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98% of readers state OPI is a trusted source of industry news and intelligence 66% of readers use the information provided by OPI to influence their business decisions 64% of readers are more aware of the brands in our industry as a result of reading OPI Now in its 26th year, OPI continues to be the business supplies industry’s go-to source for news, analysis, information and networking. With a portfolio that includes the industry’s most essential and influential publications, a market leading website, global events and resources such as marketing and recruitment, OPI has become a trusted name in more than 110 countries throughout the world. The only independent printed magazine for the US business products industry Connecting the business products world 11,000+ global subscribers

Connecting the business products 64% - OPI · 2018-08-01 · 98% of readers state OPI is a trusted source of industry news and intelligence 66% of readers use the information provided

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Page 1: Connecting the business products 64% - OPI · 2018-08-01 · 98% of readers state OPI is a trusted source of industry news and intelligence 66% of readers use the information provided

98%of readers state OPI is a trusted source of industry news and intelligence

66% of readers use the

information provided by OPI to influence their

business decisions

64%of readers are more aware of the brands

in our industry as a result of reading OPI

Now in its 26th year, OPI continues to be the business supplies industry’s go-to source for news, analysis, information and networking. With a portfolio that includes the industry’s most essential and influential publications, a market leading website,

global events and resources such as marketing and recruitment, OPI has become a trusted name in more than 110 countries throughout the world.

The only independent printed magazine for the US business products industry

Connecting the business products world

11,000+ global subscribers

Page 2: Connecting the business products 64% - OPI · 2018-08-01 · 98% of readers state OPI is a trusted source of industry news and intelligence 66% of readers use the information provided

15,000+ unique monthly visitors to opi.net

OPI Magazine brings the latest news and hot topics from around the world to business products professionals. Its in-depth coverage of the industry, from financial results and channel updates to interviews with the most senior players, attracts a readership of the highest calibre.

PrintDigitalopi.net and OPI App editions provide a gateway to real-time reporting through a unique multichannel platform. Our digital media portfolio offers global editorial coverage, media and innovative advertising solutions on mobiles, PCs and tablets.

OPI Digital is continually evolving to maintain and enhance its effectiveness through the use of new technologies.

eNewsOPI delivers daily and weekly newsletters to a global audience of senior OP executives and industry members.

Both timely and targeted in their execution, they offer a powerful way to engage with our industry. Offering a myriad of advertising opportunities, these newsletters enable advertisers to benefit from impression and click-through data.

EventsOPI’s global reach attracts unbeatable audiences to a portfolio of events where delegates come together to be educated and enjoy unrivalled networking.

Influential players from around the world regularly attend OPI’s forums, awards dinners and other specifically-focused events held in the US and Europe.

magazine

Latest news, interviews and analysis

Latest news, interviews and

analysis

Latest news f rom the industry

Straight to your inbox

Dail y

Today’s new s

magazine

Latest news, interviews and analysis

OP IBLOG S

OP IBLOG S

85%recommend that colleagues read OPI

Page 3: Connecting the business products 64% - OPI · 2018-08-01 · 98% of readers state OPI is a trusted source of industry news and intelligence 66% of readers use the information provided

26,000+ average monthly visitors to opi.net

OPI magazine reaches over 11,000 senior decision-makers at the leading resellers of business supplies worldwide

ADVEOALSO/Alpha InternationalAmazonAskulAuchanBasics Office ProductsBPGIBureau ValléeBüromarkt BöttcherCarrefourCorwellEOSAEssendant

EVO Group Fiducial Office SolutionsHiTouch Business

ServicesIndependent StationersInteractionKaut-BullingerLyrecoMetroNovexcoOffice DepotOfficeworksPrintus/OTTO Office

ShopletSoenneckenSPOT GroupSP RichardsStaplesSupplies NetworkTescoTriMegaWalmartWaltonsWarehouse StationeryWB Mason

plus thousands more

Circulation

11%

4%

45%

40%

Company type

69% Reseller

15% Wholesaler/Distributor/Importer

13% Manufacturer/Vendor3% Other

Job function

4% Financial/Admin/Other

32% Sales/Marketing

32% Buying/Purchasing

27% Director/Senior Management

5% General Management

94%of readers state that OPI covers the relevant topics in our industry

Page 4: Connecting the business products 64% - OPI · 2018-08-01 · 98% of readers state OPI is a trusted source of industry news and intelligence 66% of readers use the information provided

