mysophomoreexperienceVisual Communication Design. Syracuse University

CONSTRUCTING

My name is Jennifer Powers and I am a Communications Design major in the College of Visual and Performing Arts at Syracuse University. Through my studies, I am gaining knowledge of the processes and methods used in the creation and production of visual communications. More specifically, branding, advertising, typography, exhibit and packaging design.

jennifer powers

THIS IS WHERE IT ALL BEGAN...

jennifer powers

From Boston, MA to Syracuse, NY. I started my journey as a designer in aspiration to one day become a monster of Manhatten.

toolbox - sharpies- exacto knives- rubber cement- ruler- bristol board- foam core- pencils- glue dots- cutting mat- spray adhesive

2. sketch it outmake a plan,

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cropped letter form

This assignment involves cropping out as much of a letter form as possible while leaving enough to allow its identification as a typographic character. The process of elimination results in a form that represents a part of the letterform that best characterizes its identification.

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4. letter symbol

This project looks at lletters as complete forms. By arranging multiple copies of the same letterform, one can create a form different from the letter form. This arrangement can achieve new visual strength or symbolism.

quality of execution matters. tip #1

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3-dimensional letter formThis assignment involves the fabrication of typography in three dimensions. Focusing on the object the viewer should notice the letterform, not how it was made.

height: 10 in.depth: 5 in,

lines of common continuity

tip #1

6.

LETTERFORMLAYOUT

weighingyouroptions

Typographic weight is the relative darkness of the characters of a typeface resuluting from the thickness of the strokes. The weight of typography can be used to show contrast and clarity between variousheadlines and subheadlines on a page. A heavier or lighter weight can emphasize one piece of information over another making it more legible.

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constructional grid compositional grid

This assignment involves the methods of organizing image and typography in a visual arena. The poster contains the cropped letter form, letter symbol, and 3-D letter form from previous assignments.

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Aggression

AggressionAggression

The practice of makingassaults or attacks;

offensive action in general.

“Man must evolve for all human conflicta method which rejectsrevenge,aggression and retaliation. The foundationsof such method is love.” -MLK

This assignment taught the basic elements of how to organize visual and typographic information. One must learn how to balance form, image and typography within a given image area.

hybrid definition

8.

This assignment taught the basic elements of how to organize visual and typographic information on a three dimensional form, One must visually communicate a selected word on a cube.

3-d definition

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restaurantFor this project we had to develop the logo and type signature of our new restaurant. As well as visually communicating the restaurants identity through posters that would be posted outdoors, promoting the restaurant. One of the posters is typographically driven while the other is pictorially driven.

name: paleotagline: “stone age staples make a modern meal”

visual hierarchytip #2

restaurant

name: paleotagline: “stone age staples make a modern meal”

10.

create a brand signature.

refine brand signature.

visual communication.

typography madness.

revise, revise, revise.

visual hierarchy

informationdesign exhibit

4ft. by 4ft. model

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informationdesign exhibit

12.

exhibit poster

exhibit booklet

The objective of this assignment was to create a scale model exhibit that focused on explaining what information design is. It illustrates the history of graphic design by telling a story within the context of a bigger idea.

informationdesign

OBLIVION 3210’

VALLEY RUN 3480’

STILLNESS 3120’

CIAO 2370’

GEMMA 1500’

LOWE BOBBY’S RUN 3630’

WHI

TE C

APS

3932

’

PERIPHERY 1950’

TIPPECANOE 1980’

WO

RLD CUP RUN 1200’

LOW

ER SEL 1800’

UTTER ABANDON 2160’

SCRA

MBLE

1500

’

TANG

ENT

1200

’

THE PASTURE 970’’

TECUMSEH 2580’

CHAIRLIFT

DININGPARKSRENTALS

Schwendi Hutte

Sunny Side Timber Lodge

Waffle HutteBuckets Bones & Brews

T-BarsTop Dog Ski Rental

Burton Progression Park

Psyched Park

Exhibition Park

located on: VALLEY RUN

located on: BASE LODGE

located on: BASE LODGE

located on: BASE LODGE

T-Bars

located on: OBLIVION

Buckets Bones & Brews

The Waffle Cabin

The Sunnyside Timber Lodge

The Schwendi HutteON-MOUNTAIN DINING hours: daily

hours: first chair-3pm

hours: sat-sun only

hours: sat-sun only

hours: 11am-5pm

serving breakfast sandwhiches, homemade soups and entrees.

serving burgers, fries, pizza, chili and homemade soups.

serving belgian waffles and hot beverages.

serving pulled pork and a variety of signature sandwhiches.

producing the best skiers and riders on the East Coast.

