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Connecting Software & Services to Intel Platforms Renée J. James Senior Vice President • GM Software and Services • November 15, 2011

Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

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Page 1: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Connecting Software & Services to Intel Platforms

Renée J. James

Senior Vice President • GM Software and Services • November 15, 2011

Page 2: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Our goal is to enable the creation of the best, seamless experiences across Intel platforms

And, ease the development and deployment process

Page 3: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Delivering Differentiated Experiences on Intel Intel Services Stack

Intel Software Services Platform

Applications & Services

Enhanced Middleware SDKs

Operating Environments

IA Device Platform (Silicon, Firmware, etc)

Page 4: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Job One: Ensure Developers Can Develop in Their Environment of Choice

Intel Software Services Platform

Operating Systems

Continuum Services

Middleware

Device Platform (Silicon, Firmware, etc)

Enable an open ecosystem to foster innovation across platforms

Optimize operating environments to fully utilize Intel Architecture

Page 5: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Today There Are Many Client Operating Systems

0

10

20

30

40

50

60

0

5

10

15

20

25

30

1 2 3 4 5 6-10 More

than 10

Platforms Targeted by Programmers Number of Platforms Supported by Programmers

Source: Evans Data Corp, Application Distribution Survey 2011, Vol 1

% o

f D

ev

elo

pe

rs

% P

rog

ram

me

rs

Page 6: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Choice of Development Environments

Intel Is Committed to Open Ecosystems

Page 7: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Offer Services that Bring End User Value and Unique Experiences Around the Intel Platforms

Security Developer

Distribution

Media Location Partner

Services

AppUp McAfee Intel

Media Telmap …

Apps/Services: Intel AND Partner Services

Intel Software Services Platform

Operating Systems

Continuum Services

Middleware

Device Platform (Silicon, Firmware, etc)

Page 8: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Intel Software Services Platform

Operating Systems

Continuum Services

Middleware

Device Platform (Silicon, Firmware, etc)

Security is a Key Differentiator

Security Developer

Distribution

Media Location Partner

Services

AppUp McAfee Intel

Media Telmap …

Intel AND Partner Applications & Services

Page 9: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Distribution For Partners

Security Developer

Distribution

Media Location Partner

Services

AppUp McAfee Intel

Media Telmap …

Intel AND Partner Applications & Services

Intel Software Services Platform

Operating Systems

Continuum Services

Middleware

Device Platform (Silicon, Firmware, etc)

Page 10: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

-

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-11

App Downloads per Quarter

Software and Services Distribution Methods Are Shifting

320% Annual Growth In App Store Download Volume

ABI Research - Mobile Applications Market Data , November 10 2011

-

5,000

10,000

15,000

20,000

25,000

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Mill

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nit

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Cumulative App Downloads from Mobile App Stores

Page 11: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Intel AppUp Provides Partners with a Direct Channel to End Users Across Multiple Device-types

• Cross-device application distribution model

• Supporting HTML5 Apps

• Secure testing and deployment

• Federation across other stores

• Developer program that provides support and training to ISVs and individual developers

• AppUp for Consumers and SMB

• Available in 48 countries

Page 12: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

We can’t do this alone…

Page 13: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Intel Software and Services Group

We at times move to acquire technologies / companies as needed from our portfolio

and others we know in the ecosystem

We have a long history of partnering in the ecosystem

We invest around our efforts creating portfolio opportunities

We actively co-develop with portfolio companies

to ensure their success and ours at the same time

Page 14: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Portfolio Companies Working with Us

Intel Continuum

Development SDKs

Platforms

Software & Services

Operating Environments

Page 15: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

And, We Invest at Every Stage in our Partners

• Announced today

• Mobile software technologies including Push & Rich Push

• Collaboration on Intel services platform

• HQ: Portland, OR

• Software for mobile intelligence

• Co-development agreement for mobile services in China

• HQ: Hangzhou, China

Investment Stage

• Virtualization technology

• Invested at time of IPO

• Extensive collaboration across Intel platforms

• HQ: Palo Alto, CA

Late Early

Page 16: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Today: Announcing the AppUp Fund Enabling Applications and Services for Intel Platforms

Page 17: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

The software world has changed… and, so has Intel. We are committed to inspiring, creating and delivering

amazing experiences across all Intel devices.

