CONNECTING PROFESSIONALS:

LEADERSHIP IN ACTION

IAFCS 2012 Annual Meeting

Saturday, April 14, 2012

Iowa State University—Memorial Union, Ames Iowa

Agenda 8:30 — Registration—Continental breakfast

9:00 — Welcome and Opening Address

Developing and Articulating the Public Value of FCS Work — Dr. Nancy Franz

10:00 — Break—Continental breakfast continued

10:15 — Moving Forward Together — Dr. Susan Shockey (via Skype)

11:15 — Silent Auction Shopping and Networking

11:45 — Lunch and Awards

Auction to benefit victims of human trafficking

1:45 — Break

2:00 — Move to tour locations

2:15 — Tours

3:15 — Dessert Break and Silent Auction

3:45 — “Spillover” Benefits of FCS Programs — Dr. Kim Greder

Optional Evening Activity — ISU 2012 Fashion Show, C.Y. Stephens Auditorium

Purchase tickets early on own at Ticketmaster or Stephens Auditorium Box Office.

Doors open at 6pm for viewing exhibits.

Speakers

Developing and Articulating the Public Value of FCS Work

With the changing U.S. economy, FCS professionals are focusing more fully on accountability for

investment of public funds in educational programming. Public perceptions of FCS program

impacts matter now more than ever to decision-makers as public funding thins. FCS

professionals have struggled to find ways to help decision-makers understand the public value of

their work. Some FCS organizations have responded to this need for telling the public value story

by conducting workshops for staff, hiring private companies to measure economic and social

impact of their work to share with legislators or decision-makers, and asking clients/students to

articulate the public value of programs they’ve participated in. FCS professionals report that as a

result of increased pressure for accountability for program impact, a major use of their program

evaluation data is “persuasive use” to help others value their work. In this effort to maintain or

gain public support for FCS programs, professionals need to intentionally plan, implement, and

evaluate FCS’s public value. This presentation helps FCS professionals build their skills to better

help the public understand how FCS programs contribute to an improved public life.

Nancy K. Franz, PhD, (nfranz@iastate.edu) is Associate Dean for Extension and Outreach to

Families and 4-H Youth and she is Director, Iowa State University Extension to Families, Iowa

State University, in Ames, Iowa.

Moving Forward Together

AAFCS National President, Susan Shockey will come to us via Skype to explore the

pubic value of FCS from the perspective of the national organization. She will help us

answer the question: How are we working in the trenches, taking it to the streets, and

rallying the troops around legislative issues? Susan will share association highlights

including the Family and Consumer Sciences Alliance Plan, Branding Media Kick-off,

and AAFCS Program Impact Statements making a connection between the public value

of FCS and the work of the national association. Her goal is to encourage Family and

Consumer Sciences professionals to live up to their potential and to “Be All They Can

Be.”

Susan Shockey, PhD, CFCS, CPFFE (susansmithshockey@gmail.com) is the AAFCS

President 2011-2012. She is also the National Program Leader Family & Consumer

Economics with USDA/NIFA (National Institute of Food and Agriculture). Her special

assignment is Public Value & Impact.

“Spillover” Benefits of FCS Programs

In order for Family and Consumer Science programs to be perceived as having public value,

people who do not directly participate in FCS programs have to realize the “spillover” benefits

of FCS programs in their communities. Thus, the public at large (who votes for elected officials,

pays taxes) has to perceive that as a result of FCS programs, society as a whole is better off.

FCS has to articulate the case (e.g., research evidence, cost-benefit analysis; compare cost of

what would happen if FCS program wasn’t there) that investment in FCS is an investment in

society as a whole. FCS has to illustrate how individuals’ participation in relationship

education, parenting education, nutrition and financial education (a few examples) creates a

healthier society and saves the public money in the long-run.

