Working with professional services and business-to-business marketers, we help shape your digital media and documents for clearer positioning and greater reader engagement.

Connect.Engage.Inspire.

What we do

Compelling messages to engage and inspire

The success of all your communications lies in how clearly and powerfully you word your customer value. We help you clarify your ‘what’, ‘why’ and ‘how’, then write messages that are meaningful to your audience.

Content strategy aligned to business goals

Whether you want to increase leads, raise your industry profile or inspire action, a solid content strategy will provide a road map. We use market and customer research for an evidence-based approach.

Quality content creation and copywriting

Once we have crystallised your value, we write copy based on deeper customer needs. This is more engaging, more inspiring and more resonant, and will ultimately make your brand more successful.

Digital content for lead generation

We help you transform your website from a brochure site into a lead-generation tool. By understanding your customers’ needs and decision-making journey, we create content based on search intent.

Content optimisation for search visibility

With a content strategy based on real-world customer information needs, we optimise your website, so your content is not only found, but is also helpful and inspiring, and sparks deeper engagement.

Create once, publish everywhere

Your website is the foundation for all brand communications. We help you share these stories in various ways by extending or ‘atomising’ your content for greater reach and return.

Our mission is to increase the quality and effectiveness of your content and media, so you communicate with more clarity and resonance.

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Nat CheshireCheshire Architects

‘Andrea – we see all sortsof writing come across our desks and you are insightful, articulate and precise. I enjoy this very much. We put huge effort into our own work, and are grateful that you have taken such pains over your own craft.’

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Marketing and corporate communications assetsWe write and edit a range of marketing andcorporate collateral for clear positioning,lead generation and stakeholder engagement.

5CONTENT & COPYWRITING

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If you like what we do, get in touch with Folio director Andrea Stevens.

Helping businesses connect, engage and inspire using the power of words.

Email andrea@folio.nzWebsite www.folio.nzPhone 0275 444 502

Address 401A Richmond Rd Grey Lynn, Auckland 1021