipment on
show.
■ CranesWith the help of sister-
publication International
Cranes & Specialized Transport,
CE examines some of the
issues facing the crane world.
BONUS CIRCULATIONINTERMAT andCRANE SECTOR
APRIL
Stop pressA final look at this year’s
exhibitors.
■ Telescopic Handlers
■ Haulers
■ Components Transmissions, undercarriages,
hydraulics, electronics, seats
and steering wheels are
among products featured.
BONUS CIRCULATIONINTERMAT andOEMs
MAY
■ Mini Excavators
■ Roadbuilding
■ PLANTWORXThis year’s main
construction
show in the UK
comes under
the CE spotlight.
■ Komatek TurkeyTurkey always holds an
interesting place in the
construction world. The big
show this year is Komatek.
BONUS CIRCULATIONPLANTWORX andKOMATEK
JUNE
■ Crushing & Screening
■ Drilling
■ Concrete
EDITORIAL DEADLINESThe editorial deadline is the 1st of
the month preceding publication.
For example, the deadline for the
March edition is February 1st. All
editorial submissions should be sent
directly to the editor at our main UK
office.
TRADE SHOWSConstruction Europe will be
attending the major trade shows
across Europe during the year,
reporting the latest news. In
some cases, this will involve daily
newsletters to bring the latest
launches straight to your desk.
9CONSTRUCTION EUROPE MEDIA PACK 2015
EDITORIAL PROGRAMME
Editorial programme 2015JULY/AUGUST
ECS2015Now a widely
recognised
fixture in the
construction
calendar, the latest
■ The CE-100Now a widely recognised
fixture in the construction
calendar, the latest CE-100 will
update the rankings of the top
European contractors.
■ RentalWith input from International
Rental News, one of CE’s sister-
publications, CE finds out what
has been happening in the
rental market.
■ Engines
■ Attachments
BONUS CIRCULATIONRENTAL COMPANIES
SEPTEMBER
■ Auctions & Used equipment
CE finds out more about the
used equipment market,
digging into the problems it
faces and looking at how it
works.
■ Compact Loaders
■ Foundations
■ Surveying
BONUS CIRCULATIONBAUMA CONEXPO AFRICA
OCTOBER
■ Pumps
■ Excavators
■ Breakers
BONUS CIRCULATIONSAIE
NOVEMBER
■ Tunnelling
■ Falsework and Formwork
■ Utilities
BONUS CIRCULATIONLOCAL GOVERNMENT
DECEMBER 2015/JANUARY 2016
■ Roadbuilding
■ Demolition and Recycling
With expert guidance from
sister-publication Demolition
& Recycling International,
CE rounds up the news in
demolition.
■ GPSWhether for communicating
with machines or tracking
their whereabouts, GPS is an
increasingly useful tool on a
construction site.
BONUS CIRCULATIONDEMOLITION CONTRACTORS IN EUROPE
PODCASTSFollowing publication of the
magazine, an audio podcast is
available from www.khl.com/
audio-podcasts/. It can also be
downloaded from iTunes, by
searching for KHL Group, or going
to http://bit.ly/1gh7IO4.
Advertise in the
July/August issue
and receive a
FREE equivalent
advertisement
in the European
Construction Survey 201520015155515
1EUROPEAN CONSTRUCTION SURVEY 2013
A K H L S P E C I A L R E P O R T
T H E 2 0 1 3 D E F I N I T I V E G U I D E T O T H E
E U R O P E A N C O N S T R U C T I O N S E C T O R
— I N C L U D I N G T H E C E - 1 0 0 , M A R K E T F O R E C A S T S ,
B U S I N E S S R E V I E W S A N D I N F O R M A T I O N O N
M O R E T H A N 1 5 0 E U R O P E A N C O N T R A C T O R S
E U R O P E A N C O N S T R U C T I O N
S U R V E Y
Published by
Price: £50.00, US$80.00, €60.00
D E T O T H EI V E G U II V E G U IT H E 2 0 1 3 D E F I N I TT
ECS 2013.indd 1 09/08/2013 13:47:10
2FOR1
10 CONSTRUCTION EUROPE MEDIA PACK 2015
ADVERTISING RATES
Print advertising rates€ Euro display rates US$ Dollar display ratesNumber of insertions: 1 3 6 10
Full Page 7,300 6,935 6,570 5,840
Two Thirds Page 5,350 5,083 4,815 4,280
Half Page Island 4,430 4,209 3,987 3,544
Half Page 3,940 3,743 3,546 3,152
Quarter Page 2,030 1,929 1,827 1,624
Inserts Rates on application – Bound-in or loose, calculated according to weight
Number of insertions: 1 3 6 10
Full Page 8,000 7,600 7,200 6,400
Two Thirds Page 5,800 5,510 5,220 4,640
Half Page Island 4,760 4,522 4,284 3,808
Half Page 4,180 3,971 3,762 3,344
Quarter Page 2,270 2,157 2,043 1,816
Inserts Rates on application – Bound-in or loose, calculated according to weight
Production department: +44 (0)1892 784088 [email protected]
TWO THIRDS VERTICAL268mm x 117mm
(101/2in x 45/8in)
FULL PAGE297mm x 210mm
(113/4 in x 81/4in)
HALF PAGE ISLAND184mm x 117mm
(71/4in x 45/8in)
HALF PAGE VERTICAL268mm x 86mm
(101/2in x 33/8in)
HALF PAGE HORIZONTAL124mm x 184mm
(47/8in x 71/4in)
QUARTER PAGE 124mm x 86mm
(47/8in x 33/8in)
Copy date3 weeks prior to month of publication.
