Constituent Manual

8/3/2019 Constituent Manual

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Legislators Practical Guide:

OutreachTo Constituents

COMMUNICATING WITHCONSTITUENTS20 APPROACHES

September2009


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Legislaors Pracical Guide:OureachTo Consiuen

COMMUNICATING WITH CONSTITUENTS20 APPROACHES

Writen by:The Indonesian Insiue

Published by:The Inernaional Republican Insiue

This publicaion is made possible by generous supporo he American people hrough he Unied Saes

Agency or Inernaional Developmen (USAID) underAward No. 497-A-00-05-00027-00. The opinionsexpressed herein are hose o he auhor(s) and dono necessarily reec he views o he InernaionalRepublican Insiue, USAID or he Unied SaesGovernmen.

Jakara, Ocober 2009This Publicaion is unded by he Unied Saes Agencyor Inernaional Developmenand is no o be sold or exchanged


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Inernaional Republican Insiue


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TABLE OF CONTENTS

1. Basic law2. Legislaive Council Role

3. Legislaive Council Funcion

1. Characerisics o consiuens2. Consiuens acor3. Consiuens and Legislaive Council Relaions

1. Communicaion2. Poliics3. Poliical Communicaion

1. Consiuen Meeing2. Disric Oce

3.Incidenal Social Aciviies4. Door To Door5. Social Chariy Even6. Greeing Card7. In Person (Face o Face)8. Inormaion Desk / Camp9. Gues Speakers

10. Talk Show11. Elecronic Media12. Public Adverisemen13. Inormaion Technology (Web / Blog)

14. Oudoor Publicaion15. Personal Sandpoin/Saemen

CHAPTER IRole of

Regional Legislative Council

CHAPTER IIUnderstanding Your Constituency

CHAPTER IIIUnderstanding Public Colsultation

CHAPTER IV20 Approaches


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16. Wriing in Prined Media17. Neworking18. Surveys and Pooling19. Mobile Oce20. Face book / Social Neworking Sie

CHAPTER VIConclusion

Appendix


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Chapter 1Role of Regional Legislative Council


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1. RoleImprovepublicwelfarethroughpublicpolicy.

a.AdvancingPriorities TheDPRDsharesresponsibilitywithotherlegislatorsandtheexecutive.Cooperationandcommunicationareintegraltobuildinglegislativealliancesandadvancingcommonpolicyinterests.

a.RepresentingPeopleTheDPRDhaslimited,temporarypowersgrantedthroughelectionstoadvancetheinterestsofthepeople.Repr

esentingthepeopleisanhonorthatshouldbecommunicatedtoconstituentsthroughregularmeetingstoascertaintheirconcernsandaddresstopicsthatinterestthem.

Chaper 1 Role o Regional Legislaive Council

Role of RegionalLegislative Council


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2. FunctionsThe purpose o legislaion, in one view, is legislaion,represenaion and oversigh. (Source: Calvin MacKenzie,1986, 120-137). Similarly, he law saes he purpose aslegislaion, budge and supervision (Source: Law Number 22Year 2003 aricle 61 aricle 77).

a. LegislaingLegislaion is writen by legislaors, and approvedby a voe o legislaors. The process involves debae,collecion o inormaion, megoiaion and poliicalbargaining. Legislaion adds regulaions o hesysem o laws.

b. Budgeing

The budge esablishesa nancial plan or hegovernmen or an

esablished ime period. The inen is o balanceexpenses and revenue, esablishing guidelines or allexpendiures. This complex process should includeacors rom APBD, he Legislaive Budge PublicPolicy (KUA), Plaon Budge Prioriies (PPA), RKPD,RPJMD, and RPJPD.

c. Supervising

The legislaive branch has an oversigh role ashe adminisraive branch carries ou legallyesablished regulaions.

R

oleofRegion

alLegislative

Counc

il


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Chaper 1 Role o Regional Legislaive Council

Local

government

instuons

Representaves

Posion/role

Provincial

LegislaveCouncil

Legislaon

Budget

Supervision

Funcon

Aspirave andrenponsive

regional

regulaon

Efecve andecient APBD

Transparency

and publicaccountability

Product

Picure. Posiion, uncion and produc o DPRD

Source. Improve he perormance o he DPRD. Pro. DR Sadu Wasisono,M.S and Drs. Yonaan Wiyoso, M.Si. Fokusmedia


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Chapter 2Understanding Your Constituents


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Chaper 2 Undersanding Your Consiuens

The1945Constitution legally

establisheddemocracyinthe

Republicof

Indonesia.Itguaranteesthef

reedomof

associationandassembly,an

dupholdsthe

sovereigntyofthepeople.

Astrongcivilsocietyisthefoundationfora

vibrantdemocracy.Characte

risticsofahealthy

democracyincludefreedomo

fcommunication

amonggroups,andwidesprea

dparticipationin

elections.TheDPRDestablis

hesrelationships

withgroupsandindividualcon

stituentsasthey

communicatetheirinterests.

Understanding

Your Constituents

1. Demographics(Source: Nursal, 2004, Poliical Markeing)Hisorical saisical daa can esablish rends based ondemographic characerisics such as age, gender, religion,educaion, employmen, socio-economic classes and region.


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U

nders

tandin

gYour

Const

ituents a. Religion

Many consiuens base voes or ineress onreligious belies and ideology , idenied hroughcaegories such as modern-radiionalis, sanri-abangan, mass organizaions, youh-campus,mosques and ohers.

b. Gender

Analysis can show he diference in voing or idealsbeween men and women. Sub-segmens based onhe socio-economic class, career,proession and social aciviies will

enhance his daa.

c. Age

Rhenaldi Kasali, 1998, esablishesve caegories: he ransiion

period, he ormaion o amilies, he increase incareer or amily, setle period and he preparaionor reiremen. Choose communicaion ools ormehods based on he audience.

d. Social Class

This caegory analyzes he level o income, wealh,size o power, honor and masery o knowledge commonly measured in hree divisions as upper,middle and lower.


