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CONNECT EVERYTHING. ACHIEVE ANYTHING.™
SONIC SOFTWARE
Changing the Economics of Integration
GREG O’CONNORPresident
February 19, 2004
2 © 2003 Sonic Software Corporation
Agenda
Recap: Analyst Day 2003
Integration Market: The Move to ESB
Goals for 2004
Health of the Business
3 © 2003 Sonic Software Corporation
Goals from Analyst Day 2003
Redefine enterprise messaging landscape with SonicMQ®
4 © 2003 Sonic Software Corporation
#1 Independent Messaging Vendor
* in millions USD
WorldWide Message-Oriented Middleware Software Revenue* by Vendor by Share2000-2002
2000 2001 2002 Share (%) Growth (%)
U.S. Independent Software VendorsProgress Software Corp. - 7.9 14.4 2.8 82.3
Candle Corp. 9.9 9.9 8.6 1.7 -13TIBCO Inc. 40.6 23.8 7.2 1.4 -69.5
Worldwide 2001-2002
5 © 2003 Sonic Software Corporation
Goals from Analyst Day 2003
Redefine enterprise messaging landscape with SonicMQ®
Establish Enterprise Service Bus category with SonicXQ™
6 © 2003 Sonic Software Corporation
Emergence of ESB Category
“ESB … will revolutionize IT and
enable flexible and scalable distributed computing for
generations to come.”Sally Hudson
“A new form of enterprise service bus (ESB)
infrastructure – combining MOM, Web services, transformation and
routing intelligence – will be running in the majority of
enterprises by 2005”Roy Schulte
7 © 2003 Sonic Software Corporation
Emergence of ESB Category
8 © 2003 Sonic Software Corporation
Goals from Analyst Day 2003
Redefine enterprise messaging landscape with SonicMQ®
Establish leadership in Enterprise Service Bus category with SonicXQ™
Deliver next generation standards-based integration suite with BPM, XIS and Stylus
9 © 2003 Sonic Software Corporation
Sonic Business Integration Suite
10 © 2003 Sonic Software Corporation
Deliver Next-Generation Suite
11 © 2003 Sonic Software Corporation
Goals from Analyst Day 2003
Redefine enterprise messaging landscape with SonicMQ®
Establish leadership in Enterprise Service Bus category with SonicXQ™
Deliver next generation standards-based integration suite with BPM, XIS and Stylus
Continue to be industry’s fastest-growing middleware company
12 © 2003 Sonic Software Corporation
Sonic Software
Maintenance 21%
Product 56%
Services 23%
FY03 Revenue by Category
13 © 2003 Sonic Software Corporation
FY03FY00 FY01 FY02
$2.4
$8.0
$15
$23
$0
$10
$20
$30
Changing the Economics of IntegrationTotal Sonic Product Line Revenue (Millions)
14 © 2003 Sonic Software Corporation
Agenda
Recap: Analyst Day 2003
Integration Market: The Move to ESB
Goals for 2004
Health of the Business
15 © 2003 Sonic Software Corporation
Application & Business Integration Market
Integration Broker Market Segment(in Millions USD)
$1,338$1,160 $1,231
$1,487 $1,678
$1,907
$0
$500
$1,000
$1,500
$2,000
$2,500
2001 2002 2003 2004 2005 2006
Integration Broker Suites Enterprise Service Bus
Composite of Industry Analyst and Sonic Software Estimates
Overall vs ESB Opportunity
16 © 2003 Sonic Software Corporation
$250k - $1M license and 5-7x consulting costs
Projects average 20+ months to complete
Fewer than 35% finish on time and on budget
85% rely on tactical, coded solutions
Why We Had to Invent the ESB
Because customers were paying too much for failed integration projects?
17 © 2003 Sonic Software Corporation
Why We Had to Invent the ESB
Because customers were paying too much for failed integration projects?
Because ‘legacy’ integration products were beginning to crumble under their own weight?
18 © 2003 Sonic Software Corporation
Enterprise Service Bus (ESB)
Enterprise messaging– Reliable, secure interactions across the extended enterprise– Distributed deployment architecture for high scalability
XML as native data type for document exchange Intelligent routing of business transactions
– Itinerary, content and rule-based routing – Transformation of business data between applications
Service container end-points– Web services, JCA and Application Server support– Unified management and monitoring of entire services network
Building Blocks for Pervasive Integration
Standards-based platform for reliable coordination of applications as loosely-coupled, event-driven services
19 © 2003 Sonic Software Corporation
Why We Had to Invent the ESB
Because customers were paying too much for failed integration projects?
Because ‘legacy’ integration products were beginning to crumble under their own weight?
Because customers in key industries could see how the intersection of technology trends and forces of competition in the marketplace were conspiring to generate requirements for a cost-effective, manageable, standards-based infrastructure that could reliably scale?