Page 18: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

The software world has changed… and, so has Intel. We are committed to inspiring, creating and delivering

amazing experiences across all Intel devices.

WITH YOU !

Page 19: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Questions?

Page 20: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Communicate. Collaborate. Innovate.

Page 21: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Risk Factors The above statements and any others in this document that refer to plans and expectations for the third quarter, the year and the future are forward-looking statements that involve a number of risks and uncertainties. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “may,” “will,” “should,” and their variations identify forward-looking statements. Statements that refer to or are based on projections, uncertain events or assumptions also identify forward-looking statements. Many factors could affect Intel’s actual results, and variances from Intel’s current expectations regarding such factors could cause actual results to differ materially from those expressed in these forward-looking statements. Intel presently considers the following to be the important factors that could cause actual results to differ materially from the company’s expectations. Demand could be different from Intel's expectations due to factors including changes in business and economic conditions, including supply constraints and other disruptions affecting customers; customer acceptance of Intel’s and competitors’ products; changes in customer order patterns including order cancellations; and changes in the level of inventory at customers. Intel operates in intensely competitive industries that are characterized by a high percentage of costs that are fixed or difficult to reduce in the short term and product demand that is highly variable and difficult to forecast. Revenue and the gross margin percentage are affected by the timing of Intel product introductions and the demand for and market acceptance of Intel's products; actions taken by Intel's competitors, including product offerings and introductions, marketing programs and pricing pressures and Intel’s response to such actions; and Intel’s ability to respond quickly to technological developments and to incorporate new features into its products. The gross margin percentage could vary significantly from expectations based on capacity utilization; variations in inventory valuation, including variations related to the timing of qualifying products for sale; changes in revenue levels; product mix and pricing; the timing and execution of the manufacturing ramp and associated costs; start-up costs; excess or obsolete inventory; changes in unit costs; defects or disruptions in the supply of materials or resources; product manufacturing quality/yields; and impairments of long-lived assets, including manufacturing, assembly/test and intangible assets. Expenses, particularly certain marketing and compensation expenses, as well as restructuring and asset impairment charges, vary depending on the level of demand for Intel's products and the level of revenue and profits. The tax rate expectation is based on current tax law and current expected income. The tax rate may be affected by the jurisdictions in which profits are determined to be earned and taxed; changes in the estimates of credits, benefits and deductions; the resolution of issues arising from tax audits with various tax authorities, including payment of interest and penalties; and the ability to realize deferred tax assets. Gains or losses from equity securities and interest and other could vary from expectations depending on gains or losses on the sale, exchange, change in the fair value or impairments of debt and equity investments; interest rates; cash balances; and changes in fair value of derivative instruments. The majority of Intel’s non-marketable equity investment portfolio balance is concentrated in companies in the flash memory market segment, and declines in this market segment or changes in management’s plans with respect to Intel’s investments in this market segment could result in significant impairment charges, impacting restructuring charges as well as gains/losses on equity investments and interest and other. Intel's results could be affected by adverse economic, social, political and physical/infrastructure conditions in countries where Intel, its customers or its suppliers operate, including military conflict and other security risks, natural disasters, infrastructure disruptions, health concerns and fluctuations in currency exchange rates. Intel’s results could be affected by the timing of closing of acquisitions and divestitures. Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published specifications), and by litigation or regulatory matters involving intellectual property, stockholder, consumer, antitrust and other issues, such as the litigation and regulatory matters described in Intel's SEC reports. An unfavorable ruling could include monetary damages or an injunction prohibiting us from manufacturing or selling one or more products, precluding particular business practices, impacting Intel’s ability to design its products, or requiring other remedies such as compulsory licensing of intellectual property. A detailed discussion of these and other factors that could affect Intel’s results is included in Intel’s SEC filings, including the report on Form 10-Q for the quarter ended April 2, 2011.

Rev. 7/20/11

Page 22: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Legal Notices and Disclaimers

INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL® PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS.

Intel may make changes to specifications and product descriptions at any time, without notice.

All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice.

Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request.