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Chaper 2 Undersanding Your Consiuens

e. Geographic

Caegorizing based on region or island, such as Java,Easern Indonesia (KTI) and he remaining areas oIndonesia.

. LiesyleCaegorizing based on how ime or money is spen.

g. Generaional

Measuring he associaion specied age-groups will

have wih cerain evens ha happened in heirlieime.

2. Constituent RelationsSuccessul ineracion wih consiuens is based

on horough knowledge o heir needs and communiycondiions.

a. Communiy

Know he needs and general opinions wihin acommuniy or group.


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U

nders

tandin

gYour

Const

ituents b. Changes in Sociey

Changes bring shis in opinions and atiudes hacan be rapid. Know he acors ha could cause newneeds and opinions.

c. Poliical Trends

Poliical rends allow predicion o uure needs andopinions.

3. Relationships between DPRD and constituentsConsiuens have a sraegic posiion in he

poliical process, according o Building Relaionshipswih Consiuens (LGSP, 2009). Consiuensvalue ransparency and accounabiliy rom heirrepresenaives, and mainaining ha relaionship isimporan. View hem as parners.


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Chapter 3Understanding Public Consultation


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UnderstandingPublic Consultation

1.WhatisPublicConsultatio

n?

Publicconsultationisdirectlyengagin

gwith

constituentsthroughactivities.

a.Politicalcommunicator

Thecommunicatoristhele

gislatoror

politicalparty.

b.Politicalmessage

Politicalmessagesarethe

statements

youdelivertovoters.

c.Media

ThemethodbywhichtheCommunicator

deliverstheMessage,includi

ngprintand

electronicmedia.

Chaper 3 Undersanding Public Consulaion


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International Republican Institute

U

nders

tandin

g

PublicCons

ultatio

n d. Target ConstituencyAny group that orm a political community oconstituents that can inuence the outcome o avote.

2. Purpose of Public ConsultationFormal public consultation is regulated by law. Legislatorspractice public consultation during recess by visitingan area and meeting with constituents to learn abouttheir concerns. This increases public awareness andparticipation, ultimately empowering constituents.

a. Provide an opportunity through a orum in whichconstituents can participate.

b. Communication should be two-way, includingthe legislators message and listening to theconstiuents concerns.

1) Make an eort to understand needs and show

empathy.2) Even i agreement is not reached, show knowledge

o the implications and consequences o thepolicy aecting the constituent.


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3. Public Consultation Stagesa. Preparation Considerthetargetgroup.Whoisit?

Scheduleatimethatisnotdisruptivetoothercommunity events.

Considertheconditionofthetargetgroup.What

aretheirneeds?

Consideryourbudgetandrealisticabilitiesforthisevent.

Considertheconsultationgoalitself.Whatdoyouhopetoachieve?

b. Implementation

Makeaplan.

Chooseavenue.

Letthecommunityknowinadvance.

Arriveprepared. Knowwhatyouexpecttosayandwhatyouexpect

to hear rom voters.

c. Follow up/reporting

Recordtheconcernsofthecommunity.

Showyourconcern.

Aempttoredresstheirneeds.

Tellthemofanyprogressoractivitythatismadeinaddressing their concerns.

Followupthroughelectronic/wrienmediaor

another visit, whenever possible.

Chapter 3 Understanding Public Consultation

I t ti l R bli I tit t


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Chapter 420 Approaches

Communicating With Constituents

Chapter 4 20 Approaches CommunicatingWith Constituents


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Chapter 420ApproachesCommunicatingWithConstituents

Communicationwithconstituentsboardmembersisvital.Thisstageservestoabsorbthegrowingaspirationsothe

communityandtheeforttoormcohesivepolicy.

1.ConstituentMeetingAconstituentmeeting

isaorumtoinvolvecommunityleaders,youthleaders,religiousleaders,membersothelocalgovernment,nongovernmentalorganizations,women,businessmen,andanyotherstakeholderstodetermineinterestsandneeds.Itisahighlyefectivetoolthatshouldbepracticedwithregularitybythelegislator.

20 ApproachesCommunicating WithConstituents



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Methods

- Present a brie general summary o your activities

- Discussion/take questions

-Summarizegoals/plans/leadershiponissues

- Thank them or their input

Materials

- Provincial data and public data

- The results o a study, feld activities, communityprograms

-Announceorexplaingovernmentprograms- Provincial Legislative council work plan

Time

-Planahead:howlongshouldthismeetinglast?

Stages/Processes

1. Collect Data and Inormation

In preparation, use any availableinormation about stakeholders in thearea. This becomes easier on uturevisits to a community.

2. Prepare and Plan

a. Map out relevant actors such asage and wealth data.

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Chapter 4 20 Approaches CommunicatingWith Constituents


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b. Identiy local issues.

c. Consider probable topics, concerns andquestions.

d. Prepare answers and inormation ordistribution.

e. Take notes and ollow up withstakeholders later.

3. Organize

Enlist the help o people in thecommunity who share the legislatorspriorities. They can orm a team to

organize the meeting.

4.CoordinatewithStakeholders

Give notice o plans or the meeting,including place and time. In particular, as

a courtesy, give notice to the ollowingentities:

a. Local Government

- Provincial Level (CC to the Governor,theMayor/Regent,District,Sub-

District)

- Level o City / County (CC to theMayor / Regent,District, politicaldistrict)

b. Provincial Parliament or the Level I and




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p

Parliament City / County or Level II

c. Police / Police Chie

d. The press, NGOs, universities, massorganizations, political parties,religious fgures / custom

e. Widercommunity(usinglocalmedia)

(1)Mapping inormation and stakeholders are important inmeet and greet activities

(2)Notiy at least 1 (one) week prior to implementation.(3)I possible, rst meet with ofcials o government solely

to gather inormation about the community and plan

topics, logistics and any inormation to distribute.

