CONNECTING THE INDUSTRY Sponsorship & Marketing Brochure · Sponsorship & Marketing Opportunities Show Program Print Ads Reinforce your brand, drive traffic to your booth, and highlight

CONNECTING THE INDUSTRY

Conference | Exhibits | Networking

Sponsorship & Marketing Brochure

Official Show Sponsor:

Official Show Publication:

February 24-26, 2021

Mandalay Bay Convention Center

Las Vegas

International Roofing Expo® www.TheRoofingExpo.com

Sponsorship & Marketing

Branding & Industry PositionSet your brand apart from the competition, position your company as an industry leader, and increase your brand’s equity. Stay top of mind with customers and prospects.

• Framed Lobby Clings• Show Program Print Ads• Exhibitor Presented Seminar• Booth Tour Video• IRE E-Newsletter Banner Ads

Customer AcquisitionGenerate leads and create connections. During the show experience face-to-face interactions and year-round increase your brand’s visibility in the market.

• Mobile App Ad and Push Notification• Video Wall Clip• Targeted Email Blast• Cost Per Lead Program• Geo-Fencing Ads

New Product PromotionIncrease visibility of your new product, equipment or service to a highly-qualified audience actively seeking new suppliers and the latest items in the market.

• New Product Spotlight Program• Exhibitor Product Clinic• Rooftop Ruckus Emails• Digital Pre-Show Planner Ad• IRE Website Ads

Sales DriversReach your company’s goals through short-term sales results and influence long-term sales. Reinforce current customer relationships and build new partnerships.

• Exhibit Hall Private Meeting Rooms• Conference Bag Insert• Billboard Signs• Website Travel/Housing Sponsor• Smart Retargeting Ads

Why should I use IRE as a marketing tool?Reaching the right prospects can be challenging. The IRE audience is made up of highly qualified owners, buyers and influencers that are actively seeking new brands and products to help them improve their business.

How can IRE sponsorships help my business? Sponsorships allow you to engage with your target audience on a personal level and deliver social content. This helps increase your brand’s equity with customers and increases your company’s exposure with the media.

NEW

Whether your company is looking to change industry perception from a mid-market brand to a high-level brand or target a new audience, we have options to help you achieve your company’s goals. Our account executives can tailor a plan to help you drive business results. We can also create custom sponsorships based on ideas you may have.

“The IRE provides our company with an opportunity to meet new and existing customers, generate new sales, service existing customers, promote brand awareness, and monitor advancements in roofing during one fast paced week.”

Chris Allen, International Code Council

Goals & Objectives


Sponsorship & Marketing Opportunities

SIGNS & GRAPHICSSignage and graphics at the show are ideal ways to drive traffic to your booth, showcase new products, and build brand awareness. Display your message prominently in our registration lobby or in the expo hall floor.

From hanging banners to back-light billboard signs, there is something to fit every budget. In addition to the options below, we can offer specialty signage, graphics, and bundled packages. Contact your account executive for details and pricing.

AISLE SIGNSAisle Signs - 3 Main Aisles ................................................................$ 4,250Aisle Signs - 3 Common Aisles ...............................................................$ 3,650Aisle Signs - 1 Common Aisle ................................................................$ 1,325

HANGING BANNERSBanner 20x4’, Double-sided ...................................................................$ 6,100Banner 16x3’, Double-sided ...................................................................$ 5,100Banner 8x10, Double-sided ....................................................................$ 6,100

CLINGSFramed Lobby Column Cling Premium, 2x13’ ..........................................$ 2,500Framed Lobby Column Cling Standard, 2x13’ ..........................................$ 2,000Framed Lobby Column Cling Premium, 3x8’ ............................................$ 2,500Framed Lobby Column Cling Standard, 3x8’ ............................................$ 2,000Framed Lobby Column Cling, 3x14’ .........................................................$ 2,100Lobby Wall Cling, 11x17’ ........................................................................$ 10,000

OTHERBillboard Show Floor, Double-sided .........................................................$ 1,975Billboard Lobby, Double-sided .................................................................$ 2,500Lightbox Show Floor, Double-sided .........................................................$ 3,000Lightbox Lobby, Double-sided .................................................................$ 3,500Exhibit Hall Floor Graphic, 3x3’ ...............................................................$ 900Exhibit Hall Floor Graphic, 5x5’ ...............................................................$ 1,500

Hanging Banner

Custom Signage

Lightbox

Window Clings



Welcome PartyPut your brand at the center of the key social event at IRE. Attendees and exhibitors come together at the Welcome Party to celebrate this year’s show. Sponsoring this memorable event provides your company with prominent brand recognition and provides you with customer leads.

