Connected homes enabling anytime anywhere media

© 2012 WIPRO LTD | WWW.WIPRO.COM 1

Connected Homes

Enabling Anytime, Anywhere Media


Connected Homes

HIGHLIGHTS

Homes today have a staggering array of

electronics operating independently with

little “awareness” of each other. The

principle idea behind the connected home

is to enable these devices to “talk” to each

other, allowing them to work in concert.

There is a huge opportunity for media services

as we see the connected home changing the

way media is consumed over an array of

devices and platforms.


The Current Home Entertainment Landscape

Monthly time spent in hours per user on each

medium in the US

Source: Nielsen

Online video is

one of the fastest

growing

entertainment

categories.

The most popular

form of media is

broadcast

television.


The Connected Home Entertainment Opportunity

Source: Juniper Research

It is expected that all

forms of media will soon

be delivered to a diverse

set of devices over a

converged IP network.

The advent of an all-IP environment

will be the first step towards enabling

a connected media experience,

paving the way for Interactive,

Seamless and Personalized Services.


The Connected Home Entertainment Opportunity

Interactive Services

Seamless Experience

Personalized Services

• Content in IP will allow users to stream audio-video content from a common drive, to multiple devices.

• The use of IP for content and meta-data will enable control of one device using another.

• Session mobility and the seamless transfer of viewing sessions across devices will be another key facet of connected home entertainment services

• Video streams will be specifically tailored to particular device’s capabilities or consumer’s needs.

• Delivery of targeted advertising will become easy.


Challenges in Implementing Connected Media

Rights Management:

The availability of content anywhere and on any device

makes conditional access and Digital Rights Management

(DRM) critical.

Lack of Unified Standards:

Lack of standardization across device hardware, software, and communication protocols is a

major barrier.

Privacy and Security Concerns:

The lack of unified security standards also raises data security concerns in light of

potential privacy breaches and skeptical customers.

Fragmented Device Landscape:

Most of the devices are incapable of communicating with each other, especially when manufactured by

different OEMs or running different software platforms.

Challenges


Recommendations

Service Delivery

Robust Networks

Consumer Privacy

Focus on Service Delivery:

Service providers should focus on including

media services into their Service Delivery

Platform so that users can create their own

bundles of devices and media types.

Create Robust Networks:

In order to navigate device interoperability

challenges, service providers should invest in

building robust networks based on standard

communication protocols.

Respect Consumer Privacy:

Service providers need to pay special

attention to the privacy needs of subscribers.

Targeted, on-demand advertisements with a

reward model provide a better option.


Conclusion

• The ability to seamlessly connect and

integrate devices requires the use of a

single unified network as the core

communications layer.

• The secure two-way communication

provided by IP enables voice, video and

other data to be transferred between

devices and service providers easily.

• Creating fast all-IP networks is the first step

towards achieving a seamless connected

home entertainment experience.

Telecommunication service providers are uniquely

positioned to capture revenue from this high growth

market opportunity.


For more details please visit the link below:

http://www.wipro.com/Documents/Connected_Home_

Enabling_a_digital_Lifestyle.pdf

http://www.wipro.com/Documents/Connected_Home_Enabling_a_digital_Lifestyle.pdf




Wipro set up the Council for Industry Research, comprised of domain

and technology experts from the organization, to address the needs of

customers. It specifically surveys innovative strategies that will help

customers gain competitive advantage in the market. The Council, in

collaboration with leading academic institutions and industry bodies,

studies market trends to help equip organizations with insights to

facilitate their IT and business strategies.

For more information on the Research Council visit

www.wipro.com/insights or mail [email protected]

About Wipro Council for Industry Research

http://www.wipro.com/insights

mailto:[email protected]


About Wipro Technologies

Wipro Technologies, the global IT business of Wipro

Limited (NYSE:WIT) is a leading Information

Technology, Consulting and Outsourcing company,

that delivers solutions to enable its clients do

business better. Wipro Technologies delivers winning

business outcomes through its deep industry

experience and a 360 degree view of “Business

through Technology” – helping clients create

successful and adaptive businesses. A company

recognised globally for its comprehensive portfolio of

services, a practitioner’s approach to delivering

innovation and an organization wide commitment to

sustainability, Wipro Technologies has over 135,000

employees and clients across 54 countries.

For more information, please visit www.wipro.com

http://www.wipro.com/


Thank You ©Wipro Limited, 2012. All rights reserved.

For more information visit www.wipro.com

No part of this document may be reproduced in

whole or in part without the written permission of the

authors.

Wipro is not liable for any business outcome based

on the views presented in this document. For specific

implementation clients should take advise from their

client engagement manager.

http://www.wipro.com/