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CONNECTING PARTNERS
WHAT'S HAPPENINGIn Wireless
SMART TERMINALS The Next Big Thing
4 PRACTICAL TIPSTo Reduce Churn
November 2016
WHAT'S INSIDEWHAT'S HAPPENING IN WIRELESS A quick recap of what’s going on in the industry and how it affects you and your prepaid business.
EXPLORING SMART TERMINALSAre VeriFone Terminals on the way out? Find out what’s next in payment processing. Hint: it’s smart.
SKY MOBILE HIGHLIGHTRead up on the SKY 4.0D handset, its prominent features, and how to market and sell it to the right customers.
PRO TIPS: REDUCING CUSTOMER CHURNGet practical tips on how you can reduce churn and turn one-time redeemers into repeat customers.
SIMPLE MOBILE $55 PLAN INCENTIVEGet the details on Simple Mobile’s plan incentive, giving customers FREE airtime for a friend in Mexico.
WHAT'S HAPPENING IN WIRELESS(2) T-MOBILE THROTTLING DRAMAT-Mobile recently announced its
settlement terms with the FCC, agreeing
to pay $48 million due to inadequate
disclosures of its unlimited data plans.
A press release covering the settlement
stated, "The FCC's investigation found
that company policy allows it to slow
down data speeds when T-Mobile or
MetroPCS customers on so-called
'unlimited' plans exceed a monthly data
threshold," and "Company advertisements
and other disclosures may have led
unlimited data plan customers to expect
that they were buying better and faster
service than what they received."
What’s this mean for you?
Throttling is nothing new, however, not
many wireless customers were previously
aware of this practice by carriers. With the
T-Mobile settlement making news, more
customers will understand and be on the
lookout for throttling.
Tip: Help customers understand plan
terms
Clearly explain the terms and conditions
on prepaid plans so that customers can
make the most informed decision based
on their data needs and usage.
(1) SAMSUNG NOTE 7 FIASCOPhones overheating and catching fire
caused consumers to lose confidence in
phone giant Samsung after the recent
Note 7 fiasco. While Samsung still remains
unsure as to what is causing the phones
to overheat, the company finally killed the
model completely after weeks of delaying.
What’s this mean for you?
Samsung is the main rival to dominant
Apple, particularly in the U.S. market,
but the company has lost credibility and
confidence from consumers. While past
Samsung models remain unscathed,
consumers will most likely be skeptical
about future releases.
Tip: Highlight other brands
Now is an ideal time to talk to customers
about alternative phone brands and
models that are comparable to Samsung.
PAGE 2 PAGE 3
v
TRACFONE BRANDED HANDSETS
ALCATELPIXI GLORY LTE
ZTERAPIDO LTE
Network
Simple Mobile
Operating System
Android 5.1.1 Lollipop
Processor
1.1GHz Quad Core
Display
5.5”
Camera
5MP Rear
2MP Front
Network
Page Plus
Operating System
Android 4.1
Processor
1.2 GHz Dual Core
Display:
4.5” Corning® Gorilla®
Glass
Camera: 8MP Rear
1MP Front
Memory
8GB Internal Memory,
1GB RAM
Stock Type
New
Warranty
1-Year Limited
Warranty
Memory
8GB Internal Memory,
1GB RAM
Stock Type
Reconditioned
Warranty
1-Year Limited
Warranty
DEALER COST:
$77.50
DEALER COST:
$22.50
THE NEXT BIG THING
Last month, we announced that VeriFone Terminals 3730
& 3750 are no longer able to support Ethernet connection.
While there is an alternative VeriFone Terminal (510) that
can support Ethernet, maybe it’s time for you to explore
other options.
“What other options?”, you might be asking. Let us intro-
duce you to, or familiarize you with, the newest form of
technology in payment processing; SMART Terminals.
SMART Terminals are an updated payment processing de-
vice that typically offer touch screen, card and chip reader
capability, and can function with or without outside devic-
es such as a cash register. These features provide greater
portability and ease of use, while their updated software
means increased security and robust functionality.
Let’s take a look at a side-by-side comparison outlining
the Pros and Cons of both VeriFone Terminals and SMART
Terminals.
