Connected | Autonomous | Intelligent · Connected Digital Cockpit solution facilitates simultaneous working of infotainment, instrument cluster, ... V2X application integration in

PRODUCTS & SERVICESConnected | Autonomous | Intelligent

www.tataelxsi.com

Technology convergence and digital technologies are creating new opportunities to impact customer

experience and fuel the growth of brands and businesses across the world.

It is an era characterized by unprecedented volume, variety and velocity of innovation.

And these possibilities will be multiplied by emerging technology breakthroughs in fields such as

Artificial Intelligence, Robotics, the Internet of Things, Autonomous Vehicles, Smart Home, Broadcast

and Communication, Healthcare, and more.

Tata Elxsi is uniquely placed with integrated technology and design teams to help enterprises

re-imagine their products and services - from strategy, consumer research and insights, to service and

experience design, technology implementation, integration, launch and beyond.

I am happy to share with you our products and services across Automotive, Broadcast and

Communications, Healthcare, Smart Home, AI and IoT.

Learn more about how Tata Elxsi helps you discover new revenue streams, improve efficiencies, and

drive business transformations by converging technologies, industries, and methodologies to deliver

exceptional outcomes.

Nitin PaiCMO and Chief Strategy Officer

inside

AUTOMOTIVE ..................................03• Infotainment

• V2X

• Adaptive AUTOSAR

• AD/ ADAS

• Robotaxi

• VDrive

• eMobility

• ITS

• TESA – TE Smart Annotations Platform

• AI DMS - AI-based Driver Monitoring

System

MEDIA & COMMUNICATION ......... 25• FalconEye, Test & Automation Product Suite

• OTT Services

• Android TV

• RDK-B Gateways

• Network Transformation Services

• AIVA - AI Video Analytics Platform

• iCX - Intelligent Customer Experience

Platform

HEALTHCARE ..................................40• Product Engineering Services

• Value Analysis & Value Engineering Services

• Verification & Validation Services

• Artificial Intelligence in Healthcare

• EU MDR/ IVDR Compliance with ScrumDR

Framework

• Clinical Evaluation Report Consulting &

Writing Services

• Post Market Surveillance Services

• Packaging & Labeling Services

SMART APPLIANCES .....................64• Smart Appliances Services

• Smart Kitchen

• Smart Laundry

• Smart Cleaning

• Video Surveillance

• Smart Health

• Smart Home

AUTOMOTIVE

inside

INFOTAINMENT SERVICESConnected and User-friendly

OPPORTUNITIES ADDRESSED

ECU consolidation to share resources, eliminate components, and reduce associated costs• e-Cockpit: Capability demonstrator with integrated

infotainment, instrument cluster, heads-up display, and

ADAS features working from a single SoC

• Android/ QNX/ Linux implementation & customization,

OTA feature development, porting & integration activities

• Access to pre-release Android versions

Multi-screen and multi-modal digital experience with minimal driver distraction• UI UX design & development

• 3D/ 2D visualization for instrument cluster and head unit

• Multi-modal interface – gesture control, voice recognition

• AR experience for heads-up display

| 05© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution

Connected, Personalized, and User-friendly Connected Digital Cockpit solution

facilitates simultaneous working of

infotainment, instrument cluster,

Adaptive AUTOSAR-based ADAS

functionalities from a single SoC and

integration of V2X applications in

real-time without compromising the

security or performance requirements,

capable of driving multiple

high-resolution displays.

BENEFITS

• ECU consolidation

• Cost reduction

• Better safety and security

enforcement

KEY TECHNOLOGIES

• Secure real-time OS

• Adaptive & Classic AUTOSAR

• Connected V2X applications

FEATURES

• Instrument Cluster in Docker container on Linux • IVI on Android• ADAS & V2X applications in Docker containers on Linux • ADAS sensor fusion on Adaptive AUTOSAR• Scalable and modular architecture • HMI supports Kanzi /Qt/ GLS/ CGIS• V2X platform with GLOSA, EEBL & EVW

CONNECTED DIGITAL COCKPIT DEMONSTRATION



V2X SERVICESConnected and Safer


Futuristic urban mobility and intelligent transportation systems requiring V2X applications for driver assistance and safer commute• V2X application feature development

• Radio agnostic V2X application framework

• Stack & feature porting to custom hardware

• Cloud Big Data Framework – Data collection and analysis

• Vehicle integration

• HMI development

• Cyber security analysis

Validation of features in complex on road usecases• V2X Emulator can reproduce real-world conditions in the

lab, and test V2X ECUs and AR-V2X for cost effective field

testing

• Expansive test system covering functional, performance &

security scenarios

• Security testing against Sybil attack, time elapsed

certificates, data playback, data alteration, and GNSS

spoofing

• Load testing for highways and heavy traffic scenarios with

up to 50 cars


Architecture definition and development• Radio agnostic and platform

independent architecture

V2X algorithm and application development• Emergency Electronic Brake Light

(EEBL)

• Intersection Collision Risk Warning

(ICRW)

• Emergency Vehicle Warning (EVW)

• Collaborative Parking (CoP)

• Green Light Optimal Speed Advisory

(GLOSA)

• In Vehicle Signage (IVS)

• Cooperative Adaptive Cruise Control

(CACC)

• Road Work Warning (RWW)

• Floating car data

• Convoy assist and sensor sharing

V2X ARCHITECTURE AND FEATURE DEVELOPMENT CASE STUDY

V2X application integration in vehicle and testing• Bench testing using Veins simulator

• Integrated V2X module and antenna

in vehicle

• Vehicle level testing in test track and

road scenarios

• Data logging and analysis

• Tested V2X interoperability among

multiple OEM

Standards followed• European Telecommunications

Standards Institute (ETSI)

• Car2Car (C2C) consortium

V2X Architecture Definition, Applications Development, and Validation for a European OEM

Images are for illustration purposes only

MARKET UK

BUSINESS BENEFIT Quicker time-to-market

DELIVERY MODELFixed, onsite

WHAT’S NEXT System integration and production

ready architecture


AUTOSAR ENGINEERINGDevelop | Configure | Integrate & Maintain


Need for inter and intra ECU communication and standardization for reusability and exchangeability of the modules across the OEM. Designing a module configuration that aligns with multi-OEM software requirements• Rich experience of working with products of Vector, EB,

Mentor etc.

• AUTOSAR Classic & Adaptive implementations

Highly automated driving, Car2X, software updates over the air, or vehicles as part of IoT raise completely new requirements for a software platform for the next generation of ECUs• Development of BSW/ Application S/W components

• Integration of BSW with application components

• Testing & verification

• MCAL services - development, testing & maintenance

• Tool development services

• Custom (Hybrid/ non-AUTOSAR) development

• Maintenance & support


OVERVIEW

A demo application that showcases service

oriented communication between AUTOSAR

Adaptive node running on R-CAR platform

and AUTOSAR Classic node running on Linux.

