Connected retail operations help major sports franchise reach more fansClient name: Major sports franchise

Industry: Retail

Case Study: Major sports franchise

Connected retail operations help major sports franchise reach more fansLike many other teams, this major sports franchise has more to deal with than winning games. In addition to running its team, stadium and diversified businesses operations, the franchise manages 32 retail stores, where it distributes team apparel and merchandise. It also runs a dedicated distribution center and manages all offshore manufacturing for its team’s products. In addition, the franchise offers a turnkey system that handles merchandising and e-commerce for other organizations.

The franchise’s retail and merchandising business was experiencing rapid growth, and one of the biggest challenges for such a large organization was to run its rapidly growing operations efficiently. This was proving difficult under the existing technology framework.

Disparate systems limiting visibility and productivity

The franchise had implemented an older version of Microsoft Dynamics along with its retail management system (RMS) functionality more than a decade ago. However, the implementation project did not go as planned, and many legacy systems remained disconnected. As a result, the organization never leveraged the solution to its full potential, causing it to miss out on business opportunities. Furthermore, running more than 10 separate, nonintegrated systems with islands of data caused limited visibility and productivity.

Burdened by the increasing cost of maintenance and ongoing underperformance of its systems, the organization recognized the need for a more sophisticated, integrated system that would satisfy the changing requirements of the organization as well its growing fan and customer base. The franchise needed a solution that would connect the entire enterprise — from the back-office, team and nonteam ventures to stadium operations, retail and merchandising — to improve efficiencies and drive revenue.

Deep retail functionality connecting entire enterprise

After a lengthy and exhaustive evaluation process with nine contenders, the franchise chose the DXC Eclipse practice at DXC Technology to implement the solution and manage the project. It selected the practice primarily for its expertise in Microsoft Dynamics and strong service offerings around process improvement, system implementation and compliance management, combined with its deep industry knowledge of retail and merchandising. As a strategic partner, DXC Eclipse approached the project methodically and holistically, taking into account the needs of the entire enterprise, not just its retail operations.

To satisfy the organization’s complex needs, DXC Eclipse conducted an extensive analysis of its business requirements, including a detailed assessment of all processes. Based on those needs, DXC Eclipse proposed a complete roadmap for redefining business processes and implementing an end-to-end solution that included an updated

Challenge• Handle rapid growth,

including expanding retail and merchandising operations

• Eliminate underperforming legacy systems

• Connect entire enterprise to improve efficiencies and drive revenue

• Enhance visibility across the business

Solution• Partnered with DXC Technology

to implement Microsoft Dynamics for Retail, including merchandise planning and execution

• Implemented mobile POS solution

• Adopted enhanced business intelligence and analytics

Results• Comprehensive, end-to-end

retail and business management solution to sustain growth

• More connected and efficient operations for greater visibility, increased sales and faster, better decision making

• Greater insight into overall fan experience and potential market opportunities

Case Study: Major sports franchise

version of Microsoft Dynamics with comprehensive functionality — from financials, supply chain management, distribution, retail and mobility to security, development and enterprise architecture. More specifically, the solution features deep retail functionality, including mobile point of sale (POS), full e-commerce, merchandise planning, allocation and replenishment, warehouse management and logistics.

Following a proven implementation methodology, DXC Eclipse was able to migrate data to the latest version of Microsoft Dynamics AX while the old system remained live — minimizing interruptions and downtime. The process included data upgrade scripts and standard reports, ensuring data validation and allowing for financial consolidation between the old and new system.

Ready to drive sales and win more fans

As a result of the implementation, the organization replaced the majority of its legacy systems and eliminated hundreds of customizations that were no longer necessary. By leveraging Microsoft Dynamics AX to its full potential, the franchise is now able to reduce inefficiencies due to incomplete or duplicate data and gain full visibility into its entire operations.

The new solution helps the organization redefine business processes and facilitates learning and training on Microsoft Dynamics AX, all while ensuring ISO compliance. Its enhanced business intelligence capabilities, combined with sophisticated data analysis tools and a dashboard, help the organization identify new business opportunities and sustain growth.

With a comprehensive, end-to-end retail and business management solution in place, the organization is now equipped to stay ahead of the curve by finding new and innovative ways to reach fans and promote the franchise through multiple channels. For example, the franchise recently launched a new retail line of business to be leveraged during training camp — bringing its merchandise to an even wider customer base.

Overall, the organization is now in a position to operate more efficiently, increase sales and make faster, better decisions — setting the playing field for future success.

Learn more at www.dxc.technology

About DXC TechnologyAs the world’s leading independent, end-to-end IT services company, DXC Technology (NYSE: DXC) leads digital transformations for clients by modernizing and integrating their mainstream IT, and by deploying digital solutions at scale to produce better business outcomes. The company’s technology independence, global talent, and extensive partner network enable 6,000 private and public-sector clients in 70 countries to thrive on change. DXC is a recognized leader in corporate responsibility. For more information, visit www.dxc.technology and explore thrive.dxc.technology, DXC’s digital destination for changemakers and innovators.

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Case Study: Major sports franchise