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Homes today have a staggering array of electronics operating independently with little “awareness” of each other. The principle idea behind the connected home is to enable these devices to “talk” to each other, allowing them to work in concert.
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© 2012 WIPRO LTD | WWW.WIPRO.COM 1
Connected Homes
Enabling Anytime, Anywhere Media
© 2012 WIPRO LTD | WWW.WIPRO.COM 2
Connected Homes
HIGHLIGHTS
Homes today have a staggering array of
electronics operating independently with
little “awareness” of each other. The
principle idea behind the connected home
is to enable these devices to “talk” to each
other, allowing them to work in concert.
There is a huge opportunity for media services
as we see the connected home changing the
way media is consumed over an array of
devices and platforms.
© 2012 WIPRO LTD | WWW.WIPRO.COM 3
The Current Home Entertainment Landscape
Monthly time spent in hours per user on each
medium in the US
Source: Nielsen
Online video is
one of the fastest
growing
entertainment
categories.
The most popular
form of media is
broadcast
television.
© 2012 WIPRO LTD | WWW.WIPRO.COM 4
The Connected Home Entertainment Opportunity
Source: Juniper Research
It is expected that all
forms of media will soon
be delivered to a diverse
set of devices over a
converged IP network.
The advent of an all-IP environment
will be the first step towards enabling
a connected media experience,
paving the way for Interactive,
Seamless and Personalized Services.
© 2012 WIPRO LTD | WWW.WIPRO.COM 5
The Connected Home Entertainment Opportunity
Interactive Services
Seamless Experience
Personalized Services
• Content in IP will allow users to stream audio-video content from a common drive, to multiple devices.
• The use of IP for content and meta-data will enable control of one device using another.
• Session mobility and the seamless transfer of viewing sessions across devices will be another key facet of connected home entertainment services
• Video streams will be specifically tailored to particular device’s capabilities or consumer’s needs.
• Delivery of targeted advertising will become easy.
© 2012 WIPRO LTD | WWW.WIPRO.COM 6
Challenges in Implementing Connected Media
Rights Management:
The availability of content anywhere and on any device
makes conditional access and Digital Rights Management
(DRM) critical.
Lack of Unified Standards:
Lack of standardization across device hardware, software, and communication protocols is a
major barrier.
Privacy and Security Concerns:
The lack of unified security standards also raises data security concerns in light of
potential privacy breaches and skeptical customers.
Fragmented Device Landscape:
Most of the devices are incapable of communicating with each other, especially when manufactured by
different OEMs or running different software platforms.
Challenges
© 2012 WIPRO LTD | WWW.WIPRO.COM 7
Recommendations
Service Delivery
Robust Networks
Consumer Privacy
Focus on Service Delivery:
Service providers should focus on including
media services into their Service Delivery
Platform so that users can create their own
bundles of devices and media types.
Create Robust Networks:
In order to navigate device interoperability
challenges, service providers should invest in
building robust networks based on standard
communication protocols.
Respect Consumer Privacy:
Service providers need to pay special
attention to the privacy needs of subscribers.
Targeted, on-demand advertisements with a
reward model provide a better option.
© 2012 WIPRO LTD | WWW.WIPRO.COM 8
Conclusion
• The ability to seamlessly connect and
integrate devices requires the use of a
single unified network as the core
communications layer.
• The secure two-way communication
provided by IP enables voice, video and
other data to be transferred between
devices and service providers easily.
• Creating fast all-IP networks is the first step
towards achieving a seamless connected
home entertainment experience.
Telecommunication service providers are uniquely
positioned to capture revenue from this high growth
market opportunity.
© 2012 WIPRO LTD | WWW.WIPRO.COM 9
For more details please visit the link below:
http://www.wipro.com/Documents/Connected_Home_
Enabling_a_digital_Lifestyle.pdf
© 2012 WIPRO LTD | WWW.WIPRO.COM 10
Wipro set up the Council for Industry Research, comprised of domain
and technology experts from the organization, to address the needs of
customers. It specifically surveys innovative strategies that will help
customers gain competitive advantage in the market. The Council, in
collaboration with leading academic institutions and industry bodies,
studies market trends to help equip organizations with insights to
facilitate their IT and business strategies.
For more information on the Research Council visit
www.wipro.com/insights or mail [email protected]
About Wipro Council for Industry Research
© 2012 WIPRO LTD | WWW.WIPRO.COM 11
About Wipro Technologies
Wipro Technologies, the global IT business of Wipro
Limited (NYSE:WIT) is a leading Information
Technology, Consulting and Outsourcing company,
that delivers solutions to enable its clients do
business better. Wipro Technologies delivers winning
business outcomes through its deep industry
experience and a 360 degree view of “Business
through Technology” – helping clients create
successful and adaptive businesses. A company
recognised globally for its comprehensive portfolio of
services, a practitioner’s approach to delivering
innovation and an organization wide commitment to
sustainability, Wipro Technologies has over 135,000
employees and clients across 54 countries.
For more information, please visit www.wipro.com
© 2012 WIPRO LTD | WWW.WIPRO.COM 12
Thank You ©Wipro Limited, 2012. All rights reserved.
For more information visit www.wipro.com
No part of this document may be reproduced in
whole or in part without the written permission of the
authors.
Wipro is not liable for any business outcome based
on the views presented in this document. For specific
implementation clients should take advise from their
client engagement manager.