Connecting Brand and Customers through PR. Bridget Kendrick ICIS Marketing Director

Connecting Brand and Customers through PR.

Bridget KendrickICIS Marketing Director

© 2015 Reed Business Information Ltd

Why PR and why Now?

ICIS has a established brand in petrochemicals but needed to leverage that in the new markets that we have entered and extend our positioning into high value analytics and consulting.


Selecting the right partner

• Knowledge of the sector• The right size to suit you needs• Not just about numbers – but rich media

engagement• Beyond traditional PR to support

proposition and content development


Our approach

Tactical proactive market engagement combined with Thought Leadership - All supporting the core business.


What we’ve learnt


The single most important lesson


Closely followed by ..

Newsjacking and sexyhooks


ImpactWe have exceeded tiered coverage targets across Power, Carbon, Energy and Gas – with over 70 Tier A items this year.

We measure engagement via social shares and impressions, with a 65% increase since the start of the activity.

Regular slots secured for our blogs in Oil and Voice.

Driven by Data, Powered by Insight.


Examples


What’s next?

Documents

Connecting Brand and Customers through PR. Bridget Kendrick ICIS Marketing Director