FEATURE 1 FEATURE 2FEATURE 3

EVENT REVIEW/PREVIEW

BONUS DISTRIBUTION

JANUARYAdvertising Deadline: 24 November

Facilities Supplies Special (focus MRO & Safety)

CORE LIVEISSA/INTERCLEAN North

America ReviewPaperworld Preview

FEBRUARY Advertising Deadline: 5 January

Office Technology Writing InstrumentsPaperworld InterviewEOPA/OPI Partnership

Preview

Paperworld (Frankfurt)CORE LIVE

MARCHAdvertising Deadline: 9 February

Vendor Special Paperworld Review OPI Partnership & EOPA Paperworld Middle East

APRILAdvertising Deadline: 9 March

Paper Education/ Back-to-school

ISSA/INTERCLEAN Europe Preview

MAYAdvertising Deadline: 7 April

Facilities Supplies Special (focus Breakroom)

JUNEAdvertising Deadline: 4 May

Visual Communications Traditional OPSP Richards ABC Preview

NAOPA PreviewOPI European Forum

JULYAdvertising Deadline: 8 June

Technology Solutions Special Furniture

ISSA/INTERCLEAN North America Preview

EPIC Preview NeoCon Review

SP Richards ABC

SEPTEMBERAdvertising Deadline: 3 August

Facilities Supplies Special (focus Jan/san)

SP Richards ABC Review NAOPA Review ISSA Interview

Climb of Life Preview

ISSA/INTERCLEAN North America

EPIC

OCTOBERAdvertising Deadline: 7 September

Mailing & Packaging Stamping

Top 100 ISSA/INTERCLEAN

North America Review EPIC Review

Green Thinking Supplement An OPI supplement covering sustainability and CSR in the business supplies industry

NOVEMBERAdvertising Deadline: 6th October

PPE/Gloves Imaging Supplies/ MPS/Print Big Buyer

OPI Magazine 2017 Editorial Calendar

Contact informationEwan Dickson, VP – Continental Europe, Middle East & Africa Tel: +44 20 7841 2954 Mobile: +44 7809 501 932 Email: [email protected]

Chris Turness, VP – North America & UK Tel: +44 20 7841 2953 Mobile: +44 7872 684 746 Email: [email protected]

Steve Hilleard, CEO Tel: +44 20 7841 2940 Mobile: +44 7799 891 000 Email: [email protected]

Heike Dieckmann, Editor Tel: +44 20 7841 2950 or +44 1462 422 143 Email: [email protected]

40%of readers find the advertising

useful and relevant

Page 5: Connecting the business products 64% - OPI · 2018-08-01 · 98% of readers state OPI is a trusted source of industry news and intelligence 66% of readers use the information provided

ArtworkFiles should be supplied as press-quality PDF to size, including crop marks and page image bleed.

If supplying an InDesign file, please ensure all fonts and images are supplied and saved as CMYK EPS, JPEG or TIFF format, 300dpi. In the case of Illustrator, please ensure that all fonts are saved as outlines.

Fonts Please ensure that all fonts (printer and screen) are supplied.

Production, OPI Magazine, 2nd Floor, 112 Clerkenwell Road, London EC1M 5SA, UK

Address: ftp://ftp.opi.net Username: opiclient Password: opi2008

2017 Rates & Print Specifications

Eda SismanogluOperations & ProductionTel: +44 20 7841 2950Email: [email protected]

Joel MitchellDesignerTel: +44 20 7841 2943Email: [email protected]

Sending materials

Contact details

Advertising RatesFull page Monthly cost per advertisementOPI advert packages Full circulation Europe only USA/Rest of World

Platinum Partner Programme Price on application

Series booking x 10 $5,600 $3,200 $3,800

Series booking x 6 $6,700 $3,800 $4,200

Series booking x 3 $7,600 $4,200 $5,000

Single insertion $8,400 $4,800 $5,600

Half Page Monthly cost per advertisementOPI advert packages Full circulation Europe only USA/Rest of World

Platinum Partner Programme Price on application

Series booking x 10 $3,100 $1,800 $2,100

Series booking x 6 $3,700 $2,100 $2,300

Series booking x 3 $4,200 $2,300 $2,600

Single insertion $4,600 $2,600 $2,900

Single pageTrim size: 277mm x 200mm (10 7/8” x 7 7/8”) portrait – allow 4mm (5/32”) image bleed around all edges.