Any code names featured are used internally within Intel to identify products that are in development and not yet publicly announced for release. Customers, licensees and other third parties are not authorized by Intel to use code names in advertising, promotion or marketing of any product or services and any such use of Intel's internal code names is at the sole risk of the user.

Intel product plans in this presentation do not constitute Intel plan of record product roadmaps. Please contact your Intel representative to obtain Intel’s current plan of record product roadmaps.

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance

Intel, Intel Inside, the Intel logo, Centrino, Centrino Inside, Intel Core, Intel Atom and Pentium are trademarks of Intel Corporation in the United States and other countries.

Material in this presentation is intended as product positioning and not approved end user messaging.

This document contains information on products in the design phase of development.

*Other names and brands may be claimed as the property of others.

Copyright © 2011 Intel Corporation, All Rights Reserved

Page 23: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Legal Notices and Disclaimers, cont.

Security features enabled by Intel® AMT require an enabled chipset, network hardware and software and a corporate network connection. Intel AMT may not be available or certain capabilities may be limited over a host OS-based VPN or when connecting wirelessly, on battery power, sleeping, hibernating or powered off. Setup requires configuration and may require scripting with the management console or further integration into existing security frameworks, and modifications or implementation of new business processes. For more information, see http://www.intel.com/technology/manage/iamt.

WiMAX connectivity requires a WiMAX enabled device and subscription to a WiMAX broadband service. WiMAX connectivity may require you to purchase additional software or hardware at extra cost. Availability of WiMAX is limited, check with your service provider for details on availability and network limitations. Broadband performance and results may vary due to environment factors and other variables. See www.intel.com/go/wimax for more information.

Intel® My WiFi Technology is an optional feature and requires additional software and a Centrino® wireless adapter. Wi-Fi devices must be certified by the Wi-Fi Alliance for 802.11b/g/a in order to connect. See mywifi.intel.com for more details.

Hyper-Threading Technology requires a computer system with a processor supporting HT Technology and an HT Technology-enabled chipset, BIOS and operating system. Performance will vary depending on the specific hardware and software you use. For more information including details on which processors support HT Technology, see here

No system can provide absolute security under all conditions. Requires an enabled chipset, BIOS, firmware and software and a subscription with a capable Service Provider. Consult your system manufacturer and Service Provider for availability and functionality. Intel assumes no liability for lost or stolen data and/or systems or any other damages resulting thereof. For more information, visit http://www.intel.com/go/anti-theft

Intel® Turbo Boost Technology requires a PC with a processor with Intel Turbo Boost Technology capability. Intel Turbo Boost Technology performance varies depending on hardware, software and overall system configuration. Check with your PC manufacturer on whether your system delivers Intel Turbo Boost Technology. For more information, see http://www.intel.com/technology/turboboost

Requires an Intel® Wireless Display enabled PC, TV Adapter, and compatible television. Available on select Intel® Core processors. Does not support Blu-Ray or other protected content playback. Consult your PC manufacturer. For more information, see www.intel.com/go/wirelessdisplay

(Built-in Visuals) Available on the 2nd gen Intel® Core™ processor family. Includes Intel® HD Graphics, Intel® Quick Sync Video, Intel® Clear Video HD Technology, Intel® InTru™ 3D Technology, and Intel® Advanced Vector Extensions. Also optionally includes Intel® Wireless Display depending on whether enabled on a given system or not. Whether you will receive the benefits of built-in visuals depends upon the particular design of the PC you choose. Consult your PC manufacturer whether built-in visuals are enabled on your system. Learn more about built-in visuals at http://www.intel.com/technology/visualtechnology/index.htm.

Intel® Insider™ is a hardware-based content protection mechanism. Requires a 2nd generation Intel® Core™ processor-based PC with built-in visuals enabled, an Internet connection, and content purchase or rental from qualified providers. Consult your PC manufacturer. For more information, visit www.intel.com/go/intelinsider.

Viewing Stereo 3D content requires 3D glasses and a 3D capable display. Physical risk factors may be present when viewing 3D material

Page 24: Connecting Software & Services to Intel Platforms€¦ · Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published

Communicate. Collaborate. Innovate.