5. Choosing a location

a. Options include the Ofce o the Partysecretariat, personal House member

Legislature, Restaurant, ConerenceHall, elsewhere.

b. Consider space and likely number oparticipants.

c. Considerseatingarrangement(Wherewilllocalgovernmentsit?)

d.Aempttoensurethateveryonecanhear the speaker and questions.

e. Ensure that the space is availableand appropriate, and have a trustedassociate view it in advance.

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p pp

6. Meet and greet Implementation

b. Prepare clear, concise material.

c. Make your key points.

d. Listen to the public.

e. Document through minutes o the

meeting, transcript, or other means. Follow up with participants. Consider

preparing an activity report, such asthisexample:

Meet and greet with resident reportsDistrict Meeting Hall..Sunday,4thJuly2009

Time and place Source Aspiration contain Further actionSupportdata

District meetingHall,Sunday4th

July2009

Coordinationwith the orestdepartmentand agriculturedepartment

EnvironmentalNon governmentOrganization

Need Nurseriestransplantaction programbecause manycritical land

Field data,survey,proposal



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2.DistrictOfcea.WhatisaDistrictOf

ce?

Theofceisadedicatedpostorcouncil

memberstoestablishrelationshipswithconstituentsrom

theselected

area.Itisaneectivebridgebetween

representativesandconstituents.

b.Uses

Theofceisbothastagingareaor

eventsandmeetings,andaplaceto

accommodateconstituents.

c. Methods

- Providesalocationormakingprovincialcouncilmemberavailable

toconstituents.

- Providesaplacetogaininormationand

knowledge

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- Allows constituents to know ehere to goand how to make suggestions

d.Stages/Processes

1. Establishment o the Ofce

a. Determine the locationThe Ofce needs to be accessible toconstituents. It is generally rentedand permanently available, or set upon a temporary basis at an availablelocation or a specic series o

meetings.

The ofce should not be established in the branch ofcewhere the party nominates board members. Ofces arenot intended or partisan business but to allow a point

o access to the general community.

b. Operations o the Ofce

It is an ofce, in need o complete ofceequipment and at least one ofce sta

person.Staconveyscommunicationsto the respective board members,sets up meetings with constituents,and helps ollow up with constituentsand organization.



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c. Dissemination ToolsAn inormation brochure that includes:

Abiographyoftheboardmemberswith personal data, organizationalexperience,andbasicsabouttheelectoral district.

Basicinformationontheactivities,priorities and perormance o theboard members.

e. Activity

1. Log book: A simple record o meetingand visitors, time, their topic, and anyollow-up activity. This ensures that atopic is not ignored and builds trust inthe community.

2.Collectsuggestions:Keeptrackof

complaints, concerns, suggestions,issues,andcriticisms.Exampleform:

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* Can be modied as needed

Date/time Name Address/ID no/Telephone number

Topic Supportingdata



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* Can be modied as needed

Date/time Name Topic Follow-upSupportingdata

House o aspirationBambangCenterSunday,4thofJuly

2009

Coordination withagencies relatedto educationand agriculturalinstitutions.

EducationconcernNGO

Need tomake PAUD

eld data,surveys,proposals

2. AdvocacyThe ofce serves as a point o regularlyscheduled communication, once a month orevery three months. Invited participantsinclude unions, arm groups, shing groupsand others.



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3. IncidentalSocialActivities

a.WhatareIncidentalSocialActivities?

Incidentalsocialactivitiesareany

nonpoliticalpublicevents,suchasgatheringscausedbyci

rcumcisions,

deaths,marriage,etc.Inthisactivity,the

councilmemberscanpositionthemselves

asimplementers,supportersand

participants.

b. Uses

IncreasepublicawarenessotheCouncil

memberandcreategoodwill.

c.Methods

-DirectVisit

-Delegation

-Material/Speech

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d. Materials

- Includes items such as a wreathgreeting,specialleersorplaques.

e.Stages/Processes

1. Collect data and inormation

a. Members o the council learn aboutthe event by establishing a poiint ocontact to establish what activityis appropriate, such as giving brie

remarks.b. Prepare those materials, such as

condolences or congratulations.

2. Implementation

a. The council members stay or theentire activity as a courtesy

b. Bringanydirectsocialassistancepossible

c. Provide condolences / congratulations/ thank you / invitation

d. Network at the event.



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4. DoorToDoora.WhatisDoortoDoor?

Directvisits to

membersothepublictoasktheirperspective.

b.Purpose

This verypersonalmethodhastheadvantageoimmediacyand inormality.Consituentsvaluethisefort.

c.Method

1.Directvisitunannouncedorletaneighborhoodknowinadvanceolegislatorspresence

2.Arrivewithapre-plannedmessagetotheconstituent,generallyalocaltopic3.Invitemediacoverage



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d. Materials

Inormation on legislators activities thatcan be handed to constituent and media.

e.Stages/Processes

1. Decide an area

2. Decide a topic or message.

3. Go to homes or public areas to meetconstituents.

3. Prepare report sample:



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5. SocialCharityEvent

a.WhatareBhaktiSosial/MassEvents?

Unliketargetedevents,theseactivities

are without limitation,initiatedby

theCouncilmemberonly onoccasion.

Examplesincludefndingaparticipatory

roleinsportsorentertainmentevents

thataractalargeraudience.

b.Uses

ThesemasseventsexpandtheBoard

membersnetworkofconstituencies,

buildrelationshipsandaractmedia

aention.

c.Methods

Takeanactiveroleinmajorsocial

activitiesinthecommunity.