SCOPE

• The Classic node provides a service which

when subscribed, sends speed

information via an event. The

Adaptive node subscribes to this service

and displays the speed using a speed

gauge

• Functional Clusters used: Communication

management, execution management,

logging and tracing, persistency

• Configure: Applications, service interfaces,

and machine using the configuration tool

• Generate the manifest files, proxy and

skeleton and integrate/ build using CMake

ADAPTIVE AUTOSAR DEMONSTRATION

TOOLS

CANoe 11 | Ubuntu 18.04 | CMAKE 3.10 | QT Creator

ADAS, AS & AD ENGINEERING SERVICES Perceive | Integrate | Validate

Need for a comprehensive feature-rich and diverse ADAS platform

• Design, development, and optimization of ADAS

frameworks across multiple platforms

• Experience with HMI & graphic overlays

• AUTOSAR/ non-AUTOSAR compliant development,

integration and validation

• Ready to deploy ADAS algorithms, HILS simulation, and

vehicle level V2X testing frameworks

Rapidly incorporate Driver Monitoring solutions with Advanced Safety features• 360 degree surround view system, rear view assistance

system, camera monitoring, and other important features

• Functional Safety ISO 26262 compliant development and

validation

Enhanced Vehicle Perception System powered by AI and ML• AutoSens Silver Award winning AR-V2X validation solution

• AI-powered advanced DMS solution - eye gaze, head

pose, drowsiness, and eye closure

• “autonomai” an AI-based middleware platform for AD

• Image processing & sensor fusion experience


SCOPE

• Development and

integration of the autonomai

stacks for achieving L3

autonomy

• Validation of the

autonomous driving features

with level 3 autonomy on a

test track in Germany

Scaling to next level• Test for real-world scenarios

on public roads with

different environment and

climatic parameters

AUTONOMOUS DRIVING WITH - AD MIDDLEWARE PLATFORM

CASE STUDY


HIGHLIGHTS

The project was fully developed and tested by Tata Elxsi’s engineering team. Readily deployable autonomai stacks meant that the project was completed well within the timelines and promoted increased time-to-market to the customer.

Actual Vehicle on Test Track in Germany (Car masked to maintain OEM confidentiality)

Map of Test Track

MARKET

OEMs and Tier 1s for

Autonomous Driving

DELIVERY MODEL

Fixed Cost

BUSINESS BENEFITS

L3 Autonomy

Robo-TaxiIntelligent | Autonomous | Re-Usable


Level 4 Autonomous Taxi Concept

Ground-up development of L4 autonomous driving • End-to-end expertise in L4 autonomous system

development from system specification, system design,

sensor configuration, AD stack development, simulation

testing, vehicle integration, & vehicle validation

• In-house developed tools for sensor selection and point

cloud data generation

• Defined design approach aligned with NHTSA standards

Design and development of re-usable modules• The availability of reusable algorithms & modules, virtual

validation-based on the simulated and real vehicles

scenarios reduce the time-to-road

Scenario generation and validation of AD algorithms• Validation of the algorithm on a test vehicle in a

controlled traffic environment

• Generation of synthetic scenes and validated algorithm

through in-house developed tool - VDRIVE


APPLICATION SCENARIO

• Passenger request for a taxi through a

mobile app

• Car autonomously approaches the

passenger

• Passenger gets into the car and enters

the destination in the screen provided

• Car drops the passenger at the desired

destination

SCOPE

• End-to-end expertise in L4 autonomous

system development from system

specification, system design, sensor

configuration, AD stack development,

simulation testing, vehicle integration, &

vehicle validation

• In-house developed tools for sensor

selection and point cloud data

generation

• Safety architecture | Design and

development of re-usable modules

ROBO-TAXI DEMONSTRATION


BENEFITS

• Reusable software modules and algorithms• Reduced lead time• Algorithms are vehicle-tested in restricted traffic conditions• End-to-end system development, validation, and integration capability• Synthetic data generator tool for training the algorithm• Simulation framework for system and module testing


V-DRIVE (AUTONOMOUS DRIVING SIMULATION ENVIRONMENT)Cost-Effective | Photo-Realistic | Customizable


Reduced dependence on real-world data for validation of autonomous driving/ ADAS algorithms• Complete physical simulation of environment and sensors

• Photo-realistic, dynamic scene rendering using gaming

technology

Reduce development cost & lead-time• Significantly less expensive than other virtual validation

offerings such as IPG Carmaker & VIRES VTD

• Easy-to-use GUI allows for rapid creation and execution of

test cases

• Automated generation & execution of test cases (using AI)

reduces testing lead-time by up to 40%

Easily customizable• Sensor parameters, vehicle dynamics models, and

simulation objects can be defined by users as required

• Modular and open architecture enables customization of

the core simulation engine, sensor output generator,

camera simulator and other components



Simulation-based testing of

autonomous driving and ADAS

algorithms, with support for multiple

sensors, V2V-V2X communication via

ADASIS messaging and HD maps

SCOPE

Virtual validation environment using

gaming technology for photo-realistic

simulation

• Fully configurable sensor models

(cameras, radar, LIDAR and

ultrasonic sensors)

• Fully customizable vehicle dynamics

models (powertrain, steering, tires,

brakes, chassis, and suspension)

• Supports import of user-defined

static and dynamic objects (vehicles,

pedestrians, buildings, trees,

animals, etc.)

BENEFITS

• Costs around 60% less than similar from competitors offerings• Compliance with ADASIS, OSM, ISO 26262, ISO SOTIF• Easy-to-use GUI enables quick customization of simulation parameters and rapid test case creation• Automated generation & execution of test cases to reduce testing lead-time by up to 40%

VIRTUAL DRIVE DEMONSTRATION

Sample Scene Output using Automated Test

Case Generation


eMOBILITY HILS FRAMEWORKAgile | Scalable | Re-Usable


Lab-based framework for the validation of Electric Vehicle system such by

plugging in the Device Under Test to fully functional Hardware in Loop Simulation

40-50% Cost reduction by re-using HILSReadily available components:

• Vehicle Supervisory Control

• On-board Charge Module

• DC-DC Converter

• Battery Pack

• BMS

• Inverter

• Motor Control Unit

• Motor

• AD/ ADAS Domain Controller

• Charges only as per usage

• In-house developed test

automation framework with

pre-written test cases

Access to expert advice and testing services for planning and execution completeness of test scenarios• Functional Tests

• Diagnostics Tests

• Drive Scenarios

• Standards Verification

• Performance Analysis

• Drive Cycles

• Range Verification

• Electrical Compatibility

• Network Tests

• Load Tests

Scalable to component, systeml, and vehicle level validation


In-house lab-based framework for validation of EV systems such as Battery

Management, Inverters, DC-DC Converters, etc.

