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Connecting with Constituents: Increasing the
Library’s Visibility and Strengthening Its Services
Janice JaguszewskiDirector of the Science & Engineering
LibraryUniversity of Minnesota
April 19, 2010
What Is an Embedded Librarian?
Adapted from David Shumaker and Mary TalleyModels of Embedded Librarianship, January 2010
Integrated in Users’
Workflow
Embedded Librarian
CollaborativePartnerships
Data Driven
Innovative Results
Innovative Problem Solving
How do I add value?
“Luck is what happens when preparation meets opportunity”
Seneca, 1st century BCE
Key questions
• What do my constituents value?• What do my constituents do?• What do my constituents need?• How can/should the library
respond? • How does the library market
these services?
What do my constituents value?
They want to save time…
And be more
What do my constituents do?• Collaborate?• Communicate?• Find information?• Conduct research?• Teach or present?• Keep up with new information
in their field?• Manage the information they find?• Learn new technologies and choose the
best for the task at hand?
What do my constituents need?
• Embed yourself in their environment to find out
• Pop into offices• Go to lunch or coffee• Attend their conferences, events,
presentations• Observe them at work• Conduct focus groups
How can/should the library respond?
Bridge the gaps
Develop partnerships
Redirect resources as necessary
Become more visible
Examples from the Sci/Eng Library
Sci/Eng building relationships
• Establish credibility – be prepared for all opportunities!
• Spend time in departments every week• Attend meetings, receptions and
disciplinary conferences• Participate in college/department events
and host events in the library
Sci/Eng bridging the gaps
• Workshops to meet identified needs– Newest is
Data Management 101
• Distance learning– Connecting people to
improve services
Sci/Eng bridging the gaps
• Online tools– MapHappy– Assignment Calculator
• Undergraduate certificate program in information and communication skills
Increasing the Sci/Eng Library’s visibility
• Brochure• Slide show
– To highlight events, resources, services
• Facetime posters• Facebook and Twitter• Promotional video for
Science Quiz Bowl