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d. Materials

- List o groups, donors and supportersinvolved

- Map o the area

-Scheduleofevents

-Providewreathgreeting,specialleers,plaques, or the like or souvenirs as aorm o appreciation

e. Stages/Processes

1. Collecting Data and Inormationa. Data on networks and special

constituencies

b. Map o the region and stakeholders

c. Determining target priorities

d. Coordinate with various partiesincluding local governments.

2.FormingtheBhaktisosialexecutiveteam

The team has knowledge o the event

and audience and assists in logisitics,organization and networking.



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20Approa

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nicatingWith

Constituent

s3. Coordination with various parties:

a. Local Government

- Provincial Level (CC to the Governor,theMayor/Regent,District,Sub-District)

- Level o City / County (CC to the Mayor /Regent, District, Political district)

b. Provincial Parliament or the Level I andParliament City / County or Level I

c. Police Chie / Chie o Police or the

security o the implementation oactivities

d. Danrem / Dandim or theimplementation o activities

e. The press, NGOs, universities, massorganizations, political parties,

religious guresf.Widercommunity(usinglocalmedia)

4. Implementation

a. Plan, evaluate, network and notiy

b.Budgetc. Invite or communicate with

participants

d. Document activity



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5. Reporting Activity

a. Prepare a report

Example:

Table 1.CONSTITUENTSPOTENTIALREPORTBHAKTISOSIALACTIVITY/MASSEVENTOPENFIELDXDISTRICT/SUBDISTRICT..........SUNDAY,JULY152010

Name Address Complaint ConstituentAction

Agus SurgeryBambuKuningStreetnumber 27

Cataract Temporarymedicine

Further Action

Requestingsurgery



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6. Greeting Carda.Whatisagreetingcard?

Greeting cards/brochures/postcardsare eective around holidays and majorevents. They include congratulationsand a standard holiday message plushighlights o the legislators eorts.

b. Uses Buildapositiveviewofthemember,and

ensure consituents o eorts on theirbehal.

c. Methods

Sendgreetingcardtotheconstituentvia Pos Indonesia or other deliveryservices.

Chaper 4 20 Approaches Communicaing Wih Consiuens


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d. Maerials

- Greeing card

- Brochure saing Provincial councilmembers inormaion

e. Time

Delivery o maerial is bes a weekbeore he naional holidays and mus beprepared several weeks earlier.

. Sages / Processes1. Form small eams

Generally hree people o design hecards and handle all deails.

2. Daa and inormaionVoer daa in he area, including heull address, can be obained in agovernmen oce or a he RegionalElecion Commission, unless he daabase is already owned.

3. Preparaion o maerials

a. Selec a message providing ineresing,relevan inormaion.



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b. Greeing cards and leaes mus bewell designed, atracive and readable.

c. Atemp o obain eedback romhe communiy by including a phonenumber, email and correspondence

address o Provincial council member.

4. Delivery

a. Pos Indonesia service a a price o Rp.3000 or each card sen.

b. Direc delivery rom a eam o up o enpeople wih vehicles generally in hecase o incomplee addresses).

5. Evaluae Responses

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7.Inperson(facetoface)a.Whaisinperson(aceo ace)?

Anyaceoacemeeingin asree or

publicseting, generally odiscussa

specifclocalconcern.

b. Use

Enhanceshelegislaors direc

knowledge ohe communiy.

c.MehodsApproacha consiuen, or respond

o a

consiuensapproach.



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20Approa

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d. Maerials

- Gain background o he consiuenhrough conversaion

- Address heir concern or issue

e. Sages / Processes

1. Collecing daa and preliminaryinormaion

Eliminae mos ormaliies andprocess, bu atemp o gain he

consiuens inormaion or ollow-up as needed.

2. Reporing Aciviy example:

Table 1.FACE TO FACE WITH LABOUR UNION REPORTLABOUR UNION OFFICE X.

Problem Opinion CurrenCondiion RecommendationGoal Stake Holder



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8.InformationDesk/Campa.WhatisInormationpost?

Inormationpost,more

commonlyknownas

thepost,isacenter

oinormationatthe

smallestlevel(villageor

hamlet).

b.Uses

Efectiveoutreachtothemiddle

quarters.Demandsateamtomanageit,

andhelpsestablishlocalcommunication

inmoredistantareas.

c.Method

1.Buildapost

2.Provideinormation

3.Enableconstituentstosendconcerns

totheirrepresentative


s


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d. Maerials

Requires operaional unds rom councilmembers and poliical paries.

e. Time

Should be a susained pos, no limiedo elecions.

. Sages / Processes

Preparaion

- Deermine he need or and ineres in apos in a village.

- Esablish a small eam.

- Do no use public land. Use a poliicalsupporers land.

- Combine voluneer work wih poliicalunds o esablish and saf he pos.

- Use i o disseminae poliicalinormaion and leaes.2

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9. Speaking at public eventsa. Wha are gues speakers?

This enails being inviedo speak a any gahering,seminar or workshop.

b. Uses

Any chance o speak is an opporuniyor oureach and messaging, and achance o connec wih a group and heirprimary issues.

c. MehodsGive remarks.

d. Maerials

Any and all daa relevan o he

discussion.


1. Form a small eam o preparemaerial.


s


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2. Collec Daa and Inormaion

a. Learn he opic and schedule o heeven.

b. Gaher inormaion rom massmedia, neworking, aricles, sudies

and research.c. Creae a presenaion hacorrelaes o he even.

3. Repor and ollow up

Gain a lis o atendees and anyeedback.

ACTIVITY REPORT OF SEMINAR ABOUT

HOTEL........

MONDAY ...2009

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Problem Community Provincialcouncil member RecommendationOtherParty Follow-upGovernmentNo



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10.TalkShowa.WhatisaTalk Show?

