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Connecting the Dots: Developing Strategic
Programming to Create and Sustain Corporate
Partnerships
Marielle C. ThomasEmployer Relations Specialist
Georgia State University, J. Mack Robinson College of Business
Employer Engagement• Employer engagement allows employers to
engage in events to meet their immediate recruitment needs. – Career Fairs– Career Development Events– On Campus Interviews– Jobs Board
• Short term engagement but do not pursue long term investment– HR Budgets Constraints– HR strategy
Employer Engagement: Questions to ask• What engagement opportunities do we offer?
– Are we being intentional with our offerings?
• What engagement opportunities can we create?– What is the low hanging fruit?
• What engagement opportunities do we need to reevaluate?– Revamp, rebuild or remove?
Employer Engagement: Increasing Engagement• Do your research
– What type of companies?– Whose in your back yard? – Does our talent help meet their need?
• Create, design, invite– Create a menu of engagement opportunities– Design the “package”– Invite employers to engage
• Keep records and follow up– Create or reorganize database
Discussion
• What are some things your career services office is doing to get more employers involved on campus?
Employer Partnerships
• Employer partnerships require strategic and intentional programming in order to build the relationship were both parties invest and receive returns on investments over an extended period of time.
Components of Employer Partnerships• Strategic Branding Initiatives
– Building name recognition• Specialized Events
– Events that give partners a chance to stand out from the crowd
• Customized Recruiting Solutions– Help partners build a unique on campus
recruiting plan• Connect with other on campus
departments and/or colleges/schools– Employer educational modules
Employer Partnerships• Upgrade your standard offerings
– Job postings—send directly to students instead of posting to the jobs board• Pull resumes for partners of top student
talent– Give partners first priority access for all on
campus recruiting opportunities. • Always give exceptional customer service
• It’s okay if a partnership doesn’t work out! – Some relationships aren’t a good fit
Employer Partnership: Cost• Be realistic
– Take into account your ranking, programs (school, college, university) , student pool and partnership package to determine cost
• Tier v. Flat cost• Length of Gift
– Semesters– Academic year(s)
Discussion
• Does your school have a strategic partnership program? If so, what are some things included in your program’s package that are unique? What are some struggles you are having with the program?
Q&A
• Open Floor Discussion
Thank You!!!