Connect Your WebsiteApplication Programming Interfaces

Learning Objectives

• Define Application Programming Interfaces (API)

• Visually diagram an API

• List the tradeoffs of using APIs

• Outline a use case for your website and a sample API e.g. Google Checkout

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Quiz1. What is an Application Programming Interface?

new programming language

interface design of a website

connects websites to other services or data

2. Which of these websites can be connected with an Application Programming Interface?

blog

social networking site

email site

photo site

map site

credit card site

Good job!1. What is an Application Programming Interface?

new programming language

interface design of a website

connects websites to other services or data

2. Which of these websites can be connected with an Application Programming Interface?

blog

social networking site

email site

photo site

map site

credit card site

Main Menu

1. Introductory Case Study

2. Application Programming Interfaces

3. Mylinia.com

4. Google Checkout

5. Mylinia.com + Google Checkout

6. Summary

Introductory Case Study

Website

EchoSign

Application Programming Interface (API)

Salesforce.com AppExchange

Main Menu

1. Introductory Case Study

2. Application Programming Interfaces

3. Mylinia.com

4. Google Checkout

5. Mylinia.com + Google Checkout

6. Summary

Application Programming Interfaces

History

Types

Examples

Tradeoffs

Main Menu

1. Introductory Case Study

2. Application Programming Interfaces

3. Mylinia.com

4. Google Checkout

5. Mylinia.com + Google Checkout

6. Summary

Example: Mylinia.comMylinia.com is a new online content-commerce community for young adults that provides inspirational content, products, and services. Their goal is to help as many people aspossible reach their full potential.

Users can:1. Find the top people, info, orgs,

books, and movies on any passion and/or any problem they care about with Purposefindit

2. Team up with their friends to pursue their life dreams with Peer Goal-setting

3. Develop and share their purpose statement with their friends and ask them for advice with Purposefinder

Example: Mylinia.comCurrent

Currently 67% of Mylinia.com’s revenues

come from advertising and 33% come

from referral revenues. Their unique

profiles gives them superior knowledge

about their users, which allows them to

attract the most relevant advertisers and

get higher click through rates than the

average online community. Mylinia’s

three primary revenue streams include:

1) Sponsored Goals: Mylinia sell advertising space on our community’s most viewed goals

2) Keywords: Mylinia sell keywords like Google, except we only specialize in passions and problems.

3) Referral Revenue: Mylinia earn 5-8% every time someone buys a book, movie, or song from Amazon after finding it on their site.

SponsoredGoals

Keywords

Referrals

Example: Mylinia.comChallenge

As a start-up, Mylinia.com is

uncertain whether its current

business model is going to work,

therefore, they are seeking creative

way to monetize the expected

traffic to their site. Online

communities like Myspace and

Facebook have only been able to

capture $2-$6 per year from users,

but Mylinia believes that there is

value in its intimate profiles and

site culture that will allow for other

revenue opportunities.

SponsoredGoals

Keywords

Referrals

NewOpportunities

How we grow the pie?

Example: Mylinia.comExample: Mylinia.com

Mylinia.com + Google Checkout

Opportunity

Mylinia’s theme is to live purposefully,

but many people fear the financial risk of

pursuing their life’s greatest dreams. As

opposed to only selling products and

services to users through advertising,

Mylinia can allow users to sell their own

creations related to their purpose, which

would truly make it content-commerce

community.

The End GameEssentially, Mylinia could become a marketplace for purpose-driven people similar to Ebay. By allowing user to sell music, art, jewelry, t-shirts, services, etc through their site, Mylinia can help people live purposefully. Though Mylinia wouldn’t benefit much from the financial transactions that occur (unless they charge for the store add-on), it may attract more users who want to sell and more users who want to support others in pursuit of their dreams through purchasing. Ultimately, Mylinia can differentiate itself from other online communities in that users are logging in with an intent to purchase as oppose to just peruse profiles and pictures.

+ = +

Main Menu

1. Introductory Case Study

2. Application Programming Interfaces

3. Mylinia.com

4. Google Checkout

5. Mylinia.com + Google Checkout

6. Summary

Google Checkout

Why Use It?

Getting Started

Types of Integration

Comparing Integration

Review

What is Google Checkout

Why Use Google Checkout?

• Safe

• Secure

• Fast

• Easy

• Well-known

• https://checkout.google.com/seller/demo.html

Getting Started A Google Checkout Merchant Account (

https://checkout.google.com/sell/signup)

Your websites public URL

A Federal Tax-Id or Credit Card/SSN for your business

A text-only version of your return, cancellation, and shipping policies

Types of Integration

• Buy Now Buttons

• eCommerce Partners

• API Level One

• API Level Two

Comparing the types of integration

• Buy Now Buttons– Very small inventory, only one item per transaction

• eCommerce Partners– Your site is hosted by an eCommerce partner

• API Level I– Small business that can manually review each

sale, quick implementation

• API Level II– Large business that needs to handle transactions

automatically, longer implementation time

Quick Review1. You site only sells a special promotion t-shirt.

Which integration would work best?Buy Now ButtonseCommerce PartnersAPI: Level 1

2. Your site currently conducts 500,000 transactions per day. Which integration would work best?

Buy Now ButtonsAPI: Level IAPI: Level 2

Main Menu

1. Introductory Case Study

2. Application Programming Interfaces

3. Mylinia.com

4. Google Checkout

5. Mylinia.com + Google Checkout

6. Summary

Google Checkout + Mylinia

Picking Integration LevelUsing CheckoutEvaluating the Benefits

Picking Integration Level

• Buy Now Buttons

• eCommerce Partners

• API: Level I

• API: Level II

Using Checkout

Evaluating the Benefits

• Quick

• Easy and efficient

• Secure from Fraud

• Globally recognized and trusted

Quick Review1. Which of the following are benefits of using Google

Checkout?Globally recognized and trustedSafe and secureGuaranteed ShippingEasy and Efficient

2. True or False. When purchasing an item of Mylinia through Google Checkout you are transferred to Google hosted site?

TrueFalse

Main Menu

1. Introductory Case Study

2. Application Programming Interfaces

3. Mylinia.com

4. Google Checkout

5. Mylinia.com + Google Checkout

6. Summary

Summary

Introductory Case Study Application Programming Interfaces Mylinia.com Google Checkout Mylinia.com + Google Checkout