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connecting through content
1. content
2. audience
3. relevance
4. goals
passion is the gasoline of social media
1. create content
social media is the new telephone & content marketing the new brochure
social media isn’t inexpensive
it’s a different expensive how will you tell your stories?
content marketing
where will you share your stories?
social media
how are you going to do it?
content marketing & social media
restonic social content
strategy
research keywords being
searched
create content people want to
read AND share
post the content on our blog and
share across networks
2. grow audiencethere’s a big difference between being on social media and doing social media
who do you want to be associated with? who do you want to influence? who do you want to engage?
FORDFound On the Road Deador…First On Race Day
“if you wish to
persuade me, you must
think my thoughts, feel
my feelings and speak
my words.”
cicero, ancient roman
philosopher
restonic social audience strategy
listen to the canary
let employees work off-script
build loyalty
share more than just marketing
be consistent
3. relevance & marketing
sideways what issues are
important to your
audience?
how can you help, advise
or add
add value on a small number of issues to create an engaged audience
think creative think about how you can help think bigger than facebook
restonic relevance strategy
4. set & measure goals
• build/strengthen your brand
• drive conversions
• grow your presence
time does not necessarily equal effective
• measure, measure, measure
• differentiate between clicks &
impressions
• adjust daily/weekly/monthly
the goal is to turn customers into a volunteer marketing army
8 simple rules to avoid failure1. don’t leave it to one person
2. don’t leave it to the wrong person
3. don’t operate on the fly
4. don’t forget to measure
5. don’t waste time in the wrong
places
6. don’t gag your employees
7. don’t treat it differently than your
other marketing efforts
8. don’t rush it
social media is one item on the menu – not the entire meal…
restonic digital publishing program
• more than 100 blog posts to start
• new content every 6 months
• access to 1000’s of images – free
• social media support
let’s talk! julia rosienrestonic brand engineer www.restonic.com c: 519-496-5797e: [email protected]
@juliarosien@restonicbeds