Bleed sizeAdd +3mm to each edge to allow for bleed. The excess will be trimmed when printed.
Cancellations6 weeks prior to month of publication.
11CONSTRUCTION EUROPE MEDIA PACK 2015
ADVERTISING RATES
Digital advertising ratesWebsite e-newsletterBANNER TYPE AND SIZE
TOP MAIN BANNER728 x 90 pixels
High visibility, headline position
1 MONTH US$2,000 €1,500
TOP JUNIOR BANNER
300 x 100 pixels
High visibility in top right position
1 MONTH US$1,300 €1,000
PREMIUM BANNER300 x 250 pixels
High visibility opposite prime news
1 MONTH US$3,250 €2,500
PREMIUM BANNER300 x 250 pixels
High visibility opposite prime news
1 MONTH US$2,000 €1,500
INCONTENT BANNER450 x 90 pixels
Maximum visibility embedded in news
content
1 MONTH US$2,000 €1,500
BANNER TYPE AND SIZE SPONSOR BANNER 760 x 100 pixels
Maximum visibility within news content
1 MONTH US$3,400 €2,700
SIDE BANNER 150 x 150 pixels
High visibility opposite news content
1 MONTH US$1,370 €1,050
1 1
2 2
3
4
5
1
1
1
1
22
3
4
4
5
www.khl.com/ce www.worldconstructionweek.com
12 CONSTRUCTION EUROPE MEDIA PACK 2015
Contact detailsSales The CE teamUK Lynn Collett
+44 (0)1892 786219
FRANCE Hamilton Pearman+33 1 45 93 08 58
GERMANY, AUSTRIA, SWITZERLAND, BENELUX and EASTERN EUROPESimon Battersby+44 (0)1892 786232
ITALY Fabio Potestà +39 010 570 4948
EDITORSandy Guthrie
+44 (0)1892 786234
DEPUTY EDITORNeill Barston
+44 (0)1892 786211
ADVERTISEMENT MANAGER and CORPORATE ACCOUNTSDavid Stowe
+44 (0)1892 786217
SPAIN Mike Posener
+353 86 043 1219
SWEDEN, FINLAND, DENMARK and NORWAY Peter Gilmore+44 (0)20 7834 5559
TURKEY Emre Apa+90 (0)532 214 68 18
CHINA Cathy Yao +86 10 6553 6676
JAPAN Akiyoshi Ojima +81 (0)3 3261 4591
KOREA CH Park+82 2 730 1234
USA/CANADAMatt Burk +1 312 929 3478
Jonathan Cervero+1 312 929 3247
Alister Williams +1 312 680 6775
UNITED KINGDOM HEAD OFFICEKHL Group LLCSouthfields, Southview Road,
Wadhurst,
East Sussex TN5 6TP.
+44 (0)1892 784088
Fax: +44 (0)1892 784086
www.khl.com
USA OFFICE KHL Group Americas LLC3726 East Ember Glow Way,
Phoenix,
AZ 85050, USA.
+1 480 659 0578
Fax: +1 480 659 0678
SOUTH AMERICA OFFICE KHL Group Américas LLCManquehue 151, of 1108
Las Condes
Santiago,
Chile
+562 28850321
CHINA OFFICEKHL Group ChinaRoom 768, Poly Plaza, No.14, South
Dong Zhi Men Street, Dong Cheng
District, Beijing 100027, P.R. China.
+86 10 6553 6676
Fax: +86 10 6553 7678
KHL Offices
www.khl.com
CONTACT DETAILS