e-Mobility HILS DEMONSTRATION

Service Offerings

Functional Tests

Diagnostics Tests

Drive Scenarios

Standards Verification

Performance Analysis

Validation As A Service

Significant investments enabling ready-to-use

facility, tools, and resources

Complete Interconnected

Vehicle Level HILS

Scalable validation test bench to support AD/ ADAS,

Infotainment & Telematics ECUs

The HILS setup capable to perform Signal level and

Power level validation

Simulated Environments,

Drive Scenarios, and Vehicle

Dynamics

Access to Tata Elxsi’s Test

Scenario database and 100% Automated Test

execution

Drive Cycles

Range Verification

Electrical Compatibility

Network Tests

Load Tests

INTELLIGENT TRANSPORTATION SYSTEMSecure | Comfortable | Captivating


Improving transportation systems, emissions, and traffic congestionsA next-gen application enabling innovative services for various

means of transport and traffic management

Custom-built platform for intelligent transportation solutions:

• Passenger Information System (PIS)

• Automatic Vehicle Location System (AVL)

• Security Camera Network System (SCN)

• Vehicle Health Monitoring And Diagnostics (VHMD)

• Infotainment System

Safer roads, secure environment, comfortable journey• Custom high-performance platform for enabling ITS with

compliance to UBS II ITS specification

• A platform having pluggable ML engines for various

applications like AI DMS, telematics data analytics and

insights, security, surveillance, etc.

• Smart Traffic Management - Reduced congestions, accidents

• Machine learning and pattern matching based route

planning - effective road usage

Custom high-performance platform for enabling Intelligent

Transportation System applications, compliant with UBS II ITS

specification. A platform having pluggable ML engines for

various applications like AI DMS, telematics data analytics

and insights, security, surveillance, etc.

Safer roads, engaged driversReduced loss of life/ accidentsEnhanced traffic securityReduced operational cost

INTELLIGENT TRANSPORTATION SYSTEM DEMONSTRATION


TI Jacinto 6-based solution, HD disassociated displays (for the BDC), Ethernet cameras, Dual band Wi-Fi, 4G connectivity and navigation system with world-wide coverage• Passenger Information System (PIS)

• Automatic Vehicle Location System (AVL)

• Security Camera Network System (SCN)

• Vehicle Health Monitoring And Diagnostics (VHMD)

• Infotainment System

Real-time cognitive monitoring of driver/ occupant using vision & telematics data on NVIDIA board:• Intelligent system to monitor, automate, analyze, and

manage alerts for driver

• Integrated cloud analytics platform for remote driver

safety monitoring

SMART ANNOTATIONSIntelligent | Precise | Effortless

FAST & EFFICIENT DATA ANNOTATIONS

A versatile AI-based annotations tool powered by intelligent

video analytics for diverse applications facilitating

• Automatic annotations corrections

• Semantic segmentation

• Hierarchical image tagging

• Named entity recognition -- Action detection, scene

recognition, face recognition, sentiment analysis

• Interpolation – Automatic object tagging throughout all

frames where object occurs

PRECISE GROUND TRUTH DATA GENERATION

• A robust platform for recognizing the content of images/

scene for automatized vehicles/ driving scenarios

• Reduced real-world driving tests using AI

• Near-miss scenario generation

• Corner case failure identification

• Abnormal drive scene generation


Tata Elxsi’s versatile Smart Annotations platform powered by intelligent video analytics for data generation & augmentation

Tata Elxsi Smart Annotation

A versatile AI-based automatic annotations tool powered by

intelligent video analytics for data generation &

augmentation

Automatic Labelling | Effortless Corrections | Intuitive User Interface

AI-based data generation & augmentation enables “training” the cars’ software to recognize various situations that pop up on the roads• Reduced real-world driving tests using AI

• Near-miss scenario generation

• Corner case failure identification

• Abnormal drive scene generation

Automated data preparation of training data• Automated annotations

• Automated annotations corrections

• Self learning system – increased accuracy & reliability

SMART ANNOTATIONS SERVICES DEMONSTRATION


DRIVER BEHAVIOR INTELLIGENCE SERVICESSmarter | Safer | Secure

Powered by AI and backed by Analytics, Tata Elxsi’s Driver Intelligence Service is a smarter, scalable and light-weight solution to gain driver behaviour insights

SAFER ROADS & ENGAGED DRIVERS

Enhanced driving analytics by correlating driver and telematics data • Driver scoring based license renewals

• Accident event analytics & dangerous

driving event prediction

• Regular defaulter identification

Improved driver engagement through cognitive monitoring• Occupant health monitoring

• Driver lifestyle profiling

• Coaching for better driving

• In-car personalized entertainment – personalized

media streaming, targeted advertisements,

personalized offers/ incentives

ENHANCE VEHICLE OPERATIONAL EFFICIENCY

• Edge analytics made possible by quantization & pruning of

neural networks

• Trip Analytics - Driver tracking, fuel analytics, maintenance

tracking

• Failure predictions for vehicle components

• Usage based insurance & warranty claims validation

2 OEMs

1+ Million vehicles

Driver + Telematics

data correlation

OBD + TCU Device

types

50+ Telematics

Parameters


50+ Telematics Parameters | Driver + Telematics Data Correlation | OBD/TCU Device types | Powered by AI & backed by Analytics

Remote driver safety monitoring and driver behavior analytics on Cloud• After event analytics on DMS alerts

• Vehicle telematics data analytics

• Driver behavior analysis using OBD data

DRIVER BEHAVIOR INTELLIGENCE SERVICE DEMONSTRATION

Real-time cognitive monitoring of driver/ occupant using vision & telematics data on NVIDIA board:• Intelligent system to monitor, automate, analyze, and manage

alerts for driver

• Integrated cloud analytics platform for remote driver safety

monitoring

Automatic real-time monitoring of driver using camera feeds• Driver scoring

• Driver drowsiness detection

• Attentiveness warning


MEDIA AND

COMMUNICATIONS

inside

FalconEye QoE MEASUREMENT AND TEST AUTOMATIONMeasure | Analyze | Improve Customer Experience


Media service providers need to improve customer engagement and retention, and expand their customer base• Elevate QoE and NPS to near maximum with automation,

monitoring, triaging, and proactive remediation

• Detect service issues, find root causes, and take action

before degradations can spread

Reduce amount of customer support required• Reduce support needs by up to 85% by ensuring the right

configuration and working of CPE and applications

Increase RoI on software delivery workflow automation, and speed up acceptance• Obtain 80% or more automation at minimal cost

• Improve scripting productivity using the built-in

authoring tool

LICENSABLE SOFTWARE PRODUCT


• Single solution for both end-user devices and cable

gateway devices test automation

• Security audits on connected devices under the same

solution

• Speed up the workflow with CI, and a 30% increase in test

execution


• QoE: Player performance benchmarking across different

devices/ Operating Systems/ Firmware versions

• Delivery pipeline software components change validation

from QoE delivery point-of-view

• Monitor the quality of video content including HD and 4K, at

multiple stages of content delivery, from creation to

consumption on various end device (Mobile, STB, OTT,

SmartTV, Gaming consoles)

