Connectors

Partner Certification - Silver

Connectors Overview

• Numerous connectors with other SaaS products to have an all-in-one marketing suite

• Some of the products are free, additional fee, or require a certain level of Pardot

• Contact your client advocate with any questions or upgrade options

• Instantly follow up with prospects via phone

• Prospect submits a form, your selected user will get a phone call

• Gives the user the option to connect with the prospect by phone (if a phone number is present in Pardot)

• Connector is free in Pardot, service is pay as you go

Twilio

• bit.ly pro accounts allow for custom domains.• Example: bit.ly/gadkfj4 => prd.to/gadkfj4

• Content, Custom Re-directs, Landing Pages, and Multivariate Testing

• Bit.ly will give custom reports and QR codes. Click on chart icon to the right of the bit.ly URL to access

• Great for social media

bit.ly

• Chat service that can be used for sales and support

• If you’re a Enterprise or Ultimate Pardot Client, your chat support is supported by Olark!

• Olark script can be loaded on any HTML page through the javascript they provide

• Included in all Pardot accounts for free. Service cost a fee through Olark

Olark Chat

Social Lookup (FullContact)

• Checks prospects for their profile names/links on LinkedIn, Twitter, Facebook, and Klout if the record is public

• If social profiles are found, their corresponding icons will be displayed next to the prospect’s name.

• Available to be viewed with your CRM!

• Included in Enterprise and Ultimate Editions

AddThis• Makes your Pardot emails into social media tools.

• AddThis is a social sharing platform and allows

people to spread your messaging via Facebook, LinkedIn, Twitter, and dozens of other social networks.

• Prospects that click on these links in your message can share the content of your email through their own social media accounts

• Included in all Pardot accounts

Jigsaw/data.com

• Allows you to select the data provided through data.com and place it into the prospect record.

• Once the connector is set up, all your users will have the functionality.

• Prospect by prospect basis, allows you to select as much or as little information to populate the prospect record.

Google AdWords & Analytics

• Pardot has both Google Analytics and Google AdWords connectors

• Google Analytics allows you to pull in the UTM parameters for campaign, medium, source, content, and term

• Google AdWords allows you to track prospects who came in through paid search.

• Included in all Pardot accounts

LinkedIn

• Search for prospects on LinkedIn by their company or name

• Does a general search on LinkedIn

• Will not bring in any data to Pardot

• Free for all Pardot accounts

Webinar Connectors• ReadyTalk, GoToWebinar, and WebEx are webinar

providers who we integrate with

• Report on registrations and attendance for webinar events

• Connector benefits include register for webinar based off form completion actions, records attendance in the prospect activity table

• Option to automatically pull in prospects who exist in your webinar account, but not yet in Pardot

• Free for all Pardot accounts (requires paid subscription with webinar service)

GoodData• Business Intelligence connector that pulls in your Pardot

data.

• The syncing process allows you to slice and dice as you would like.

• Also provides the opportunity to set automated reports.

• Great GoodData Webinar: http://www.pardot.com/blog/2011/12/webinar-pardot-marketing-analytics/

Eventbrite• Pulls in registration and attendance from events using

Eventbrite for registration/ticketing

• Can create custom scoring in Pardot to give points for attending or registering for an event

• Read Only – Can not use Pardot forms to register for events, must use their registration service

• Free with all Pardot accounts

Social Posting• The ability to create social post to the following social

networks:• Twitter• Facebook (Group and Individual Accounts)• LinkedIn

• Use Pardot tracking to view clicks, retweets,likes, etc.

• Can have multiple accounts and choose which to post to

• Ability to schedule post for future posts

• Free with all Pardot accounts

End of Connectors Course• You have reached the end of Connectors

• You will now take a test of what you have learned. You must score greater than 85% to pass this portion of the test.

• Good luck!