Greder’s current research focuses on the mental and physical health of rural low-income

families, in particular Latino immigrant families, in several states across the country over time

through the Rural Families Speak about Health project http://ruralfamiliesspeak.org/

Research findings are shared with elected officials and other community stakeholders via

policy briefs, as well as through organized conversations in communities. Strong research

evidence demonstrates that low-income families, in disparities (i.e., depression, overweight

and obesity, food insecurity, diabetes, heart disease, lack of health insurance) and experience

lower health literacy than their White counterparts. Research substantiates that billions of

dollars in taxes have been spent due to poor health and lack of preventative health care. Age

and racial/ethnic demographics across the country and in Iowa are changing. In specific

counties in Iowa, demographics are changing rapidly. Latinos are the fast growing population

group and face some of the greatest health disparities. Latino immigrant families are at even

greater risk.

Kimberly Greder, PhD, (kgreder@iastate.edu) is an Associate Professor in Human Development

and Family Studies at Iowa State University and she is a Family Specialist for Iowa State

University Extension to Families in Ames, Iowa.

Silent Auction — An annual event involving fun competition between members to purchase some

special items! Located in the Gallery Room, proceeds will support the IAFCS Teacher of the Year’s

travel to AAFCS 103rd Annual Conference and Expo in Indianapolis, Indiana June 24-27. Contact

Val Betz with your donation plans, jvzmbetz@iowatelecom.net or (563) 659-9151.

Add to your Spring Wardrobe! Shop for a Friend! At the close of the luncheon in the lovely

Campanile Room, the table decorations (purses and other handmade wearable items) will be

auctioned off by our own Lisa tapper, with modeling assistance by ISU’s FCS Education Club

students. The purpose of this auction is to raise funds and awareness about women affected by

human trafficking. Proceeds from this auction will support Pearl Alliance, a larger non-profit

organization that works to end human trafficking worldwide, particularly in Cambodia. Earlier this

year the students in the club held a Purse Party for this organization and sold $1,384 of merchan-

dise. Let’s see what we can raise through IAFCS! It’s a great way to do some spring shopping and

support these women and the cause!

Let’s Get Out and Stretch Our Legs! After lunch, join your friends on one of the four tours

offered at this year’s conference. (Bring an umbrella, coat, or sunscreen depending on our April

weather. Use the area provided in the Registration Form if you require special accommodations to

attend a tour.)

Tour One will take you to the Human Development and Family Studies’ Child

Development Laboratory School, located in the Palmer Building. The facility

includes four classrooms, the Children’s Library, administrative offices, Research

rooms, laundry, and kitchen. In 2010, the program was recognized as one of ten

exemplary programs in the United States for the Engaging Diverse Families

project. The Laboratory School offers full-day year-round programs for infants,

toddlers, and preschoolers. Selection at the Lab School is by lottery with priority

given to children with special needs and siblings of current enrolled children. If

you include a child development school in your classroom curriculum, direct a

program, or have a child/grandchild in day care, this tour is for you.

Tour Two takes you to Morrill Hall and the Mary Alice Gallery for the new exhibit

“Style Tribes: Fashions from the 1960s.” This exhibit highlights four style tribes

prevalent during the 1960s: op art and fashion, the environmental movement and

fashion, the mods and space age, and professional and collegiate fashions. If you’re

old enough, this may be a walk down memory lane!

Tour Three at the Brunnier Art Museum. Take your car or go on a longer walk.

This museum is located at the Iowa State Center, north of Jack Trice Football

Stadium. Founded in 1975, the museum is named after its benefactors, Iowa State

Activities

alumnus Henry J. Brunnier and his wife Ann. The decorative arts collection they

donated, the Brunnier Collection, is extensive, consisting of ceramics, glass, dolls,

ivory, jade and enameled metals. Other fine and decorative art objects that form the

University Are Collection including prints, paintings, sculptures, textiles, carpets,

woods, lacquered objects, silver and furniture. A three dollar donation is encouraged.

Tour Four will take you on a loop to view art around campus. Iowa State University is

home to one of the largest campus public art programs in the United States. Over

2,000 works of public art, including 600 by significant national and international

artists, are located across campus in buildings, courtyards, open spaces and offices.