• Multi-device testing scenarios including test home setup in

a lab

• Security audit of connected devices

OUR CONTRIBUTION

• State-of-the-art rack setup to accommodate various devices

ranging from STB, Android devices, iOS devices, streaming

devices, smart TVs, and gaming consoles

• QoE dashboard with test manager along with test vectors,

workflow, and interactive metrics visualization

• API library and tools covering advanced scenarios like

throttle bandwidth, Http/Https request response analysis

• FalconEye CPE to see and interact with the devices under

test across multiple locations

DEMONSTRATIONFalconEye TESTING QUALITY OF EXPERIENCE

BENEFITS

• Reduction in cost per script by up to 50%• 90% boost in software/ device acceptance• 75%+ coverage of automated functional tests • Increased workflow automation• Data driven root cause analysis• Reproduce and analyzing transient issues• Ability to also test iOS and SmartTV devices


OTT SERVICES FOR OPERATORSDeploy | Personalize | Monetize

Reduce time-to-market• Rollout cloud-based OTT services within weeks using TEPlay

and white labelled apps

• Common app framework for all devices reducing

development time

Improve engagement: Use design and AI• Personalized UI & content discovery

• Cognitive video services with AI for meta-data, deeper

discovery

Performance: QoE and QoS• FalconEye: 360° automation & monitoring of QOE/S

- Automate testing and reap testing OpEx benefits up-to 85%

- Non-intrusive predictive QoE metrics

Expand market share: Launch cloud-based OTT services• Unified solution for DVB, IPTV, OTT

• Launch multiple brands under one infra

• Pre-integrated Ad solutions

• Customer engagement analysis tools

• 20+ Operators • 100+ Million subs serviced• 5+ Media houses • Award-winning Design Team


DEMO SCENARIOS

• Content security using CAS/

multi-DRM

• UI composer for layout

customization on the fly

• Automated media workflow

management using CMS

• Doubling monetization through

subscription management system

and AVOD (Pre, mid, and post rolls)

SCOPE

• SaaS based pre-integrated OTT

backend components (CMS, SMS,

DRM, OTT middleware, analytics, UI

composer, Ad solutions, content

discovery platform, usage analytics)

• OTT clients for mobile and living

room devices

BENEFITS

• Single vendor for all the OTT components for faster deployment• Dynamically scalable with microservice architecture• Multi tenancy and language support• Centralized monitoring service• Centralized data lake with powerful analytics

OTT PLATFORM DEMONSTRATION


ANDROID TV Localize | Deploy | Monetization


Localized app, country specific app, multi-lingual voice, culturally adept • Push, on-demand, interactive for 100+ regions and

language

• Content discovery with voice assistance and cognitive

video AI

Increase ROI of CAPEX in the network• OTT app, ad technology, and payment gateway

integration

• QoE assurance with FalconEye proactive monitoring

Faster go-to-market with the leading GMS and Widevine CAS partner • Early access to Android releases with dedicated OTA server

• Ready customizable Operator Tier templates


• Operator tier launcher solutions

• Widevine CAS integration on AndroidTV-P platform for IPTV multicast services

• Automated media workflow management using CMS

• Customer lifecycle management with remote monitoring and management

• Second-screen solution integration for customer engagement

• Enhance customer experience with content discovery & recommendation solution

• Seamless IP and satellite design right from EPG to content playback

“Google Widevine is delighted to select Tata Elxsi as a Certified Widevine Implementation Partner. Tata Elxsi’s strong ecosystem in the PayTV Broadcast and OTT markets will help to widen the adoption of our Widevine CAS solutions by customers.” - Brian Baker, Senior Director and the Head of Widevine at Google

ANDROID TV HYBRID STB DEMONSTRATION


RDK-B: Next-Gen CPE EngineeringDeploy | Manage | Monetize

Double down on customers with customized operator controlled platform• Higher levels of device management and assurance

• Add features like multiple WAN interfaces, community

Wi-Fi, self-heal

Faster managed rollouts with end-to-end services partner for reduced OpEx• Consulting, CI/ CD/ DevOps, field testing, validation,

analytics, triaging

• SoC, network elements, headend feature integration

Monetize with improved customer experience • Actionable Insights with automation of data collection

and analysis

• Security solutions to address vulnerabilities in home

environment


Analytics Triaging Validation & Certification System Integration Pre and Post Deployment Support

5 MSOs50 MILLION CPEs

7 SoC/ OEM DEV PARTNER

20+ DEVICE TYPES

• Pro-active monitoring with data aggregation and analysis on telemetry data

• Fault identification by detection of field events, real-time, and historic data dashboards showing marker trends

• RDK-based Micronets providing traffic segmentation and policy management in a home network using SDN

• Content Management System integrated with customizable lightning-based prime application framework on RDK platform

BENEFITS• Monitor device health markers including memory usage, load average, known error strings, program ID, etc.• Enable proactive measures to improve user experience before incident reporting• Provide differentiated services for the various sub networks, enable specific features like bandwidth control, parental control, additional security, etc.• Reduce time-to-market for new application release

RDK-BASED CPE SOLUTIONS DEMONSTRATION


NETWORK TRANSFORMATION SERVICES FOR OPERATORSOptimize | De-risk | Accelerate


RICH USER CONTROL

Easy• Enrich service orchestration and

micro-services architecture

Fast• Customization for unified OSS/BSS

based on Open API standards

Live• Domain-driven design for portals,

middleware, agile-CRM, and apps

OPERATIONAL EXCELLENCE

Affordable• Test automation framework

delivering up to 60% reduction in

OpEx

Reliable• Simulate redundancy scenarios for

pre-deployment verification

Low TCO• Multi-year OSS/ BSS maintenance

with 10% y-o-y cost reduction

Easy integration of OpenStack, AWS, VMware, Azure into TEOSM

Graphical representation of the health of NS instances

Role-Based Access Control (RBAC)

Cross-platform application to deploy TEOSM orchestrated by Kubernetes

Enhanced security and support for enterprise-scale applications

Live progress status

NETWORK ORCHESTRATION EASY, FAST, LIVE CASE STUDY


VIDEO COGNITION PLATFORMAnalyze | Understand | Act


Hyper personalization

• Catch Up TV content generation as per user profile and

preference

• Rich features to cater to choices of personalized security

and surveillance requirements (e.g. Gait and Pose analysis,

face-based feature enablement etc.)

