CONSOLIDATED MEDIA REPORT Newspaper TOTAL …mediakit.nationalpost.com/wp-content/sheets/np-aam_cmr-6.pdf · TOTAL NATIONAL POST NETWORK ... Digital Editions: ... FP Executive Summary

TOTALNATIONAL POST

NETWORK(See Notes #1)

13,980,756

Report for September 2013

151 Bloor Street West, Suite 850 • Toronto, ON M5S 1S4 • T: 416.962.5840 • F: 416.962.5844 • www.auditedmedia.ca

See each paragraph for specific data measurement period

01-5564-0

CONSOLIDATEDMEDIA REPORT

Newspaper

Page 2 of 11 • 01-5564-0Alliance for Audited Media

Report for September 2013

PRODUCT FREQUENCY/CIRCULATION

National PostPrint: Sat

AvgMon-Fri Mon Tue Wed Thu Fri

AVERAGE PAID CIRCULATION 129,540 123,092 117,854 124,158 123,681 122,029 127,612AVERAGE NON-PAID CIRCULATION 1,591 1,543 1,566 1,461 1,502 1,535 1,649TOTAL AVERAGE PRINT CIRCULATION 131,131 124,635 119,420 125,619 125,183 123,564 129,261Digital Editions:AVERAGE PAID CIRCULATION 2,576 19,417 18,952 20,151 19,444 19,650 18,886AVERAGE NON-PAID CIRCULATION 44,259 22,591 24,165 22,037 22,891 22,625 21,275TOTAL AVERAGE DIGITAL CIRCULATION 46,835 42,008 43,117 42,188 42,335 42,275 40,161TOTAL AVERAGE CIRCULATION 177,966 166,643 162,537 167,807 167,518 165,839 169,422

Subject to Audit for six months ended March 31, 2013.

PRODUCT KEY NUMBERS MOST RECENT TIMING

Print: Financial Post Magazine

TOTAL AVERAGE CIRCULATION 154,240 per issue 6 months ended June 30, 2013Subject to Audit

Digital:^www.nationalpost.comaverage monthly page impressions 31,989,377 monthly 3 months ended June 30, 2013average monthly unique browsers 6,951,576 monthly 3 months ended June 30, 2013www.financialpost.comaverage monthly page impressions 7,172,517 monthly 3 months ended June 30, 2013average monthly unique browsers 1,849,392 monthly 3 months ended June 30, 2013FP Network:Print:

Avg. Sat 648,459 daily 6 months ended March 31, 2013Avg. M-F 628,459 daily 6 months ended March 31, 2013Subject to Audit

(See Notes #3)Digital: Financialpost.com Network^average monthly page impressions 11,976,118 monthly 3 months ended June 30, 2013average monthly unique browsers 2,524,488 monthly 3 months ended June 30, 2013Social Media:Twitter Followers (Total) 528,206 total At September 20, 2013Facebook Likes 87,134 total At September 20, 2013foursquare Followers 106,513 total At September 20, 2013Tumblr Followers 342,308 total At September 20, 2013Google+ Circles Members 83,323 total At September 20, 2013Instagram Following 54,797 total At September 20, 2013Pinterest Following 1,217,061 total At September 20, 2013Newsletters (Average Net Distribution)^NP GTA Top Stories 2,309 per issue Month of June 2013NP Top Stories 7,407 per issue Month of June 2013FP Top Stories 5,986 per issue Month of June 2013FP Executive Summary 318 per issue Month of June 2013FP Entrepreneur 52,485 per issue Month of June 2013FP Marketing 3,753 per issue Month of June 2013FP Mining 1,001 per issue Month of June 2013

Mobile:^m.nationalpost.comaverage monthly page impressions 4,459,884 monthly Month of June 2013average monthly unique browsers 1,546,917 monthly Month of June 2013m.financialpost.comaverage monthly page impressions 695,169 monthly Month of June 2013average monthly unique browsers 214,002 monthly Month of June 2013Apps:National Post (downloads) 421,441 to date 12/20/2010 thru 09/20/2013Tablets, smartphones and other mobile devicesFinancial Post Magazine (downloads) 27,630 to date 01/10/2011 thru 09/20/2013Tablets^SOURCE: AAM Digital Audit


Print: National PostBuilt on the history and reputation of the Financial Post,the National Post newspaper is the brand’s flagship print product.With national and Toronto editions published Monday toSaturday.

National PostePaperA full-featured digital version of the National Post printpackage with all the stories, photos and artwork intact.The interface lets you flip through the pages justlike a newspaper, or conduct customsearches and share articles with friends.