Your brand will be featured on all marketing materials and signage promoting the event. Your company will receive an exclusive VIP area at the party, along with VIP tickets for distribution. In addition, you will have the ability to speak on-stage during the event.

Welcome Party Sponsor (Exclusive) ...................................$ 25,000

Keynote

• Reserved VIP area at the party• VIP tickets for distribution (limited

quantity)• Opportunity to displayed slides on

several monitors during the party (subject to venue)

• 15 minute stage time (mid-way through the party)

• Full-page four-color ad in the show program

• Recognition in the digital pre-show planner, show program website, social media posts, event signage, and additional marketing materials (when applicable)

• Attendee lead data scanned at party

Showcase your brand before a captive and engaged crowd at the IRE. The keynote session draws the largest crowd during the show. Sponsoring this high-profile session provides your company with a high level of brand recognition and provides you with customer leads.

Your brand will be featured on all marketing materials and signage promoting the event. Your company will receive reserved seating and a meet & greet with the keynote speaker.

Keynote(Exclusive) ..............................................................$ 12,500

• Meet & greet photo session with keynote speaker (10 minutes)

• Reserved VIP seating at session• Distribution of sponsored-produced

handout as seat drop One (1) full-page ad in the Show Program

• Logo on podium and on the overhead screen

• Recognition in the digital pre-show planner, show program, website, social media posts, event signage, and additional marketing materials (when applicable)



On-site Registration SponsorBe seen by thousands of attendees throughout the registration process. Your company’s branding will be visible pre-show during sign-up, and on-site as they stop to pick up their badge.

On-site Registration Sponsor (Exclusive) ............................$ 16,500

• Logo included in IRE registration webpage

• One (1) web banner included on the attendee registration confirmation email

• Logo included on registration area signage and counters

• One (1) 4-sided column wrap located in registration lobby

• Recognition in the digital pre-show planner, show program and additional marketing materials (when applicable)

Conference BagsEach conference attendee receives a complimentary bag at registration. Have your company’s branding and/or messaging included. With a conference bag insert you can highlight special offers, showcase a new product, or include general information on your brand.

As a conference bag sponsor you get an insert, as well as your company’s logo printed on the outside of the bag. Your brand will be visible as attendees walk the show, and long after as you continue to use the bag in everyday life.

Conference Bag Sponsor ....................................................$ 7,700Conference Bag Insert ........................................................$ 2,750

Booth Tour VideoWe can help you create a professional video you can use to market to your customers. You can showcase your top products, highlight your company with an interview, or demonstrate a new product hitting the market.

Booth Tour Video Package ..................................................$ 3,200

• One (1) final video, 3-4 minutes in length (provided post show)

• 30-45 minutes of recording time at your booth

• One (1) videographer and one (1) interviewer (if needed)

• Video included in IRE e-newsletter, on the IRE website, and featured in additional marketing materials (when applicable)



Exhibitor Presented SeminarPosition your company as an industry leader by presenting a seminar on the show floor education area. From general business topics to solutions on overcoming common challenges, share your knowledge while your brand gains vital industry exposure. These session are always packed!

Exhibitor Presented Seminar ..............................................$ 3,900

• One (1) 45-minutes session slot• Inclusion of session in registration• Post-show list of leads scanned• Distribution of company handout

• Recognition on the event signage, website, social media posts, digital pre-show planner, show program and additional marketing materials (when applicable)

Expo Hall Private Meeting RoomLooking for a private area to hold customer meetings? Expo hall meeting rooms provide you with a dedicated, enclosed room on the show floor that is separate from your booth space. Conference-style set up and standard furnishings included.