• Cabin comfort adjustments and monitoring based on user

emotion and sentiments

Higher revenue generation – By monetizing archived content

• Automated data annotation (e.g. Autonomous cars)

• User defined content curation for broadcasters (e.g.

highlights generation, video summarization)

• Event specific anomaly detection for smart surveillance

Automation• When cognition is offloaded to AI we can achieve a

higher level of automation allowing overall increase in

productivity

• Fits brilliantly with the new age automation drive

powered by AI


AI Based Video Analytics

Intelligent video analytics platform for content curation & object/ action/ event meta-tagging


Automated metadata generation

• Identifying objects, actions, scenes, emotions, faces, and

more

Highlight generation for a sports match

• The video platform can tag actions and events based on

the key image frames and sound and can create a

compelling highlight

Posture correction using video app

OUR CONTRIBUTION

• In-house Hierarchical Object Tagging makes iterative

tagging automated and less time consuming

• Pattern recognition and anomaly detection support

• Voice and non-voice-based indexing support

• Context-based Video Analytics Engine

BENEFITS

• Pre-trained accurate AI models help in accelerated time-to-market (early deployment of business logic)• Scalable architecture (with APIs to interface with lot of Video and Data management tools) with pre-trained AI models for NLP, Object/ Scene/ Action identification, etc.• 70% reduction in manual tagging efforts

AUTOMATED CONTENT ANALYSIS DEMONSTRATION


CUSTOMER EXPERIENCE MANAGEMENT SERVICESMonitor | Manage | Automate

ENHANCE CX

Accelerated customer onboarding by automating workflows using • Zero touch provisioning

• Intelligent firmware upgrades

rollout

Hyper-personalization through intuitive self-care apps

Faster issue resolution through advance data analytics• CRM portal for accelerated issue

resolution remotely

• App for assisted diagnostic service

to field technician

• Predictive analytics for anticipating

issues

IMPROVE OPERATIONAL EFFICIENCY

• Reduce call volumes through

proactive real-time monitoring

• Reduce Truck Rolls by remotely

managing and resolving issues

through self healing mechanisms

• Generate recommendations &

actionable insights using advance

analytics

• Field Trials Management for faster

rollouts

4 MSOs

20+ Million CPEs

10+ Device types

200+ Device Parameters


A secure, scalable, and distributed solution by Tata Elxsi for enhancing Customer Experience and improving Operational Efficiency

Integrated Customer Experience Management

Suite of services to monitor, automate, analyze, and manage CPEs

10+ Device types | 200+ Device Parameters

Proactive real-time monitoring of CPEs using remote monitoring agent• NoC Monitoring Portal showing aggregated view of all

parameters

• Watchlist Portal for deep dive analysis of parameters

collected from individual CPEs

• Analytics Dashboards showing composite health index of

the CPEs

Always-on remote management of CPEs• CRM portal for real-time analysis & actions

• Field technician app for assisted diagnostics

• Self care application

CUSTOMER EXPERIENCE MANAGEMENT SERVICE DEMONSTRATION


HEALTHCARE

inside

Even as digital technologies

continue to transform patient care,

the healthcare industry continues

to grapple with increasing

complexity in medical devices,

stringent regulatory requirements

and pressures to retain & grow

market share.

Tata Elxsi, the design and

innovation arm of the Tata Group,

brings insight-led design and novel

technologies together to help

customers create exceptional

products, solutions, and end-user

experiences.

REIMAGINING DESIGN &

ENGINEERING FOR THE CONNECTED

FUTURE

PRODUCT ENGINEERING SERVICESResearch | Design | Deploy

Launch superior and differentiated products in the market• End-to-end product development

support by industry experts

• Integration of digital technologies

(IoMT, AI, AR/ VR/ MR) for

enabling various use cases

Improve device reliability, performance and safety• Risk-based design approach to

meet high product quality

standards

• Dedicated test infrastructure and

customizable test environment to

ensure stable product lifecycle

Sustain high revenue generating products in the market• Post-market engineering support

for extended product lifecycle

• Proactive compliance with latest

regulatory standards



COMPLETE DESIGN & DEVELOPMENT OF IN-VITRO DIAGNOSTIC (IVD) DEVICE


• Design & development of a

point-of-care (POC) device for

screening of malaria and sickle cell

disease

• Enabling connectivity with WiFi

IEEE 802.11 b/g/n 20MHz (1x1)

and bluetooth 5 (BLE)

• Developing a digital ecosystem

for population health

management regulatory

standards

SCOPE

• Market research in South Asia,

Africa, and South America

• Creation of user, system and

sub-system requirement

specification

• Miniaturization and integration of

two diagnostic technologies into a

single portable device

• Mechatronics, enclosure, and UI

design

• Comprehensive V&V, including

clinical validation support

• AWS-based cloud platform

development

• EU IVDR compliance

documentation

BENEFITS

• Complete product development ownership• Collaborative R&D leading to ‘Intellectual property’ for the customer• Clinical validation support through ecosystem partners

CASE

Product to be launched in South Asian, African, and South American markets


DEVELOPMENT OF NEXT-GEN LASER LITHOTRIPSY DEVICE


• Re-engineering of high energy

Holmium laser-based minimally

invasive lithotripsy device

• Product conforming with latest

design standards

• Optimizing end-to-end workflow

and intuitive UI for seamless user

experience

SCOPE

• Benchmark and study of client's

and competitors’ products

• Redesign of product with

improved industrial design

concepts

• Engineering feasibility study for

reusability of existing

sub-assemblies

• Design of 35W high energy device

• Usability enhancements with

touch screen feature and Android-

based secondary wireless display

• Product compliance with EMC 4th

edition standard

• Sub-system and system testing

BENEFITS

• Comprehensive project management leading to USD 165,000 saving on R&D expenditure• Future ready product for upcoming compliance requirements• Technical file documentation support

CASE

Product launched in the US and European markets


VALUE ANALYSIS & VALUE ENGINEERING SERVICESExtend | Optimize | Localize

Product-line extension for new market segments• Incorporate market feedback to

launch technologically advanced

and safer devices for improved

clinical outcomes

Market development and diversification• Identify usage gaps through

consumer research and

understand region specific needs

• Maintain benchmarked product

quality and performance while

aligning product cost in

accordance with regional price

sensitivity


Extend product lifecycle and end-of-life support• Revisit high revenue generating product portfolio for cost optimization

and comply with the latest regulatory requirements

• Proactive cost and performance assessment for reiterating PDLC (assessing

ROI in value engineering)


PRODUCT-LINE EXTENSION


• Market penetration by targeting

other segments with suitable

product adjustments

• Enhancing existing product

capabilities leveraging technology

advancements

• Optimizing products for improved

safety, performance, and user

experience

SCOPE

• Hardware design, mechanical

design, and material change

• Development/ optimization of

control system algorithm

• Form factor reduction without

compromising on functionality

and aesthetics

• Prototype & aesthetic mock-up

development

• Digital technology integration

- Touchscreen UI development

- Wireless connectivity

enablement

HIGHLIGHTS

• Line extension for therapeutic, electrosurgical, in-vitro diagnostic, and medical imaging devices• Improved critical product performance features with collaborative R&D • Compliance documentation as per the regional requirements

CASE

Product launched in the US, European, and Japanese markets


LOCALIZATION OF DEVICES FOR NEW MARKETS


• Targeting new markets with

products sufficing regional needs

• Optimizing BOM cost for

improved bottom-line

• Complying with market-specific

regulatory requirements

SCOPE

• Consumer research and insights

to identify usage gaps

• Regulatory requirements gap

analysis

• BOM assessment and low-cost

alternative identification

• Hardware design and firmware

development

• Enclosure redesign for size

reduction and material change for

weight reduction

• Mock-up with additive

manufacturing

• Clinical validation support

HIGHLIGHTS

• Re-engineered in-vitro diagnostic and medical imaging devices for emerging markets• Upto 40% BOM cost reduction in the case of IVD device value engineering projects, while retaining intended product functionality• Ready-to-submit documentation for regional regulatory bodies

CASE

Localization for European, South American, and APAC markets


END-OF-LIFE SUPPORT


• Managing device obsolescence

for products nearing end-of-life

• Improving device feature and

performance

• Complying with latest regulatory

requirements

SCOPE

• Product environmental

compliance (RoHS, REACH, Prop

65, CMR, etc.)