Print: SatAvg

Mon-Fri Mon Tue Wed Thu FriNational PostAVERAGE PAID CIRCULATION 129,540 123,092 117,854 124,158 123,681 122,029 127,612AVERAGE NON-PAID CIRCULATION 1,591 1,543 1,566 1,461 1,502 1,535 1,649TOTAL AVERAGE PRINT CIRCULATION 131,131 124,635 119,420 125,619 125,183 123,564 129,261Subject to Audit for six months ended March 31, 2013.


Digital Edition: SatAvg

Mon-Fri Mon Tue Wed Thu FriNational PostAVERAGE PAID CIRCULATION 2,576 19,417 18,952 20,151 19,444 19,650 18,886AVERAGE NON-PAID CIRCULATION 44,259 22,591 24,165 22,037 22,891 22,625 21,275TOTAL AVERAGE DIGITAL CIRCULATION 46,835 42,008 43,117 42,188 42,335 42,275 40,161

Subject to Audit for six months ended March 31, 2013.


Print: Financial Post MagazineA business-focused publication targeting top managers, executives, entrepreneurs, investors and other members ofCanada’s business elite. It features popular annual themedissues like CEO of the Year and the FP500.

Digital: nationalpost.com & financialpost.comThese digital destinations bring the Post’s tradition of reporting and design online. The websites includebreaking news, feature stories, specialty resources andsocial sharing tools.

NATIONAL POST


Print:

Financial Post Magazine

Delivered with Host Product 128,220 per issue 6 months ended June 30, 2013

Non-Paid Bulk 26,020 per issue 6 months ended June 30, 2013

AVERAGE TOTAL CIRCULATION 154,240 per issue 6 months ended June 30, 2013

Subject to Audit


Digital:

www.nationalpost.comaverage monthly page impressions 31,989,377 monthly 3 months ended June 30, 2013average monthly unique browsers 6,951,576 monthly 3 months ended June 30, 2013

www.financialpost.comaverage monthly page impressions 7,172,517 monthly 3 months ended June 30, 2013average monthly unique browsers 1,849,392 monthly 3 months ended June 30, 2013

(See Notes #2)


FP Network: By taking advantage of the Postmedia Network of major metrodaily newspaper print editions and websites, Financial Postcontent can be extended into local markets across the countryreaching more readers. Financial Post powers a significantportion of content on the business pages of these sites, withclearly branded sections focusing on national and internationalbusiness news, small business and personal finance.


FP Network:

Print: Avg. Sat 648,459 daily 6 months ended March 31, 2013Avg. M-F 628,459 daily 6 months ended March 31, 2013Subject to Audit(See Notes #3)

Digital: Financialpost.com Network

average monthly page impressions 11,976,118 monthly 3 months ended June 30, 2013

average monthly unique browsers 2,524,488 monthly 3 months ended June 30, 2013

(See Notes #2)


Social Media: Twitter, Facebook,foursquare, Tumblr, Google+, Instagram, PinterestSocial media channels are a crucial part of the relationshipbetween National Post and Financial Post and its audience.These channels not only expose users to the Post’s other digitalproperties, but serve as content streams in and of themselves.

Newsletters: NP GTA Top Stories,NP Top Stories, FP Top Stories,FP Executive Summary,FP Entrepreneur, FP Marketing,FP Mining

NATIONAL POST


Social Media:

Twitter Followers (Total) 528,206 total At September 20, 2013

Facebook Likes 87,134 total At September 20, 2013

foursquare Followers 106,513 total At September 20, 2013

Tumblr Followers 342,308 total At September 20, 2013

Google+ Circles Members 83,323 total At September 20, 2013

Instagram Following 54,797 total At September 20, 2013

Pinterest Following 1,217,061 total At September 20, 2013(See Notes #4)


Newsletters (Average Net Distribution):

NP GTA Top Stories 2,309 per issue Month of June 2013

NP Top Stories 7,407 per issue Month of June 2013

FP Top Stories 5,986 per issue Month of June 2013

FP Executive Summary 318 per issue Month of June 2013

FP Entrepreneur 52,485 per issue Month of June 2013

FP Marketing 3,753 per issue Month of June 2013

FP Mining 1,001 per issue Month of June 2013(See Notes #5)

Registered users can subscribe to a multitude of National Post and Financial Post e-mail newsletter products, providing a regularly delivered overview of the top news in key categories, with live links and integrated navigation.