Large Meeting Room (300 sq. ft.) ......................................$ 4,950

Medium Meeting Room (200 sq. ft.) ..................................$ 3,950

Small Meeting Room (100 sq. ft.) .......................................$ 2,950

Exhibitor Product ClinicPresent and demo your products or equipment on the show floor separate from your regular booth area. Product clinics provide a dedicate space where attendees can watch your brand in action.

Standard Clinic (600 sq. ft.) ...............................................$ 16,250Large Clinic (800 sq. ft.) .....................................................$ 19,750

• Product clinic area including seating, sound system and mic

• Hanging banner above clinic• Logo and schedule on billboard

• Clinic schedule and/or recognition included on the website, social media posts, digital pre-show planner, and show program, and additional mar-keting materials (when applicable)

Session must be educational and cannot be a product presentation/sales pitch.



New Product ShowcaseDo you have a product, tool or service that was introduced to the market since February 10, 2020? Showcase your item to thousands of qualified buyers in our New Product Spotlight program.

Choose from a digital/print introduction only, or upgrade to include your product on-site in the New Product Pavilion. Products included on-site will be voted on by the industry as the “Best New Product” in various categories.

PACKAGES INCLUDE Intro ShowcaseNew product listing in the show programPhoto and 400-character product description

X X

New product listing in the show app Icon that links to new product webpage

X X

Inclusion on the new product webpagePhoto and 400-character product description

X X

Promotion through shared attendee emailsAnd other marketing materials (when applicable)

X X

New Product Introduction sign in your booth X X

Product included in the New Product Pavilion X

3’ x 2’ skirted table in New Product PavilionLarger table/space available for an additional cost

X

Inclusion in the best new product contest voted on by the industry in 4 categoriesBest New Product for Residential, Commercial, Tool, and Business (subject to change)

X

New Product Introduction ...................................................$ 500

New Product Showcase (3’ x 2’ table) ...............................$ 925

New Product Showcase (6’ x 2’ table) ...............................$ 1,025

New Product Showcase (4’ x 4’ freestanding space) .........$ 1,125

Best New Product winners will receive:• An award presented by the IRE Show Management Team

• Winner sign place by product in showcase

• Push notification announcing winners

• Inclusion in the Rooftop Ruckus email post show

• Recognition on the website, social media posts, and other marketing materials (when applicable)



Show Program Print AdsReinforce your brand, drive traffic to your booth, and highlight products and services with an ad in our on-site Show Program. Attendees refer to the Show Program throughout the event to find conference details, event schedules special event details, the expo hall floor plan, and more. Many attendees keep their show program after the event as a reference guide of exhibitors at the show, extending the life of your ad.

Companies will be listed alphabetically and by product categories. Full company descriptions will be featured on the IRE website and in the show’s mobile app.

Front Cover Note, 3” x 3” ...................................................$ 6,800

Back Cover Ad ....................................................................$ 4,600

Inside Back Cover Ad ..........................................................$ 4,350

Inside Front Cover Ad .........................................................$ 4,350

Full-Page Ad, Page 1 ..........................................................$ 4,350

Full-Page Ad .......................................................................$ 3,150

Half-Page Ad (Horizontal or Vertical) ..................................$ 1,900

Quarter-Page Ad .................................................................$ 1,200

Program Category Ad, 2” x 2” ............................................$ 525 Sponsor a product category and receive top billing

Exhibitor Listing Logo .........................................................$ 470 Your company logo will appear next to your company name in the exhibitor listing



Targeted Email BlastReaching the right audience is easy with an IRE targeted email blast. Our show attendees are highly qualified prospects with buying power. Increase your brand’s exposure in the marketplace by showcasing new products, promoting special offers, driving website traffic, or delivering educational content. Send to our full list of over 37,000 professionals, or segment the list based on available IRE demographics. Performance metrics available.