Radioand television

talkshows are live

eventsandexcellentopportunitiesfor

members ofthe legislature to introduce

themselves andcommunicateideas.

b. UsesRadio andtelevisiontalk showhastwo

categories: delivering amessageto

the audienceandgaininga sense ofthe

audiences concerns.

c. MethodInterviewby host with questions from

thepublic.

d. Materials

Anypreparatorymaterial aboutlikelytopics, andfootage ofprior talkshows.

e.Time

60minutesor less.


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. Sages / Processes

1. Reques a descripion o he scope ohe alk show.

2. Research relevan daa rom massmedia, neworking, aricles and

sudies.3. Creae key poins o your message.

4. Paricipae in he alk show.

5. Make repors and ollow up onconsiuen concerns.

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11. Electronic Mediaa. Wha is elecronic media?

Generally, his reers o making DVD oroher recording, such as a speech or alkshow, or urher disseminaion.

b. Uses

Anoher ool o spread ideas andsoluions, paricularly o he inuenialmembers o a communiy.

c. Maerials

Atemp o record every alk show orsignican speech or poenial laeruse, in whole or in par.

e. Time

- Prepare or apign in advance, aleas a week.

- Duraion varies.

- Give ime ollowing he even or DVD

creaion.


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. Sages / Processes

1. Form a small eam

Responsibiliies include o preparingdisribuion plan, design paternso cover, any oher conen such as

parioic music, acual disribuion,ec.

Targetdistributionincludesocalgovernmen, Provincial council member,poliical paries, NGOs and he public.

Ifyouhavethecompleteaddresscopies can be sen via courier servicessuch as Pos Indonesia.

Toreachthegeneralpublic,distributeo cofee houses, ood salls and oherpublic places.

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12.PublicAdvertisemanta.WhatisPublicAdvertising? Publicadvertisementsdeliverideas,

thought,experience,performance,andexpectationsthroughadsplacedonradioandtelevision.

b.Uses PublicAdvertisementsareusefulto

introducealegislatortothepublicinamemorableway,orremindthepublicofworkdoneontheirbehalf.

c.Method

TVandRadio


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d. Maerials- Adverising maerial should be shor,

direc and clear abou he ideas,experience and perormance

- View samples beore recording he

conen

e. Time

- Depends on budge

- Duraion 30 o 60 seconds

- Broadcas a prime ime

. Sages / Processes

1. Conen

- Address relevan issues

- Respond o misinormaion

- Develop public opinion or inroduce akey opic

- Inroduce candidae; highlighbiography or work in Council

2. Creaive eam building- Advisers o prepare message and

delivery

20

Approaches

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nicatingWithConstituent



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- Working wih producion houseprovides maximum resuls

3. Airing he Ad

- Choosing he righ ime (prime ime or

high viewership)- Using daa surveys o reach he righ

area or audience

4. Collec Feedback


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20

Approaches

CommunicatingWithConstituent

13. Use of Information Technology(WEB / BLOG)

a. Wha is Inormaion Technology(Websie / Blog)?

Wih he growing use ohe Inerne, personalwebsies and blogsare addiional ools ooureach and inormaion.

b. Uses- Allows personal ineracion wih

consiuens

- Allows rapid response oconsiuens

- Immediae relay o inormaion- No geographic limi o inormaion

- Growing online audience

c. Maerials

1. Aciviies or legislaion

2. News or inormaion

3. Response o commens by readers

4. Shared opinions or opinions o apoliical leader o he same pary



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d. TimeA websie should be updaedrouinely. A eam o assis isadvisable.


1. Creaing he websie / blog

Personal websie can be done inwo ways: ree or ull base. Freewill have conen and syle limis.Full base demands a budge or

is creaion and some undsor mainenance. A he sar,experise will need o be hired orvoluneered.

2. Tips or an ineresing websie

- Pos useul iems

- Use srong headlines

- Be imely

- Keep enries concise


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20

Approaches


14. Outdoor Publicationa. Wha is Oudoor Adverising?Oudoor adverisemens in hisinsance include all non-elecronicadverising: posers, brochures,leaes, banners, books, neon signs,billboards, magazines.

b. Uses

c. Mehods

- Bes placed in visible, open places(inersecion / crossing roads,sidewalks, open elds, commercialareas, and places near publicenerainmen)

- Use simple,concise and clearlanguage

- Use visual characerisics o gainatenion and srenghen message

d. Maerials

- Prole o board member

- Plans or prioriies in brie

- Phoos and erms ha appeal ohe public



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e. Time

- Adaped o he insallaionlicensing rules ha apply

. Sages / Processes1. Collecing inormaion

- Ideniy he issues in hecommuniy

2. Cooperaion wih relaed paries

- Hire a proessional (headverising vendor)

- Obain any licensingarrangemens or he period andplace

- Reques permissions andcooperae wih local auhoriies.


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20

Approaches


15.StatementofPrinciplea.Whaisasaemenofprinci

ple?

Asaemenisheviewofone

memberofheboardionmajoror

emergingissues.

b. Purpose

Thesaemenshowsacommimen

ocerainprinciples,helpingoalignlikemindedconsiuensforpol

iical

purposes.

c.Mehods

Wrieabriefwritensaemenof

opinionsowardcerainkeyissues

andmakeipublichroughpersonal

websieandhemedia.

d.Maerials

Anyrelevansudyordaaha

addscredibiliyohesaemen.



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e. Sages / Processes1. Collecing Daa and Inormaion

Sources include mass media,neworking, aricles, sudies andresearch on he issues.

2. Wriing he saemen

a. Saemen mus be well-researched, accurae, conciseand relevan.

b. I should be readable and acual.

c. I should be imely.

d. I will no be wihouconroversy.

3. Relaionship wih mass media

I should disribued o media orpoenial publicaion. I possible,a writen opinion column by helegislaor should be submited oclariy hese posiions.


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20

Approaches


16. Writing in Printed Media

a. Wha is wriing an opinion?