Mobile: m.nationalpost.com &m.financialpost.com

Apps: National Post &Financial Post Magazine

NATIONAL POST


Mobile:

m.nationalpost.com

average monthly page impressions 4,459,884 monthly Month of June 2013

average monthly unique browsers 1,546,917 monthly Month of June 2013m.financialpost.com

average monthly page impressions 695,169 monthly Month of June 2013

average monthly unique browsers 214,002 monthly Month of June 2013(See Notes #2)


National Post (downloads) 421,441 to date 12/20/2010 thru 09/20/2013Tablets, smartphones and other mobile devices

Financial Post Magazine (downloads) 27,630 to date 01/10/2011 thru 09/20/2013Tablets

(See Notes #6)

For readers who access National Post and Financial Post mobile websites via enabled devices such as smartphones, these website products are offered in a format optimized for the smaller screen. Featuring a full site search and surfacing a multitude of content, this has been one of the The Post’s fastest growing products and is the entry point for most users who employ the 2D-barcode program to reach the digital presence from the newspaper product.

National Post app is the flagship app product, available as a single download product for tablets, smartphones and other mobile devices. Updated live throughout the day, it provides a best-of look at National Post and Financial Post in a native-app design. The Financial Post Magazine app, also available for download, takes the offline magazine product and makes it tablet-friendly, with added features such as video to enhance the experience.


General Explanatory:National Post:

Period covered in this report: Six months ended March 31, 2013.Non-Publishing Days:Sat: None.Mon: October 8, 2012; February 18, 2013.Tue: December 25, 2012; January 1, 2013.Wed: December 26, 2012.Thu: None.Fri: March 29, 2013.Latest Released Audit Report Issued for 12 months ended September 30, 2012.For additional circulation information, please see the March 2013 AAM Publisher’s Statement for The National Post (AAM member number 01-5564-0)Returns policy: Fully Returnable.

Financial Post Magazine:

Field Served: A business magazine aimed at a general consumer audience.Published by National Post a Division of Postmedia Network Inc.Issues covered in this report: Six months ended June 30, 2013.For additional circulation information, please see the June 2013 AAM Publisher’s Statement for Financial Post Magazine (AAM member number 04-1446-7)

Notes #1No attempt was made to eliminate duplication across products. Total National Post Network represents the following media products reported within this Consolidated MediaReport: National Post circulation avg. Mon-Fri, Financial Post Magazine Non-Paid Bulk, nationalpost.com, and financialpost.com average monthly unique browsers,Newsletters (NP GTA Top Stories, NP Top Stories, FP Top Stories, FP Executive Summary, FP Entrepreneur, FP Marketing, FP Mining) average net distribution,m.nationalpost.com and m.financialpost.com month of June 2013 unique browsers, FP Network print and education digital avg. Mon-Fri, Financialpost.com Network averagemonthly unique browsers.

Notes #2Unique Browsers & Page Impressions

Unique Browser: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie. This metric measures each browser, it does not measure a person.Counting of unique browsers may overstate or understate the number or individual devices concerned due to factors such as dynamic IP address allocation, significant levelsof uniformity in IP and browser combinations operating through a proxy, cookie blocking and deletion.

Page Impressions: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server.

Monthly Totals (Page Impressions and Unique Browsers)

Domains (URL Patterns) included in the total Page Impressions & Unique Browsers:

www.nationalpost.com: arts.nationalpost.com, classifieds.nationalpost.com, digital.nationalpost.com, fullcomment.nationalpost.com, life.nationalpost.com,nationalpost/m/, news.nationalpost.com, sports.nationalpost.com, & www.nationalpost.com.

www.financialpost.com: business.financialpost.com, financialpost.com/m/, innovators.financialpost.com, live.financialpost.com, opinion.financialpost.com, www.financialpost.com

m.nationalpost.com: www.nationalpost.com/m/*

m.financialpost.com: www.financialpost/m/*

Financial Post Network: *.calgaryherald.com/business/*, *o.canada.com/business*, *.edmontonjournal.com/business/*, *.financialpost.com*, *.leaderpost.com/business/*, *.montrealgazette.com/business/*, nationalpost/business/*, *.ottawacitizen.com/business/*, *.theprovince.com/business/*, *.thestarphoenix.com/business/*, *.vancouversun.com/business/*, *.windsorstar.com/business/*

NATIONAL POST

April 2013 May 2013 June 2013Unique Browsers Page Impressions Unique Browsers Page Impressions Unique Browsers Page Impressions

www.nationalpost.com 8,384,451 37,831,760 7,274,952 35,957,266 5,195,326 22,179,105www.financialpost.com 2,204,255 8,960,076 1,821,382 7,282,658 1,522,538 5,274,817Financial Post Network 2,996,456 14,700,928 2,415,782 11,536,443 2,161,225 9,690,984


Notes #3 FP Network

Print

This represents the average of the following metropolitan newspapers containing the Financial Post Market pages. In addition, Financial Post editorial pages may have appeared. Financial Post Market appeared Tue - Sat. Circulation represents the six months ending March 31, 2013 (Subject to Audit) print and education digital distribution of Financial Post Market page distribution.