The traditional public art program began during the Depression in the 1930s when

Iowa State College’s President Hughes envisioned that “the arts would enrich and

provide substantial intellectual exploration into our college curricula.” Hughes invited

Grant Wood to create the Library’s agricultural murals that speak to the founding

of Iowa and Iowa State College and Model Farm. He also offered Christian

Peterson a one-semester sculptor residency to design and build the fountain and bas

relief at the Dairy Industry Building. In 1955, 21 years later, Peterson retired

having created 12 major sculptures for the campus, and hundreds of small studio

sculptures. Included in this tour is a special look at the installation in

the Horticulture Building.

Food at the Conference (Yum)! The Memorial Union is known for its gracious ambiance and deli-cious meals and treats.

When you arrive to register at the conference (Gallery Room-3rd floor) you will be greeted with a fresh fruit tray with dip, assorted muffins and Brueggers Bagels with cream cheese and jelly, coffee (regular/decaf), and assorted bottled juices.

Your served luncheon in the Campanile Room will include Iowa Port Marsala or Vegetarian Lasagna with fresh-made rolls, seasonal vegetables, mixed salad greens, and beverages. Be sure to select your entre e choice on the Registration Form. If you have special dietary needs, let us know on that form as well.

Upon returning from our tours, you will be treated to a Petite Sweet Assortment of tea-sized des-sert bars, mini cheesecakes, cream puffs and silver spoon desserts in the Gallery Room.

Optional Saturday Evening Activities: Following the conference, stay in Ames for dinner on your own, then attend the ISU’s nationally recognized, completely student-run Fashion Show at Stephens Auditorium. Click here for additional information http://www.aeshm.hs.iastate.edu/fashion-show/

Doors open at 6:00p, to view exhibits, show begins at 7:00pm. Tickets are available through Ste-phens Box Office ($19.00) or Ticketmaster ($27.50). Last year was a sell-out performance (2,500 tickets sold). Get your tickets early!

IAFCS 2012 Conference Registration Form

“Connecting Professionals: Leadership in Action”

Iowa State University-Memorial Union, Ames Iowa

Saturday April 14, 2012

________________________________________________________________

Name (Preferred Name for Name Badge)

____________________________________________________________________________

E-Mail Address

____________________________________________________________________________

Business/Home Address

____________________________________________________________________________

City State Zip Code

____________________________________________________________________________

Home Phone (Include Area Code) Work Phone

____________________________________________________________________________

Position Institution/Organization

Early Bird Conference Registration ($85.00-Due March 19) $_____________

Late Conference Registration ($95.00-Due April 2) $_____________

First Time Professional Attendee as IAFCS Member ($75.00) $_____________

Student Registration Fee ($45.00) $_____________

Non-Member Registration ($98.00) $_____________

Additional Luncheon Ticket ($23.00) $_____________

TOTAL $_____________

Meal Choice-Select your entrée:

_____Iowa Pork Loin Marsala

_____Vegetable Lasagna (vegetarian)

Indicate special dietary needs _________________________________________

Tours – Select the (one) tour you are most interested in attending

_____Tour 1-Child Care Lab in Palmer Building (no charge)

_____Tour 2- Morrill Hall museum exhibit “Style Tribes: Fashions from the 60’s” (no charge)

_____Tour 3- Brunnier Art Museum, Scheman Building, Iowa State Center ($3 donation)

_____Tour 4- Walking Tour of Art on ISU Campus (no charge)

Indicate if special assistance is needed with mobility for tour ____________________________

Registration Deadline: April 2, 2012

Make check payable to IAFCS and send with completed registration form to:

Lois Kiester, 5001 Bel Aire Road, Des Moines, IA 50310

NO purchase orders will be accepted. Refund Policy: No refunds will be made

A block of rooms has been reserved at the charming and recently remodeled ISU’s Hotel Memorial Union for Friday

night, April 13. Rates: Two twin beds ($80), 2 full beds ($90), 1 queen ($80). Includes no tax, light continental breakfast

Saturday AM, free parking in MU ramp, Internet connection, in-room coffee, hairdryer, iron, cable, no smoking. Call (800)

433-3449 or click on http://www.mu.iastate.edu/en/hotel_memorial_union/ to reserve your room. Block of rooms will be

released after March 13. Join us for fun the night before!