Targeted Email Blast, Premium Dates ................................$ 450/CPM Minimum of 10,000 names or $4,500 Premium Dates are 30 days pre-show through 30 days post-show

Targeted Email Blast ...........................................................$ 300/CPM Minimum of 10,000 names or $3,000

IRE E-Newsletter Ads

IRE | 2020 MEDIA KIT

IRE | 2020 YEAR-ROUND DIGITAL MARKETING SOLUTIONS

WWW.THEROOFINGEXPO.COM

IRE E-NEWSLETTER ADVERTISING UNITS

Position 2

Position 3

Footer

Position 1

Leadboard

Primary Sponsor

Leaderboard Position728x90px

Position 1300x250px

Position 2300x250px

Position 3300x250px

Footer Position 728x90px

Sent bi-weekly, the IRE Business News Update e-newsletter is sent to over 37,000 industry professionals. Each issue highlights the latest industry news. Increase your brand’s reach and drive traffic to your site with banner ads.

Primary Sponsor Leader Board & Position 1 Ad .................$ 2,000Primary Sponsor Leader Board ..........................................$1,250Position 1 Ad ......................................................................$ 1,250Position 2 Ad ......................................................................$ 1,200Position 3 Ad ......................................................................$ 1,100Footer Position Ad ..............................................................$ 1,000

Rooftop Ruckus Shared EmailHighlight a product, equipment or service in our monthly Rooftop Ruckus email. Whether its a new product or a best seller, over 37,000 professionals will have the chance to see your item.

Rooftop Ruckus Product Spot, 3x Emails ...........................$1,295

Rooftop Ruckus Product Spot, 6x Emails ...........................$2,300

• Includes one (1) product listing per email blast

• Position available on first-come, first-serve basis

• Listing includes company logo, product image, tagline, product description and url link

• Performance metrics available



Smart Ads RetargetingKeep your brand in the forefront of the IRE audience with digital retargeting ads. Retargeting ads allow you to serve your company’s display ads to those that have visited the IRE website. These ads will display on other websites they visit such as news sites, shopping sites, sports sites, and more.

Smart Ads Retargeting, 50K Impressions ..........................$ 1,700

Smart Ads Retargeting, 100K Impressions .........................$ 2,890

Digital Pre-Show Planner AdsThe Pre-Show Planner is a digital resource for industry professionals attending or considering attending. It provides an overview of the show’s programs and events, exhibitor lists, show floor plan, new product introductions, destination information, articles, and more. This advance guide is sent out via email, posted on the website, and used in marketing campaigns. It will be seen by thousands of trade professionals

Full-Page Ad .......................................................................$ 1,500Half-Page Ad .......................................................................$ 1,000Quarter-Page Ad .................................................................$ 750

Packages available. Contact your account executive for details.

Post-Show Audience Geo-FencingContinue to engage with those that attended the IRE after the show is over. During the event we identify everyone that is on the show floor using their mobile ID. This allows us to deliver your marketing message via ads post-show.

Post-Show Audience Geo-Fencing Ads ..............................$ 25/CPM 3 Months / 500K Impressions

Post-Show Audience Geo-Fencing Ads ..............................$ 25/CPM 6 Months / 1 million Impressions

Audience Extension Program .......................................Call for Pricing

Increase your digital ad reach with a custom audience extension program.



Web Registration/Travel SponsorMaximize your brand presence to the thousands of industry professionals that register online for the IRE. This digital sponsorship will showcase your logo on the travel webpage and on the attendee registration pages. In addition, you will receive a digital banner ad in the attendee confirmation email.

Website Registration/Travel Sponsor .................................$ 2,500

Website Banner Ads

• One (1) logo on the travel page• One (1) logo on registration site

• One (1) banner ad in the attendee registration confirmation email

Keep your brand in the forefront of the IRE audience with digital banner ads on the IRE website. Showcase your message on the homepage for the most visibility, or target other top web pages.

Website Header Bar (shows on every page) Rotating / Exclusive

Mini Leader Board Ad (234x60 px), Premium Months .......... $600 ....... $1,650

Mini Leader Board Ad (234x60 px) ..................................... $400 ........ $900

Home Page Ads Rotating / Exclusive

Leader Board Ad (728x90), Premium Months ...................... $750 ......... $1,350

Leader Board Ad (728x90) ................................................. $550 ........ $1,200

Small Square Ad (200x200), Premium Months .................... $300 ........ $700

Small Square Ad (200x200) ............................................... $200 ........ $500

Website Sections Rotating / Exclusive

Leader Board Ad (728x90), Premium Months ...................... $500 ........ $800

Leader Board Ad (728x90) ................................................. $350 ........ $650

Wide Skyscraper (160x600), Premium Months .................... $300 ........ $500

Wide Skyscraper (160x600) ............................................... $200 ........ $400

Website Section ads are based on menu areas (i.e. Attend, Expo Hall, etc.). Ads will be displayed on the main page and first layer of sub pages.

