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98%of readers state OPI is a trusted source of industry news and intelligence
66% of readers use the
information provided by OPI to influence their
business decisions
64%of readers are more aware of the brands
in our industry as a result of reading OPI
Now in its 26th year, OPI continues to be the business supplies industry’s go-to source for news, analysis, information and networking. With a portfolio that includes the industry’s most essential and influential publications, a market leading website,
global events and resources such as marketing and recruitment, OPI has become a trusted name in more than 110 countries throughout the world.
The only independent printed magazine for the US business products industry
Connecting the business products world
11,000+ global subscribers
15,000+ unique monthly visitors to opi.net
OPI Magazine brings the latest news and hot topics from around the world to business products professionals. Its in-depth coverage of the industry, from financial results and channel updates to interviews with the most senior players, attracts a readership of the highest calibre.
PrintDigitalopi.net and OPI App editions provide a gateway to real-time reporting through a unique multichannel platform. Our digital media portfolio offers global editorial coverage, media and innovative advertising solutions on mobiles, PCs and tablets.
OPI Digital is continually evolving to maintain and enhance its effectiveness through the use of new technologies.
eNewsOPI delivers daily and weekly newsletters to a global audience of senior OP executives and industry members.
Both timely and targeted in their execution, they offer a powerful way to engage with our industry. Offering a myriad of advertising opportunities, these newsletters enable advertisers to benefit from impression and click-through data.
EventsOPI’s global reach attracts unbeatable audiences to a portfolio of events where delegates come together to be educated and enjoy unrivalled networking.
Influential players from around the world regularly attend OPI’s forums, awards dinners and other specifically-focused events held in the US and Europe.
magazine
Latest news, interviews and analysis
Latest news, interviews and
analysis
Latest news f rom the industry
Straight to your inbox
Dail y
Today’s new s
magazine
Latest news, interviews and analysis
OP IBLOG S
OP IBLOG S
85%recommend that colleagues read OPI
26,000+ average monthly visitors to opi.net
OPI magazine reaches over 11,000 senior decision-makers at the leading resellers of business supplies worldwide
ADVEOALSO/Alpha InternationalAmazonAskulAuchanBasics Office ProductsBPGIBureau ValléeBüromarkt BöttcherCarrefourCorwellEOSAEssendant
EVO Group Fiducial Office SolutionsHiTouch Business
ServicesIndependent StationersInteractionKaut-BullingerLyrecoMetroNovexcoOffice DepotOfficeworksPrintus/OTTO Office
ShopletSoenneckenSPOT GroupSP RichardsStaplesSupplies NetworkTescoTriMegaWalmartWaltonsWarehouse StationeryWB Mason
plus thousands more
Circulation
11%
4%
45%
40%
Company type
69% Reseller
15% Wholesaler/Distributor/Importer
13% Manufacturer/Vendor3% Other
Job function
4% Financial/Admin/Other
32% Sales/Marketing
32% Buying/Purchasing
27% Director/Senior Management
5% General Management
94%of readers state that OPI covers the relevant topics in our industry
FEATURE 1 FEATURE 2FEATURE 3
EVENT REVIEW/PREVIEW
BONUS DISTRIBUTION
JANUARYAdvertising Deadline: 24 November
Facilities Supplies Special (focus MRO & Safety)
CORE LIVEISSA/INTERCLEAN North
America ReviewPaperworld Preview
FEBRUARY Advertising Deadline: 5 January
Office Technology Writing InstrumentsPaperworld InterviewEOPA/OPI Partnership
Preview
Paperworld (Frankfurt)CORE LIVE
MARCHAdvertising Deadline: 9 February
Vendor Special Paperworld Review OPI Partnership & EOPA Paperworld Middle East
APRILAdvertising Deadline: 9 March
Paper Education/ Back-to-school
ISSA/INTERCLEAN Europe Preview
MAYAdvertising Deadline: 7 April
Facilities Supplies Special (focus Breakroom)
JUNEAdvertising Deadline: 4 May
Visual Communications Traditional OPSP Richards ABC Preview
NAOPA PreviewOPI European Forum
JULYAdvertising Deadline: 8 June
Technology Solutions Special Furniture
ISSA/INTERCLEAN North America Preview
EPIC Preview NeoCon Review
SP Richards ABC
SEPTEMBERAdvertising Deadline: 3 August
Facilities Supplies Special (focus Jan/san)
SP Richards ABC Review NAOPA Review ISSA Interview
Climb of Life Preview
ISSA/INTERCLEAN North America
EPIC
OCTOBERAdvertising Deadline: 7 September
Mailing & Packaging Stamping
Top 100 ISSA/INTERCLEAN
North America Review EPIC Review
Green Thinking Supplement An OPI supplement covering sustainability and CSR in the business supplies industry
NOVEMBERAdvertising Deadline: 6th October
PPE/Gloves Imaging Supplies/ MPS/Print Big Buyer
OPI Magazine 2017 Editorial Calendar
Contact informationEwan Dickson, VP – Continental Europe, Middle East & Africa Tel: +44 20 7841 2954 Mobile: +44 7809 501 932 Email: [email protected]
Chris Turness, VP – North America & UK Tel: +44 20 7841 2953 Mobile: +44 7872 684 746 Email: [email protected]
Steve Hilleard, CEO Tel: +44 20 7841 2940 Mobile: +44 7799 891 000 Email: [email protected]
Heike Dieckmann, Editor Tel: +44 20 7841 2950 or +44 1462 422 143 Email: [email protected]
40%of readers find the advertising
useful and relevant
ArtworkFiles should be supplied as press-quality PDF to size, including crop marks and page image bleed.