20 © 2003 Sonic Software Corporation
Delivering Business Value:ABNA
21 © 2003 Sonic Software Corporation
Delivering Business Value: Telecommunications
Benefits:
Improved customer service and retention
Cost-effective regulatory compliance
– Standards-based CLEC customer information access
Flexible platform for future integration
– 14 major ESB projects underway
Integrated provisioning, billing, customer care (OSS) for 20+ million wireless customers over 57 million access lines
22 © 2003 Sonic Software Corporation
Delivering Business Value: National Retail Video Chain
Benefits: Cost-effective connection with
home office Improved visibility of retail
inventory and ability to search “proximate inventories”
Centralized configuration and management of in-store systems
Accurate and timely reporting of inventory and sales reports
Improved inventory management and expanded multi-channel operations for 1800+ stores
23 © 2003 Sonic Software Corporation
Agenda
Recap: Analyst Day 2003
Integration Market: The Move to ESB
Goals for 2004
Health of the Business
24 © 2003 Sonic Software Corporation
Goals for Analyst Day 2004
Redefine enterprise messaging landscape with SonicMQ®
– “Trust Your Middleware”
Continue leadership in Enterprise Service Bus market– Raise the bar on platform capabilities
Double the number of Sonic ESB customers– 100 customers today– 300 customers in 2005
Continue to be industry’s fastest-growing middleware company – 40% year-over-year license revenue growth
25 © 2003 Sonic Software Corporation
SonicMQ 6.0
Introducing “High Availability for the Masses”– Faster failover time <15 sec– No additional hardware required (Veritas, MS-Sun Cluster)
Priced at $15K per high availability pair
System Availability - current state of the market
SMQ TIBCO IBM
Cluster of Brokers
Multiple Clusters
Failover
Transparent to Client
“Trust Your Middleware”
26 © 2003 Sonic Software Corporation
Typical High Availability Configuration
Additional software required to manage HA configuration
Hardware locks used to detect failure– Difficult to distribute
Failover requires recovery from disk– Up to 15-min delay
Only “easy” operations can resume
ServerServer AA
ServerServer A’A’
Storage
State Persisted to Shared Storage
27 © 2003 Sonic Software Corporation
SonicMQ High Availability
Messaging events sent to backup in real time
Lightweight state engine on backup broker– Minimal CPU usage
Dynamic database synching after failure of either broker
Supports full broker functionality
BrokerBroker AA
BrokerBroker A’A’
Events:
Persistent MessagesDeliveryTransactionsSubscriptionsEtc.
“HA for the Masses”
28 © 2003 Sonic Software Corporation
SonicMQ High Availability
Each broker has a hot backup broker on another machine
Failure detection based on network connection
Transparent to client
Transactional integrity during failover
Once and only once delivery
BrokerBroker AA
BrokerBroker A’A’
BrokerBroker BB
BrokerBroker B’B’
BrokerBroker C’C’
BrokerBroker CC
Cluster
ClientClient
Architecture
29 © 2003 Sonic Software Corporation
Making HA a Reality
Common middleware failure conditions– Trapped messages
Messages stuck “en route” in a failed broker
– Duplicate messages Whether a message has been delivered is not always known
in a failure and a duplicate is sent to be safe.
– Out of order messages Reconnecting, particularly to another broker, can cause a
mixed stream of new and old messages
Whether 99% or 99.999% system-availability goal, you must compensate for these conditions to ensure that your business keeps running
Where Your IT Dollars are Going Today…
30 © 2003 Sonic Software Corporation
Continued Leadership in ESB Market
Inherit *abilities of messaging infrastructure– “Trust Your Middleware”
Enable Sonic ESB to run over WebSphere MQ
Raise the bar on ESB performance and scalability
Be first to market with standards-based initiatives– Web services interoperability (WS-*stack)
– Java business integration (JSR-208)
– Grid ecosystem (Globus)
31 © 2003 Sonic Software Corporation
Agenda
Recap: Analyst Day 2003
Integration Market: The Move to ESB
Goals for 2004
Health of the Business
32 © 2003 Sonic Software Corporation
Health of the Business
Incorporated in 5 countries in EMEA 2003
Incorporated in Japan 2004
Established west coast development team
Provided exit strategy for over 20 people from TIBCO/BEA in the past 12 months– 7 developers
– 13+ Field people at all levels
Increasing quota-carrying reps from 18 to 28
Field-Focused Expansion
33 © 2003 Sonic Software Corporation
Expanding the Partner Channel
NA Partners– Signed Partners 25– Trained Partner Consultants 51
EMEA Partners– Signed Partners 21– Trained Partner Consultants 140
Partner-influenced Revenue– 2003 10%– 2004 20%
34 © 2003 Sonic Software Corporation
FY04FY03FY00 FY01 FY02
$2.4
$8.0
$15
$23
$0
$10
$20
$30
$40
Changing the Economics of IntegrationTotal Sonic Product Line Revenue (Millions)
Projected*
*Per Analysts’ Estimates
35 © 2003 Sonic Software Corporation
CONNECT EVERYTHING. ACHIEVE ANYTHING.