VeriFone Terminals
Pros:
Predictable & Reliable
Cons:
Limited Product Catalog
Outdated Technology
Security Concerns
Slow Transaction Process-
ing
The bottom line is that just like any other form of tech-
nology, payment processing technology is advancing and
SMART Terminals offer a new solution for your payment
processing needs. In addition to prepaid wireless services,
these systems can be used to offer gift cards as well as
cable/internet services. When comparing your options
side-by-side, it’s easy to see the opportunities available
with SMART Terminals.
SMART Terminals
Pros:
Scalable Product Catalog
Offer Variety of Services
Latest Security Features
Available Anywhere, Any-
time
Cons:
Learning New System
Should You Switch to a SMART Terminal?
The answer is simple. Do you want to
• Grow Your Business?
• Get Exclusive Discounts?
• Offer Wide Range of Products?
• Gain a Competitive Edge?
If you answered yes to one or all of the above, then switch-
ing to a SMART Terminal is the best move for moving your
prepaid wireless business into the future.
PAGE 5PAGE 4
In the Spotlight: SKY MOBILE'S
SKY 4.0D Sky Devices is a fast-growing, mobile phone manufacturer
developing smartphones with premium quality, modern designs
and robust performance, at prices that any user can afford.
Sky Devices is a sister company to one of the world's leading
intelligent logistics providers for mobile devices. In 2014 alone, the
company has moved over 25 million cellular phones across Latin
America. In addition, through this strategic partnership, Sky Devices
is able to offer local delivery and services to their client base in over
100,000 points of distribution in the US and 14 countries in Latin
America.
What makes this specific
handset unique?
The Sky 4.0D handset
offers a 5-megapixel
camera, convenient size,
and comes in 6 fun,
vibrant colors.
Is it covered by warranty?
if so, what are the
warranty terms?
SKY DEVICES offers
consumers a limited
warranty of 24-months
from the date of sale of
the Product.
Does this phone lock to
specific carriers?
The SKY 4.0D is
an unlocked GSM
smartphone so it is not
locked to a specific carrier.
SpecificationsDisplay
4.0” WVGA 480*800
Processor
Dual Core 1.2 GHz
Operating System
Android 4.4 Kitkat
Bands
2G 850/900/1800/1900
3G/4G 850/1700/1900
3G/4G 850/1900/2100
Memory
4 GB ROM + 512 MB RAM
Camera
5.0 + 1.3 MP
Battery
1450mAh
Dimensions
124.8 x 63.5 x 10.7 mm
Data
HSPA + 21 Mbp
Colors
White, Silver, Black, Pink, Sky
Blue, Gold
Dual SIMS
Who is the ideal user for
this phone?
The size, features, and
vibrant color options
make the SKY 4.0D
handset a great choice for
teenagers who are looking
for a trendy smartphone
at a reasonable price.
This handset is also great
for individuals who go
through phones quickly, or
have a need for a second
phone.
Where can I go to learn
more about this phone?
Learn more about the SKY
4.0D at skydevices.com.
PAGE 6 PAGE 7
VIDAPAY PRO-TIPS4 PRACTICAL TIPS TO REDUCE CHURN
PAGE 8
Since prepaid customers enjoy the freedom of not being tied to a contract, it can be
more difficult to build up a steady, reliable customer base that shops with you and only
you. Unfortunately, that’s the beauty and the best of prepaid. But it doesn’t have to mean
unpredictable income or extreme fluctuations in your month over month sales.
A lot of you are looking to improve your numbers and decrease churn and we want to
help you do that. Let’s look at some ways you can reduce churn and turn some of those
one-time redeemers into regular customers.
MAKE YOUR FIRST IMPRESSION COUNTWhen a customer walks in your store for the first time, what do they experience? Make sure your store is organized and staff are properly trained on handsets and plans. By taking proactive steps to making your store and your customers’ shopping experience a pleasant one, you’ll be more likely to attract repeat customers.
GATHER CUSTOMER INFORMATIONIn some instances, all it takes is a friendly reminder to get customers to come back to your store. When a customer is checking out during their first visit, ask if you can get their phone number or email as well as permission to contact them with reminders. If they approve, add their information to your marketing list and send a reminder of their top up date.