This aricle is direcly auhored by

he Council member or he purposeo shaping public opinion on a singlecurren opic.

b. Uses

- Demands research and ime

- An eecive communicaions ool

- An opporuniy o communicaewih large number so peoplewihou a budge or oher evenplanning

- Allows response o curren even orexplanaion o curren legislaion

- Allows rebutal o criicism

c. Maerials

- Cie sources o daa- Suppor asserions wih relevandaa



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e. TimeIdeally, once a monh. Also, in response

o specic evens.

. Sages / processes

1. Ge sared wriing aricles

- Form a small eam o assis ininormaion suppor.

- Dene he issue ha is he hemeo he aricle.

- Research he issue horoughly.

2. Opinion aricles

- Opinion aricles should be o hepoin and ineresing o read. Avoidlong paragraphs, and say on ocus.

Base he argumen on valid daa.- Submi he aricle while he issue

is being discusses by he media andsociey, no aer.

An example o an acive board members opinion by Dr.

Mud A. Busyairi, M.Pd. In he 2004 elecions, he waseleced as a Member o he Naional Awakening ParyFacion House o Represenaives rom Cenral Java

elecoral II (Jepara, Kudus, and Demak).


ts

Edisi 25 Februari 2009


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20

Approaches

CommunicatingWithCons

tituent Edisi 25 Februari 2009

OPINISwasembada Beras, Usaha Siapa?Mud A. Busyair, anggoa Komisi IV (peranian, kehuanan, kelauan-perikanan) DPR RI dari Fraksi Kebangkian Bangsa

Dalam salah sau iklannya, Parai Golkar mengklaim kadernya dipemerinahan dan Dewan Perwakilan Rakya berhasil membua kiaberswasembada beras pada 2008. Pada 2007 kia masih mengimporberas, sedangkan pada 2009 bahkan akan mengekspor beras. Belakangansebuah iklan menyusul, juga mengklaim bahwa keberhasilan swasembadaberas di Indonesia berka Meneri Peranian Anon Apriyanono,kader Parai Keadilan Sejahera. Mari kia urai apa sesungguhnya yangmenyumbang peningkaan produksi padi pada 2008.

Selama dua ahun erakhir (2007-2008), kondisi iklim ama bersahaba.Tidak ada kemarau berkepanjangan aau banjir yang meluas yang berujungpada padi yang puso. Pola anam idak bergeser, esimasi produksi danpersediaan pangan lebih mudah diprediksi. Ini rahma Tuhan yang harusdisyukuri. Karena iklim yang baik iu, luas anam berambah 120 ribuhekare. Dengan ingka produksi 4,6 on per hekare dan dua kali anamseahun, ini menyumbang 1,1 jua on gabah.

Sumbangan berikunya dari aneka kebijakan pemerinah. Sejak 2007digulirkan Program Peningkaan Beras Nasional (P2BN). P2BNmenumpukan pada lima program: subsidi benih, pengembangan aa airmikro, rehabiliasi jaringan ingka usaha ani dan jaringan irigasi desa,penceakan sawah baru, dan pengendalian organisme pengganggu. Jugadigulirkan program kredi unuk peani kecil, menghidupkan kembalipenyuluh peranian, dan mendirikan Sekolah Lapang Pengelolaan TanamanTerpadu (SLPTT). Dalam hal ini, layaknya sebuah raksi, seluruh anggoaKomisi IV seuju dan mendorong kua program ersebu.

Menuru Direkur Jenderal Tanaman Pangan Soearo Alimuso, subsidibenih menyumbang 5-15 persen peningkaan produksi. Pada 2008,pemerinah memberikan subsidi benih dalam APBN sebanyak 37.500 ondengan sasaran area anam 1,5 jua hekare. Ini belum ermasuk BanuanLangsung Benih Unggul (BLBU), subsidi harga benih, dan benih hibrida.

!



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Menuru angka ramalan III BPS, produksi padi 2008 mencapai 60,280jua on gabah, naik 5,7 persen dari produksi pada 2007 (57,051 juaon gabah). Peningkaan produksi padi sebesar ini hanya pernah dicapaioleh Orde Baru pada renang 1969-1984.

Unuk memberikan inseni ekonomi agar peani eap erarik berusahaani, DPR, khususnya Komisi IV, memina pemerinah menyubsidi pupukdan menaikkan harga pembelian pemerinah (HPP) unuk gabah/beras. Dariahun ke ahun nilai subsidi pupuk naik: dari Rp 7,8 riliun (2007), jadi Rp

14,1 riliun (2008), dan Rp 17,5 riliun (2009). Pada 2007, Komisi IVmendesak pemerinah menaikkan HPP. Ini kesepakaan bula dari semuaraksi, eapi pemerinah eap bergeming saa iu. Kenaikan HPP barudilakukan April 2008. Iu arinya, selama 2007 peani idak menikmaiharga baru. Dari sisi waku, kenaikan HPP per April 2008 idak epa.Lazimnya, HPP dibua sebelum musim anam dan diberlakukan saa panenraya. Saa HPP dinaikkan, panen inggal sebulan. Bahkan sebagian besarpeani sudah idak memiliki gabah/beras lagi.

Pada 2008, Komisi IV DPR kembali memina pemerinah menaikkan HPP.Alasannya, seelah kenaikan harga BBM dua kali selama 2008, ongkosproduksi usaha ani naik berkali lipa. Tanpa kenaikan HPP, peani akanmerugi. Saa usulan ini dibahas di Paniia Anggaran, pemerinah dananggoa paniia anggaran dari kader parai erenu jusru keberaandengan alasan kenaikan HPP akan menimbulkan inasi, walau akhirnyaseuju. Baru pada akhir 2008 pemerinah mengeluarkan InsruksiPresiden Nomor 8 Tahun 2008 enang Kebijakan Perberasan. Dalam

inpres yang mulai berlaku 1 Januari 2009 iu, harga per kilogram gabahkering panen (GKP) naik dari Rp 2.200 menjadi Rp 2.400, gabah keringgiling (GKG) meningka dari Rp 2.840 menjadi Rp 3.000, dan beras dariRp 4.300 menjadi Rp 4.600. Harga gabah/beras yang relai sabil elahmemberikan inseni ekonomi kepada peani.