PROGRESSION PARKSBurton Progression Park

Psyched Park

Exhibition Park

freestyle terrain with gentle landings for riders of all ages.

mix of street style and box features for experiences park riders.

A large jump line with street style rails and boxes,

serving a variety of baked sandwiches and appetizers.includes a full bar and weekend entertainment.

Waterville Valley

Waterville Valley ResortNEW HAMPSHIRE

HALF

2012/13 SEASON

DAY

ADULT 19+

mountain map

lift ticket

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lift ticket

14.

lodge poster

chair lift posters

For this assignment our job was to design a new version of a selected topic. I decided to focus on Waterville Valley Ski Mountain in Waterville Valley, New Hampshire which I grew up skiing at. I used this project to redesign the ski maps as well as creating information driven posters for the lodge and on the back of the chair lifts.

shift weight back.

1 2

34

HOW TO:

front foot,board nose.

nose down to land.

out thewobbles.

crouch liftaim

ride

LAND A JUMP

lodge poster

seduce the eyetip #3

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connection & progression

This assignment deals directly with visual connections and progressions, Using type and image to create a book which would visually explore different types of connections we can use to create a logical progression. It must contain both a macro theme and micro relationships.

organic. geometric. organicphotographic. graphic. photographic

16.

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baking soda product

This assignment required you to come up with a product that used traditional baking soda in a new way. We had to name it. Package it. Research and Identify the benefits of our new product and communicate it to a defined audience.

think of your audeience andwho you are designing for

tip #4

18.

magazineIn this assignment we had to balance concept and structure as well as communicating to two distincly seperate audiences.

name: salttagline: “living the swell life”audience: surf culture

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SALTgrab a free ridesolutions of how to make it to the beach on a tight budget

wishing for loveturn your hookup into a husband

LOVE WHAT YOU DO

living the swell life

april 2013

$4.99 U.S.

20.

HOW TO BEACH BUM ON A BUDGET

1Couch it:No self-respecting surf bum trades currency for living space.

But if you must shell cash out for board, check popular websites like Craigslist that commonly rent half-rooms, bunks and crawl spaces near the beach at a fraction of regular cost. Aside form saving money, any one proposing dodgy deals like this is bound to be a bum too, so you’ll be with like-minds.

2 Electricity is not magic:

outside the box. Try re-heating left-overs in a warm car after it’s been sitting in the hot sun for a satisfying post-surf snack. Insist, if you must pay part of the bill, that the house be left in dungeon-like darkness at all times of day. Providers often charge less for nighttime electricity, so be cognizant of any appliance use. 200-800 ceiling fans can be powered with the same amount of electricity as one dryer, so hang your boardshorts on a line. Then again, who washes boardshorts anyway?

3Take a hint from Granny:You don’t have to be 90 to appreciate supermarket promotions. Sure, it may be the crappy, re-hydrated orange juice devoid of any nutritional value that’s on sale, but are

you really willing to compromise your wave count for fresh squeezed? Clip those

turkey baloney you’re mauling tastes like old gym socks.4Grab a Free Ride:Between rotting domestic pipelines, turmoil in the Middle East and home

improvement projects of wealthy oil execs, gasoline costs make it economically infeasible to drive a car anywhere on a tight budget. Taking public transportation is cheaper, but takes forever and rarely drops you right at the beach. The solution? Get creative. A scooter or moped gets over 80 miles to the gallon, parks anywhere, and easily props a surfboard on the

compliment your rollerblades, or hitch-hike on a garbage truck. Do whatever you must to get to the beach. Since you have no real responsibility, making it back home should be an afterthought.

GRAB A FREE RIDE: SAVING CASH

82.

BY TOBIN HARRIS

guys girls

money managment

careers

relationships

contact meC: 978.697.5662 E: jepowe02@syr.eduwww.jepowe02.wix.com/jenniferp