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7/31/2019 Construct Unique Value Proposition
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7/31/2019 Construct Unique Value Proposition
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HOUSEKEEPING ITEMS
As an attendee, you will be in listen-only mode. Questions will be takenat the end of the presentation.
If you have a question, simply press * 1 on your telephone keypad and
you will be placed in the queue. You will then be announced and able to
ask your question. If you have muted your own phone, please be sureto unmute when you ask your question. You may submit questions via
the chat feature, as well.
If your question is answered as the meeting proceeds, simply press * 1
again on your phone keypad and it will remove you from the queue.
Please complete your evaluation before you leave!
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7/31/2019 Construct Unique Value Proposition
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ITS NOT ABOUT YOU
Constructing Your
Unique Value PropositionTo Connect with Top Decision Makers
Using the WIFT Principal
(Whats In it For Them)
EQ Ventures, LLC
Strategic Communications and Executive Coaching Services
Leading to Increased Demand for Top-Performing Business Leaders
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Unique Value Proposition
Its not where youve been
Its not EVEN what youve done
Or how great you are
Its not about YOU at all
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What Its NOT
7/31/2019 Construct Unique Value Proposition
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7/31/2019 Construct Unique Value Proposition
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Unique Value Proposition
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A Compelling Construct
That Effectively Presents, Conveys and Illustrates
Your Highest Best Use
Your Intrinsic Value
To Your Specific Targets
That Harbor Critical Needs and Demands
That YOU are Uniquely Positioned to Address
Defined
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Unique Value Proposition
Its how you stand out . . . but more importantly
Its the foundation from which you define and
establish your positioning, ranking and intrinsic
value within the marketplaces you engage
Its the platform from which you build-out yourbrand persona . . . and establish and expand your
reputation
Its your content and image bank from which you
develop your resumes, your talking points, your
power-points . . . your story . . . your pitch
Its the central factor establishing your asset value
to your targets
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Why YouShouldCare
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How it Impacts Your RESUME
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The BEFORE Picture
What NOT to do . . . the Its all about ME Approach:
SUMMARY OF QUALIFICATIONS
A successful executive who has consistently delivered industry-leading
operations in support of enterprise growth and profit. Key competencies
include the ability to analyze and coordinate complex business scenarios in
support of corporate strategies while working collaboratively and cross-
functionally to insure an optimal execution of plans. Key experience
includes all facets of General Management with a special expertise in
Supply Chain, Operations and Distribution/Logistics.
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How it Impacts Your RESUME
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Another BEFORE Picture
What NOT to do . . . the Its all about ME Approach:
I am a successful tech savvy, communication, research oriented marketing
and sales executive who blends disciplines with entrepreneurial spirit todrive innovation, strategic focus, accountability and ROI. I have extensive
B2C, B2B and DR experience across blue chip marketers and startups in
categories including, financial, automotive, retail, packed goods,
entertainment, travel and healthcare. I bring critical thinking, adaptability
and connectivity to identify market opportunities that leverage todaysdiffused and highly competitive marketplace with emerging social and
behavioral shifts that drive success.
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How it Impacts Your RESUME
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Another AFTER Picture
What TO do...the Whats in it for THEM (WIFT) Approach:
Chief Performance Officer
Maximum Return on Vision
A high-performance business leader with a proven capability for turning
promising companies founded on true genius for which applications are
promising and plentiful into smart companies top-performing, business-
expansion operations.
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How it Impacts Your RESUME
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One more BEFORE Picture
SENIOR MANAGEMENT EXECUTIVE
I am seeking to lead a $25 to $250M a private or private equity owned Building
Products or Consumer Durables company ~ MBA ~ MA, Management
Dynamic, results-charged 20+ year career reflects an outstanding record of
management performance and consistent achievements in enhancing corporate and
shareholder value. High energy and effective communicator with customers,
shareholders and employees. Exceptional ability to build strong teams, develop staff,
improve productivity and manage diverse workforces that deliver results. Careerhighlights:
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How it Impacts Your RESUME
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One more AFTER Picture
Restoring Undervalued Family Business Assets
To Financial Health and Heightened States of Deal Readiness
Expert in turning under-valued, under-performing family business and related assets
that typically drag portfolio performance down into top-performing, value-creating,deal-ready holdings. Known for developing and orchestrating the most
comprehensive, end-to-end rescue-recovery-transformation solution campaigns in
the industry, securing conditions leading to best prospects for long term asset value
creation for these holdings. Pioneer and industry authority behind the practice of
Mass-Customization, comprehensive digital system upgrades across these
organizations, particularly for manufacturing-based companies with regional orspecialized footprints that require smart pathways from their current constraints to full
integration into the global supply resource chain in order to stay or to become
competitive in this rapid-change world.
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Targets Defined...and Justified (Strategic Selection Criteria)
What Does Success Look Like...to THEM?
Whats Stopping Them from Achieving Success TODAY?Whats standing in their way? What frustrates them?
Wheres the pain? Whats are their challenges? What do
they NEED?
If they had what they NEEDED...WHAT WOULD CHANGE
for THEM?
What do they REALLY need?
What do you bring? What is your highest/best use?
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How WeDo It
Constructing the Unique Value Proposition Fromthe Vantage-Point of the Other
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CONTACT US:
EQ Ventures LLC
2848 E. Foothill Blvd.Pasadena, CA 91107
Mark Alexander/Jim Spence
888.300.7224