• Rotating Ads can feature up to four (4) ads per ad position.• Premium months are October - February.• All prices are for one month (30 days).



Mobile AppThe IRE mobile app is the simplest and most efficient way for attendees to navigate the show. Attendees use the mobile constantly throughout the event. Reinforce your brand, drive traffic to your booth, or highlight new products with our mobile app sponsorship options.

• Splash Page (opening screen) Ad

• One (1) rotating banner ad with url link

• Logo watermark on the ‘My Schedule’ page

• PDF/Video on exhibitor listing in mobile app

• Recognition as Mobile App Sponsor in marketing materials (when applicable)

Gold Mobile App Package ...................................................$ 5,900


• PDF/Video on exhibitor listing in mobile app

Silver Mobile App Package .................................................$ 3,700


Mobile App Rotating Banner Ad .........................................$ 1,900

• One (1) push notification sent via the IRE mobile app

Mobile App Push Notification .............................................$ 950

Video WallThe IRE media wall is a major focal point of the event displaying schedules, special event details, new product showcase information and more. It is located in the high-traffic registration lobby.

Showcase your brand’s message throughout the event, complete with audio on the attention grabbing 100 square foot LED video screen.

60-Second Video ................................................................$ 3,65030-Second Video ................................................................$ 2,650

Cost Per Lead ProgramThis program is designed to deliver a specific number of market qualified leads into your company’s funnel. Leveraging the IRE database and your company’s content assets, we can execute a lead generating program on your behalf. Our team will evaluate your content assets to recommend those that will work best. We can help develop new content if needed.

Each program is custom tailored to fit your needs.

Cost Per Lead Program...............................................Call for pricing



WebinarsEducate and engage your target audiences with our exclusive webinar services. Expand your industry thought leadership and generate leads with a one-hour live or on-demand webinar.

Whether you have custom content already or you need us to create content for you, we can help expand your brand reach to both residential and commercial roofing professionals.

Editorial Webinar ................................................................$ 10,000 IRE editors lead topic creation and recruit speakers/presenters

Custom Webinar .................................................................$ 8,500 Client provides content and speakers/presenters

• One (1) one-hour live or on-demand webinar

• Event hosting and technical support included

• Lead collection including contact information (name, email, title, company)

• Promotion of webinar to included: one (1) ad in the IRE bi-weekly e-newsletter, one

(1) targeted email blast to 10,000 contacts, webinar included on the IRE website,

one (1) social media post on the IRE Facebook and LinkedIn accounts

Custom SponsorshipsFrom the Firestone Music Stage to the SRS Extreme Tailgating Tent party - the IRE features some unique and fun custom sponsorship opportunities. Custom sponsorships allows brand to educate their customers, build brand awareness and/or generate new leads in creative, one-of-a-kind ways.

Showcase your brand and your products or services in a unique way. Share your idea with us or let us help develop a great custom sponsorship. Based on your goals and budget, we can modify existing sponsorships or provide a proposal with new ideas.

Contact your account executive today to discuss ideas for your customer sponsorship at IRE.

CONNECTING THE INDUSTRYConference | Exhibits | Networking

YOUR ACCOUNT EXECUTIVE TEAM

Darrin CaytonAccounts A-K | Sr. Account Executive

[email protected]

Robert Leal Accounts L-V | Account Executive

[email protected]

Steve SchlangeAccounts W-Z, #’s | Sales [email protected]

972-536-6386

Documents

CONNECTING THE INDUSTRY Sponsorship & Marketing Brochure · Sponsorship & Marketing Opportunities Show Program Print Ads Reinforce your brand, drive traffic to your booth, and highlight