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Repositories at Warwick- a BRAND new start!

Suzanne Atkins, Marie Barwick, Yvonne Budden and Helen Hewitt

E-Repositories Team, University of Warwick Library

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Starting the process…

• Who are we?• Where do we want to go?• What are our key services?

– Both now and in the future.– What do we want to be able to offer?

• Who are our customers?– Distinct user groups that we can target services to.

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Services and Benefits

Match services to users

Transform services into benefits

Translate benefits into messages

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Communicate!

• Elevate the profile of both services.• New service launched:

– Soft launch May 2011 with pilot department (History)

– Major launch to come in 2012 with REF Plug-in and new ‘look and feel’.

• Series of Head of Department meetings.• Involvement in REF Planning.

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connecting you with information, support and your community

How are we using the materials?

• Departmental meetings and training.• As rewards for depositors.• Reminders following meetings.• Standardisation of regular communication.• New website and look and feel of the

archive [coming soon]

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[Library sites]

connecting you with information, support and your community

connecting you with information, support and your community

connecting you with information, support and your community

What did we gain?

• Clear visual identity for the repository.• In 10 months (April ‘11-Jan ‘12):

– WRAP 49.9% increase full text items on previous year– Publications service from 0 to 33,774 records

• Excellent team building exercise.• Set of documents on the service for use in the

future and to drive development.• Useful process even if you don’t turn them into

materials!

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Acknowledgements

• Thanks to Kay Grieves for the marketing toolkit used:– Grieves, K. (2010) “’How do you like your eggs in

the morning?’ A simple 7 step toolkit for creating strategic marketing plans that really work”. Sunderland : University of Sunderland, pp. 32.

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Any questions?

• Email: publications@warwick.ac.uk • Web: http://go.warwick.ac.uk/lib-publications

• Contact Yvonne:– y.c.budden@warwick.ac.uk– Phone: 02476 5 75793