Presasi swasembada beras juga idak lepas dari kerja-kerja di lapangan,seperi yang diemban para penyuluh peranian dan pegia LSM. Merekamenularkan inovasi-inovasi, emuan, dan pengeahuan baru kepada peani.

Kerja keras iu didiseminasikan melalui Sekolah Lapang Pengelolaandan Sumber Daya secara Terpadu. Lewa sekolah lapang, peani salingbelajar, bereksperimen, dan memecahkan aneka persoalan, mulai dari bibi,hama, ihwal iklim, hingga pupuk. Namun, dari semua level, sesungguhnyakeberhasilan ini adalah buah semanga dan kerja keras peani yang akkenal lelah walau masalah--yang seharusnya bisa diselesaikan pemerinah-


ts


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Approaches


tituen

-berulang menghadang, seperi kelangkaan pupuk seiap musim anamdan harga gabah yang urun saa panen. Bisa dibayangkan bagaimanaerganggunya berbagai sekor, jika semusim saja peani mogok anam.Sungguh erlalu, jika peran peani yang sedemikian menenukan ini akdisebu.

Dalam banyak hal, jusru pemerinah yang lalai menunaikan ugasnya:pupuk subsidi ak ersedia saa dibuuhkan, jaringan irigasi dibiarkanmerana dan rusak, inrasrukur desa idak memadai, harga gabah anjlok

saa panen raya, dan masih banyak lagi. Adalah ugas pemerinah unukmeraki kebijakan-kebijakan yang menyejaherakan rakya. Karena iu,bagi pemerinah yang berkuasa (incumben), klaim yang berlebihan jelasbukan pada empanya. Sebab, pada saa presasi swasembada berasdiraih, dalam banyak hal, jusru peanilah yang jadi korban dan menanggungbeban-deria paling bera.

Dalam kondisi demikian, peani eap bersemanga berusaha ani. Bahkan,keika didera kelangkaan pupuk aau harga (pupuk) melambung inggi,

sebagian peani kreai mencoba melepaskan diri dari keerganungan akupada pupuk kimia. Mereka membua pupuk organik dan memprakekkanSRI (sysem o rice inensicaion), sebuah cara budi daya yang dapameningkakan hasil panen. Di Pesanren Pabelan di Jawa Tengah, misalnya.Dengan menerapkan SRI, produkivias varieas padi Merani mencapai9 on per hekare, hampir dua kali dari raa-raa produkivias nasional(4,6 on per hekare). Secara nasional, pola SRI elah diprakekkan dilahan seluas 36 ribu hekare lebih dengan raa-raa produksi 7,47 on

per hekare.Unuk meningkakan, aau paling idak memperahankan, swasembada,Komisi IV DPR memina pemerinah, perama, memperluas subsidi benih.Kini sudah ada banyak varieas baru dengan produkivias yang makinbaik dan umur semakin genjah. Produkivias bisa 8-9 on per hekare,bahkan ada yang sampai 11 on per hekare. Sebenarnya peani amaresponsi erhadap varieas unggul baru. Namun, varieas-varieas iniidak maksimal diadopsi peani karena kurangnya promosi sebelumnya.

Kedua, subsidi pupuk harus dikaji ulang. Tidak hanya sisem disribusi,besaran, dan jenis, api juga keseimbangan anara subsidi pupuk organikdan anorganik. Selama ini proporsi subsidi pupuk organik dan anorganikidak seimbang. Pada 2008, dari Rp 14,1 riliun dana subsidi pupuk,alokasi unuk pupuk organik cuma Rp 345 miliar. Skema subsidi seperiini membua peani erganung pada pupuk anorganik. Unuk mengurangi



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keerganungan, semua ini harus diaa-ulang. Proporsi pupuk organikdalam benuk penyediaan sarana/akor pendukung agar peani dapamemproduksi pupuk organik di seiap desa perlu diingkakan, seperipengembangan ernak penghasil kompos.

Keiga, realokasi anggaran. Pada 2009 ini anggaran DeparemenPeranian cuma Rp 8,4 riliun dari lebih Rp 1.000 riliun nilai APBN. Iniadalah kepuusan presiden dengan perseujuan DPR. Tahun lalu, dengananggaran Rp 8,3 riliun, kinerja Deparemen Peranian cukup mencorong.

Salah saunya adalah peningkaan produksi padi (5,6 persen), jagung(14,7 persen), ebu (12,9 persen), daging ayam (16,1 persen) dan buah-buahan (11,1 persen). Adalah sebuah keniscayaan, kapasias deparemenini akan meningka jika anggarannya dinaikkan.Keempa, pembangunan irigasi yang idak hanya erokus padapembangunan bendungan besar eapi juga pembangunan irigasi yang bisadikelola oleh masyaraka secara mandiri seperi pengelolaan sumber-sumber air yang ada di masyaraka.

Sekali lagi, bererimakasihlah kepada peani. Mereka, yang kaa Ajip Rosidierbungkuk sejak pagi, melalui hari-hari keras nan sunyi, elah menyubsidinasi penguasa, pengusaha, dan orang-orang kaya di koa. Harus diakui,karena kebijakan yang ama aku kepada asumsi inasi, karena kebijakan

yang bias kepeningan indusri, harga keringa peani masih ak sebandingdengan konribusi mereka unuk negeri ini. Maka, kepadanya kia mesimenghaurkan keberadaban, meski hanya lewa sepenggal iklan. *

Sumber: htp://www.koranempo.com/koranempo/koran/2009/02/25/Opini/krn.20090225.157900.id.hml


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Approaches


tituen 17.Networking

a.WhatisNetworking? Networkingincludes

activeinvolvementin

variouscommunityorganizations,suchaslaborgroups,armers,fshermen,cultureandsports,suchasaroleasaboardmember.

b.UsesProvidesabaseosupport.

c.Participation- Beactivelyinvolvedinvisible

activities.- Choosetheactivitiesthatbest

advanceyourgoals.- Naturallydevelopcommunication

withmoreconstituentsthroughthisvenue

.