Notes #4 (Social Media)

Avg. Sat Avg M-F

The Vancouver Sun 175,169 154,063Calgary Herald 115,420 120,813Edmonton Journal 96,175 90,325Leader Post 38,890 38,406The Star Phoenix 42,629 43,798Ottawa Citizen 98,616 109,399The Gazette 81,560 72,143

TOTAL 648,459 628,947

Twitter Followers (Total) at September 20, 2013(feed) (URL) FollowersNational Post Branded FeedsNational Post twitter.com/nationalpost 110,034National Post Books twitter.com/#!/npbooks 21,258Posted Toronto twitter.com/#!/postedtoronto 12,981National Post Arts & Life twitter.com/nparts 12,303Financial Post twitter.com/financialpost 12,189Financial Post Investing twitter.com/fpinvesting 12,118National Post Appetizer twitter.com/theappetizer 11,942National Post Full Comment twitter.com/fullcomment 10,500Financial Post Tech Desk twitter.com/fptechdesk 8,687National Post Politics twitter.com/nppolitics 8,563NP Traveller twitter.com/#!/nptraveller 7,237National Post City Hall twitter.com/nataliealcoba 5,577Financial Post Legal Post twitter.com/legalpost 5,384Financial Post Comment twitter.com/fpcomment 4,482Financial Post Blogs twitter.com/fpblogs 3,461National Post Sports twitter.com/npsport 3,437Financial Post Entrepreneur twitter.com/fpentrepreneur 2,892Property Post twitter.com/fppropertypost 2,496National Post Homes twitter.com/#!/posthomes 1,940National Post Holy Post twitter.com/holypost 1,721NP Running twitter.com/NP_RunningBen 1,254National Post Health twitter.com/nphealth 972Post Arcade twitter.com/postarcade 571National Post Life twitter.com/#!/nplife 518FP Energy twitter.com/#!/FPEnergy 503NP Photos twitter.com/#!/NP_Photos 477FPExecEditor twitter.com/fpexeceditor 473NP Driving twitter.com/#!/npdriving 438FP Personal Finance twitter.com/#!/FPpersonal_fin 398National Post Editors twitter.com/npeditors 202

Top Ten National & Financial Post Staff FeedsDavid Frum twitter.com/davidfrum 93,861Andrew Coyne twitter.com/acoyne 47,726Bruce Arthur twitter.com/bruce_arthur 45,791Shinan Govani twitter.com/shinangovani 14,471Steve Murray twitter.com/npsteve 13,709John Ivison twitter.com/IvisonJ 13,669John Lott twitter.com/lottonbaseball 9,668Nathalie Atkinson twitter.com/NathAt 8,988Eric Koreen twitter.com/ekoreen 7,963Chris Selley twitter.com/cselley 7,352

Facebook Likes at September 20, 2013(site) (URL) LikesNational Post facebook.com/NationalPost 52,347Financial Post facebook.com/FinancialPost 29,207Financial Post Personal Finance

facebook.com/FPPersonalFinance2,332

Financial Post Entrepreneur facebook.com/FPEntrepreneur 1,479National Post Running facebook.com/pages/National-

Post-Running/ 991Financial Post Magazine facebook.com/pages/Financial-

Post-Magazine/ 778

foursquare Followers at September 20, 2013(site) (URL) FollowersNational Post foursquare.com/nationalpost 106,513

tumblr Followers at September 20, 2013(site) (URL) FollowersNational Post Sports nationalpostsports.tumblr.com/

Sports 208,798National Post nationalpost.tumblr.com/ 120,895NP Photos nationalpostphotos.tumblr.com/ 11,352NP Arts http://nparts.tumblr.com/ 756NP Life and Wellness npostlife.tumblr.com/ 275NP Arcade nparcade.tumblr.com/ 232

Google+ Circles Members at September 20, 2013(site) (URL) Have In CircleNational Post https://plus.google.com/+National-

Post/posts 81,247Financial Post https://plus.google.com/

108203735864152511987/posts 2,076

Instagram Following at September 20, 2013(site) (URL) FollowingNational Post web.stagram.com/search/national-

post/ 54,797

Pinterest Following at September 20, 2013(site) (URL) FollowingNational Post pinterest.com/nationalpost/ 1,217,061


Notes #4 (Social Media) (Continued)

Facebook Likes:

Facebook is a social networking website that is operated by Facebook Inc. The number of “Likes” are the number of individual Facebook profiles that have signed onto Facebook pages created and maintained by the National Post or Financial Post as “Likes”. “Likes” may allow content from these Facebook pages to be displayed on their personal News Feed tab. The number shown in this report represents the total “Likes” and may contain individuals that “Like” more than one page (e.g. may contain duplicates). A Facebook “Like” may not equate to an individual person.