• BOM assessment to identify

non-compliant or soon-to-be

obsolete components

• Procurement of alternative

components and their respective

documents from suppliers

• Suggest engineering changes and

follow-up with stakeholders for

sign-off

• Sub-system and system V&V

• Proactive compliance

documentation as per the latest

requirements

HIGHLIGHTS

• Obsolescence management for medical imaging and therapeutic devices• Interfaced with suppliers for component quality certificates and procurement• ECR-ECO-ECN management

CASE

Product launched in the US and European markets


VERIFICATION & VALIDATION SERVICES Design | Assess | Certify


Achieve commercialization goals with optimized V&V process • Adopt automation in V&V process for accelerated

deployment

• Flexible onsite-offshore model supported by

multi-disciplinary team, adept in various V&V

methodologies

Comprehensive and reliable V&V program• Dedicated test infrastructure and customizable test

environment to ensure product quality throughout its

lifecycle

• Explicit and intensive execution of design verification

and validation process vis-à-vis intended use

• Thorough testing against product/ functional

requirements, maintaining complete traceability across

the project lifecycle


VERIFICATION & VALIDATION SERVICES

DIFFERENTIATORS

• 15+ years of safety-critical devices V&V experience

• Dedicated V&V Center of Excellence (CoE)

• Industry trained biomedical and systems engineers

with experience of class II and III devices

• Automation experience with multiple COTS &

homegrown tools

• Technical documentation expertise, catering to

regulatory requirements in major and emerging

markets

• Ecosystem of internationally accredited testing labs

• Mature defect management process and KPI-based

governance

V&V SERVICE OFFERINGS

• Design test strategy and plan for product or system V&V

• Establish test automation environment and framework

• Execute and document test protocols and report

• Test functional and non-functional requirements

• Validate test method and process (IQ, OQ, PQ)

• Establish end-to-end traceability

BENEFITS

• At least 50% increase in productivity using automation framework• Upto 30% reduction in cost of quality with global delivery models• Standard methods ensuring test adequacy for comprehensive test coverage

MET

HO

DO

LOG

Y

PEOPLE/ MANAGEMENT METRICS

MANAGED TEST CENTER

NEA

R SH

ORE

ON-SHORE HYBRID

INFRASTRUCTURE/ TOOLS

TEST ASSETS AND FRAMEWORK

OFF-SHORE

Tata Elxsi’s V&V Services Mechatronics Testing

Mechanical TestingSoftware TestingSystem Testing

Compliance TestingPackage and Label Testing

Process Validation


ARTIFICIAL INTELLIGENCE IN HEALTHCAREAnnotate | Train | Deploy


Identify areas of opportunities and build meaningful solutions for the end-user• Business empathy driven consulting framework to

rapidly prototype and validate the solutions

• Team of multi-disciplinary experts to identify areas of

opportunity and implement solutions

High quality data annotation for training AI models• Standard QA methods and processes for medical data

annotation

• Highly secure data management practices

Develop & deploy AI-based Software as a Medical Device (SaMD)• Model lifecycle management adhering to Good

Machine Learning Practices (GMLP) and Total Product

Lifecycle (TPLC) approach recommended by FDA

• Deployment methodology ensuring optimizations

related to computing resources as well as latency


INTELLIGENT DECISION SUPPORT SYSTEM


• Enhancing advanced images

using deep learning methods to

detect subtle patterns of clinical

significance

• Designing decision support and

predictive analytics system for

radiology applications

BENEFITS

• Exceeded state-of-the-art performance (>95%) in classification of brain MRI images • Trained model with limited dataset size (<1000 data samples)• Better outcome with low fidelity images from 1.5T MRI

CASE

Healthy Control MCI AD

Input Output

OUR CONTRIBUTION

• Enhanced the MRI images using

deep learning driven pixel

enhancement techniques

• Developed customized

auto-encoder based feature

extractor module for 3D brain MRI

images

• Classified brain MRI images into

Normal, Mild Cognitively Impaired

(MCI), and Alzheimer’s Disease (AD)


ScrumDR FRAMEWORK FOR EU MDR/ IVDR COMPLIANCE Smart | Agile | Scalable


Retain and gain additional market share with timely compliance • Ensure EU MDR/ IVDR compliance well before the

deadline with

– Agile-based implementation for high deliverable

throughput

– Reusable MDR assets focused on first-time-right

concept

– Ecosystem of internationally accredited testing labs

Comprehensive program oversight fostering function-wise collaboration• Centralized program management for flexible sprint

planning to efficiently handle high volume

implementation work

Contain increasing cost of compliance• Multiple offshore cross-functional scrum teams for

parallel implementation to minimize stress on the

bottom-line


ScrumDR FRAMEWORK FOR EU MDR/ IVDR COMPLIANCE


• Transitioning to EU MDR/ IVDR for

all risk classes (I, IIa, IIb, and III for

medical devices and A, B, C, D for

in-vitro diagnostic devices), across

all specialties

• Implementing centralized

agile-based project

management for high volume

gap-analysis and rework

(across manufacturing sites &

functions)

• Conducting additional tests as per

the new requirements

BENEFITS

• 30% reduction in lead time with agile-based high deliverable throughput• 40% reduction in cost of compliance with extended offshore team• Upto 15% of further reduction in transition efforts with “ready-to-use” customizable assets

SCOPE

• Technical file/DHF remediation of

more than 10,000 reusable Class-I

products before May 2020

• Update/ create QMS processes

and SOPs

• Flexible onsite-offshore team or

offshore delivery center (ODC)

catering to function or site-

specific transition needs of

manufacturers for multi-year

overall transition (Class IIa, IIb, and

III products)


CASE

Tata Elxsi MDR/ IVDR Assets

Cross-Functional Team | Reusable Checklists | Template Repository | Training Modules

OEM-side Stakeholders:Business Team, Management,

MDR Program Leader

Sprint Planning Meeting

Joint RA Team ReviewTata Elxsi Team

Sprint end date and team deliverable

do not change

Sprint Retrospective Meeting

Ready for Submission RMF

Monthly CCB meeting and Program Backlog

Grooming

Program Manager

Team selects as many stories as it

can commit to deliver by end of

sprint

PrioritizedSystem

RMFs, Caseto Caseitems,

Defects

Daily Scrum Meeting

OEM RA Team

ProjectManager Every

24 Hours

Burndown/ up Charts

1 Month Sprint

Sprint Backlog

BreakoutTask

Agile-based Project Management


CLINICAL EVALUATION REPORT CONSULTING & WRITING SERVICESAssess | Analyze | Execute