Text or email reminders are a great way to stay front of mind with your customers. They also help your customer stay on top of their account and ensure they don’t run out of airtime and end up scrambling for a refill.
ADD VALUE BY ASKING QUESTIONSKnowing your customer helps you provide the best service. If a customer feels you took care of their needs and helped them choose the best phone or service plan, you will have earned their trust and more importantly, their repeat business.
If you aren’t sure what kind of phone or plan will best suite a customer’s lifestyle, begin by asking questions. Find out how they’ll be using their phone, how much data they typically use, or if they will be making a lot of international calls.
OFFER COMPETITIVE INCENTIVESSometimes a customer may be driven solely by price or is looking for the best value for their money and that’s okay. If that’s the case, why not offer them a bundled sale? Bundled sales help reduce churn by offering activation with two months of service for a slightly discounted price. Some dealers even throw a handset into the bundle to make the offer more appealing.
Wondering how and what to bundle? Stay tuned! Our December newsletter will showcase specific examples of how you can bundle handsets with activation and airtime to increase sales, reduce churn, and ultimately make more money!
One of the most challenging and frustrating issues for prepaid dealers is customer churn, or one-
time redeemers. This nagging issue is typically why one month your activation and top up numbers
are looking great and the next month they plummet.
12
3
4
SIMPLE MOBILE$55 PLAN INCENTIVE
TRIVIA TIME
LAST MONTH'S TRIVIAWondering about the answer to our
last trivia question?
In case you missed it, here’s what we asked:What percent of U.S.
millennials prefer shopping on their smartphones rather than on their
computers? A. 77% B. 63% C. 28% D. 54%
Answer: C- 28%
THIS MONTH'S TRIVIAWhat were the top three most downloaded apps between January 2016 and June 2016?
A. YouTube, Instagram, FacebookB. Pandora, Facebook, SnapchatC. Whatsapp, Uber, FacebookD. Messenger, Snapchat, Facebook
Check the next issue for the answer!
PAGE 10 PAGE 11
*At 2G speeds, the functionality of some data applications such as streaming video or audio may be affected. Certain restrictions apply. SIMPLE Mobile reserves the right to terminate your service for unauthorized or abnormal usage. Please refer always to the latest Terms and Conditions of Service at simplemobile.com.
**To get 4G LTE speed, you must have a 4G LTE capable device and 4G LTE SIM. Actual availability, coverage and speed may vary. LTE is a trademark of ETSI.
†Each account is allowed to dial up to 15 unique international telephone numbers during a 30-day plan cycle, which resets each time a new plan is redeemed. Unlimited inter-national calls are available to landline and mobile numbers in select destinations only, which are subject to change at any time. Calls must originate from the US, Puerto Rico, or Mexico. Other terms and conditions apply. For personal use only. For a complete list of countries, visit simplemobile.com/ild.
††Roaming only available in certain plans. International roaming is available in Mexico only. These plans allow calls to Mexico, the US, and other international destinations while roaming in Mexico subject to certain limitations. Data used while roaming in Mexico will count toward your high speed data usage in the US.
Other limitations, terms and conditions apply. Please refer always to the latest Terms and Conditions at simplemobile.com for more details.
Don’t Miss Out on this Limited Time Offer
From November 1, 2016-December 31, 2016, Simple Mobile is offering an incentive on their $55 Unlimited 30-Day Plan.
What’s the incentive?When a customer buys the Simple Mobile $55 plan, they will receive a FREE airtime refill of $100 MXN to give a friend in Mexico with a Telcel Amigo plan.
What’s included in the $55 plan?For $55, the customer receives 30 days of unlimited talk, text, international text, and data with the first 10 GB up to 4G LTE speed.
Unlimited international calls include calls to Mexico, Canada, China, India, and many more select destinations, from the U.S. or Mexico.
Who should I tell about this offer?Make sure to let ALL your customers know about this amazing promotion. Customers with friends or family members in Mexico will benefit the most, by being able to give FREE airtime to those they talk with on a regular basis.
What else do I need to know?The Telcel Amigo customer must have an active account in order to receive the free refill, the $100 MXN refill is subject to the terms and conditions of Telcel in Mexico. Promotion only available at select locations.
November 2016
Got an idea for a story? Send us an email at [email protected]
Editor: Abby Gruber
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