Twitter Followers (Total):

Twitter is a real-time short messaging service that works over multiple networks and devices. Followers are registered users of Twitter who may receive the National Post or Financial Post associated “tweets” on their personal Twitter account pages. (A “tweet” consists of a text message of 140 characters or less.) The number shown in this report represents the total followers of the “tweets” and may contain accounts that subscribe to multiple feeds. A total of 40 branded Twitter Accounts are included on the totals shown. A Twitter follower may not equate to an individual person.

foursquare Followers:

foursquare is a location-based mobile and web based platform. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges. Foursquare Pages are your custom homepage on foursquare, the epicenter of all brand engagement. Your fans can “follow” the Page, allowing them to see Tips, Stories and Breaking News Alerts from the National Post. A foursquare account may not equate to an individual person.

tumblr Followers:

tumblr is a microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users and allow entries from the National Post Page to appear on their personal Tumblr pages. There may be duplication of users between the accounts reported. A tumblr account may not equate to an individual person. A total of 6 National Post or Financial Post branded tumblr accounts were included in the total shown on this report.

Google+ Circles Members:

Google+ Have in Circle are Google+ users who have chosen to allow the National Post and Financial Post content on Google+ to be shared on their personal pages within the service. There may be duplication of users between the accounts reported. A Google+ account may not equate to an individual person.

Instagram Following:

Instagram is an app for iPhone, iPod touch, and iPad that allows users to share pictures within the Instagram community. The number of followers are users who have the ability to follow a feed of photos from the National Post on their IOS Devices. An Instagram account may not equate to an individual person.

Pinterest Following:

Pinterest is a Social Network that allows users to share and organize content on their browsers. Once someone follows another Pinterest user, they can then choose to display National Post content on their personal Pinterest page. A Pinterest account may not equate to an individual person.

Notes #5 (Newsletters)

The newsletters are topic specific products that are opt-in and distributed via email to subscribers. This figure represents an average net distribution for the month of June2013.

Net Distribution: The Newsletters from a given mailing that reached the subscriber’s email delivery server with a positive status code response received in return. Calculatedby subtracting undelivered messages from sent messages.Gross Sends: The total number of messages deployed for any mailing less test and internal email addresses.Undelivered: Messages that did not reach a subscriber due to any of several reasons, including invalid or expired email address, temporary server problems or unsubscribeactions. (Includes both hard and soft bounces.)

Notes #6 (Apps)

The figures reported represent the total number of unique accounts that downloaded the National Post and/or the Financial Post app from each respective launch date thruSeptember 20, 2013.

IssuesAverage

Gross SendsAverage

UndeliverableAverage

Net DistributionNP GTA Top Stories 25 2,398 -89 2,309NP Top Stories 30 7,598 -191 7,407FP Top Stories 30 6,113 -127 5,986FP Executive Summary 20 324 -6 318FP Entrepreneur 4 55,465 -2,980 52,485FP Marketing 4 4,208 -455 3,753FP Mining 4 1,017 -16 1,001

Page 11 of 11 • 01-5564-0 • 234618 - 18709 - 744 • 10/2013Alliance for Audited Media

Copyright © 2013 All rights reserved.

To Members of the Alliance for Audited Media:

Data annotated as 'subject to audit' represent items reported on the most recent AAM member's Publisher's Statement and will be verifiedat the next scheduled audit period.

Other data have been examined in accordance with AAM's Bylaws and Rules, and included such tests and other audit procedures as weconsidered necessary under the circumstances.

In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported.

Alliance for Audited Media

ADVERTISING CONTACTS:

Brandon GrosvenorSenior Vice President, Postmedia Network Inc.T: [email protected]

Maria McDonald, Vice President Sales, National Post Telephone (416) 442-5626 - FAX (416) [email protected]

National Post 1450 Don Mills Road, Suite 300 Toronto, ON M3B 3R5

Documents

CONSOLIDATED MEDIA REPORT Newspaper TOTAL …mediakit.nationalpost.com/wp-content/sheets/np-aam_cmr-6.pdf · TOTAL NATIONAL POST NETWORK ... Digital Editions: ... FP Executive Summary