Clinical Evaluation Report (CER) creation for newly classified and up-classified devices • Data collection followed by thorough analysis and

interpretation to create high-quality CERs, compliant

with the MEDDEV 2.7.1/Rev4, EU MDD and MDR

requirements

Address rigorous post-market oversight and maintain records for annual safety updates • Prepare periodic post-market clinical follow-ups

(PMCFs) and safety update reports (PSURs) to align

with the EU MDR requirements

• Multiple project management teams working across

divisions to assess gaps, remediate, and track changes


Access to skilled cross-functional professionals • A diverse team of medical writers, clinical data evaluators, system engineers, and physicians/ surgeons (MD) with

extensive domain understanding on intricate clinical, technological, and biological aspects to support detailed

interpretations and comprehensive writing


BENEFITS

• Reduced turnaround time by 20 – 25% for CER creation of legacy products/ Class-I devices/ newly classified medical devices• Active post-market oversight to help improve on existing features, make devices more robust, and enhance consumer trust in the brand • Data collection through methodical, objective, and reproducible search strategies

CLINICAL EVALUATION REPORT CONSULTING & WRITING SERVICES


• Creating/ updating Clinical

Evaluation Reports (CERs) to

ensure clinical safety and

performance of medical devices,

across specialties such as

cardiovascular, urology, general

surgery, respiratory, and

neurology

SCOPE

• Gap analysis w.r.t EU MDR and

MEDDEV 2.7.1/Rev 4

• Prepare clinical evaluation plan |

PMCF plan & report | Literature

review plan, strategy & report

• Create/ update clinical evaluation

reports

• Data gathering, analysis &

interpretation: Literature search &

appraisal | Sales & complaints data

| Risk analysis | Clinical

investigation | Post-market

surveillance | CAPA

• MAUDE data analysis

• Establish state of the art (SOTA)

• Risk-benefit assessment

• Re-assessment of claims

DEMONSTRATION


POST MARKET SURVEILLANCE SERVICESPeriodic | Effective | Robust

Minimize clinical risk exposure and detect/ predict potential product failures in the field • Effective complaints management to characterize

real-world device performance & clinical outcomes

• Proactive complaints handling resulting in reduced

complaints backlog

Adhere to region-specific regulatory requirements • Well-defined approach for remediation and document

updates to comply with revised regulations

• Improve product quality and clinical outcome through

established guidelines, resulting in faster regulatory

approvals


Maintain and increase customer confidence in the brand • Systematic post-market surveillance (PMS) process for proactive product oversight, leading to improved device

performance

• Efficiently identify the need for preventive, corrective or field safety corrective action to ensure product sustenance


BENEFITS

• Access to advanced PMS capabilities and team of experienced professionals for timely regulatory submissions

• Harmonized and standardized PMS processes to ensure 25 – 30% cost effective PMS program

• Team ramp-up/ramp-down as per customer’s changing needs with customizable program management

POST MARKET SURVEILLANCE SUPPORT


• Conducting and executing

post-market surveillance

across product portfolio

• Conducting customer surveys

and collecting worldwide

registry data

• Processing customer

complaints, followed by

investigation and closure of

complaints

• Preparing medical device

reporting and vigilance

SCOPE

• Update the benefit/ risk profile

and risk management files

• Update the design and process

validation documents – including

the IFU and labeling

• Performance evaluation/ clinical

evaluation report update

• Customer surveys and complaints

handling

• Post-market clinical follow-up

documentation

• Detection and reporting of AERs

(Adverse Event Reporting)

• Remediation and documentation

of updates in response to revised

regulations

• Medical device reporting and

vigilance, in order to provide

evidence of safety and efficacy

CASE

Post-market Surveillance/ Vigilance

Medical Device Reporting/ Medical

Device Vigilance

Recalls/ Field Safety Corrective Actions

Investigation/ CAPA

Risk Management

Product Enhancement

Hospitals

Medical Professionals

Patients

Other Sources

Com

plai

nts

Man

agem

ent


PACKAGING & LABELING SERVICES Design | Standardize | Implement


Cross-functional collaboration to cope with evolving regulatory landscape • Interdisciplinary expertise

(regulatory, packaging and

labeling), testing

infrastructure, and ready-to-use

customizable assets for accelerated

remediation

• Centralized project management

ensuring accuracy and integrity of

labels across the supply chain

Standardize and automate labeling workflow across multiple manufacturing sites • Harmonize labeling processes to

reduce turnaround time and

increase output efficiency

• Increase agility to save significant

cost associated with product

launch, rebranding, and recalls

due to mislabeling

Sustainable packaging solutions that demonstrate sterile barrier properties • Design & development of sterile

packaging and aseptic

presentation in compliance with

ISO 11607-1 and ISO 11607-2


BENEFITS

• Reduced the operational cost and standardized the labeling process across all manufacturing sites• Centralized label lifecycle management software leading to 30 – 35% increase in efficiency

STANDARDIZED THE LABELING PROCESS ACROSS MULTIPLE MANUFACTURING SITES


• Centralizing the labeling process and implementing

corporate standards across the organization

• Streamlining mass label changes, simplifying

maintenance, and support for global labeling

operations, and shortening approval process

SCOPE

• Validate Prisym label design and management system

• Establish SOPs and DOPs in collaboration with

customer for creation of new labels in Prisym

• Write requirement specification documents for label

design and conversion

• Design graphics in Adobe tools (Illustrator and

Photoshop) and labels in Prisym for each product

family

• Label verification (Agile and Prisym based) including

routing, maintaining, and completing change orders

for all artifacts used in designing

CASE


BENEFITS

• 24% reduction in lead time using lean approach in remediation • 50% reduction in timeline by using alternate approach for ‘aging test’• Timely compliance with EU MDR requirements for notified body review

HIGHLIGHTS

• Design & development process in compliance with ISO 13485:2016 - 7.3 and 21 CFR Part 820.30• Complete ownership of requirement creation, testing (in-house and onsite), and documentation along with change management

MEDICAL DEVICE PACKAGING REMEDIATION


• Remediating sterile and

non-sterile packaging for

medical devices

SCOPE

• Perform gap analysis to be in

compliance with ISO 11607- Part 1

& 2: 2019

• Close identified gaps by

performing additional tests or

providing convincing rationales

• Identify the worst case product for

testing and rationalizing the test

results for similar products

CASE


SMART HOMEAND

APPLIANCES

inside



Food management• Detects fruit, vegetable, and

packed food

• Create shopping list, online

grocery shopping

Recipes • Virtual personal nutritionist

• Integrate popular cooking

platforms like Sidechef and Innit

Entertainment • Cooking platform for

professionals and hobbyist for

collaborative work

User interface • Voice assistant (Alexa, Google

home), dynamic UI touch, and

gesture control

CONSUMER BENEFITS

• Easy to use - every one is an expert cook now• Cooking is entertaining• Makes grocery shopping fun• Reduce wastage, eat right

