Connecting Chinese Worldwide

CNRS – Camera

Source: CNRS 2004 (Jan – Jun 2004)

36 cities in China

Connecting Chinese Worldwide

Camera ownership

42.5

51.0

All 15+ in 36 cities Phoenix Chinese viewers

% own camera

Source: CNRS Jan-Jun 2004Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

Connecting Chinese Worldwide

Brand of camera owned

3.1

3.2

4.5

4.7

5.2

5.3

6.7

13.1

18.0

14.4

0 2 4 6 8 10 12 14 16 18 20

Minolta

Phoenix

Samsung

Nikon

Kodak

Seagull

Sony

Canon

Ricoh

Olympus

Phoenix Chinese viewers

All 15+ in 36 cities

%Source: CNRS Jan-Jun 2004Universe/ Sample: Camera owners in 36 China cities (37,356,712/ 15,713); Camera owners who watched Phoenix Chinese viewers in past month (6,456,657/ 2,536)

Top 10 brands

Connecting Chinese Worldwide

Potential camera purchasers% planning to buy camera in the next 6 months

3.4

4.3

All 15+ in 36 cities Phoenix Chinese viewers

%

Source: CNRS Jan-Jun 2004Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

Connecting Chinese Worldwide

Brand of camera planning to buy in the next 6 months

1.8

2.5

5.0

5.3

5.6

7.6

10.2

12.6

19.4

16.3

0 5 10 15 20 25

Pentax

Casio

Nikon

Ricoh

Panasonic

Kodak

Canon

Samsung

Sony

Olympus

Phoenix Chinese viewers

All 15+ in 36 cities

%Source: CNRS Jan-Jun 2004Universe/ Sample: Individuals 15+ who planned to buy camera in the next 6 months in 36 China cities (2,941,764/ 1,048); Individuals 15+ who watched Phoenix Chinese viewers in past month and planned to buy camera in the next 6 months (547,061/ 191)

Top 10 brands

Connecting Chinese Worldwide

Digital camera ownership

5.5

9.1

All 15+ in 36 cities Phoenix Chinese viewers

% own digital camera

Source: CNRS Jan-Jun 2004Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

Connecting Chinese Worldwide

Brand of digital camera owned

3.3

3.7

4.5

5.2

6.0

6.6

7.5

19.1

27.7

22.6

0 5 10 15 20 25 30

Nikon

Minolta

Fuji

Kodak

Panasonic

Samsung

Ricoh

Canon

Sony

Olympus

Phoenix Chinese viewers

All 15+ in 36 cities

%Source: CNRS Jan-Jun 2004Universe/ Sample: Digital camera owners in 36 China cities (4,796,619/ 1,908); Digital camera owners who watched Phoenix Chinese viewers in past month (1,147,533/ 423)

Top 10 brands

Connecting Chinese Worldwide

Potential digital camera purchasers% planning to buy camera in the next 6 months

2.9

3.8

All 15+ in 36 cities Phoenix Chinese viewers

%

Source: CNRS Jan-Jun 2004Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

Connecting Chinese Worldwide

Brand of digital camera planning to buy in the next 6 months

2.0

2.8

5.7

5.7

5.8

6.0

11.4

13.0

17.9

17.4

0 5 10 15 20 25

Pentax

Casio

Nikon

Kodak

Ricoh

Panasonic

Canon

Samsung

Sony

Olympus

Phoenix Chinese viewers

All 15+ in 36 cities

%Source: CNRS Jan-Jun 2004Universe/ Sample: Individuals 15+ who planned to buy digital camera in the next 6 months in 36 China cities (2,547,141/ 911); Individuals 15+ who watched Phoenix Chinese viewers in past month and planned to buy digital camera in the next 6 months (483,131/ 168)

Top 10 brands