If supplying an InDesign file, please ensure all fonts and images are supplied and saved as CMYK EPS, JPEG or TIFF format, 300dpi. In the case of Illustrator, please ensure that all fonts are saved as outlines.
Fonts Please ensure that all fonts (printer and screen) are supplied.
Production, OPI Magazine, 2nd Floor, 112 Clerkenwell Road, London EC1M 5SA, UK
Address: ftp://ftp.opi.net Username: opiclient Password: opi2008
2017 Rates & Print Specifications
Eda SismanogluOperations & ProductionTel: +44 20 7841 2950Email: [email protected]
Joel MitchellDesignerTel: +44 20 7841 2943Email: [email protected]
Sending materials
Contact details
Advertising RatesFull page Monthly cost per advertisementOPI advert packages Full circulation Europe only USA/Rest of World
Platinum Partner Programme Price on application
Series booking x 10 $5,600 $3,200 $3,800
Series booking x 6 $6,700 $3,800 $4,200
Series booking x 3 $7,600 $4,200 $5,000
Single insertion $8,400 $4,800 $5,600
Half Page Monthly cost per advertisementOPI advert packages Full circulation Europe only USA/Rest of World
Platinum Partner Programme Price on application
Series booking x 10 $3,100 $1,800 $2,100
Series booking x 6 $3,700 $2,100 $2,300
Series booking x 3 $4,200 $2,300 $2,600
Single insertion $4,600 $2,600 $2,900
Single pageTrim size: 277mm x 200mm (10 7/8” x 7 7/8”) portrait – allow 4mm (5/32”) image bleed around all edges.
Half pageHorizontal trim size: 166mm x 126mm – allow 4mm (5/32”) image bleed around all edges.
Vertical trim size: 81mm x 258mm – allow 4mm (5/32”) image bleed around all edges.
Single pageDouble page spreadTrim size: 277mm x 400mm (10 7/8” x 15 3/4”) landscape – allow 4mm (5/32”) image bleed around all edges.
Double page spread
Half page
Half page
60,000+ average monthly page impressions
47%of readers take notice of the advertisements
5,000+ app edition distribution
Website: opi.netBrand your message on the industry’s leading news and analysis website and start driving audience engagement to your products and services. opi.net averages 60,000 monthly page impressions with 26,000+ visitors, 15,000 of these being unique.
2017 Rates (monthly) Cost
Dimensions (pixels) Global
North America EU
Skyscrapers 160 x 756 $3,450 $2,450 $2,100
Top Leaderboard 728 x 90 $2,950 $2,100 $1,875
Homepage Banners 600 x 120 $2,950 $2,100 $1,875
Buttons 300 x 250 $2,450 $1,750 $1,500
Daily eNews ServiceThe OPI newsletter provides over 11,000 readers with original analysis on breaking industry news and information five times per week.
2017 Rates (monthly) Dimensions (pixels) Cost
Leaderboard 600 x 60 $2,900
Bottom Banner 400 x 80 $1,750
Button 160 x 160 $1,350
Featured Video $1,350
App EditionReaching over 5,000 professionals, the iOS and Android mobile/tablet OPI App is the perfect way to reach decision-makers using the latest in digital ad technology.
2017 Rates Cost
Ads inc video or pic gallery $1,500
App Sponsor $1,000
Banner $750
Video 2017 Rates Cost
One week showcase on opi.net & daily eNews
$1,500
Sponsorship of OPI TV content POA
Online AdvertorialsA softer approach to traditional email blasts, OPI will host your content on opi.net and market it to our customer base using the daily eNews service.
2017 Rates Cost
One month opi.net & two weeks on eNews $3,500
81%of readers state that OPI is their preferred industry publication
OPI’s digital media portfolio delivers maximum industry exposure and targeted results
OPI Events
OPI Partnership 2017 OPI Partnership was launched in 2014 to assist larger as well as emerging vendors in meeting and discussing with Europe’s leading resellers how to develop long-term strategic relationships. OPI Partnership is a senior level invitation-only event where vendors and resellers meet for two days of back-to-back bespoke meetings. It has been held during the month of March at the Okura Hotel in Amsterdam, Netherlands, since its launch.2017
2017Global Forum In May 2009 OPI launched the first CEO Forum for the business products industry. It was an international gathering for senior executives and provided a rare opportunity to discuss the state of the industry and examine together our universal challenges. The OPI Global Forum is an invitation-only event and is now held every 18 months in Chicago, USA.
European ForumTo help in these challenging times, OPI also hosts a European Forum for senior executives in the business products industry. This Forum focuses more directly on the uniqueness and the issues of the European market. It is an invitation-only event and is held every 18 months in a major European city.
European Office Products Awards (EOPA)Now in their 16th year, the annual European Office Products Awards (EOPA) are firmly established as the ultimate accolade for businesses operating in Europe. Recognising commercial performance, innovation and professionalism, these awards give you a unique platform to promote your achievements and stand out from the competition. The EOPA celebration dinner has been held for the past four years during the OPI Partnership event at the Okura Hotel in Amsterdam.
North American Office Products Awards (NAOPA)Now in their 8th year, the annual North American Office Products Awards (NAOPA), organised by OPI in association with SP Richards, aims to find and reward the leading business supplies dealers and vendors operating in North America.
WINNEREOPABEST PRODUCT IN THE WORLD
EOPA