SCOPE

AI models development for digital kitchen platform

• Custom designed network to meet

high accuracy & performance

requirement

• Device appropriate data gathering

and augmentation strategy to

address poor lighting

• Synthetically generated data to

augment the datasets

Connectivity module development

Mobile and cloud application development

CASE STUDY

SMART KITCHEN


Launch exciting use cases for the future• As an expert partner, we help you with consumer

research, technology and design

• Bring innovation using advanced technologies such as

cognitive AI, analytics, and connectivity frameworks

keeping design thinking at the forefront

Win the experience battle• User experience design methodology that delivers

personalized and unique experiences for each consumer

• Best-in-class platforms and applications integrated and

customized to your needs

Device interoperability and security• Conformance and certification services for UL

Cybersecurity Assurance program

• Readily available security solutions for secure boot, secure

upload, OTA

• Access ecosystem partners for entertainment,

e-commerce, recipe apps, health & fitness, VPA

SERVICES - OPPORTUNITIES & CHALLENGES ADDRESSED

REL

EVA

NT

USE

CASES

CONSUMER RESEARCH DESIGN

COST

EFF

ECTI

VE

C

OMFORT CONVENIENCE

ENTERTAINMENT SECURE

EA

SE

OF

USE

EC

OSY

STEM PA

RTNERSHIP USER EXPERIENCE

TECHN

OLO

GY

Addressing the ‘Market of One’


SMART VACUUM


Dry and wet mopping robotic cleaners

Decision making based on the object detected to cover maximum area

Identify misplaced objects and alert

Mapping and navigation, efficient path planning for floor cleaning

Voice enabled interface

Identify and categorize personal living space in house – understand “clean my room”

SCOPE

SLAM (Simultaneous Localization And Mapping) algorithm implementation

AI on edge device

• AI model development and

optimization

• Reinforcement learning

Prototype & aesthetic mock-up development

Product design for local market needs

Form factor reduction without compromising on functionality and aesthetics

Obstacle detection: Pre-trained for detecting 15 classes

HIGHLIGHTS

• Ability to recognize object and avoiding collision• Highly optimized AI model to fit into low footprint embedded platform• Country-specific variant of product design• Execution speed: 2.2 FPS, 90% detection accuracy

CASE STUDY


SMART LAUNDRY


Garment detection, identification and sorting• Including cloth type, owner, tag and

fabric identification

Robotic arm to pick and place the garments

Clothing care system to refresh cloths

Control panel with intuitive interface and options for personalization

Laundry as a service: Reserve, schedule, monitor, and pay for the laundry services

SCOPE

AI models development for intelligent laundry system • Based on state-of-the-art neural

network architectures

implementation

• Implement “few-short learning”

techniques to develop solution

with limited data set

• Test environment setup inline with

end product environment

Robovision implementation to pick and place the garments

Rapid prototype development of clothing care system

Concept design: Pre-detergent mix and water re-use

CONSUMER BENEFITS

• Spend less time on sorting clothes • No worries on damaging those beaded garments• You don't have to be tech savvy to operate the machine• Save water in every wash

CASE STUDY


SMART SECURITY


Live video analytics

• Classification of person, unattended,

and suspicious objects

Automatic video tagging

• Easy retrieval, for efficient content

search such as objects, actions,

scene, emotion, face recognition

Integration with thermal infrared camera

Camera with audio analytics capabilities to detect abnormal sounds

Smart access control

SCOPE

Video analytics platform development with hierarchical object tagging

Optimized AI engine to run on embedded platform

Implementation of audio analytics

Developing AI solution on low memory edge device

Running analytics on low resolution thermal images

HIGHLIGHTS

• Platform that supports various home security use cases• Event specific anomaly detection• Mines stored video data and answer query• Combination of CNN, RNN/ LSTM, NLP/ NLU

SOLUTIONS


SMART HEALTH


Monitor various vital parameters like step count, heart/ breath sound, sweat level, respiratory rate, skin temperature

Determine stress level based on above parameters

Communicate with home appliances for automatic temperature control, playing calm music on smart speaker based on emotional status

Alert user or family members if anomalous readings detected

Remotely monitor/ diagnose patient

SPECIFICATIONS

Solution is based on Renesas Rx231platform

Mobile applications (Android 5+ iOS6)

Bluetooth connectivity

Compliance or regulatory support• IEC 62304 - Medical device SW -

SW development lifecycle

• IEC 60601– Medical Electrical

Equipment

• FDA Class – II

• UL 2900 – Cyber security

HIGHLIGHTS

• Medical measurements with calibration and medical safety support• Document artifacts as per IEC 62304, UL 2900• Product design and prototyping of the device

SOLUTIONS

A COMPLETE IoT PLATFORM FOR OPERATORS Quick | Flexible | Reliable

Launch vertical services as early as 2 months • Connected car, building automation, & home automation

• Progressively roll-out new features and services

• Service oriented architecture, DevOps delivery,

Microservices-based design

Highly flexible microservices architecture based on Kubernetes • Simple on-boarding and customer lifecycle management

• Ability to ingest and process massive amounts of machine

data

• Platform supports wide choice of readily interoperable

devices for operators

Deliver services with real-time information, 99.9% uptime guaranteed • High availability by design, geo-redundant deployment,

clustered DB

• Made for operators IoT platform for millions of

transactions

IoT PLATFORM FOR MILLIONS OF TRANSACTIONS

• Tested 10,000 concurrent devices• 14 kbytesevery minutes with an ingestion latency of 250 millisecond


IoT Platform


• Access security video feed remotely from your smart

phone, from anywhere in the world

• One touch of a button that turns all lighting for a given

room on/ off

• Built-in alerts which will notify you if the front door is left

open for longer than five minutes

TATA ELXSI’S CONTRIBUTION

• Enabling device to cloud connectivity

• Testing of home automation products

• Developed mobile applications to control

AYLA’S CONTRIBUTION

• Core IoT platform

• Ready OEM ecosystem

• 8+ years of experience in smart home

BENEFITS

• Faster new services rollout• Enhance end-customer experience• Reduced risk• Operators service deployment support

SMART HOME DEMONSTRATION


About Tata Elxsi

Tata Elxsi is amongst the world’s leading providers of design

and technology services for product engineering and

solutions across industries including Automotive, Broadcast,

Communications, and Healthcare.

It provides technology consulting, new product design,

development, and testing services. Tata Elxsi also provides

solutions and services for emerging technologies such as

IoT (Internet of Things), Big Data Analytics, Cloud, Mobility,

Virtual Reality and Artificial Intelligence (AI).

Tata Elxsi has a global presence, and is supported by a talent

pool of over 5,000 employees, a network of design studios

and development centres.

TOGETHERFUTURE

LET’S BUILD THE

Tata Elxsi’s IDV (Industrial Design & Visualization) Studio, Bengaluru

Canada | China | France | Germany | India | Ireland | Japan | Netherlands

Portugal | South Africa | Spain | UAE | UK | USA

[email protected]

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