Half pageHorizontal trim size: 166mm x 126mm – allow 4mm (5/32”) image bleed around all edges.

Vertical trim size: 81mm x 258mm – allow 4mm (5/32”) image bleed around all edges.

Single pageDouble page spreadTrim size: 277mm x 400mm (10 7/8” x 15 3/4”) landscape – allow 4mm (5/32”) image bleed around all edges.

Double page spread

Half page

Half page

60,000+ average monthly page impressions

47%of readers take notice of the advertisements

Page 6: Connecting the business products 64% - OPI · 2018-08-01 · 98% of readers state OPI is a trusted source of industry news and intelligence 66% of readers use the information provided

5,000+ app edition distribution

Website: opi.netBrand your message on the industry’s leading news and analysis website and start driving audience engagement to your products and services. opi.net averages 60,000 monthly page impressions with 26,000+ visitors, 15,000 of these being unique.

2017 Rates (monthly) Cost

Dimensions (pixels) Global

North America EU

Skyscrapers 160 x 756 $3,450 $2,450 $2,100

Top Leaderboard 728 x 90 $2,950 $2,100 $1,875

Homepage Banners 600 x 120 $2,950 $2,100 $1,875

Buttons 300 x 250 $2,450 $1,750 $1,500

Daily eNews ServiceThe OPI newsletter provides over 11,000 readers with original analysis on breaking industry news and information five times per week.

2017 Rates (monthly) Dimensions (pixels) Cost

Leaderboard 600 x 60 $2,900

Bottom Banner 400 x 80 $1,750

Button 160 x 160 $1,350

Featured Video $1,350

App EditionReaching over 5,000 professionals, the iOS and Android mobile/tablet OPI App is the perfect way to reach decision-makers using the latest in digital ad technology.

2017 Rates Cost

Ads inc video or pic gallery $1,500

App Sponsor $1,000

Banner $750

Video 2017 Rates Cost

One week showcase on opi.net & daily eNews

$1,500

Sponsorship of OPI TV content POA

Online AdvertorialsA softer approach to traditional email blasts, OPI will host your content on opi.net and market it to our customer base using the daily eNews service.

2017 Rates Cost

One month opi.net & two weeks on eNews $3,500

81%of readers state that OPI is their preferred industry publication

OPI’s digital media portfolio delivers maximum industry exposure and targeted results

Page 7: Connecting the business products 64% - OPI · 2018-08-01 · 98% of readers state OPI is a trusted source of industry news and intelligence 66% of readers use the information provided

OPI Events

OPI Partnership 2017 OPI Partnership was launched in 2014 to assist larger as well as emerging vendors in meeting and discussing with Europe’s leading resellers how to develop long-term strategic relationships. OPI Partnership is a senior level invitation-only event where vendors and resellers meet for two days of back-to-back bespoke meetings. It has been held during the month of March at the Okura Hotel in Amsterdam, Netherlands, since its launch.2017

2017Global Forum In May 2009 OPI launched the first CEO Forum for the business products industry. It was an international gathering for senior executives and provided a rare opportunity to discuss the state of the industry and examine together our universal challenges. The OPI Global Forum is an invitation-only event and is now held every 18 months in Chicago, USA.

European ForumTo help in these challenging times, OPI also hosts a European Forum for senior executives in the business products industry. This Forum focuses more directly on the uniqueness and the issues of the European market. It is an invitation-only event and is held every 18 months in a major European city.

European Office Products Awards (EOPA)Now in their 16th year, the annual European Office Products Awards (EOPA) are firmly established as the ultimate accolade for businesses operating in Europe. Recognising commercial performance, innovation and professionalism, these awards give you a unique platform to promote your achievements and stand out from the competition. The EOPA celebration dinner has been held for the past four years during the OPI Partnership event at the Okura Hotel in Amsterdam.

North American Office Products Awards (NAOPA)Now in their 8th year, the annual North American Office Products Awards (NAOPA), organised by OPI in association with SP Richards, aims to find and reward the leading business supplies dealers and vendors operating in North America.

WINNEREOPABEST PRODUCT IN THE WORLD

EOPA