8 S P


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18. Surveys and Pollinga. Wha is a survey or poll?

A survey or poll is a measuremen oaciviies, opinions and percepionso a communiy or region. Polls are

aken periodically, or sponaneously inresponse o an issue or even.

b. Uses

- Helps consiuens communicaeapproval/disapproval o heir

represenaives.- Helps legisalors undersand opinion

and percepions o condiions orlegislaion.

c. Mehod and Maerials- Quesionnnaire


ts

d Ti


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Approaches


tituen

d. Time- Periodically, oen every wo years.

- Following a major even or heemergence o a new issue.

e. Sages / Processes1. Survey preparaion

- Funding and opics prepared incooperaion wih poliical paries.

- Surveys are based on relevan daa.

- Cooperaing wih public researchinsiues and universiiesesablishes credibiliy andconsisen mehods or he survey.

2. Implemenaion o survey

- Adherence o consisen mehods isnecessary o achieve he mos useulinormaion.

3. Publicaion o survey resuls

- The resuls are generally released ohe public hrough a press release.

19 M b l Of



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19. Mobile Ofcea. Wha is a Mobile Ofce?A mobile ofce is an equipped caro enhance consiuen relaionsin disan areas, and is equippedwih communicaions and inerne

capabiliies.

b. Uses

The mobile ofce brings he legislaoraccess o remoe consiuens, and

enhances communicaions and eedbackha would oherwise be unlikely.

c. Mehods

- Disseminaion o inormaion

- Disribuion o quesionnaires- Social assisance.

d. Maerials

- Brochures and leaes

- Quesionnaires or capuring heopinions o he communiy

- Drugs or ood or disaser relie (hecar can be equipped o double as anambulance)


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20

Approaches


tituen e. Sages / Processes1. Operaions

Generally requires wo people. Oneperson drives, while he oher legisaloror core sa serves as spokesperson

/ public relaions. IF being used in amedical role, he care requires a nurse.

2. Implemenaion

- Coordinae wih local areas.

- Roae o visi all areas.- Soock he car wih maerials or

disribuion.

- Sa uses he quesionnaire ocapure eedback rom communiy.

3. Prepare repors



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20.FaceBook/NetworkingSocialSite

a.WhatisFacebook?

Facebookisasocialnetworkingwebsite

launchedonFebruary4,2004 and

foundedbyMarkZuckerberg,aHarvard

graduate.Withamembershiponthis

site,amembercan interactwith

distantconstituents.

b.Uses

Accordingtostatisticsreportedby

CheckFacebook.com,Indonesiaisnow

amongthetop10Facebookusersin

theworld,secondonlytoTurkeyonthecontinentofAsiawithnea

rly6million

usersofthesite.


ts

c Maerials


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Approaches

CommunicatingWit

hCons

tituen

c. Maerialsa. Daily aciviies o he board member

b. Governmen policies and programsunder consideraion

c. Inormaiove daa

d. Opinions

d. Time

Managing Facebook can be done romhe ofce or a home as ime allows.


1. Creaing an accoun on Facebook

a. Once your compuer is connecedo he Inerne, opens your browser(Inerne Explorer, Fireox or Opera)

and ype www.acebook.comb. Sign up. Include your rs name,las name your email, new password,gender, and your birh dae and pressSIGN UP. Generally, creae an emailaddress or his purpose apar rom

your privae email.c. Facebook will send a vericaione-mail o he address you use. Followhe direcions o conrm.

2. Managing your Facebook accoun



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2. Managing your Facebook accounTips:

- Complee your prole.

- Upload a qualiy picure; coninue oupload picures as able.

- Updae rouinely (look a ohers orideas)

- Pos aricles or opinions

- Poenial uses include creaing agroup or an page or your issuesor candidacy.

- Express he work you are doing onbehal o your consiuens.

- Keep i ineresing and concise.

- Include your conac inormaion.



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Chapter 5:Conclusion

Constituentoureach is essenial osuccessul policy-making and legislaing. Buildinga base o suppor wih consiuens is he rsprioriy ha allows successul sraegies in heCouncil. Only by knowing he needs and opinionso a communiy, can a legislaor ruly represen

hose consiuens. The above guidelines are aroadmap o geting sared, and are inendedo be exible o beter mee he needs o yourcommuniies.

Appendix


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Appendix

!

Mee and gree wih residen reporsDisric Meeing Hall..Sunday, 4h July 2009

!

Phoo:Disric Ofce

(consiuen service bureau) ha wasesablished by DPR-RI Anon A. Mashur, SE

NTT Dapil Ahmad Yani No. 1. 77Telp. (0385)22,867 Rueng, Flores



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!Public discussion involving he speaker rom Provincial council member, NGOsand local governmen ofcials

!Talk show abou he eliminaing povery Bogor Mayor, Members o Provincial council member romhe PKS (Vice Chairman o DPRD Koa Bogor), Yasmina (NGO), Mass Media, Public Represenaive

Chaper 5 Appendix


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!Example:Websie Saleh Ismail Mukadar (www.salehmukadar.com) PDI Sruggle Facion Parliamen oEas Java Province, rom 2004 o 2009

!

Example:Members o he House o Golkar

acion period 2004-2009, MAzwir Tara posingwih he background around he

ambulance had.



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Documents

Constituent Manual