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Connecting People:
First Mile,
Last Mile Study
Bedford24th January 2020
How are we defining First Mile / Last Mile?
‘First-mile last-mile’ is typically used to describe the
beginning or end of an individual journey to or from a
transport hub or service to the final destination.
Within the Heartland the definition of first-mile and last-
mile represents a wider choice of both traditional and
emerging transport models that enable access to
opportunities and needs.
FM/LM interventions could include
Study Recap: Study ApproachStudy to support EEH Partners to identify and consider
appropriate FM/LM solutions, across EEH based on…
—People, Place, Connectivity approach rather than
traditional approach of mode and movements
—We have defined places by population density and
connectivity rather than traditional approach of size of
place.
—We have identified the types of people that live in these
places using MOSAIC data.
—Propensity for FMLM options mapped to both
typologies and personas two tiers of analysis provides
more outcome benefits to local authorities
— Aggregation of FMLM best practice
— Behavioural best practice
— Mobility hubs (interchange v2.0)
— People, place and activity focused— High quality, modular, flexible design
— Branding, marketing, inormation and behaviour change
— Safety and security
— Integration of ticketing and payment
— Integration of wider strategy and delivery
— Objective to improve access, connectivity and reduce overall VKT
— Applicability to EEH across all typologies
Best Practice Report
At a glance
6
Minneapolis, USA
At a glance
7
Mobi Pun(k)t, Europe
At a glance
8
Future Mobility Zones, UK
First Mile Last Mile Toolkit
Connectivity Place
+People
+
GeographicalInfluences:
Place (Density)
+ Connectivity (DfT Access’tyData)
People (Personas who make up the EEH – Experian data)
Demographic Group Population (no) Population (%)
Aspiring Homemakers 680,000 13%
Domestic Success 675,000 13%
Prestige Positions 635,000 12%
Family Basics 475,000 9%
Rental Hubs 415,000 8%
Rural Reality 395,000 8%
Senior Security 365,000 7%
Country Living 350,000 7%
Transient Renters 260,000 5%
Suburban Stability 240,000 5%
Urban Cohesion 200,000 4%
Vintage Value 185,000 4%
Modest Traditions 110,000 2%
City Prosperity 85,000 2%
Municipal Challenge 80,000 2%
FM/LM Tool Kit to help inform practitioners
FM/LM Tool Kit to help inform practitioners
Suite of potential FM/LM in-scope markets
▪ Finalise Best Practice Report based on LA Officer comments
▪ Produce a concise user guide for the Tool
▪ Trial tool on current FMLM questions being posed by partners
▪ Complete FM/LM Tool and issue to EEH partner Officers for further testing & use
▪ Issue a final short summary report to complete project
▪ Consider context within Future Mobility (urban and rural) national policy, regional strategy
▪ ‘Pilot’ / accelerate application within emerging marketplace
Next Steps
Let’s change the way we think. Let’s create change.
